Chapter 7 Blank Markets
Gongs and drums are noisy, and firecrackers are ringing in unison.
In the music, the Southern Lions danced vigorously, and soon gathered a large number of Chinese onlookers, adding a lively scene to the opening ceremony of Fu Linmen Hotel.
Fan Ah Sheng, together with other guys, hurriedly stepped forward to distribute a big red wedding sticker, which said that after three days of opening, the staple food and dishes of the audience will be rewarded with 20% off, and they will enthusiastically give back to the Chinese compatriots......
This novel propaganda method immediately detonated the onlookers of the Chinese group, and they flocked to it without hesitation, and after a while, most of them were sitting outside.
The 20% discount is attractive enough, and it is not a grandson to take advantage of it this year.
Li Fushou stood at the door to deal with the guests, and was about to enter the store after a while, but was stopped by two sheriffs on horseback;
"Hey...... Yellow Skinned Boy, is this your restaurant? ”
The two white sheriffs sat on tall quart horses, looking at Li Fushou with playful eyes, but their tones were extremely rude.
The Royal Australian Police cannot be resisted by force.
Li Fushou was reluctant to do 100 in his heart, but he still had to work hard to deal with it, in this era, it was a common phenomenon for sheriffs to embezzle and solicit bribes, and they were even darker than bandits.
But he was wearing a police skin, and he could catch people and throw them into prison at any time, and torture the immortals to death.
"Yes, sir, feel free to come to the restaurant and enjoy the delicious food, we will give the Royal Police a 20% discount on all of them, and we will offer the greatest discount."
"Oh...... Sounds good! Officer McCourt raised an eyebrow and said to Officer Hughes beside him; Is this Oriental kid taking us for idiots? This bullshit restaurant is full of 20% off on the street, and ninth-rate Chinese workers can enter, I don't see where the biggest discount for the Royal Police is? ”
"Officer, you're misunderstood." Li Fushou pretended not to hear the other party's foul language, and patiently explained; "For everyone else, the hotel is only open for three days with a 20% discount, and the Royal Australian Police is 20% off all year round, and the discount is completely different."
"Well, that sounds good."
"Thank you, Officer McCourt, for the compliment, we will pay the fees on time, please take this money to coffee, it is a little bit of a heart for the hotel."
"Lee, that's the right thing to do."
Li Fushou reluctantly gave the last pound, and Officer McCourt whistled in satisfaction, put away the money and urged the sat horse to leave, and continued to patrol his territory.
, a bunch of vampires!
Li Fushou scolded secretly, shook his head and walked into the hotel, a busy day began.
In the South Pacific, it gets dark early in late autumn.
At about six o'clock in the afternoon, the sun had set, and there was an endless stream of four-wheeled horse-drawn carriages returning from the large and small gold mines in the Palmer River Valley, one by one full of Chinese gold diggers, dragging their tired bodies into Chinatown.
Twilight covers the land, and the lights are on.
Chinatown's large and small restaurants are overcrowded, and the strong aroma of food mixed with the crowd of people injects infinite vitality into this remote street thousands of miles away, and immediately comes alive.
Selling dried fruits, sewing leather boots, and carrying burdens, itinerant vendors shouted vigorously to welcome the boiling and noisy night.
The newly opened Fu Lin Mun Hotel is full of business, with an endless stream of guests, and more people are on the way to the scene.
After the initial rustiness, a group of cooks and handymen quickly got into the groove, serving plate after plate of delicious dishes like flowing water, and the aroma of the dishes mixed with the smell of wine and the shouts of the guests merged into a scene of business booming.
For the hard-working Chinese gold diggers, after a tiring day of gold panning work, spending two small dollars for a drink is the greatest relaxation, anyway, drunk and homeless, back to the cage house and falling asleep.
Li Fushou supervised the cashier at the counter, and watched a large number of copper pennies and silver shillings come into the account, and the joy in his heart arose.
This shot was a stable one, and it was completely established in Brisbane.
Based on his careful observations, he found that there was a gap in the market demand in the Brisbane area that needed to be occupied;
Whether it is a Chinese or a white gold digger, a meal must be full in the morning, and the most important thing in the day is dinner.
The large and small gold fields in the Palmer River basin sound like that, but they are actually a large deserted field on both sides of the Palmer River, densely covered with weeds and woods, with no signs of development, and the reeds are more than a man high.
The white mine owners sat on the rocks in the field to collect gold sand, and their horses were tied to small trees next to them, and at most they carried a small scale and a revolver.
The gold digger's job is to stand in the icy water, carefully sift the sediment with a dustpan, and separate the fine placer gold nuggets from it, and the working environment is harsh and difficult, especially requiring care and hard work.
In this environment, it is a dream for a gold mine to solve the lunch problem of hundreds or thousands of gold diggers.
In this regard, Li Fushou thought of a brilliant solution.
He ordered 3,000 steel food boxes in advance, divided into two layers, and the bulk price was 1 shilling and 2 pence, which could be carried by hand, and contained the gold digger's lunch meal.
During a break in the gold field
The gold diggers placed the steel food box on top of the small rocks, dug a small pit underneath, and lit some dry weeds to heat them.
It's quick and easy, and it makes for a hot and tasty meal.
On the second day, 3,000 steel food boxes arrived.
Fu Linmen Hotel posted the use announcement with a conspicuous red good news;
Great news is coming!!
In order to solve the problem of lunch in the gold mine for the majority of Chinese compatriots, Fu Linmen Hotel specially launched a steel food box rental and preferential catering activity.
Activity regulations;
Those who lease a steel food box (a deposit of two shillings, refundable at that time) will be charged two pence per month and will be eligible for the noon discount.
Every morning, FLM Restaurant offers as many as 14 kinds of food pairings, including beef, mutton, pork and vegetarian stir-fry.
One meat and two vegetables plus a staple food, a penny.
Large rib meat plus one meat and two vegetables, plus staple food, two pennies.
Large rib meat with two meat and three vegetables, plus staple food, three pennies.
Large pork ribs and chicken thighs, plus three meat and four vegetarian sumptuous versions, four pennies, this set has no staple food, you can take it yourself, because the amount of food is enough, just eat the dishes to be full.
……
The entrance of the Fulinmen Hotel
On several combined tables of the Eight Immortals, there were tall piles of steel food boxes, and the silver light quickly attracted everyone's attention.
A large number of gold diggers gathered around to ask questions, Fan Asheng and others explained that their mouths were dry, and the preferential packages launched by the hotel aroused the strong interest of Chinese workers, and some people couldn't help but try it.
On the second day of opening, 112 steel food boxes were rented out, which was not too good, but it was not a hot one.
The real outbreak was on the fourth day, when the Chinese gold diggers, who were the first to rent steel food boxes, bought a lunch set meal in a steel food box and took it to the gold mines after a full meal at the Fu Linmen Hotel every morning before going to work.
Warm it up at noon and you're ready for a steaming delicious meal.
In the wild where the grass grows wildly, the heated lunch box wafts with the enticing aroma of food, and the smell is unbearable, and the saliva is more than a foot long.
Compared with the two, this is better than carrying two loaves in your arms every day and drinking some cold water to deal with it, I don't know how many times stronger.
People have to die more than people, and goods have to be thrown away.
The demonstration effect is hot, it is simply the best advertisement, and the word-of-mouth finally broke out on the fifth day of accumulation.
Hordes of gold diggers rushed to rent steel food boxes, and more than 1,700 were rented out on this day alone.
By the sixth day, the remaining 1,000 or so steel food boxes were sold out, and many late gold diggers sighed and were even willing to pay a higher price for the lease.
Unfortunately, the next batch will have to wait until a week later.
There is no doubt about the purchasing power of the Chinese gold diggers, out of the habit of frugality, they are just not willing to squander their money, not without gold in their hands, and being able to eat a hot and delicious meal at noon is almost every gold digger's hard demand.
FLM Hotel urgently ordered 10,000 steel food boxes to meet the needs of our customers.
Li Fushou smiled and watched the food boxes be rented out, only these 3,000 steel food boxes, with a monthly rental fee of two pennies, can bring him a net income of 25 pounds.
The more than 30,000 Chinese gold diggers in Brisbane are all their own potential customers.
A deposit of two shillings per box may not seem like much, but it is a great fortune to settle down £150, which means that your business is off to a good start and the future is bright.
For every food box damaged, he can earn a deposit, which is much higher than the profit of simply selling, almost doubling the profit.
On top of that, FLM Hotel already has a steady stream of 3,000 customers, generating a steady stream of profits every day.
In Brisbane, a city of gold diggers, prices are not cheap, and the profit margins of restaurants generally exceed half, which is quite significant.
Early October
After the second batch of 10,000 steel food boxes arrived, they were sold out in just one week, and a large number of white gold diggers took the initiative to come to the door, and FLM Hotel had to order the third batch of 10,000 steel food boxes.
It was only at this time that other large and small restaurants in Chinatown realized that it was too late.
FLM Hotel not only has a large number of Chinese customers, but also some white gold diggers are involved in it, sending purchasing power and stable profits on time every day.
Early in the morning, when the sky was just dawning.
The whole city of Brisbane has not yet woken up from a slumber, and the Flimp Hotel on Handel Street is already brightly lit and steaming, and a large number of patrons come and go, all of whom are gold diggers who get up early to work.
With the booming business of Fulinmen Hotel, the recruited cooks and handymen inflated like balloons, totaling more than 80 people.
There are 15 new stoves built along the courtyard walls, and the coals in the hearth are blazing with fire, and a large amount of food is steamed to meet the needs.
Dishes are served in large wooden barrels for bathing, cooks sweat and stir-fry with clean shovels by the stove, and handymen carry freshly baked dishes onto wooden tables to cope with the long queues of customers.
Li Fushou looked at the long queue of people, the spacious Fulinmen Hotel was full, many anxious gold diggers stood and ate their meals, and some people simply squatted in the corner outside the hotel, snoring and eating deliciously.
There were about 1,000 people inside and outside the hotel, and there were a large number of people outside, making it an extremely busy morning.
It was really crowded, everyone's busy feet did not touch the ground, and a scene of thriving business.
According to Li Fushou's arrangement;
Customers buy a one-pence package with a white label, a two-pence package with a green label, a three-pence package with a yellow label, and a four-pence package with a red label......
Customers line up to the chef and put the wooden sign in their hands into the bamboo basket to get the corresponding set meal, which is simple and effective.
The cook in charge of cooking was very fast, the huge iron spoon flew over, and his mouth kept shouting "next ......"
Customers who buy a one-pence package line up and those who buy a two-pence package line up separately.
And so on, the efficiency of the operation is very high, and the long line moves forward without stopping.
The only limitation is that the site is too small, and the two-acre Fu Lin Men Hotel is overcrowded.
Fortunately, the Chinese workers eat very quickly, and they can change a group of people in ten minutes, which can cope with it.
The box on the counter was already full, Li Fushou locked it and put it under the counter with his own hands, and took out an empty cash box to start cashiering.
One by one, the huge empty wooden barrels were removed, and the wooden barrels filled with dishes were brought up again, exuding the fragrant aroma of the dishes, wafting into the dark night sky in the early hours of the morning, making people salivate.
"Asheng, what does Mike Harmana's estate say? Would you like to sell? Li Fushou quickly collected money and issued signs, and asked Fan Asheng in a hurry, and Fan Asheng had been following up on this matter.
"Hey...... This gentleman, please line up, and Nan Huaiyu will take your people to maintain order. ”
Fan Asheng greeted busily, and when he heard Li Fushou ask, he quickly turned around and wiped the hot sweat on his forehead with his hand and said; "Young master, that cunning Englishman sat on the ground and overturned the original agreed price of 560 pounds, and I didn't have time to report to you yet."
"Uh...... That's right. ”
Li Fushou briefly considered it, and the property next door skyrocketed from 560 pounds to 728 pounds, which was nearly double the normal price, and it was inevitable that he would be suspected of taking advantage of the fire to rob him.
Mike Hamman runs a steel products business, and he ordered the steel double-walled portable lunch box at FLM Hotel in his shop, and he made a lot of money for it.
But a businessman is a businessman, and greed never ends.
The property next door covers an area of about one and a half acres, although it is smaller than the rubber warehouse place, but there are many houses, which are classified to store all kinds of steel products warehouse and daily operation of the shop, forming a warehouse area, business area and living area, and the building is also bright and beautiful, and the repair is good.
The Mike Hammanna family lives in a small two-story building in the backyard and even has a small lawn where they can sit and have afternoon tea.
Therefore, the value of this private property is higher than that of the rubber warehouse, and it can be used directly without the effort of demolition and modification.
If the property can be integrated into the FLM Hotel, which covers an area of three and a half acres, it will become the largest restaurant in the entire neighborhood around Chinatown, with the conditions to accommodate 600 people at the same time.
Of course, this doesn't refer to a crowded scene like this morning, where each guest should at least have a place to sit and enjoy basic services, rather than squatting outside under the eaves with a bowl in his hand.
In the next step, FLM Hotel must open more stores in Chinatown to divert the influx of customers, which is an urgent matter.
Speaking slowly, Li Fushou's thoughts were just like a flash of lightning, and he made up his mind to solve this troublesome matter in person today, and he couldn't delay it any longer.