At the beginning of April, the company celebrated its second anniversary.

Last year was quite profitable, and Shen Yize, as the boss, was quite generous, not only spending tens of millions of dollars to buy prizes, but also sending high funds to allow various departments to organize their own team building.

The employees happily went to the team building, and Shen Yize led the team to fly to Yanbei.

Since the explosion of "In the Name of the People", the cooperation between the company and CCTV has become more and more, Shen Yize's trip to Yanbei, in addition to accepting an exclusive interview with the CCTV news channel "Dialogue" column, by the way, he also talked with the directors of CCTV's multiple channels about this year's cooperation projects.

CCTV 1, 3, 6 and 8 invited a total of eight projects to Golden Point, of which the variety show "I want to go to the Spring Festival Gala", "Reader" and the TV series "Dajiang Dahe" The ideas are from Shen Yize, and the rest of the projects are original by various departments of the company.

There have been many cooperation on the basis of the two sides, and the two sides have negotiated very smoothly.

The recording was carried out in the N11 studio of the main station, and Peng Jing, a famous reporter and host of the news channel, conducted an exclusive interview with Shen Yize.

The "Dialogue" column is a studio talk show launched by the former CCTV News and Commentary Department in January 2003 with a set of revisions, with a duration of about 45 minutes each time, and it is the longest serious program broadcast by CCTV at present.

The program has always adhered to the demands of news, authenticity, attention, and influence, face-to-face communication, heart-to-heart collision, recording history with dialogue, and interpreting news with characters.

The characters who can enter "Dialogue" are all heavyweights, and they all have their own life stories, including the focus of news events, real people in news topics, influential figures in the changes of the times, and public figures who have attracted much attention.

In other words, being invited to participate in the recording of the show is a recognition in itself. CCTV's program political review has always been strict, especially this kind of serious program, but any bit of lace or stain can not be on, the image and deeds of the guests must conform to the mainstream values, and have a positive guiding role and role model for the Chinese people.

The problems involved in the interview were revealed to Shen Yize in private, mainly including the three parts of this Grammy trip, the promotion of personal influence and entrepreneurship, and he was prepared before coming, entered the studio, and met with the program team.

Peng Jing wears a pair of black-framed glasses, has quite capable ultra-short hair, and is full of aura.

After a brief chat, the official recording began.

Peng Jing asked him: "The songs you wrote are popular all over the world, and this time you won the Grammy Awards. ”

Shen Yize said frankly: "Although the award was not awarded to me, and I did not come to the stage to receive the award, I was still a little excited and honored to be on the scene!" ”

Peng Jing asked, "Are you just a little excited?" ”

"Yes." Shen Yize nodded, "Because it is expected, with the results of this song and Jiang Yining's performance throughout the year, this award belongs to her, otherwise there is a problem with the review mechanism." ”

Peng Jing asked: "After winning the award, the Internet was full of discussions related to this, many people called you 'the light of the Chinese', and we also observed that the number of followers on your Weibo has increased by more than 10 million in just a few days. ”

Shen Yize said half-jokingly and half-seriously: "I'm not an overnight hit, I've always been quite popular." ”

Both the host and the photography teacher laughed.

Shen Yize put on a laughing look, and said: "Among the behind-the-scenes workers, I am very well-known, and I was like this before I won the award. This is unavoidable, because you are in this circle, you have to produce works, and once the work is popular, people will naturally pay attention to the creator. ”

Peng Jing added slightly jokingly: "Especially if you have too many popular works, it is difficult not to pay attention to you." ”

Shen Yize laughed: "I have also pounced on a lot of works, but everyone consciously chose to ignore them and not mention them much." ”

"Do you think getting such a high level of attention will be a burden for a behind-the-scenes worker?"

"It's not a burden, but it's definitely stressful. I think it's two sides of the same coin, on the one hand, the increased visibility helps us gain a foothold in this industry, and when you have influence, your work will naturally get higher market expectations, and investors will have more confidence in you.

This is especially true for me, because I am not only a creator, but also an entrepreneur, and my personal growth and progress are closely related to my company, so from this perspective, I do not resist the attention of the outside world.

But on the other hand, as a creator, you will be stressed, you will have a utilitarian mind, you will worry about the next work, and sometimes you will even go astray in order to please your fans. This is where you need to adjust your mentality. ”

Shen Yize's answer was clear and very sincere, Peng Jing praised it secretly in her heart, and still asked quietly on the surface: "You just mentioned entrepreneurship, you have been in business for two years, and in the past two years, you have grown from scratch, little by little, to the current scale, which is very successful, do you have any experience to share?" ”

"First of all, I don't think I've succeeded, in fact, I'm still far from my own goal. Secondly, I don't think I'm an excellent entrepreneur, and the reason why I have been able to achieve some results is not because of my business talent, but because our company's original strength is strong enough, and we can continue to produce explosive products.

Of course, I personally believe that for companies that make content, original strength is the last word, and the achievements that rely on commercial operations are all bubbles, just a flash of fireworks, fleeting. ”

As the host of the talk show, Peng Jing only guided the guests to state their views and share their experiences, and she never commented on what the guests said, although she agreed with Shen Yize's remarks.

She then asked, "So what are you aiming for?" ”

This is a big question, Shen Yize thought for a few seconds, and answered in a simple and clear way as much as possible: "There are all kinds of voices on the Internet, and there are many people who think that the current Chinese music scene has risen and is enough to wrestle with the world.

Not really. The degree of development of an industry should not only look at the head few people, but also look at the overall situation and the overall environment. The real situation is that the upper limit of the Chinese music scene is indeed getting higher and higher year by year, but the lower limit is also being continuously lowered.

The trend of the domestic entertainment industry is transitioning to the fan economy, and we are not learning from the inclusiveness of the European and American music scenes, but learning from the fan culture of Japan and South Korea, and we are taking the dross and removing its essence. This is very worrying, and in the long run, it will inevitably lead to the abnormal development of the fan circle and the regression of the entire entertainment industry.

My goal is to establish a relatively fair platform and system to help more powerful creators so that their works can also be seen and liked.

There shouldn't be only one style of music, and there shouldn't be only one sound in the music scene, and when our creators can stop making a living and cater to the mainstream, that will be the real rise of the Chinese music scene. ”

Peng Jing said: "Since the current trend is like this, why don't you follow the trend? With your ability, it should be much easier to go with the flow. ”

"It's because I have the ability that I can't do this." Shen Yize said, "I hope that this industry can thrive, instead of going off the right track and going astray." ”

"Do you think you can do it?"

"Whether you can do it or not, you have to do it, people always have to be a little higher than the pursuit of material, otherwise this life will not be in vain? It's certainly not enough for me to do it alone, but I have a good team, and I believe that our team will get bigger and bigger, and sooner or later, we will have the strength to compete with the environment......"

The recording went very smoothly, and he was calm and fluent throughout the whole process, and the answers were all positive and in line with the core values, and there was almost no need to make any adjustments in the later stage.

The trip to Yanbei was just a small episode, and after returning to Jiangnan, I continued to be busy with work.

"Run, Brother" ended in the applause of the audience and the eyes of peers, and the final average episode broadcast volume was fixed at 180 million, there is no doubt that it is another phenomenal variety show, the popularity of the show has driven the sales of peripheral products, and the country has set off a wave of brand-tearing fever, and even become one of the necessary Sutuo activities for college clubs.

"Brother Ben" has brought more than one billion profits to the company, and the first season has not yet ended, and many wealthy fathers have come to the door, and the naming fee for the second season alone has reached nearly 200 million.

Shen Yize asked the overseas business department to contact the three major TV stations in South Korea and ask them if they were interested in introducing the program.

originally planned to export a wave in reverse, but I didn't expect Koreans to be really a bit backbone, and they didn't make money if they put it down, so they had to be original.

Shen Yize doesn't care very much, overseas copyright is an additional income, of course it is good to have it, and it does not affect the overall situation.

The recording of the second season of "Got Talent" and "Wonderful Story" has been completed and will be launched at the end of the month. Four variety shows will be launched one after another this quarter, the quality is not low, and there is more content to watch, and it can be expected that the number of paid members will also usher in rapid growth.

The variety show for the next season is in preparation, in addition to the second season of "Where Are You Going, Dad", there is also a new S-level project "I Am a Singer", as well as two original programs by the planning department to test the waters.

For the original programs of the planning department, Shen Yize does not expect every show to be popular, and he is very satisfied with one hit every year, so that even if a few years later, the popularity of programs such as "The Voice" and "Brother Ben" falls, and his creativity is exhausted, the company can rely on originality to take over and continue to produce high-quality new content.

In Shen Yize's view, the value of "I Am a Singer" is even higher than that of "The Voice" and "Brother Ben", not only because the ratings of "Singer" are unbeatable, but also because of the strong star-making ability of this show, which can be called the best in the group.

In the past year, the company has recruited some top powerful singers, and Shen Yize has tailored songs for them, but the singers are not popular, and the economic benefits have not met his expectations.

And "Singer" is the accelerant for these singers, as long as the singing skills are good enough and the treble is explosive enough, there are one or two well-known masterpieces, which are guaranteed to soar into the sky.

The ability of first-line artists to attract money is very strong, especially these tepid singers, and the share ratio signed with the company is very low, but as long as there is one, the company can make a lot of money.

When it comes to singing, Shen Yize's first thought is Jiang Yining.

Among the female singers he has heard of on the scene, no one has a singing skill that can compete with Jiang Gehou, she is now an international superstar, the top of the top, if she can be put on the show, she can definitely be sold at a good price.

When Shen Yize contacted her, she was lying at home.

Since the closure of 17 years, she has not been so busy, 31 years old, she feels that her physical strength and energy are far less than ten years ago, when she didn't sleep all night, the next day she can still go on stage and jump around, now a little tossing is too tired.

It's all worth it, though.

She looked at the golden gramophone trophy in the glass case, and a small smile tugged at the corner of her mouth.

I can finally take a break.

She was about to go out for a few laps of the car to decompress, and as soon as she got the car keys, she received a call from Shen Yize.

"Variety?"

The last time she participated in a variety show was the first season of "Wonderful Story" last year, and she went to paddle two episodes of water, which was quite easy.

She didn't take on other variety shows, first, she didn't have time, and second, she didn't have to.

The most popular variety shows are produced by her own company, and she wants to be on her own variety show, so why bother to join the excitement of the Friends Channel.

"What variety show?"

"Singing, your forte."

"Similar to The Voice?"

"No, no, this is a pure singing program, just sing one song per episode."

Shen Yize knew that Jiang Yining didn't want to be a mentor on the show.

"Just sing one song per issue? Is it really that easy? ”

"Of course, can I trick you?"

"When will it be recorded?"

"Next month."

"Okay, you talk to Xiaowei."

"Okay!"

After getting Jiang Ge's approval, Shen Yize immediately contacted Zhu Wei to finalize the matter.

Jiang Yining went out humming a little song, singing was as natural to her as eating and drinking, but she couldn't imagine that this was a competition between famous singers.

Yu Sheng released her third album at the end of the month, a fairly high-quality album with equally impressive sales. She is the only singer in the company who does not rely on Shen Yize at all, not only that, but she can also output, and many of the company's artists' singles are from her.

Yu Sheng hasn't shown her face on variety shows for a while, and Shen Yize in the second season of "The Voice" plans to let her be one of the mentors.

In the blink of an eye, in May, Yang Jiu'an arrived at the last stop of this field trip - Jiayu County.

Before arriving at her destination, she contacted her college classmate, Chen Ling, the director of Xianning TV, to find out the situation for her.

Yang Jiu'an planned to shoot the local professional lotus root diggers, but when she arrived at the scene, she found that the two lakes that Chen Ling told her were small and not beautiful, and they couldn't shoot the effect she wanted.

After several rounds, the team found out about a private lake, and every year in September and October, 300 people would go down to the lake to dig lotus roots, so they temporarily changed the filming location.

In the evening, he videoed with Mr. Shen, and Yang Jiuan shared this matter with him.

In fact, there are countless similar things, whether it is from books or from the information found on the Internet, there is no way to ensure its authenticity, sometimes follow the trail to the poor and remote places, only to find that there is no such person in the local area.

However, although the person you want to find may not be found, you can always go wrong with the special ingredients or cuisine, and every time you encounter such a situation, the team will adapt to the situation and find the right person in the surrounding area.

Yang Jiuan said seriously: "This is not simple, because you want to be photogenic, you must choose one with bright eyes and spirit, and it is good to watch the play." ”

Shen Yize laughed and teased: "Do you still have to choose actors for documentaries?" ”

"Of course, documentary is a form of artistic expression, and since it is art, it cannot be 100% true. In fact, posing is a common technique in documentaries, because in the process of follow-up, the photographer cannot record every moment clearly.

Missed shots, false focus, poor angles, and long time consuming...... These are common problems in the filming process, and with limited budget and production time, re-posing is undoubtedly the most effective way to do it, and the final result must be the best.

For documentaries, as long as the incident really happened, as long as the event was experienced by the interviewee, it is real, and all our work is in the service of filming this event.

We weren't the only ones who did this, when I was an intern at the BBC, the BBC filmed the savannah, the grass was filmed in the light room, and NHK (NHK) filmed the big sharks, and the sharks were raised in tanks......"

An An's small class opened again, and whenever she talked about topics related to her own work, this girl was like chewing Xuanmai, and she couldn't stop at all.

Shen Yize listened quietly, An Yatou's love for documentaries and photography is like his love for music, so he understands and supports him very much, although long-term business trips sometimes make his needs unmet, but every time she comes back, the feeling of being released after restraint is also very pleasant.

She's coming back soon.

The thought of this made him a little nervous.

Yang Jiu'an sighed: "We went to Inner Mongolia last week, and the original material was roasted whole sheep, but when we arrived in the local area, people said that the best sheep they had there was boiled sheep, called hand meat, and only needed to put a sheep in clean water to boil and add a little salt."

After research, I learned that the whole sheep roasted by the bonfire is performed by our Han people themselves, and the local Mongolian people do not eat sheep at all, and the roasted whole sheep is only available in tourist attractions.

I really learned a lot from this field trip, and it's only when you actually go to the field that you realize that a lot of the concepts that we take for granted are deduced. ”

Shen Yize said: "After listening to you, I want to go on a field trip with you." ”

Yang Jiuan pouted slightly, and his little face was full of regret: "It's good if you can come, we have passed by a lot of beautiful places, and every time I take pictures, I think if only you were there." ”

An An's true feelings made him both moved and distressed, and he said seriously: "When you finish filming this documentary, I promise that I will give myself a long vacation and accompany you to travel all over the country." ”

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