This shot was not aimed at Tengfei's family, including Ant, Meituan, Suning, and many other giants have suffered from the anti-monopoly knife, although Lexiang was not shot, but was also invited by the Jiangnan Municipal Bureau of Industry and Commerce, Market Supervision Bureau, and Copyright Bureau to conduct a three-way interview.

The whole conversation process was relatively polite, and Shen Yize and his party did not suffer any difficulties, but were only required to improve the review mechanism, strictly control the content of the platform, and deal with accounts suspected of publishing illegal and illegal content according to the severity of the circumstances.

After coming back, Shen Yize immediately hired thousands of reviewers to manually review all the content on Lexiang short video and Lexiang TV.

In April alone, 36,323 videos, 8,463 audios, 252 challenges, 39,361 accounts were permanently banned, 67 groups of prohibited keywords were added, and a severe crackdown on infringement and piracy was carried out, and a total of 5,043 copyright-related videos, 1,269 audios, and 1,743 seriously infringing users were permanently banned in April.

At the same time, in order to cooperate with the Cyberspace Administration of China to further strengthen the governance of the chaos in the "fan circle", Lexiang Short Video has taken a total of 54 mini programs related to the list of celebrity artists offline and rectified, and disbanded 1,900 fan groups with the theme of investment, support, fundraising, control and comment, gossip, and breaking news.

Restrict the flow of fan group accounts on the platform that have not obtained the written authorization of the corresponding celebrity agency or studio, continue to ban or even reset user information until authorization is obtained.

Celebrity management companies or studios are required to strengthen guidance on the behavior of fan organizations, and pulling and tearing each other between fan groups will lead to the platform restricting the flow of relevant stars, their brokerage companies, and studio accounts, banning and shutting down, and in serious cases, canceling the release of all kinds of content of relevant stars.

The revenue of the fan economy only accounts for less than 3% of the total revenue, and the damage is not big, and unicorn software such as Weibo and Feifei Music, which specializes in cutting fan leeks, will undoubtedly hurt its vitality with this knife.

After Feifei Music was forced to give up its exclusive copyright, the traffic of Quanyu Music and Lexiang Music increased significantly.

Shen Yize's original intention to establish Lexiang Music was to provide a relatively friendly creative environment for domestic independent musicians, but because independent music is very niche in China, the sales of the main station were not as high as the channel sales, and the average annual loss of the station was more than one billion yuan in the three years since it was established, and most of this money was used to subsidize creators.

After the short video was launched, with the help of the short video platform's drainage and the ability to create popular models, the situation began to improve.

Facts have proved that there is no shortage of excellent creators in Lexiang Music, what is lacking is traffic. After Shen Yize purchased the non-exclusive copyrights of major record companies, more and more users turned from Feifei to Lexiang, compared with the bloated Feifei Music, the interface of Lexiang Music is simple and fresh, and the song pushing function is powerful, which is deeply loved by users.

Many new users were originally brought by classmates or friends, and after using it for a period of time, it was like discovering a new continent, and they all sighed: "It turns out that there are so many buried good songs and good singers in the Chinese music scene!" ”

The platform does not take the commercial value of the song and the fame of the musician as the standard, even if it is niche music, it can accurately find the audience and push the song out.

The increase in traffic has led to a visible increase in the income of independent musicians, and the increase in revenue has in turn pushed musicians to produce songs more carefully to meet the expectations of their fans.

With the collapse of Feifei's music monopoly, the order of the music market is being rebuilt. The support of Lexiang Music has helped independent musicians survive the dark period of traffic stars and saliva songs, and now, they will become the core driving force for the healthy development of the industry, pushing the Chinese music scene forward continuously.

Shen Yize is very pleased, his goal of establishing music has been achieved, although he has been losing money, and recently spent billions of dollars on the purchase of copyrights, but at least, his appearance has changed the direction of the world's music industry and broken the vicious circle.

That alone makes sense for his arrival.

In May, the relevant authorities issued a strict ban on tattoo artists, hip-hop artists, subcultures (non-mainstream cultures) and mourning culture (decadent culture) in star programs.

Almost at the same time, the performance industry association issued the newly formulated "Measures for the Self-Discipline Management of Performers in the Performance Industry".

According to the measures, "bad actors" will be subject to different degrees of industry boycotts such as 1 year, 3 years, 5 years and permanent by the association's member institutions, and cooperate with other industry organizations to carry out cross-industry joint disciplinary action, and must apply within 3 months before the expiration of the boycott period, and can continue to engage in performance activities only after approval.

All of a sudden, there was a lot of noise in the entertainment industry, a large number of star studios were cancelled, and movies, TV series, variety shows, and online dramas produced by "bad artists" were required to suspend broadcasting.

Just when the action to rectify the entertainment industry in China was in full swing and the major Internet manufacturers were low-key to survive, Shen Yize had already set his sights overseas.

In order to achieve this goal, in the past two years, Lexiang Technology has spent $800 million to acquire the same type of social software musical in North America.

Because of Y's own product features, such as posting small videos that lip-sync with popular songs, or automatic beautification, with cute expressions and other functions, Musical's user base is mostly teenagers, and the proportion of female users is quite high.

This is completely consistent with the product characteristics of Lexiang short video, resulting in users opening the revised musical, although the logo and interface have changed, but its core content will not change too abruptly.

Therefore, through this "shell change", Lexiang has successfully taken over Musical's native user group, and combined the company's AI data stream with Musical's product innovation, which is well adapted to the tastes and preferences of mainstream Western users.

Musical's revision is a test before Lexiang short video goes overseas, and the success of this trial proves the feasibility of this model.

After two years of exploration, preparation and early publicity, the overseas version of Lexiang developed by the Ministry of Technology landed in Japan, South Korea and India in mid-May, first testing the water in neighboring populous countries, and then gradually radiating to the world.

The results were even better than expected, and within a month of its launch, the overseas version of Le Xiang received more than 30 million downloads from major app stores, of which 80% of the downloads came from India.

An easy-to-use interface, news and entertainment content, combined with powerful AI algorithms, can be used to precisely match users, rather than recommending content based on their viewing habits and preferences......

These advantages have made the overseas version of Lexiang a great success in the Indian and Japanese markets, and the number of downloads in a single day has quickly risen to the first place in the local app Stle Play, and the growth rate is getting faster and faster.

However, the rapid rise of Lexiang short video has not attracted the attention of relevant giants, this is because at the beginning of the launch, Shen Yize still adhered to the domestic style of play, striving to expand the content ecology, and gave up the introduction of social relationship chains.

The purpose of this is to allow the overseas version of Lexiang to grow in a low-key manner in areas that Facebook does not cover, rather than attacking Facebook's core social hinterland as soon as it goes up, so that the software can effectively avoid Facebook's attention when it is in its infancy.

This is the same as dealing with micro-news in China, when Tengfei wakes up, Lexiang short video has already achieved 100 million daily lives, and it is too late to think about it, at this time, Shen Yize asked the technical department to introduce the social relationship chain, and Weixin has no temper at all.

Overseas giants such as Facebook, Twitter, ins, YouTube, Google, etc., are much more powerful than domestic micro-messaging and Weibo, and have monopolized almost all overseas markets.

This is also one of the main reasons why Shen Yize chose to test the waters in Asian countries first.

These overseas Internet giants, their basic disks are in Europe and the United States, and some of the more developed countries in Asia will have a higher local market share of social software, Japan and South Korea are the most typical examples. Occasionally, one or two popular competitors pop up in these areas, and these giants don't pay much attention to them, so they're good for lewd development.

In order to be as low-key as possible, Shen Yize did not even hype it up in China, and even the release of the overseas version of Lexiang was rarely reported, only well-informed industry insiders and investors can grasp first-hand intelligence, some are optimistic and some are not optimistic, and they are still in wait-and-see.

This is also normal, in the process of going global, on the track of going to sea, Lexiang Technology will inevitably encounter more and more distrust and scrutiny, especially in the review of security issues. This is a problem that all domestic enterprises need to face when going overseas, especially those that are good at technology.

On the last day of May, Shen Yize arrived in Inner Mongolia before dark - he came to visit the class of a certain leader in his family.

Director Yang Da is about to celebrate his 28th birthday, but in mid-June, An An was busy filming, and Shen Yize was also going to Los Angeles, so the two made an appointment to meet in advance.

This was brought forward to Children's Day, which happened to be a weekend.

The crew of "A Bite of China" just finished filming the part of Inner Mongolia, in fact, the first season has already been used in Inner Mongolia, but the theme of the first season is the "roasted taste" in steaming and roasting, and later found that the locals in Inner Mongolia do not eat roasted whole sheep at all, so they changed it to "natural taste".

This season's shooting is bracken, and the theme is "The Gift of the Prairie".

Bracken is not an uncommon species, from the northeast, Inner Mongolia to the Yangtze River basin and then to the southwest, there are bracken growth bases.

The bracken in Inner Mongolia grows from April to May, and the picking time is generally in June, which is also an important part of the crew's filming in June.

"Shen Shen!"

The railway station in the county is not big, and the flow of people is also small, as soon as Shen Yize left the station, he saw An Yatou waving at him again and again.

Shen Yize immediately stepped forward quickly, ignoring the eyes of passers-by, hugged her straight and kissed her passionately.

I haven't seen her for almost four months, and I can't help myself when I see her.

Yang Jiu'an struggled slightly, and soon gave up resistance in his blazing aggression.

……

After getting in the car, Shen Yize asked with a smile: "Where are we going?" Hotel? ”

Industry earthquake, he was busy during this time, until he saw her, took her soft little hand, felt the warmth of the palm, looked at her sweet smile, and listened to her glutinous voice, he completely relaxed.

Once people relax, they begin to think about what is wrong.

Yang Jiu'an glanced at him and snorted: "I know how to go to the hotel...... Why the hell did you come to visit the class, just to come with me to the hotel? ”

Shen Yize said seriously: "No, I came to visit your class because I miss you so much and want to have an in-depth exchange of feelings with you, of course, going to the hotel is also a very important part of exchanging feelings." ”

"Phew! Stinky rascals! ”

"I want to exchange feelings with my fiancée, why am I a hooligan? Don't you want to? ”

"I don't want to!"

An Yatou has a hard mouth every day, and when she got out of the car, Shen Yize looked up and saw that it was clearly a hotel.

"Yo? What's going on? He laughed and teased, "Are you taking the wrong path?" ”

Yang Jiuan craned his neck and said quite stiffly: "I'll take you to put your luggage, you are not allowed to think crookedly!" ”

This luggage is a whole night, and by the time the two of them are happy, it is already midnight.

Yang Jiu'an was no longer hard-mouthed, and obediently curled up in his arms like a little lamb, and asked softly, "Have you eaten dinner?" Are you hungry? ”

Shen Yize shook his head: "I'm not hungry, I just ate a big meal, and it's very supportive." ”

Yang Jiu'an naturally understood what he was referring to, and looked at him with a smile: "I'm serious, if you're hungry, I have beef jerky here, and the villagers make it themselves, it's very delicious." ”

"Okay, give me a little bit! When you're full, let's get high! ”

"Don't ...... No, you're in your thirties, be modest. ”

Yang Jiuan turned over and got out of bed, and said while bringing beef jerky to Teacher Shen.

Shen Yize said angrily: "I'm just over thirty, it's okay, it's the year of fighting, don't say it's like I'm dying old...... Do you have anything to drink? ”

"No, only mineral water, make do with it!"

The two of them lay on the bed, munching on beef jerky and chattering.

Yang Jiuan talked about her experience of filming in the past four months:

Lexiang also said that from June 2024 to the present, Lexiang has investigated and cleaned up 7,864 illegal videos in response to behaviors such as fans tearing up and abusing each other, minors supporting and playing lists; Cleaned up 2.419 million comments related to mutual tearing and abuse, inciting confrontation, and brushing volume control comments, of which 805,000 comments were processed to induce rankings, 572,000 comments were tearing and abusive, and 555,000 comments were brushed volume control comments.

Minors tend to take 'idols' as their imitation objects, and will constantly beautify and rationalize the behavior of idols, so public figures should pay more attention to their words and deeds, and promote young people to cultivate collective emotions for goodness, and realize self-expression and self-worth.

In fact, there is no shortage of high-quality 'idols' in our society, they are either talented musicians, down-to-earth actors, or professional film and television animation producers, who not only shine in China, but also are well-known all over the world, and have made indelible contributions to China's cultural export.

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