Chapter 315: Douyin's New Layout [Asking for Subscription]
"Although real estate makes money, it makes hard money, and once young people are unwilling to buy a house in the future, they must not fall into a dead loop?
If you want me to say, Internet companies are more profitable, not to mention Boss Ma's Feixin empire, everyone knows it.....
The little yellow car company sold by Su Dong some time ago is amazing, Mr. Shen, you really make a lot of money......."
Before Jia Zhaoyi could speak, Song Deyou of the Song family said sourly.
This matter is well known, and Song Peiyi, who participated in the negotiation at that time, also participated in the negotiations, but he didn't catch half a hair, and he was all taken down by Shen Nanpeng, the Eastern Evil.
Work in vain!
The latter smiled, and repeatedly said that luck was something like Su Dong's wrong love.
In short, it is very modest, it is very comfortable to listen to, and people can't fault it.
Then, the topic jumped back to Internet technology companies.
The topic is broader and more intriguing.
There are Internet business incubation bases all over the country, especially with those universities in cooperation with more projects.
Therefore, when everyone discusses this topic, they can't help but fantasize that some of the projects they invest in can soar like the small yellow car company and Douyin company invested by Su Ming.
The Internet market is full of infinite possibilities, even if it seems to be a bad enterprise, but it can still do well.
The most typical representative is Pinduoduo, Wang Zheng was at the dinner table, and when everyone asked about this, he also coped with it with a smile.
Of course, it is indispensable to praise Su Ming's eyes like a torch, and at the same time, there is gratitude and gratitude, after all, it was Su Ming at that time, but he was sending charcoal in the snow, and the situation was different.
chatting and chatting, and then talked about Douyin, listening to everyone's opinions on Douyin, Su Ming observed everyone's expressions casually.
The group of people in front of him are all old foxes, and their minds are complicated, and if they have no idea about Douyin, they are called hell.
Are there still few people who covet the high-quality projects in his hands in Su Ming?
Douyin, Yingke Live Company, Zhihu, etc., are all high-performance stocks, but everyone present, except for Boss Ma and Shen Nanpeng, did not grab so many high-quality projects.
Boss Ma's family doesn't do this, because his move is either an acquisition or a holding, and he rarely talks about investment or anything like that.
The capital giant has always been the way for money and is invincible.
For Shen Nanpeng, he has more resources in his hands, and in addition to himself, Sequoia Capital behind him is a world-renowned big capital.
Therefore, no one in the audience will focus on the two of them.
Because people themselves are capital!
But Su Ming is different, Su Ming is still just a growing capital, although there are infinite possibilities in the future.
It's just that he hasn't fully grown up yet, so if he can do it, everyone can't help but intervene.
Capital has always put interests first, and feelings are on the side, not to mention that the relationship between everyone here and Su Ming is just like that.
The Rothschilds of the empire on which the sun never sets tell the world that when money stands up and speaks, all truth is silent.
However, the same Rothschilds were told: when power stands up and speaks, money becomes worthless.
And Su Ming is just a fledgling kid, who is nicknamed the new myth of the wealth of the magic capital, but in fact?
No power, no power!
Relying on Jia Quan's second- and third-generation foxes and fake tigers, ordinary capital may be afraid of one or two, but will the Feixin Empire be afraid?
What strong dragon doesn't suppress the head snake, it's just the weak man's lust and guilt.
It is precisely because of his clear mind that Su Ming will be relatively vigilant.
Originally, Boss Ma didn't appear at the full moon wine at noon today, and he wouldn't think so.
But now that Boss Ma has appeared, and the rhythm of the topic has been intentionally or unintentionally going in this direction by Boss Ma.
It shows that the use of the big capital power of the real estate industry has taught Su Ming a lesson: capital also keeps up with the pulse of the times and follows the national policy, and at the same time, the power is also very strong.
Then he talked about the project incubation bases across the country, and at that time, Boss Ma also glanced at Su Ming, saying that he would go to Pengcheng to have a look if he had the opportunity.
What to see?
What's there to see about Pengcheng?
Of course, it depends on how strong their Feixin empire is and how many projects they have incubated, such as short videos, live broadcast platforms, talk shows, etc., they all have them!
In the end, it was pulled to Douyin, and the goal was also very clear, and the boss of his horse wanted Douyin Company.
Although Boss Ma hasn't said it yet, the meaning of his words has been revealed.
Wang Zheng, Cheng Wei, Song Xiaobao and several others looked at Su Ming's eyes and couldn't help but show feelings of pity and sympathy.
These few people have also experienced social beatings before they have come to where they are today.
Now Su Ming seems to be sitting on the main seat, full of spirit, but this is very similar to them back then, even exactly the same.
Boss Ma's means are also moisturizing things silently, if you can achieve the goal without blood, of course, it is the highest realm in the art of war, and everyone wants this.
Even if Su Ming doesn't agree, it doesn't matter, salute first and then soldier.
Therefore, Wang Zheng and Cheng Wei could see it at a glance, and even when Boss Ma first appeared, they probably guessed it.
The old fox Jia Zhaoyi, Song Deyou, Han Fengnian and several others also quickly figured it out, although they were a little anxious, they didn't speak.
Su Ming, a young man, is too powerful, since his debut, he has never been defeated. If there is, selling the controlling stake of the small yellow car company should be regarded as one.
So everyone also wants to see how he copes, or hopes that he will fall under the iron hooves of Boss Ma, and if they make another move, it will be completely different.
At the main table, everyone wore a mask, laughing and chatting, actually thinking about things, and the cells in their brains were dying millions of times a second, because they were crazy about calculating.
Su Ming, who still didn't seem to have the slightest wipe, looked very stupid, but who knew that he had actually figured it out?
After eating a meal for more than two hours, everyone just drank a few glasses, which was harmless for a large number of people.
It was Su Ming, who didn't drink.
It was clearly said that it was a family banquet, so the drinks were prepared for the guests, and he was originally pouring a glass, if he really drank wine, it was estimated that he would not be able to entertain the guests.
After the meal, everyone was full of food and drink, left gifts and blessings, and went back to their respective homes to find their own mothers.
To Su Ming's surprise, Boss Ma never explicitly said that he wanted to buy Douyin Company.
In this regard, Su Ming was also happy to pretend to be stupid.
Of course, this doesn't mean that he won't pay attention to it, anyway, the soldiers will block, the water will bury the soil, we are not afraid of things!
After sending these bigwigs away, without bothering to talk to Li Qingqing, Su Ming called Zhu Shunwei, Cheng Li and Zhao Zijin to the study.
"Sit, there are a lot of guests today, I haven't had a good chat with you, how are you eating?"
In the study, as soon as he sat down, Su Ming greeted the three of them for a while before entering the topic.
What is the theme?
First, let's learn about the current situation of Douyin, and then ask if there is any big capital that wants to invest in Douyin.
The first point is nothing, just foreshadowing.
But when asked about the second point, Zhu Shunwei and the three of them also changed their faces, and Cheng Li hurriedly said:
"Boss, is there one of the many bigwigs who came today who wants to invest in Douyin? Don't, Douyin has just started to start, and this is a little bit of a good result, and now it's not appropriate to seek external capital......"
Cheng Li's words also represent the opinions of Zhu Shunwei and Zhao Zijin.
From the incubation project in March, to the establishment in April, and the launch in May, Douyin has only experienced a short period of half a year.
In the past six months, Su Ming has been asking for everything from Douyin Company, and he has not allowed anything.
The replacement of office buildings, the construction of database processing centers, etc., is not that asking for money for money, but for people?
It is precisely because of Su Ming's full support that Douyin can develop so rapidly, and even the publicity plan of Porcelain Kuaishou at the beginning was also supported by Su Ming.
Otherwise, it may take a while for Douyin to stand out.
Internet companies are all about being fast and paying attention to efficiency, but at the same time, the gold-swallowing monster is also worthy of its name.
Many Internet celebrity training institutions and companies have been established with Douyin, using Internet celebrities to enrich the foundation of short videos, supplemented by large and small stars, head Internet celebrities, as well as Weibo, Zhihu, Xiaohongshu and other diversion strategies, which led to today's Douyin.
Now Douyin can be said to be prosperous and thriving, and the introduction of capital at this time will be better, but it is just the icing on the cake, and it cannot bring substantial changes to Douyin.
Cheng Li and the three of them are very familiar with Douyin's situation, and they also know that Su Ming is actually not short of money now, so there is no need to introduce big capital at all.
Resource replacement?
No!
If it was a few months ago, maybe Douyin would have been needed, but now it is not so urgent, and it can even be said that it is not needed.
Looking at their nervous appearance, Su Ming suddenly smiled:
"Take it easy, there's nothing to do, don't be nervous!"
Zhu Shunwei and the three of them suddenly turned red, and immediately understood that they were all soldiers, and they had not yet practiced Qi cultivation kung fu.
"Boss, the question you just said, I have received inquiries from several capitals, and there are even people digging me......" Zhao Zijin tidied up his clothes, and then frowned:
"That's probably the way business competes, but I think after a while, they might come up with something else......
If it's Kuaishou, Miaopai, Volcano and other companies, we're not afraid.....
But if, I mean, if it's Boss Ma's Feixin Empire, or Ahri's own son or Ahri himself, then we'll have to think about it seriously....."
"Yes, old man, we are not afraid of any competition, but the competition in capital is not something we can interfere in..... Zhu Shunwei also frowned, and said with a solemn expression:
"On this point, I'm afraid you still have to think it through yourself. Whether it is the Feixin Empire or the Ahri Empire, these two are not ordinary capital ......"
Su Ming also understood what the two said.
These two companies not only have unparalleled capital power, but also have a huge user base.
Just take a look at the previous Didi war, the two of them fought a big battle, and it was very terrible to throw money.
It can be said that today's domestic Internet giants, Du Niang has been left behind, because Du Niang is deeply involved in AI businesses such as autonomous driving and intelligent cloud.
Du Niang's behavior is investing in the future, so he is now gradually left behind by the Feixin Empire and the Ahri Empire.
The three giants in China, in fact, are afraid that they will become two tigers competing for hegemony, and Du Niang can only be regarded as a snow leopard.
The hidden snow leopard is looking forward to one day appearing to shock the world.
Su Ming nodded and said to the three of them:
"Don't worry, as long as you don't hold back, there will be absolutely no problem on my side. Maybe in terms of the power of capital, I am not as good as them now.
But I'm not muddy, and I'm still under control at the moment.
However, I called you here today, in addition to bringing this matter to your attention, and the fact that Douyin must do something....."
Let's go?
The eyes of the three of them lit up, and Cheng Li asked more urgently: "What action?" ”
But Zhao Zijin immediately thought of something, and blurted out: "Overseas market? ”
"Yes, the overseas market is one of the ....." Su Ming nodded, and then continued:
"The overseas market is something we have to go out of, and although many domestic Internet companies have not been able to go far, I don't think there is a problem with Douyin......
However, even if you want to go out, you must be well prepared, and at the same time, the talent pool must start to be laid out now....."
Laying out the future is what Su Ming has always wanted to do, but he didn't have much capital in his hands before, and he still needs to keep a little fire, plus other industries have to develop.
Therefore, he didn't take much action, but with the arrival of Boss Ma today, Su Ming was completely sober.
Capital does not simply refer to money, but more to the power represented behind capital.
Why is Fetion called a business empire?
In addition to the huge user base, there are also many interactive entertainment industries under it, involving games, live broadcasts, videos, film and television, etc., which can be said to have affected thousands of netizens.
Maybe the games you are playing, the TV series you are watching, the talk show you are watching, etc., are all behind the industry of the Feixin Empire.
"I plan to invest 500 million US dollars to set up research institutes in five famous universities in China, specializing in the research and development of AI intelligence and other technologies, and at the same time invest another 300 million US dollars to set up a scholarship fund to help poor students from famous schools complete their studies......."
Hearing Su Ming's words, Zhu Shunwei and the others were suddenly stunned, 800 million US dollars?
Obediently, what a local tyrant is this?
Either you don't make a move, or if you make a move, it's a thunderbolt.
These 800 million are equivalent to investing in the future, one is the direction of talents, and the other is project research and development and talent training, both of which have the same goal, but the specific direction and level are different.
Project research and development is more focused on the future and the cultivation of high-end talents; The bursary fund is biased towards ordinary talents, aiming at the direction of the poor.
"In addition, you start to prepare, Douyin needs to acquire several short video companies and upstream and downstream projects or companies in the industrial chain......"
When Zhao Zijin heard Su Ming's words, he couldn't help but be stunned, and then couldn't help but interrupt:
"I'm sorry, boss, I want to ask, does the upstream industry refer to Internet celebrity training? Haven't we all invested a lot? ”
Su Ming shook his head and said:
"How can the upstream industry of short videos be Internet celebrities? It should be said that it is a content provider, to be precise, a high-quality content provider......
Tangerine Entertainment, Kawakami Culture, Mocha Video, Chen Xiang Six and a Half, Little Elephant Interactive Entertainment, etc., these are all high-quality content providers of short videos at present.....
They are the upstream industry of the short video industry, and we can't just see Internet celebrities as individuals, this is a huge industry, and the high-quality content produced by these Internet celebrities is the focus of our platform, don't put the cart before the horse......"
It is undeniable that some top Internet celebrities, after becoming popular, may be able to make a lot of money simply singing and dancing.
However, people will have visual fatigue, and only by continuously producing high-quality content is the way to survive.
As Su Ming suggested to Chu Mengxin, find a reliable team, be close to life, and be down-to-earth, so that Internet celebrities can last for a long time.
If the short videos in Douyin can't always be innovative, can't lead the trend, and can't attract more and better talents to create on the platform, then Douyin will not be far from going out of business.
Not to mention today's Douyin, the results are still average, there is a large group of wolves behind him who are struggling to catch up, and there are big capitals around him.
So, the fighting tone had to change.
As the saying goes, change is common, and it will last for a long time!
"But if that's the case, wouldn't it be okay for us to strengthen our in-house content creation department?" It's not that Zhao Zijin can't understand, it's just that she can't get out of that strange circle yet.
Workers have the thinking of workers, executives have the thinking of executives, and bosses have the thinking of bosses.
The three seem to be closely related, and the ideas are similar, but in fact, they are very different and wrong.
Throughout thousands of years of human history, why has the global distribution of wealth always been 20 percent of the world's wealth?
This is the mind, this is the result of different perceptions, etc.
Therefore, Zhao Zijin may be very good in content management, public relations, etc., but he still lacks foresight for the future development of the company.
If it weren't for this flaw, she and her team wouldn't have been held back by skydiving.
It is good for people to have dreams, but they must also recognize themselves, and don't be too ambitious.
"It's different, whether it's talent management or risk control, it's very necessary to invest in the upstream industrial chain and carry out in-depth layout...."
Su Ming shook his head and didn't explain much to her.
It is best if she can realize it, and if she can't realize it, she can only say that it is fate.
He is neither a nanny nor a teacher, and he is not obligated to help her.
"In addition to the layout of the upstream of the industrial chain, there is also the downstream, and the most important point: iron also needs to be hard!"
Immediately afterwards, Su Ming elaborated on his thoughts on the future development of Douyin, not to mention the downstream, the means of monetization!
All users on the platform can be both participants and creators, and ordinary people can also create extraordinary careers through the Douyin platform.
Therefore, monetization has become the most urgent channel.
Of course, these can be done slowly, but not without.
Live broadcasting, advertising, selling goods, etc., are all means of monetization, and it depends on how the platform operates.
In addition, the most important Douyin platform itself is the most important thing, which is the most important thing.
When Zhu Shunwei and the three of them heard Su Ming's last words, they all looked solemn and serious.
They are also very confident, and they will be able to manage Douyin like an iron bucket, no matter how the outside world fights, Douyin can always stand.