219 Turn

"Didn't Director Wang just say that the first hour was the peak, and then there will be fewer and fewer new additions? What's going on? Is there a mistake in the data? ”

This Director Wang, after a while, Xiao Ning has been confused.

Wu Xizhen relayed: "The data is correct, when it was analyzed, Director Wang forgot to take the time factor into account. ”

"The time factor?"

"Yes, because the timing of our program launch is very special, it is 8 o'clock on Saturday night, which happens to collide with the Saturday prime time of major TV stations, and you can watch it at any time, so most viewers will choose to watch the TV show first."

Xiao Ning suddenly said: "Director Wang means that the TV station has temporarily robbed the traffic, and as soon as the prime time passes, the broadcast volume will rise?" ”

Wu Xizhen nodded: "That's what it means." ”

Speaking of prime time, Xiao Ning suddenly remembered something: "If I remember correctly, Mango Channel's "Dream Space" also premiered today, what was the response?" ”

Wu Xizhen said: "I didn't pay much attention to it, but I saw that the group was very lively, Wang Xiaodong was especially active, he has sent several red envelopes in a row to celebrate, it is estimated that Mango Terrace has overturned this time." ”

Xiao Ning smiled: "That must be, this kid only gives out red envelopes at this time." ”

Wu Xizhen also laughed.

The two of them are the backbones of the original Jiangnan Station, and they are very familiar with people from various channels and departments, and they can't understand Wang Xiaodong's temperament very well.

As Xiao Ning said, after ten o'clock, without the diversion of the TV station, the broadcast volume of "Longing for Life" began to soar, and the increase was even more than he expected, and as of 0:00, it had exceeded the 10 million mark in one fell swoop.

The reports of the data management center were one after another, and the estimated number of broadcasts was revised again and again, from 50 million to 60 million to 70 million and finally to 80 million.

Eighty million!

According to the current trend, when the last episode airs a week after the broadcast, the first episode will reach at least 80 million views!

Xiao Ning felt that he was riding a roller coaster, no, the roller coaster was not so exciting, from the initial 800,000 to the current 80 million, he even had a faint hunch that 80 million was far from the upper limit.

He remembered the gambling clause signed by Deputy Director Wang and Shen Yize, if the average episode has more than 100 million views, it means that Golden Point will extract up to 15% of the advertising share.

The total sponsorship fee of this season of "Longing for Life" is close to 100 million, that is to say, this project may be worth 15 million, and this is only the copyright fee for a single season.

What an exaggeration!

Such a high sponsorship fee and such a high copyright fee, a year ago, let alone realization, he would not even think about it.

But since "Heartbeat Signal" triggered a ratings frenzy, this kind of short, flat and fast quarterly variety show seems to have gradually replaced the trend of weekly variety shows and become the darling of the new media era.

And the beginning of all this was all driven by that young man.

At the moment, the young man is lying at home watching the show.

In the first ten minutes, Shen Yize was still a little uncomfortable, accustomed to Mr. Huang, Mr. He and Peng Peng's "Longing for Life", and when I watched this again, I always felt a little disobedient.

But after watching it, I gradually entered the play, and until I watched it in the end, I was a little unsatisfied.

The form of the two versions may be different, but the essence and spirit of the show are the same, the four residents have a very accurate grasp of their positioning, and the editing and post-production of Jiangnan TV are also very good at making trouble, the daily interaction is interesting enough, and the jokes are mixed with warmth, which makes people feel happy and relaxed.

He quit to refresh it, and the show was online for four hours, and the broadcast has reached 10 million.

Fair.

He remembers that the original version of "Longing for Life" was broadcast on TV first, and then uploaded to new media, even so, it could still have 20 million views on the first day of launch, and the first day was still exclusive to VIP, and only paid members could watch it.

In comparison, 10 million views is really nothing.

Of course, Jiangnan TV has just been launched, and for a new platform, it is already very good that the first self-made variety show can have such data, at least a hundred times better than the start of "The Silent Truth".

With this 10 million as the foundation, as long as the reputation is good enough, even if Jiangnan Station does not carry out follow-up publicity, it can roll this snowball just by relying on person-to-person transmission.

He roughly looked through the comments, and almost didn't see any bad reviews, but he saw many people asking about the filming location, and there were not a few who wanted to check in locally.

He replied a few casually, in fact, there was no need, Fengge Farm was mentioned in the program, and Lai Tiange had already bought the advertisement, and he should be able to see it in various conspicuous places in the city tomorrow, not only to promote the farm, but also to promote the farm's agricultural products.

From the start of the company in March to the present, it has lasted nine months and lost nine months, and it is finally on the right track.

Now that the hardest stage of entrepreneurship has passed, it's time to do a good job.

Shen Yize only felt full of energy, and immediately turned over and got out of bed - since An An was working hard, he naturally couldn't fall behind.

In the company's several major business sections, in terms of the ability to attract money, it is the strongest artist agency, but in terms of the number of projects, the screenwriting department undoubtedly dominates.

In the past few months, the screenwriting department has seen its growth day by day, and more than one-third of the middle and senior editors of the original Huaying have jumped to the golden point, most of these screenwriters have masterpieces, and some of them also have their own resources and projects.

However, although there are many projects in the screenwriting department, the revenue is not satisfactory, not because the copyright sales are not high, but because of the current situation of the domestic film and television industry.

There are tens of thousands of large and small film and television projects in China every year, but only a few hundred have really reached the step of online broadcasting.

The vast majority of projects are yellow during the preparation period, which may be due to the withdrawal of the producer, the failure to pass the review, or the dispersion caused by conflicts within the group......

Generally speaking, if a work fails to reach the last step, the producer will return the script copyright to the screenwriter, and then only pay the deposit, of course, there are also rich producers who don't care about this investment, but this is a minority after all, and most film and television companies will still choose to reduce risks and losses.

In other words, although there are many projects received by the screenwriting department, there are very few that can really be done and get the full payment, and the company can't share much profit at all if it only takes a deposit.

Screenwriters are only one link in the film and television industry chain, and the ability of this link to attract money depends entirely on the general environment, and this general environment is slowly changing.

As a person who has experienced the new media era, how can Shen Yize not seize the opportunity?

In fact, the reason why he had the opportunity to join the crew in the past was precisely because of the rapid rise of new media in those years, which set off a "film and television fever" in China, and a large amount of hot money poured in from all walks of life, resulting in so many projects that there were not enough professional actors, so he could only expand the casting scope to outside the circle.

It's quite reliable to find a singer, at least it's still an artist, more or less touched, Shen Yize has seen a whole crew full of amateur configurations, and I don't know who to shoot it for.

With the rise of new media, the world's "film and television fever" is coming.

He rarely asks about the screenwriting department, but last week, he had a meeting with Gu Shu, Xu Fengyang and other editors-in-chief, and asked them to take on more new media projects and less unreliable TV series and theatrical movies.

The reason is also very simple, because the review standards of online dramas are low, they are very easy to launch, and most of them do not need too high quality, and the production cycle is relatively short, which is much better than TV series and cinema movies.

In addition, there are two other things that he has been more concerned about recently.

First, after receiving the news from the General Administration, the script of "In the Name of the People" passed the review, and Li Chengzhi finally found the Film and Television Center of the Supreme People's Procuratorate and the Jindun Film and Television Center as production companies.

The producer has negotiated the copyright with the project department, and the price offered is the market price of such episodes.

But the market price is too low for Shen Yize, this drama is the ratings champion of the year, refreshing the highest record of provincial satellite TV ratings in the past ten years, replaced by an ordinary film and television company, he can't sell it without a single episode of 500,000.

However, ordinary film and television companies are not qualified to make this kind of drama, he has no choice, and even if he has, he will not choose to refuse - refusing to cooperate with the official is not cool enough to be cold enough?

Ten days later, he was going to Yanbei, negotiated the details of the cooperation with the producer, signed the copyright contract, and invited Li Chengzhi to have a meal by the way, give some gifts or something, and thank him for introducing him in the center.

The filming has nothing to do with the company, and he doesn't expect to participate in the co-production of this kind of drama, at most he will send a screenwriter and a team.

The second thing is that Jiang Yining's new overseas single "Something Just Like This" has been produced, in addition to the English version, a Chinese version of "Qualification" has also been produced, which will be launched globally next Saturday, when Jiang Yining will also go to the United States to promote.

Both versions of Shen Yize have heard it, the melody and arrangement are the same, and the electronic music part still maintains the usual high level after Jiang Ge, but the lyrics of the Chinese version are refilled by the gold medal lyricist Qin Zerui, rather than literal translation, so the meaning of the lyrics of the two versions is very different.

The internal propaganda work has never stopped, and the popularity of the topic "Jiang Yining Breaking into the United States" has always been high on the topic list, and fans are even rushing to tell each other, calling on everyone to go over the wall and let the Yankees feel the mysterious power from the East.

With Jiang Yining's fan base, if it can really be organized, it will definitely be able to help the song rush to the top of the hot list in a short period of time.

As long as the quality of the work is excellent, even if you rely on fans to get the first place, you won't be embarrassed, but what I'm afraid of is that it won't be exposed and bury good songs.

The company has already prepared a hot search, just waiting for the new order to be launched and achieve certain results, it can let go of its hands and feet to publicize, and confirm Jiang Yining's identity as "the first person to break into the United States" and "the light of the Chinese", so as to stabilize her position in the Chinese music scene and raise her value.

Shen Yize rubbed his eyebrows and thought carefully.

As for the future development direction of the company, every step and every link, he must think clearly, plans can not keep up with the change is the norm, to this day, his original plan has been revised many times.

To help Jiang Yining expand overseas markets, in addition to temporary benefits, he also has other considerations.

He has a large number of English songs in his hands, and it is obviously unrealistic to hand them all over to the Chinese people to sing, although the Chinese music scene in the mainland is large, there are very few who can sing English as naturally as a native speaker.

And for the vast majority of Chinese singers, the domestic market is their basic plate, and the overseas market is just the icing on the cake.

On the other hand, it is far more difficult for non-native English singers to make a name for themselves in the European and American music scene than native singers.

Jiang Yining's new order inspired him.

Instead of challenging the difficulty of hell mode, it is better to divide these classic English songs in his hand into two versions, the Chinese version will be sung by domestic singers, and the English version will be sung by native singers.

In this way, it is necessary to set up a music company that integrates record and brokerage overseas to recruit local singers.

In next week's propaganda trip to the United States, Shen Yize sent He Yu and Han Zhiqiang to accompany him, nominally to serve Jiang Yining as a laborer, but in fact he had another task.

He instructed the two to take advantage of this cooperation to pay more attention to the operation of local music companies, and at the same time to investigate the local music culture and industrial structure, and gave them a list of small music companies that he found that were difficult to sustain.

If you want to gain a foothold in Europe and the United States, acquiring an existing company is naturally the quickest and least trouble-free way, and of course, it is also the riskiest way.

But it may be a risk for others, but it is nothing to him - after two consecutive original failures, he has understood a truth, that is: a good song can break everything, and if a song is not good, no matter how many resources you have, it will be in vain.

He explained the task clearly, and He and Han immediately assured that they would not fail in their mission.

The two of them were clear in their hearts that this trip to the United States was both a test and an opportunity, and as long as they did well, the company's overseas business would most likely be handed over to them in the future. In the past few days, the two of them have been fighting like chickens, and they are high-spirited, trying their best to search for relevant information, so as to be fully prepared and not make the slightest mistake.

"Ahh

Shen Yize stretched his waist.

Before I knew it, it was three o'clock in the morning.

Click on Jiangnan TV to check the broadcast volume of "Longing for Life", 12 million, the growth rate at night has slowed down significantly, and most people are resting.

He was also a little sleepy.

I don't know if Ann girl is asleep?

He quietly walked to the front of the study, and the soft light shone through the crack in the door, and he thought that he was still struggling with the lamp.

He knocked lightly on the door: "An An? ”

He shouted several times, but no one responded.

After a moment's hesitation, he gently pushed the door in.

Yang Jiuan was sleeping on the computer.

She was busy all day, doing the mental work of writing the desk, and she was already exhausted, barely holding on until two o'clock, she couldn't stay up, and fell asleep on the keyboard while writing.

Shen Yize glanced at the computer screen and saw that the document was garbled, presumably all rolled out of An An's face and keyboard.

"An An, go to bed, don't catch a cold."

He nudged her twice, but she only clicked her mouth twice, rubbing her face against the keyboard, as if rubbing her beloved stuffed toy.

Shen Yize felt both funny and helpless, so he had to pick her up carefully and put her little head on his chest.

Carried into the bedroom left for her, gently placed her on the bed, took off her slippers, pulled open the blanket and gently covered her.

Yang Jiu'an slept very deeply, she had always slept restlessly, but today she was extremely honest.

Sure enough, as long as her energy is exhausted, even if she is as active as An An, she will turn into a gentle and soft little white rabbit.

He turned on the dim bedside lamp, and secretly photographed her face with keyboard prints through the light.

Turn off the lights, tiptoe out of the room, and gently close the door.

Enjoying a few candid photos, I can't help but raise the corners of my mouth.

This girl is so cute.

It's a good mood for some reason.

He turned back to his study and saved her unfinished documents before going back to sleep.