What is Xue Qiandai doing? She's writing a coffee shop promotion plan.

How to find 100 big customers, how to maintain an online presence and holiday promotions.

She wrote until just over 2 a.m.

Only then did I find out that Huo Yunchao had made a lot of calls. I have the heart to call back, but I think that the beauty should rest at this time, so I will simply reply tomorrow.

She secretly went to Jian Yan's room.

Because she worked overtime in the dark, Jian Yan also gave up her life to accompany the gentleman, and she just lay down, but Xue Qiandai climbed into Jian Yan's bed.

"Daisy?" After moving into the villa, they no longer have to squeeze into a small bed. Xue Qiandai's behavior is very abnormal.

Xue Qiandai flattened her mouth, "Jane, I miss my Huo Meiren, I really want to sleep with him." ”

Jian Yan: "......"

Xue Qiandai who can't be inferred by common sense!

Jian Yan covered her with a thin blanket and patted her on the shoulder, "Dai Dai, tell him if you like him, haven't you always advocated attacking?" ”

"I, I'll call him tomorrow."

It was late at night, and the long day was finally over.

————————

The next day, Xue Qiandai and Jian Yan took a taxi to the coffee shop.

There was no other reason, I slept late and got up late, so I had to take a taxi.

The staff in the store are all in good spirits. A new week and a new day begins.

Xue Qiandai pushed Jin Xiangyu and pressed her on the card seat. Then she clapped her hands, "Partners, the coffee shop top 100 V-VIP expansion plan is about to be launched, welcome to listen to Xue Qiandai's report to you." ”

Jin Xiangyu, Blue Mountain, and You Duoduo didn't know why, and they all looked at Jian Yan.

Jian Yan stood next to Xue Qiandai, and her posture was clearly to cheer for Xue Qiandai. "OUR COFFEE SHOP IS GOING TO HAVE A BRIGHT FUTURE, AND THIS FUTURE," SHE SAID, GESTURING TO XUE QIANDAI'S MAC COMPUTER, "HERE." ”

Xue Qiandai opened KEYNOTE and made a very delicate report document. In the past, his father used to hear reports, and she was familiar with it, and writing business plans was like a daily routine.

But they hadn't seen Jin Xiangyu and Blue Mountain, and their expressions were like Grandma Liu entering the Grand View Garden. Everyone gathered in a circle and listened to Xue Qiandai's explanation.

She first reviewed the performance of the coffee shop in the last six months (the data is quoted from Jian Yan), pointed out the problems faced by the coffee shop, and then gave her solutions.

"We are not Starbucks, relying on individual customers alone, we have not developed much at all, and the only way out is to develop corporate customers and take large group orders. So, where do enterprise customers come from? ”

KEYNOTE PUT A LOT OF SCREENSHOTS, THE LIST OF MORE THAN 100 SUPER HIGH-RISE SKYSCRAPERS FROM THE CBD.

"In the coming week, there will be 10,000 letters sent from Lightyear Coffee to the desks of the executive directors, procurement directors and bosses of those companies."

As soon as the words fell, You Duoduo raised his hand and asked, "Dai Dai, the question is how do you know the names and contact information of those people." How can a letter be sent without a recipient and contact information? ”

Sure enough, those who are operators are more sensitive.

Jian Yan replied: "The contact information is written about the company, and this can be found on the Internet." As for the recipient, write directly to the administrative director or the head of recruitment. ”

You Duoduo scratched his head, unheard of, "This, this, okay?" ”

Xue Qiandai snapped her fingers, "How do you know if you haven't tried?" Duoduo, let me ask you, if the courier sends a courier to our store, saying that the boss will receive it, what will you do when you see it? ”

"I'll naturally hand it over to Sister Yu."

Jin Xiangyu's eyes lit up, and his heart was already surging. Dai Dai, the daughter of a rich family, is really not Gaide, this business thinking is not comparable to ordinary people. "Generally, the courier will come into the front desk. Most of the front desk will be directly given to the relevant leaders, then our sales will complete the first step. ”

But even so, people may not just order it.

"Have you ever heard of the law of large numbers? When the cardinality reaches a certain level, there will always be that small probability event. Suppose 100 out of 10,000 testimonials are ordered, then our business will grow exponentially. Xue Qiandai held the table with both hands, and raised a "1" on her index finger.

She walked past everyone and explained, "This is Tactic 1. Tactic 2, for individual customers, the introduction of a reward mechanism. For example, if you place an order for a week in a row, you will be rewarded with a cultural shirt. Comment or forward information on websites such as reviews, Tieba, Douban, Weibo, etc., and you will also be rewarded. Stir up our shop online. When the time comes, those large enterprise customers who want to know about coffee shops will find us as soon as possible to build trust. ”

Blue Mountain looks at Jin Xiangyu, so there will be a lot of investment in the early stage. "What do these online positions publish?"

Xue Qiandai's index finger and middle finger twisted together, "Boss, we have to spend money." Jian Yan and I are responsible for the production of content, which can be coffee knowledge, promotional information, or holiday greetings. In short, come alive and let everyone see the culture and vibrancy of a coffee shop. ”

Jin Xiangyu gritted her teeth, the money was worth it. Compared with the advertising expenses of traditional paper media a few years ago, what is the key investment? "Dai Dai, Jian Yan, I also agree to this one."

Jian Yan clapped her hands and patted her ass, "Sister Yu, you have courage." Trust me, the coffee shop will definitely change its day. ”

"The third item is to improve the perimeter. If you want the media to take the initiative to report, you have to make an event effect. Doesn't Starbucks sell cups? We also sell, and we want to sell more creatively. ”

Xue Qiandai continued to click on KEYNOTE, and various strange-shaped coffee cups were displayed on the screen.

the "Red Lip Cup" on International Kissing Day;

the "Moon Cup" of the Mid-Autumn Festival;

International Basketball Day Slam Dunk Cup;

the "Big Syringe Cup" of Chinese Doctor's Day;

……

Seeing this, Lan Shan could no longer suppress the enthusiasm in his heart, "I want one for each of these cups." ”