216 [Soft advertisement from the composition, Li Yange's solo concert] begging for subscription

"What do you say? Sold out?! ”

Liang Leshu jumped up from the stool suddenly, looked at Zhong Tingting with excitement on her face and said, "All 100,000 tickets are sold out?" ”

"Yes, it's all sold out!" Zhong Tingting's face flushed and nodded vigorously.

Hearing that it was really sold out, Liang Leshu danced excitedly, Li Yange's album was only released for a few days, and 100,000 albums were sold out so quickly, according to this trend, millions of copies can't be beaten!

was excited, but then Liang Shuyi thought that selling out would be equivalent to running out of stock, and her face immediately changed: "Quick!" Inform the production department that no matter what, it must be put into production within this month! ”

"Yes!"

Zhong Tingting turned around and ran out of the office, and hurriedly went to inform the newly established production department.

"Sold out, sold out, haha, sold out!" Liang Leshu wandered back and forth in the office excitedly, just like Zhong Tingting before, with a flush of excitement on her face.

Since Li Yange mentioned the news of her possible award to Liang Leshu last year, she began to plan the album that Li Yange once released in Yueben.

Last month, she finally negotiated with Polygram's Yuki Fujiwara about the distribution rights in the mainland, because the factory was still being renovated at that time, and the production department had not yet been put into production, so Liang Leshu called the New Era Audio-Visual Company in Guangzhou and asked them to help produce 200,000 albums and send them to Beijing.

Because of the timing, the first batch only reached 100,000 copies, and the follow-up is still in production.

It's just that what everyone never expected was that it had just been released in major record stores in Beijing for a few days, and the sales were so dismal that Liang Leshu couldn't bear to look at it directly, but the broadcast of the news network program a few days ago seemed to give this album chicken blood, and sales rose all the way!

From the record store that initially sent people to inquire and could only sell a few copies a day, with the broadcast of the news network, it went from a few to a dozen, and then to dozens.

Although this increase in sales exceeded Liang Leshu's expectations, considering the blessing of the news network and the fact that Li Yange had just won a foreign award, he was relieved.

You must know that the news broadcast is in people's hearts, and it is an incomparably lofty existence, so the three-minute news about Li Yange was broadcast on the news, and I dare not say that it became popular all over the country all at once, but it is definitely a popular figure discussed by people's parents recently!

While many people are proud, after hearing that Li Yange's album was released in Beijing, local citizens also took practical action and went to major record stores to buy it.

If this is the sales brought by fame, then this high school essay in the newspaper is an invisible advertisement.

Liang Leshu picked up a copy of the "Workers' Daily" three days ago on the table, saw the simple and full of silent love for his father on the article, thought of the huge benefits brought by this article, and couldn't help laughing: "It seems that this should be the soft advertisement that Manager Li often says!" ”

That's right, this article, published in the "Workers' Daily" by a senior high school student in Beijing, quickly attracted a large number of students and parents as soon as it was published.

The title of the article is very plain "My Father", this essay title is too common, when the newspaper was published, many people questioned whether this kind of high school student essay could be published in the "Workers' Daily"?

But after reading the whole article, these questioners chose to shut up, and many of the students who watched it thought of their family situation and burst into tears.

There is no rhetoric in the article, but it reveals a trace of simplicity, starting from a father and son watching the news broadcast after dinner:

tells the story of the author and his father discussing Li Yange, a young man who won a foreign award, after dinner, which led to the birth of the author's father, who was only in his forties when he took out the Walkman, did not know how to use it, and after hand-in-hand teaching, he was called back to the room by his father to write homework.

The author's sentence "unloading the mill and killing the donkey" makes people who read this article, regardless of age or age, smile, after all, who has not experienced the student or juvenile period.

But the subsequent content made everyone who read it feel heavy in their hearts, and when the author finished writing his homework, his father was already leaning on the sofa and snoring, and the snoring sound was very soft.

This surprised the author, he knew that his father suffered from severe insomnia, so after seeing his father sleeping, the author brought a blanket to cover his father, and when he was about to help him take off the headphones, he found that his father's eyebrows moved, and the author put the headphones back again.

The next day, when the author took the Walkman and the cassette tape back to school, and listened to the song with headphones, he suddenly understood why his father rested early, purely because the song could bring a kind of spiritual comfort.

Then the author reminds him of his father, who works hard in the factory every day, because of the early death of his mother, the single-parent family forced his father to run desperately between the factory and the family every day, and the heavy pressure made his father's tired body often unable to sleep at night.

This article is about 800 words, the first 600 words are all short in the parents, almost most families will appear, and the author's association in the second half is the essence of this article.

After reading this article, many people were moved by the fact that the father in the article was running around every day and couldn't sleep at night for his son, which reminded some people of their busy parents at home, so after reading this article, many people chose to go to the record store and prepare to buy their parents an "album" that the author said could make people sleep well!

To be honest, if it weren't for Liang Leshu in charge of the overall situation of the company, and Li Yange was still in the United States at this time, she would really think that this essay was a soft advertisement when Li Yange proposed to promote the "Women's Twelve Orchestra".

An article about his father, in the end, actually drove the sales of the album, isn't this a subtle influence on the consumption concept of customers?

What Liang Leshu didn't expect the most was that with the reprint of this article by many domestic newspapers, there will be a bigger wave of buying in the future!

……

……

At this time, Los Angeles, USA.

In Yo-Yo Ma's studio, Li Yange is conducting the orchestra and stepping up rehearsals for the piece "Dream of the Hexi Corridor".

After everyone finished playing, Li Yange looked at his watch and said, "Okay, let's rest for ten minutes first." ”

With a sigh of relief, the orchestra members left their seats and prepared to take a break outside the rehearsal room.

After the others left, Yo-Yo Ma walked over, frowned and asked, "Yan Ge, I think they played well, do you want to practice again?" ”

"No, it's still not up to my standards!"

Li Yange shook his head and said with a disappointed face: "Although they rehearsed well, they have not been exposed to Chinese culture, and it is difficult to highlight the long and thick sense of history of the Hexi Corridor!" ”

Speaking of this, Li Yange looked at Yo-Yo Ma and said, "Youyou, you know, this is the first time I have held a concert in the United States, whether it is for me personally or for the country, I have to do my best." ”

"You're right, you have to be perfect, what do you think?"

Yo-Yo Ma agrees with Li Yange's words, don't look at this is a small solo concert held by Polygram for Li Yange in the United States, but Li Yange agreed, so he had to go all out.

The American music industry is very cruel, if this performance is not successful enough, then it will be difficult for Li Yange to achieve anything in the United States in the future, and this will greatly reduce Li Yange's reputation as the winner of the "Academy Award for Best Composition".

"I'm going to go back to China first and pull some people in the country, it's still early anyway, isn't it?" Li Yange smiled, there are still a few months before Polygram's preparations are completed, and Polygram will not arrange a concert for him until September, so there is plenty of time.

As long as Li Yange can pull up a band as soon as possible after returning to China and rehearse a few pieces of music he composed, he will definitely be able to catch up.

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