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In the hot search list that was swiped by Jiang Ge, there is a very inconspicuous one: "Enjoy the music online beta version".

The reason is that Lexiang Technology announced a message on its official WeChat: "After half a year of preparation, the beta version of Lexiang Music was launched today, and the official version is expected to be launched on August 1, so stay tuned." ”

The following note is attached: "Lexiang Music will be committed to providing a display platform and income guarantee for the creation of independent musicians, expanding the domestic and foreign markets for niche music, and has reached cooperation with a number of music platforms including Tuify, Tidal, AM, and Melon......

Zhuang Yi immediately reposted the Weibo, and then Jiang Yining, Yu Sheng, Fang Hongjie, Liang Zimo, Lin Zhun, Xu Tianxue, Cai Zhuole and other well-known musicians liked and forwarded it, and the topic quickly rushed to the forefront of the hot search.

This news has not yet aroused a public response, and has already sparked a huge discussion in the circle of independent musicians in China.

The music circle is not big, and the circle of independent musicians is even smaller, one spread ten, ten spread hundreds, and everyone knows it in one morning, and they rush to Zhuang Yi's comment area to leave messages of support, which is quite an atmosphere of suffering in the world for a long time.

But Shen Yize is not Chen Sheng or Wu Guang, he has no intention of exposing the uprising to overthrow Quanyu and take off, and there is no need for this.

The positioning of Lexiang Music does not conflict with Quanyu Music and Feifei Music, what he wants to do is an independent music platform, and what he wants to win over is unpopular independent musicians, and it will not touch the core interests of Quanyu and Tengfei in the short term.

Ten or twenty years from now, not necessarily.

As the boss of an entertainment company, Shen Yize knows that the binding of capital and artists is becoming more and more serious, and many entertainment companies no longer invest resources in the production of albums, but instead mass produce idols, and the profit model of the entire circle is slowly transitioning to the fan economy.

Shen Yize is not against idols, but if the Chinese music scene wants to rise, it can't let idols with no art or even virtue take charge, let alone idols.

The establishment of Lexiang Music is essentially to loosen the constraints on this unfavorable atmosphere for the industry, and to give independent musicians a space to survive without being dependent on capital.

The vast majority of singers are independent musicians before they become famous, except for idols, no one can sign a contract with a big record company as soon as they debut, either become famous with a song first, or start from an independent musician or behind the scenes, and slowly stay up until they become famous.

In other words, once Lexiang Music has gained a firm foothold and become the cradle of independent musicians, it is equivalent to mastering the future of the Chinese music scene and incubating generations of powerful newcomers.

Of course, this goal cannot be achieved in the short term, it takes time to accumulate and precipitate, and in this process, losses are inevitable.

Saturday, July 16th.

The annual Mulan Awards kicked off.

As the program planners of "National Treasure", Shen Yize and Zhao Hui were invited to attend the award ceremony with the CCTV team. Gu Shu and Xu Fengyang were also invited, and a period drama that the two collaborated on last year was widely praised after it was broadcast on Jiangnan Satellite TV, and was nominated for the "Best Screenwriter (Original)" at the Mulan Awards.

The essence of this kind of activity is to socialize, compared with last year, this year Shen Yize and his golden points have achieved good results in music, film and television and variety shows, even without the recommendation of Director Xia, no one present will despise him.

It is rare to have contact with so many excellent directors and screenwriters, so Shen Yize naturally wants to seize the opportunity to chat more - his company is too short of talents in the film and television industry.

However, he knows very well that big directors generally have their own studios, and there are very few who are willing to sign contracts with film and television companies or hang their studios under the name of a certain company. It is difficult to sign people, usually signing films, such as buying out the copyright of a director's next five works in advance, and the price is very high.

There are also directors who take the initiative to cooperate, after all, the screenwriter lineup of Golden Point is there, and the historical results are so good, there is still a certain attraction to these directors.

After the Mulan Award, Shen Yize did not return to Jiangnan, but went to Wuzhen to participate in the Fifth World Internet Conference, co-sponsored by the Internet Information Office and the local government.

The theme of this year's Internet Conference is "Creating a Digital World of Mutual Trust and Co-governance - Working Together to Build a Community with a Shared Future in Cyberspace".

In addition, there were about 1,500 guests from 76 countries and regions, including government representatives, representatives of international organizations, well-known experts and scholars.

Shen Yize is one of these 1,500 people.

As the boss of Lexiang Technology, he was invited by the organizer for the first time this year, and compared with the capital tycoons who have participated in the meeting all year round, he is a new newcomer.

Although he is a newcomer, he is not transparent, on the contrary, as soon as he arrives in Wuzhen, he is warmly welcomed by the organizers and his colleagues.

In terms of influence in the industry, he is definitely not as good as Ma Tengfei, Ding Youhua and other bigwigs, but in terms of popularity, it is not him who blows, and the 1,500 people present are not as high as him.

Shen Yize suddenly found that to some extent, he is a bit like Ma Yun in this world, and he can be said to be a star in the Internet industry, of course, compared with Alibaba, the current scale of Lexiang Technology is really not worth mentioning.

He arrived a day early and had dinner with the CEOs led by Ding Youhua, chairman of the entertainment group, and Ding Wenjie, executive director and CEO of the entertainment industry.

Early the next morning, before the opening of the 5th World Internet Conference in Wuzhen, Ma Tengfei, chairman and CEO of Tengfei Group, led the team to arrive in a hurry.

This is the first time Shen Yize has seen Ma Tengfei himself, the same image as the media, with a suit and leather shoes, hair combed straight, wearing a pair of square-framed glasses, polite and unsmiling, sharp eyes, not at all like a person who is over fifty years old.

The opening ceremony was imminent, and the two only shook hands and did not communicate much, and then entered one after another.

As the most important and grand industry conference in China, the layout of the venue is of the highest standard, and at the opening ceremony, the chairman personally sent a congratulatory letter by video:

“…… Today's world is experiencing a larger-scale and deeper scientific and technological revolution and industrial transformation. Modern information technologies such as the Internet, big data, and artificial intelligence have made continuous breakthroughs, the digital economy is booming, and the interests of all countries are more closely linked.

To add new impetus to the development of the world economy, we urgently need to accelerate the development of the digital economy and promote the global Internet governance system in a more just and reasonable direction......"

Shen Yize is quite good in the entertainment industry, but he is just a rookie in the Internet industry, and he is here purely to join in the fun and see the world.

He sat at the back of the room, and there was silence in the room, except for the chairman's slow but forceful words.

After the chairman's speech, it was the turn of the leaders and guests to take the stage to speak.

“…… We can feel in Wuzhen that China's digitalization process is getting faster and faster, and its international temperament is getting stronger and stronger, and it can be said that Wuzhen has become a microcosm of the development of China's Internet industry. The theme of this year's conference is 'Creating a Digital World of Mutual Trust and Co-governance: Working Together to Build a Community with a Shared Future in Cyberspace'.

I have just listened to the congratulatory letter from the chief and the speeches of several leaders and guests, and I feel very encouraged and inspired. Digitalization is bringing us new opportunities, challenges and responsibilities, and I would like to talk about my thoughts and experiences from the perspective of an Internet practitioner......"

Ma Tengfei stood on the stage and talked eloquently.

The opening ceremony and plenary session in the morning, the release of the world's leading Internet scientific and technological achievements in the afternoon, and the welcome dinner of "Wuzhen Night" in the evening.

The next day, a sub-forum was held, and in the evening it was a very famous Wuzhen dinner inside and outside the circle.

With Shen Yize's qualifications and capital, he is naturally not qualified to appear at this dinner party where big guys gather.

The third day was the closing ceremony, but most people left after attending the first two days of the meeting.

Shen Yize also planned to leave the next night, but he didn't expect to suddenly receive an invitation from Ma Tengfei to visit Xizha together.

Located on Wuzhen West Street, adjacent to the ancient Beijing-Hangzhou Grand Canal, Xizha is a good place for business travel and leisure vacation.

Shen Yize's heart is clear, the so-called traveling with Xizha is just a statement, Boss Ma must have something to talk to him privately.

After the closing ceremony, Shen Yize went to the appointment.

Ma Tengfei changed into casual clothes and looked younger, surrounded by the CEOs of the Tengfei system, including Liang Lei, CEO of Tengfei Music Entertainment Group, and Zhang Xueming, CEO of Tengfei Investment Fund Management, whom Shen Yize had seen.

After greetings, take a boat trip to Wuzhen.

Swimming to Andu Fang, Ma Tengfei suddenly asked: "Do you know why the World Internet Conference was held in Wuzhen?" ”

Shen Yize was stunned for a moment, and said truthfully: "I haven't understood." ”

"When the expert group selected a site in the country, it put forward several conditions, the first is that the Internet economy is relatively developed, the second is to find a small town like Davos, and then give it the charm of the Internet, and the third is that it can represent China's traditional culture for thousands of years. After repeated comparisons, Wuzhen was finally chosen. ”

Shen Yize listened quietly and did not say a word.

He knew that Davos was a town in the Grisons region of southeastern Switzerland, a spa resort, a sports resort, and the largest alpine ski resort in Europe, but the town was famous not for that, but for the annual World Economic Forum.

He understood the reason why Wuzhen became the permanent host of the World Internet Conference, but he didn't understand why Ma Tengfei suddenly mentioned this, so he didn't say anything and just waited for the following.

Ma Tengfei continued: "Our Internet conference is essentially imitating the World Economic Forum, not only the conference, but all walks of life in China, including the entertainment you are good at, all started from imitation, and are still in the process of imitation.

Many people say that we started by plagiarism, and the word plagiarism is a bit heavy, at most it is imitation and reference. What I want to say is that it is understandable to imitate and borrow existing business models and business cases from foreign countries, but it is not advisable to copy them rigidly. ”

Hearing this, Shen Yize could already roughly guess the other party's intentions, and sure enough, he cut to the chase: "Your talent in entertainment is amazing, I appreciate and admire it." If you focus your career on entertainment, I can conclude that sooner or later you will achieve enviable results.

But if you insist on going your own way and want to enter the Internet from entertainment, you will not succeed, do you know why? Because you are too idealistic, idealistic is not suitable for business, let alone today's Internet industry. Everyone has their own strengths, don't do what you're not good at. ”

Shen Yize said quietly: "How can anyone be born to know, Mr. Ma, aren't you also self-made, crossing the river by feeling the stones, and getting to where you are today step by step?" I'm sure I'll make the wrong decisions, but I'm not afraid to go ahead because I'm at risk of failure. ”

Ma Tengfei glanced at Shen Yize with some surprise, thinking that Liang Lei was right, this young man is not only talented, but also has a calmness and maturity far beyond his peers.

But what he said just now is not alarmist,In his opinion,Lexiang Technology has launched Lexiang TV and Lexiang music one after another,Its positioning is contrary to market principles。

The ultimate goal of business is always to make a profit.

According to this young man's play, he doesn't see any possibility of making money by Lexiang TV and Lexiang Music.

After a moment of silence, he said: "Today is different from the past, when I started my business, the Internet was still a blue ocean, and there was room for trial and error. Now, the market of domestic new media platforms has become saturated, and Wang Dingyu dares to rush because his family has a big business and can afford to lose. What about you? What do you have?

Do you think you'll be able to prop up your website by being original on your own? Then you're too conceited. Not to mention whether you can maintain such a high level of creativity all the time, even if you can do it, if you create one, others can imitate one, and you can do it better and more refined than your original, who do you think users will choose in the end? ”

Ma Tengfei said it euphemistically, and Shen Yize understood that the others in his mouth were none other than himself.

In fact, Tengfei has been like this all the way, but whenever there is a challenger, either spend money to buy, or enter the market, with the ability to squeeze the opponent out of the market, this has probably become Tengfei's corporate culture.

Seeing that Shen Yize was silent, Ma Tengfei only said that his own words played a role, and hit the railway while it was hot: "As the saying goes, your arms can't twist your thighs, you start late, and you are born to suffer in many ways." Instead of struggling to survive, you can work with us.

Tengfei has sufficient funds, you have excellent ideas, and our cooperation is a strong combination, which will definitely produce the effect of one plus one is greater than two. ”

said that it was cooperation, but Shen Yize knew that the other party's implication was to make Jindian and Lexiang become a member of the take-off territory and contribute to the take-off "big entertainment" strategy.

He said: "Mr. Ma, I am happy to cooperate with Tengfei, but I once told Mr. Liang that I have one condition, that is, the principle of three nos: do not interfere in business decisions, do not seize the lead of the project, and do not seek distribution and operation. As long as you agree, I don't have any opinion. ”

Ma Tengfei frowned slightly, he heard Liang Lei mention this "three noes", but he didn't expect that after so long, he was still stubborn about it.

"If the way you do business is okay, we will not interfere."

Shen Yize asked: "But Mr. Ma thinks that there is a problem with our business mode. ”

"That's right. You have given too many benefits to creators and users, as I said, you can't blindly copy foreign business models, in the domestic environment, our operating model is the most profitable. ”

Seeing that the other party said it confidently, Shen Yize instantly understood that he and Tengfei would never reach a consensus, because the starting points of the two sides were completely different.

Ma Tengfei was also aware of this, and stopped halfway through speaking, and then changed the conversation: "Let me ask a question, in the entertainment industry, what kind of works do you think can make a profit?" ”

Shen Yize didn't think twice: "Of course it's a work that users like." ”

"Wrong." Ma Tengfei shook his head, "The correct answer is, any work." ”

Seeing Shen Yize's puzzled face, he explained: "The most efficient way to make money is not that we produce what users like, but that no matter what we produce, users can only accept it, whether he likes it or not." ”

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