Fragmented information is highly disseminated and addictive, and short video is the culmination of fragmented information.

For any software, the first priority is always to seize the user's time, and at this point, short videos are undoubtedly the king.

This is also why Douyin can achieve 200 million daily active users and 100 billion revenue in just two years, which is still under the premise of strong competitors, Lexiang short video is the first short video software on the market, without any competition, and the speed of the soaring data can only be described as outrageous.

With such data as support, the negotiation of the C round of financing went very smoothly, led by Sequoia Capital, followed by Tiger Fund, Morningside Capital, All Entertainment, Golden Point, etc., raising a total of $550 million, and Lexiang Technology was valued at $12 billion.

As soon as the money arrived, it was immediately put into publicity, and the software was not on the line for a long time, so it took advantage of the fact that large manufacturers such as Tengfei and Ant had not yet reacted, and hurried to seize the market and accumulate enough first-mover advantages to cope with the competition of the same type of products in the future.

Two months after its launch, the daily activity of Lexiang short video exceeded 30 million, and it took half a year for Lexiang TV to reach this value, and it took longer for long video sites such as Tengfei, Youshi, and Station B.

When the daily life is up, it's time to start thinking about making a profit.

There are many ways to monetize traffic, and what kind of profit model is used, at the board meeting in November, Ye Yongxin and Xiao Ning gave the following four main profit points:

The first is, of course, advertising revenue.

Short videos are different from long videos, long videos can be inserted into the video, you can sell titles, pull sponsorships, but inserting ads in the content of dozens of seconds of short videos will very affect the user experience, and this kind of self-digging thing will definitely not be done by the company.

You can't insert ads into a video, but you can.

According to Xiao Ning's idea, big data and cloud computing can be used to accurately recommend favorite advertisements for users, so as to strengthen the publicity effect and achieve product sales.

Not only that, but it can also provide special official accounts and product promotion for major brands, use the official account to improve the exposure of products, and users can follow the official account to receive coupons if they like, and place an order through a direct link to buy.

Shen Yize added: "In order to ensure the viewing rate and completion rate of advertisements, we can launch activities to earn cash by watching advertisements, and distribute part of the advertising benefits to users who watch advertisements, which will attract many middle-aged and elderly people to help us brush up on performance every day." ”

Ye Yongxin and Xiao Ning were both stunned, they didn't expect Shen Yize to propose such an unheard of model.

Distribute part of the advertising benefits to users? Users not only don't spend money on using the platform, but can they also make money?

At first glance, it sounds a bit outrageous, but when you think about it, cow!

The revenue of advertising is linked to view rate and completion rate.

For a simple example, the father of the gold owner spends 100 million to buy, assuming that an advertisement costs one dollar (in fact, it is not so high), then there is 100 million advertisements, and the platform needs to push these 100 million advertisements to users, and it is effectively viewed, so that the task can be completed and the money can be obtained.

The so-called effective viewing is generally linked to the viewing time, and it doesn't count if you quit after watching it for a few seconds.

In other words, the more people who watch the ads, the faster they can digest the hundreds of millions of ads, and the stronger the company's ability to attract money.

What a genius idea!

The company only needs to transfer a small part of the benefits, which is enough to hire hundreds of millions of middle-aged and elderly people across the country to watch advertisements every day.

Ye Yongxin was a little excited: "Good idea! And this is also a point that can be used for publicity, after all, only our software can make money in the country, and then a new user registration to receive red envelopes can definitely attract a large number of new users! ”

Shen Yize smiled and nodded, this is exactly what he thought, no, it should be said that he borrowed it from Douyin and Kuaishou, first spend money for traffic, and then use traffic to monetize and set investment, the platform doesn't have to do anything, no need to produce content or buy copyrights, and you can make money with a little operation.

In addition to advertising, another possible profit point is the e-commerce business.

Ye and Xiao's idea is to divert traffic to e-commerce short videos, carry out short video e-commerce business, and based on the traffic of short video users and the aggregation of fan channels, e-commerce monetization will generate a premium in vertical scenarios.

To put it simply, the platform can take a cut of it.

If you want to monetize traffic in the form of e-commerce, you need to launch tools such as "shopping cart" and "product window" to bring goods to third-party platforms such as Tmall in the form of short videos.

This is not only the work of the R&D department, but also the in-depth cooperation with relevant shopping platforms.

In addition, the feasibility of live streaming can also be further tested.

Live streaming is a new type of network economy model that has emerged with the development of new media technology in the past two years.

This model allows the anchor and the platform to directly realize effective monetization, realize the real-time interaction between users and the anchor, and make it more immediate, which can not only enhance the user's understanding of the platform and the anchor, but also help to enhance the user's stickiness to the platform.

The prospects of live broadcast e-commerce are very optimistic in the industry, and Lexiang Technology will naturally not miss this opportunity.

Speaking of live broadcasts, now all platforms with a larger volume, such as Weibo, Station B, etc., have launched live broadcast functions.

As long as the traffic is up, the reward income of the live broadcast is also considerable, and this part will definitely become an important part of the platform's income in the future.

Finally, there are derivative income from other content, including online games, content payment and other value-added services, which can also become an important source of revenue for the platform as long as the operation is obtained.

The above four points are not only the planning of the profit model, but also the direction of the future development of the platform.

The popularity of the short video has inspired all employees in the company, especially the R&D department, whose morale is particularly high.

At the World Internet Conference at the end of October, Shen Yize did not attend in person, but sent Ye Yongxin to participate on his behalf.

In mid-November, the National Entertainment Golden Melody Awards and the Grammy Awards successively announced the nominations for 2023.

Needless to say, since Yu Sheng joined Golden Dot, the awards with high gold content have basically been covered by Golden Dot's artists.

The Grammys were also very rewarding, with Zhang Yina nominated for Best New Artist for "Rolling in the Deep", and the song was also nominated for Song of the Year, Production of the Year and Best Short Short MV. Also, pop, electronic, rap, rock, country...... There are nominations for An&Y signed artists in almost every category.

Shen Yize was invited to attend the Grammy Awards Ceremony again, the awards ceremony will be held at the end of February next year, An An should be back before the Spring Festival, just free, can take her on a long-lost romantic trip.

It's the end of the year again, and it's time to pay dividends, which is also the most anticipated part of Golden Point's employees.

The Ministry of Finance made a year-end statement, and the net profit after tax for the whole year this year was as high as 4.542 billion, and the corporate tax alone paid more than one billion. ”

20% of the profits are used for shareholder dividends, and Shen Yize is about 300 million; Ten percent is used for employee motivation and year-end performance, and although the company has expanded its recruitment this year, it is assigned to everyone, even the lowest-ranking employees, who have close to six figures after tax.

Because of the high year-end bonus, Golden Point was once on the hot search, and Yishui's "Are you still recruiting?" in the comments. Do you think I still have a chance? ”

There are opportunities, but the bar is already high, and it will only get higher and higher.

The remaining nearly 3.2 billion profits will be used for next year's operation, part of which will be invested in Lexiang Technology to increase its shareholdings, and the other will be used to carry out projects.

The funds are sufficient, and many money-burning projects can also be put on the agenda, such as "The Wandering Earth", "Inception" and other imaginative movies, Shen Yize really wants to move to this world, the script has long been moved, but it is not easy to find an excellent special effects team, and it will take a while to find it.

In addition to the company's 300 million, Shen Yize also received a total of 35 million dividends from Fengge Technology and Dolphin Technology - Haiteng Technology has finally turned losses into profits after two years of development, although the profit is still very low.

The money didn't even have a chance to spend the night in his hands, and as soon as it arrived, it was invested in various companies that he was optimistic about and exchanged for corresponding shares.

On January 1, "Zootopia" was released in 52 countries and regions overseas.

At first, the film schedule was not high, and there were very few theaters screened, but the word-of-mouth exploded on the first day, with an IMDB score of 8.2, which ranked twelfth among all cartoons in the world, and the Rotten Tomatoes index reached 100%, and everyone who watched it said it was good.

The next day, the film schedule began to expand, and the box office also soared from $2 million on the first day to $15 million, and the momentum of the rise was very rapid, and there was no decline in sight for a while.

The popularity of "Zootopia" has sparked widespread discussion overseas, not only because of the animated plot's brilliant and well-made production, but also because the producers and producers of this animation are little-known Chinese companies.

Shen Yize didn't pay much attention to overseas movements, and when the animation was released overseas, he was partying with Lao Xu and others on the farm.

After more than half a year of adjustment, the farm has been renewed, Lai Tiange has introduced a lot of intelligent and mechanized equipment, although the initial investment is very high, but to a certain extent to reduce labor costs, improve production efficiency, in the long run, it is definitely more beneficial than disadvantageous.

She has almost consolidated the basic plate in the province, and plans to radiate to the whole country in the New Year.

Fengge Technology was rated as one of the top ten enterprises in Jiangnan Province last year, mainly to reward Lai Tiange's contribution to helping farmers get rid of poverty and become rich.

Lai Tiange said that the province will give full support to her expansion to the whole country this time, and it is conceivable that the expansion of Fengge Technology should be very smooth.

In mid-January, Shen Yize led the team to attend the National Entertainment Festival, and he was already familiar with it for the fourth time.

At the dinner party of Quanyu, he saw Wang Dingyu again, and to his surprise, Wang Dingyu did not come to find his fault, not only did he not find fault, but walked away with his female companion with a wine glass.

I could guess with my toes that his dad must have told him something.

However, since the other party does not take the initiative to provoke, Shen Yize will not deliberately provoke trouble, Wang Dingyu plunged into the live broadcast industry, there is no competition between the two, and naturally there will be no conflict.

Mr. Jiang of Seagull Entertainment and Mr. Zhang of Butterfly Records were all present, and the people were basically those people, but everyone's attitude towards Shen Yize was completely different.

In just four years, Shen Yize has gone from an unknown creator to a big boss worth nearly 10 billion, which is higher than the value of most people present.

It's tiring to pat other people's ass, and it's also tiring to be surrounded by others.

After this dinner, Shen Yize finally understood why Tengfei no longer participated in the dinner party of Quanyu.

It's too rolly.

Four years have passed, and there is hardly a new face at the dinner party - except for the female companions of the CEOs, the iron-clad CEOs, and the female companions of flowing water, which are not the same every year.

If it weren't for the cooperation with Quanyu, he would have wanted to quit this dinner.

After returning from Hudong, the last high-level meeting before the Spring Festival was held to plan the company's development direction and goals for the coming year.

At the end of January, the Academy Awards announced the nominations for 2023, and unsurprisingly, "Zootopia" was nominated for Best Feature Animation.

When the nominations were announced, "Zootopia" was about to be released, and as soon as the news came out, there was a "return to the light" in the last few days of the screening.

In the end, the overseas box office was fixed at 730 million US dollars, plus the domestic box office of 5.2 billion, the global total box office reached a staggering 1.5 billion US dollars, ranking tenth in the global box office list and first in the animated film category.

Public opinion at home and abroad was instantly detonated, especially in China, Firefly Animation and Shen Yize were pushed to the altar again, Ding Shijie took the opportunity to announce the concept map of the next animated movie "Dream Travel", and directly landed at the top of the hot search list, and the number of petals wanted to see rose by more than 200,000 overnight.

On February 5, Yang Jiu'an returned.

"Fat boy! Peewee! Do you miss your mother? ”

As soon as she entered the house, she ran towards her cat owner.

The fat boy was okay, he recognized it by sniffing the smell, Douding bought it a few days before An An's departure, and he was completely unfamiliar with her, and was held in his arms by a strange guy and rubbed wildly, and the little guy immediately showed a world-weary expression.

"Douding, you've gained a lot of weight!"

Half a year has passed, and Douding has grown from the original cub to a handsome young man.

"Fat boy, come, mom comb your hair, your dad won't comb you."

Yang Jiuan muttered while combing the fat boy.

Shen Yize defended: "I combed it, but it lost too much." ”

"Long-haired cats are like this, so you have to groom them frequently! Otherwise, there is hair everywhere in the house. ”

Ann Yatou is talking nonsense again, the house is obviously very clean, and Auntie will come to clean it every day.

"Shen Shen, I have something to tell you-"

Yang Jiu'an suddenly became serious.

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