"How did Yang Yuying's album release go?"

In the conference room of Times Records, Li Yange sat in the main seat and looked at the manager of the Propaganda Department who was sitting on the right-hand side.

"It's almost the same, we have the same ...... as Beijing Radio, Guangzhou Radio, and Shanghai Radio There are also more than a dozen radio stations such as Shenzhen Radio to negotiate cooperation, and during the period from the eighth day of the first month to the fifteenth day of the first month, the song "Tell You Gently" will be played uninterruptedly. ”

"In addition, we have also signed advertising and promotional articles with dozens of newspapers and magazines such as the Audiovisual World Weekly published by China Record Corporation, the Hong Kong Screen Idol magazine, the Sound of Music magazine, the Yangcheng Morning Post, the Shenzhen Special Daily, and the Beijing Morning Post."

"If nothing else, in the next half month, newspapers and radio will promote Yang Yuying's "Tell You Gently" album."

After listening to the propaganda plan of the manager of the Propaganda Department, Li Yange nodded slightly, the publicity and distribution in this era is simple and simple, but it is difficult to say.

The simple point is that there are not as many publicity channels as the Internet in later generations, and the difficult point is to send people to communicate with newspapers and radio stations one by one.

Newspapers and weekly magazines may be a little better, Li Yange, Baojiajie Band, and Cui Jian have already cooperated with many newspapers and magazines when they released albums, and this new cooperation naturally does not have to go through too many troublesome processes.

However, the radio station is more troublesome, and many of the songs of Baojiajie Band and Cui Jian cannot be broadcast on the radio, so when it was publicized at that time, the radio station did not invest much, and it was only publicized on the radio stations in Beijing and Guangzhou.

And Yang Yuying's albums are all popular sweet songs, and there are not too many restrictions, so in order to better publicize and open up publicity channels, Liang Leshu also spent a lot of money and contacted more than 20 local radio stations to promote the title song "Tell You Gently" in Yang Yuying's album during prime time.

The manager of the Propaganda Department continued: "This publicity and distribution cost a total of 270,000 ......"

"Two hundred and seventy thousand? How did it take so much? ”

Li Yange looked surprised, in this period, newspapers and weekly magazines actually don't spend much money on publicity, like Baojiajie Band and Cui Jian, people with their own traffic, if they release albums, it's good if other newspapers and weekly magazines don't post money to buy you the inside story, how can they still collect money.

Generally, the people who collect money are the kind of people who have no fame, no fans, and can't attract readers to buy newspapers and weeklies. Yang Yuying is exactly like this, although she participated in CCTV's "National Bailing TV Song Competition" in 1985 and won the Xiang Award, but this was many years ago, and this show was not very popular, so there are only a handful of viewers who know Yang Yuying.

Liang Leshu interjected: "General manager, in fact, I don't spend much, the 270,000 yuan is not much for newspapers and weeklies, but almost two-thirds of the money is used for radio publicity channels. ”

Hearing this, Li Yange nodded, but he didn't ask anything, he still understands the truth of spending more money on publicity, it is normal to spend tens of millions on the promotion of a movie in later generations, and the more than 200,000 to promote an album is still on so many radio stations and magazines and weekly magazines, in fact, there are very few.

In a few years, mainland entertainment will enter a period of rapid development, and with the establishment of various private film companies and music companies, it is estimated that the amount of money spent on publicity will be several times more than that of now.

After chatting about Yang Yuying's album for a while, Li Yange turned her head to look at Liang Leshu and said, "By the way, how is the album of the Twelve Women's Bands over there selling now?" ”

"Very good!" Speaking of the women's December, Liang Leshu had an excited expression: "Yesterday, Mr. Fujiwara from Polygram sent a fax, and at present, the album "Tang Dynasty Music Workshop" has sold more than 900,000 copies, and it is expected to exceed one million copies this month or early next month!" ”

"More than 900,000?!"

Li Yange was stunned, and a trace of excitement flashed in her eyes.

At the end of last year, in December, only 500,000 copies were sold, how long has it been, and in less than two months, more than 400,000 copies have been sold!

And it's about to break the million mark!

This is the first orchestra in the form of an orchestra in the mainland, and it is the best record of record sales abroad!

Although Li Yange's album of the same name "Yan Ge" and the second album "Dunhuang" have sold millions of albums in Yueben. Especially the album "Yan Ge", I don't know if I took any medicine, from the earliest only sold 30,000 copies, to now not only sell millions of copies, but also steadily sell 10,000 albums every month.

Polygram had to reprint, and later saw that it could be sold steadily every month, so it simply printed 100,000 copies at one time and let it sell slowly.

Now more than a year later, the album "Yan Ge" has exceeded 1.65 million copies, and "Dunhuang" has also reached more than 1.2 million copies.

"Yes, General Manager."

"Since last year, the 12 Women's Orchestra went to Yuben to participate in the year-end song festival, and the sales of the album began to rise.

When she said this, Liang Leshu looked a little excited, she took out a folded poster from the file file, handed it over, and said: "This is the poster that Polygram helped them shoot when Lefang was in the book." ”

took it and opened the folded poster, Li Yange's expression immediately became weird, no wonder the album sold so well in the book, it seems that the little devil knows how to publicize it.

I saw that on the poster, the twelve people of the Twelve Women's Orchestra were all dressed in ancient costumes of different colors, each holding a musical instrument in their hands, standing around the four big characters of "Shengtang Orchestra" in the middle.

In the lower right corner, there is also some Japanese writing, but there is a little Chinese character on it, which roughly means "China's top girl group, inherited from the ancient music workshop, specially played for the emperor." ”

"In the future, you can learn more from the little ghosts...... Polygram's publicity, look at the posters made by others, I want to buy one and put it at home. ”

Li Yange spread out the posters on the table and let the manager of the Propaganda Department see how well the posters were made, and they didn't look ugly when they were pasted at home. It's like the poster of the Baojia Street Band before, a few people are in different shapes like two fools, and there is no beauty at all, if it weren't for the fans, it is estimated that no one would buy this kind of poster.

Now the sales of posters are also a big one, Times Records cooperates with several printing houses, and sells posters of Baojia Street Band and Cui Jian and others every month, which can earn tens of thousands of yuan.

"This ...... Good general manager, I will study hard. The manager of the Propaganda Department wiped the sweat from his forehead, and the trivial matter of distributing posters really has nothing to do with him, and he is generally not responsible. However, the general manager proposed it, and he will definitely control the quality of the poster in the future.

Li Yange just let them have a snack, and now in terms of entertainment, Hong Kong and Yuben are more developed, and China still needs to learn this knowledge.

In today's media era, it is no longer that the aroma of wine is not afraid of deep alleys, there is no good publicity, no matter how good your song is, few people can hear it.

"The new album of the Twelve Girls Orchestra can start production, and now that the company has grown in size, it is best to have albums released every month, and you can dig as much as you can in terms of singers. The branch in Shenzhen is almost set up, and you can look for it there when the time comes. ”

Speaking of this, Li Yange suddenly asked: "By the way, when will the concert tour be officially launched?" ”

Liang Leshu replied: "After the fifteenth day of the first lunar month, the first stop of the Beijing concert will be officially launched on February 21. ”