Chapter 318: Addictive Food Culture [Subscription Requested]

At the elevator entrance on the first floor of the World Financial Center, Su Ming stepped forward to help Lin Ning up, and said with a wry smile:

"Boss, there are people coming and going here, why don't we get out of here first, okay?"

The latter is super collapsed at this moment, where is the idea? Let Su Ming help him out.

Ma Xiaotong, who was ignorant, came up to help him very interestingly, lowered his head and did not speak.

When Lin Ning, who left the World Financial Center and got into the car, her mood recovered a little.

Sitting in the back seat of the Rolls-Royce, sitting next to Su Ming, she couldn't help but blush when she remembered what happened just now.

Fortunately, Su Ming was playing a game and didn't notice that she had woken up.

She was also happy to continue to pretend to be resting to save her embarrassment.

Silence all the way.

Soon, the car came to a restaurant on Yuyuan Road and stopped.

As soon as she got out of the car, Lin Ning's face changed, this place was very familiar to her.

I still remember that time, it was here that I met Su Ming and helped her drive away the man who chased her, Lu Xueyi.

She doesn't like Lu Xueyi, Su Ming's appearance is just right, just like God's arrangement.

In the restaurant, the two sat separately, but Lin Huizhu and the others did not share a table with the two of them, because they would avoid her embarrassment.

"Hello, excuse me, A5 snowflake beef, two more seasonal vegetables, and one of your family's signature soup ......."

Listening to Su Ming's order, Lin Ning was even more in a trance.

Because her favorite is the signature soup, which is delicious, and every time she has the opportunity to come here, she likes to order this soup.

It's just that in the last six months, due to work reasons, she hasn't been here.

"Boss? Boss, do you want anything else? ”

In front of her was Su Ming's big hand dangling, and after she calmed down, her face suddenly turned red and she shook her head.

When the waiter left, the atmosphere suddenly became a little awkward.

She felt embarrassed, but Su Ming didn't feel it, he just didn't know how to speak.

I haven't seen him for half a year, and Lin Ning has changed a lot.

It's not just the outfit, hairstyle and makeup, just the few words she cried and scolded him just now, he felt quite wronged.

In his opinion, he had not provoked Lin Ning at all, and he had silently rejected her at that time.

It's all adults, and decent rejection is the rule of the game that everyone understands.

As for meeting again, it's like an old friend reunion, why do you still look very affectionate?

Besides, when she was creating beauty before, she should have some understanding of his situation, a playboy.

almost wrote the word scumbag on his face.

And what about her?

A good girl with a good wife and mother, she can go out of the hall and the kitchen, and the two don't match at all.

So Su Ming can't have a good result with her, unless she is willing to become a fish in the pond.

"Ahem, boss, the report you said just now, I heard that you started a business, can you tell me about it?"

The emotional matter is too complicated, Su Ming made up his mind not to touch it.

So when old friends get together, let's start with our careers.

"Nothing to say!" Hearing this, Lin Ning shook his head, and was about to speak, when the waiter came over.

After serving the tea, waiting for the waiter to leave, she continued:

"At the end of April, I left Chuangmei and founded the Addiction Culture ...... with my friends."

"Hey, I remember when I heard Mengmeng say, you're still in the company....."

Su Ming couldn't help but be surprised, but Lin Ning said, "That's why I asked Mengmeng not to tell you about me leaving..."

Tsk, this resentful little look, Su Ming suddenly felt a toothache.

It's hard to deal with!

He is a friend when he is the boss, but the boss thinks he is a negative man.

There's no way to have a good chat!

Fortunately, Lin Ning just shook her eyes, and soon continued to talk about her entrepreneurial story.

How to put it, like many young people starting a business, it is normal to have insufficient preparation in advance.

Addiction Culture is a comprehensive entertainment service company specializing in film and television planning, performance brokers, cultural and entertainment brokers, corporate marketing planning, software development, program production, etc.

It's scary to have a large business scope, but in fact, there are only a few projects that can be done now.

Lin Ning was born in the advertising industry, which can be regarded as an industry closely related to entertainment culture; And her friend, who is actually her college classmate Zhang Cheng, is a real media person, who has been the editor-in-chief of major newspapers and magazines, a reporter, a Weibo blogger, and so on.

Both of them had entrepreneurial ideas, hit it off, and started a business together.

Five million set up a company, and the business was quite good at the beginning, with several good food programs and several Internet celebrities.

On Weibo, Douyin, Xiaohongshu and other self-media platforms, the entire network of addiction culture companies has more than 10 million fans.

With such a large number of fans, the company's business is certainly not bad, and it is inevitable to seek financing and achieve greater development at this time.

However, many capitalists are optimistic, but they are unwilling to invest.

Manager Ma, the only one who seemed to have investment intentions, didn't know why, he wanted to pick up a cheap price and offered a cabbage price.

Su Ming also saw this scene at the elevator entrance just now.

From the standpoint of capital, he doesn't think that Manager Ma has done anything wrong; But from Lin Ning's standpoint, Manager Ma is extremely guilty.

Help relatives don't help, double standard!

After hearing her say this, Su Ming smiled and said:

"This thing is actually very simple, boss, you are in the game, and you are just blind....."

Looking at his arrogant tone, Lin Ning couldn't help but roll his eyes, and said:

"Yes, yes, you Boss Su is amazing, you should tell me, what should we do? Don't tell me you invested in us, I tell you, it's impossible! ”

"Hahaha, boss, you're still from advertising, isn't it easy to make food and drink and want to stand out?"

Su Ming laughed, Lin Ning glared at him, and said quickly, what are you selling here?

In fact, if you want to excel in the diet, if you don't have real strength, then you can only rely on technology.

Nowadays, the so-called big stomach king is also quite popular, but a boy is a big stomach king, and the gimmick is not exaggerated enough.

Take a delicate little girl to be a big stomach, which can attract widespread attention.

Editing techniques!

There is a saying in the circle, called the devil's clip!

This is an editing technique that extends from the montage technique, of course, how it was transmitted and who invented it, there is no way to verify.

However, the point is that this technique, if combined with the gimmick of the big stomach, can definitely produce unexpected results.

"It's better to say than to sing, it's not easy to find such talents......"

After Lin Ning listened, she couldn't help but sigh.

It's not that she hasn't thought about this, after all, she is also from advertising, so naturally she has heard of these things.

Su Ming was speechless, shrugged, and said:

"So boss, you're blinded by a leaf, the three-legged toad is not easy to find, but the two-legged one, isn't it simple?

Heavy recruitment, there will always be people who are willing to try, as for the lack of money? There is no need to advance wages, not to mention that the salary can exceed 50,000 yuan?

Your company doesn't even have 50,000 yuan, right? ”

"Go, go, curse whom?"

The pretty face burned slightly, and Lin Ning, who was told the central matter, couldn't help but feel a little ashamed, so she stared at it to resolve the embarrassment.

Of course, there are more than 50,000 yuan on the company's books, but her personal savings are not 50,000 yuan.

But in any case, once the financing cannot be completed this month, the company will be really sad next month.

Just relying on the advertisements and live broadcasts of those Internet celebrities, it is just a drop in the bucket for the company.

What's more, the company has also made a more long-term plan, the short-term goals in the next two months and the goals in half a year, etc., which need money to support.

"By the way, boss, don't you also have an account on Douyin? I can go to a food event they held recently, and I heard that the prize money for the first place is 5 million......"

Suddenly, Su Ming remembered something, it seemed that this was a food promotion activity he saw on Douyin two days ago, calling for his full name to participate.

In the face of possible competition, Zhu Shunwei and they have begun to lay out, and the food promotion activity is a huge activity they have set off recently.

This activity is not only to promote food, but also to inherit Chinese food culture, and at the same time promote Douyin to the hearts of thousands of netizens.

Implant in people's hearts!

Many people have a chef's heart, and occasionally on a whim, they may run to the wet market, then buy ingredients and start making food.

In this phase of the food promotion event, the high prize money will definitely attract many people, and those so-called chefs will definitely be tempted to join in.

And for ordinary people, especially those ordinary urban young people, they are usually very busy with work and have no time to make food.

But once they pay attention to Douyin, they can also follow the food making video on Douyin on the weekend, cook by themselves, and cook a meal to treat themselves.

Therefore, the power of this activity is here, unconsciously promoting the sound of douyin, quietly changing people's living and eating habits.

Moisturize things silently!

For many housewives, this is even more so.

The husband may dislike the fact that the meals are almost the same every day, but with Douyin, the housewives can cook in different ways every day.

There are many kinds of noodles alone, such as oil-splashed noodles, fried noodles, fried ramen, beef noodles, and so on.

Maybe it changed a family because of this, maybe it happened.

Hearing Su Ming mention this, Lin Ning sighed and said:

"Su Ming, you are still too young, do you know how many food bloggers there are on Douyin? Not to mention the million-fan level, there are twelve tens of millions of fans, not to mention those millions of fans......

How can you compete with these bloggers with a huge number of fans?

According to the rules of the competition announced by Douyin, several Internet celebrities in our company have no chance to get the rankings at all.

How much is the consolation prize? It seems to be a few thousand dollars, what can a few thousand dollars do? ”

"Tsk, is this still the boss I know? Why are you so depressed? What about your fighting spirit? ”

Although Su Ming also knew the situation, Lin Ning was timid before he fought, how could he do this?

So, he couldn't help but stimulate her.

As for her, she smiled bitterly and stopped talking.

The atmosphere fell silent, and the food in front of me was like chewing wax, which was difficult to swallow.

Looking at her like this, Su Ming couldn't bear it, and after eating a bite of beef, he gave her a move.

This time, it was recommended that she find other capital for financing, such as Douyin, Weibo or Zhihu, etc.

But she was not stupid, and asked suspiciously:

"Isn't it possible that these companies are your company? Or is one of them your company? ”

She guessed all this?

However, when she asked, it seemed that she didn't know anything about Su Ming's own situation.

In fact, this is normal, first, she herself is starting a business, and she is very busy every day, and she has no time to care about other things; Second, ordinary people rarely pay attention to the situation in the capital market, and ordinary entrepreneurs like Lin Ning pay more attention to their peers.

As for the recent financing, she would not have thought of finding a platform like Douyin for financing, after all, Douyin definitely doesn't look at addictive food culture.

Therefore, it is impossible to understand the capital behind these companies.

In addition, Su Ming himself hid the identity of the company's shareholders and did not reveal it at all.

If there is no certain amount of energy, there is no way to inquire about the specific shareholder structure.

Concealment of shareholder identity is common in the capital market and has been the mainstream in recent years.

Why?

One is tax avoidance, and the other is for better operations and management.

Among so many companies controlled by Su Ming, there will be several parent companies, as well as one final general parent company.

Just like the pyramid structure, layer by layer, the top-level company is a general parent company established by Su Ming's personal identity, and it is also a shell company.

And then there are several holding parent companies below, which are also shell companies, and then there are the various holding companies.

For example, Happy Capital Company made a profit of 20 million US dollars this month, and Su Ming, as the largest shareholder, wants to use this money, what should I do?

Is it straightforward?

Of course, no, because if it is directly proposed as a shareholder dividend, then Su Ming needs to pay two taxes.

One is the corporate income tax, and the other is the shareholder dividend income tax, that is, the personal income tax.

The 20 million US dollars of Happy Capital's profit must first pay 25% of the corporate income tax, and then when it comes to Su Ming's hands, he will have to pay 20% of the personal income tax again, and Su Ming will lose 40% of the two axes.

However, if the money is given directly to the parent company, there is no need to pay taxes.

Because Article 26 of the "Enterprise Income Tax Law" stipulates that dividends between resident enterprises are not taxed!

If a subsidiary or branch transfers profits to the parent company, it is not required to pay this tax.

Then Su Ming bought a house and a car in the name of the parent company, etc., which perfectly avoided taxes. As for personal expenses on weekdays, buying clothes or something, and receiving a salary.

Of course, you need to pay personal income tax on the part of your salary, but you save a lot of money.

There is also Su Ming's living expenses for Hu Liping, and the latter's name is directly arranged under the company's name, and when the salary is paid, the Haoda car shop will directly help her pay taxes, and she doesn't need to worry about these.

In this way, a lot of unnecessary taxes are saved.

"Hah, how is that possible?" Su Ming smiled awkwardly, and then urged her:

"Really, I've heard that these companies are pretty good, you can give them a try. Anyway, you've tried so many of them, and you're not afraid to try a few more, right?

If you don't want to, I can invest in you directly, you know, I'm still quite accurate......"

"Really?"

Lin Ning is undeniable, Dark Dao Douyin is a new company, not long after it was established, there should be Su Ming's name among the shareholders.

She has never heard of other small businesses such as Zhihu, it should be the enterprise that Su Ming knows about herself, right?

Small businesses should not have much money, and looking for these companies will not be able to maximize profits.

However, Weibo, a big company, no matter how powerful Su Ming is, is at most a small shareholder, and it should not affect the board of directors.

It's just that he swears so much, she still can't help but have some doubts in her heart, is there still a situation that she doesn't know?

While she was thinking to herself, Su Ming talked to her about the shareholder structure, how to avoid taxes, etc.

These things are all because he has been in contact with financial experts like Lin Huizhu for a long time, and he only learned about them.

Where did he know about these operations before?

People will grow, not only is he moving forward, but Lin Ning is also growing.

The latter listened to him talk about tax avoidance, and suddenly couldn't help but ask a lot of questions, and then secretly felt distressed for a long time.

Although the addiction culture is still developing, it used to pay taxes honestly, and corporate income tax has been paid stupidly until now.

Several food bloggers of the company's enterprises, that is, Internet celebrities, can receive a lot of advertisements and live broadcasts every month to make profits.

And then what about these profits, Lin Ning and her classmate Zhang Cheng obediently paid corporate income tax.

The treasurer hired by the company is just an ordinary graduate, with no experience, and he is just reconciling and running the tax bureau on weekdays.

After all, it is a new company, and there is not much money to recruit cutting-edge financial experts, and I have always thought that I would not use it, but now I have found that a good financial can really save a lot of money for the company.

Starting a company is nothing more than opening up and reducing expenditure, and when open source reaches a bottleneck period, it can only be considered from the aspect of reducing expenditure.

"Taught!"

Lin Ning said this sentence very seriously and was very grateful.

If it weren't for Su Ming's words, or the addiction culture would have taken more detours.

"Boss, you're polite, the relationship is light!"

In a word, the relationship between the two has finally become much closer, and it seems to have returned to the scene when they worked together at Chuangmei.

It's a pity that there is no going back.

Lin Ning was silent for a moment, and then couldn't help frowning:

"Su Ming, I really want to ask, why didn't you do it that night? Am I really so unbearable that you can't look down on me? ”

As soon as he heard this, Su Ming couldn't help but smile bitterly.

didn't expect to go around and around, he still couldn't compare to this topic, forget it, then just make it clear to her.

"Boss, it's not that I can't look down on you, you're so beautiful, who wouldn't be impressed? But you know, I'm not a qualitative person, that is, what everyone calls a scumbag.

And you are different, you are a good girl with a good wife and mother, and you deserve a better man! ”

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