After Lin Yuncheng made the seventh call, he finally connected.

The person who answered the phone was Xiao Yuan, the sales manager of the Warm Wobei Region, who had met Lin Yuncheng once when he came to Kyoto to promote the drink.

At that time, Lin Yuncheng didn't expect this drink to be so popular, so he just chatted with him casually, and let the purchasing director handle the rest of the matter.

But now, he had to suppress his anger and say to the little salesman as well as he could, "Xiaoyuan, I'm Lao Lin, remember, the ...... of Kyoto Cloud City Company."

"Oh, Mr. Lin." The other side interrupted unceremoniously, "I know what you mean, but after receiving the notice, we can't cooperate with you, I'm really sorry, you have to bear with me." ”

"What's going on? You also know the market share of our Cloud City in the Sun District, and it should be a good thing for your company to join forces, right? ”

"I don't know, it's a notice from above."

Lin Yuncheng cursed secretly in his heart, and then said, "Xiao Yuan, Manager Yuan, my brother and I speak more straightforwardly, so let's spread out some words." Tired to ask, is there someone who buys goods at a higher price than us? If that's the case, let's talk about it, brother, I will never embarrass you, don't worry. ”

"Mr. Lin, it doesn't seem to be the reason. The one we choose now has not raised the price, and the ex-factory price is still two dollars and five. ”

"Which one?"

"Zhanpeng Company, your old rival."

Lin Yuncheng's brows suddenly furrowed, and he said hurriedly, "No, how much share does their family have?" Let me tell you, they shipped less than 100 million yuan last year, and the company is about to collapse, Xiaoyuan, you hurry up and reflect it to your company, and I will invite you when you come back. It's ......"

"There's nothing I can do about it. I'm sorry, Mr. Lin, I still have some things, so I won't talk about it yet. ”

A busy sound came from the phone, and Lin Yuncheng slammed the phone again.

The purchasing director thought to himself, and it looked like the phone was going to be repurchased.

Lin Yuncheng keenly felt the crisis, because Zhanpeng Company was the second largest distributor of alcoholic beverages in the Sun District, second only to his Yuncheng Company, if he was allowed to get the distribution rights of this drink, then in a few years people would catch up.

However, why does this "warm nest" have to find someone else, not himself?

Lin Yuncheng decided to do something.

Warm Nest is a newly formed company that doesn't seem to know how deep the water is in the industry, thinking that they can do whatever they want with a good drink?

Channels are king, they don't seem to have heard these four words?

Thinking of this, he immediately said to the purchasing director, "You make a phone call, book a private room at the Kyoto Hotel, and I will invite the people of the association to dinner in the evening." ”

The purchasing director didn't dare to ask more, nodded and went out to call.

Lin Yuncheng sneered and said to himself, "Don't let me act as an agent? Then everyone stop playing! ”

Lin Yuncheng's plan was to invite several leaders of the Kyoto Liquor and Beverage Association to have a meal together, and then have the association come out to pressure the "Warm Nest" company, asking the other party to hand over the agency of the Kyoto Sun District to him, otherwise their drinks would not want to enter Kyoto.

The reason why Lin Yuncheng is so confident is because the member units of the association have now controlled more than eighty percent of the sales channels in Kyoto, not to mention a new company, even if it is a big brand such as Lao Wang herbal tea, it has to cooperate with them.

This association is actually an offensive and defensive alliance in the same industry, and the benefits of joining the association are naturally countless, such as uniting with manufacturers to reduce prices, interfering with manufacturers' local distribution layout, and relying on strong channel control, members are easy to get benefits from it, so many companies want to come in.

And once they enter, they are extremely obedient, after all, no one wants to be kicked out.

As the second largest liquor and beverage distribution company in Kyoto, Yuncheng Company is the vice president of the association, and it still has a lot of weight in the association, and it has a good relationship with the president.

Therefore, Lin Yuncheng believes that as long as the association intervenes, he can teach the "warm nest" how to behave.

From this point of view, Lin Yuncheng's son Lin Tao has indeed inherited his father's "excellent" genes, and he also likes to teach others how to be a person everywhere - even in the past two days, he is still planning how to catch up with Su Xiao, and then teach Gu Yun to be a man again.

The problem is that the two fathers and sons have met someone who knows how to be a human being better than they do.

Lin Yuncheng made up his mind, immediately picked up his mobile phone, and called the president of the association first.

As soon as he heard that Lin Yuncheng was going to form a bureau, the chairman knew that there was something to talk about, so he asked casually, and Lin Yuncheng didn't hide it, so he mentioned his relationship with the "warm nest".

Unexpectedly, the president was silent.

Lin Yuncheng felt that something was not right, so he said, "President, they are acting so strong now, if they don't beat it, we will all have to be manipulated by him in the future." This thing sells so well, if we can't grasp the dominance, it will be very troublesome in the future, what do you say? ”

The president continued to be silent, he actually wanted to say, don't you tease?

Don't investigate and investigate people, just open your mouth?

People only produce 15 million bottles a month, and ten cities across the country are the first to put them in, and the average city is only 1.5 million bottles a month, and if you want to average it to another day, it will be 50,000 bottles.

At this point, people are still worried about selling?

You don't look at what this drink has become now, only 50,000 bottles, not to mention supermarket channels, catering channels, just talking about the night channel of the imperial capital, even one-tenth of the demand can not be met.

Which nightclub isn't stealing this drink right now? Many people went directly to the factory, carrying bank cards, but mortals are willing to nod their heads, and they don't feel distressed at all if they swipe 18 million!

In this case, do we still want to negotiate with others?

What to talk about? If you don't follow our rules, you will ban it?

Good guy, you dare to say that, people dare to come here directly to open an office, and sell well under our noses, believe it or not?

After thinking about it, the chairman still said very tactfully, "Lao Lin, this drink is selling very well now, and people don't worry about selling it, I think it's okay this time." Don't say it, I also got the agency of a district with them, and the business still has to follow the general trend. ”

Lin Yuncheng was stunned, feeling that the situation was not good, but he still said unwillingly, "President, the key is that they don't pay attention to the rules, I originally negotiated it here, and I sold it for trial sale, but now it's time to officially sign the contract, they suddenly changed their minds, what do you call this?" They don't take us seriously at all! ”

"Then you can talk to them again, maybe there is a misunderstanding?"

The president said a few casual words and hung up the phone.

Lin Yuncheng's heart was cold, wondering what link was wrong?

At this moment, the purchasing director ran in in a panic.

"Mr. Lin, Mr. Lin, it's not good, something happened!"

Lin Yuncheng's heart suddenly sank and asked, "What's the matter?" ”

"Isn't today the day of checkout? The financial reaction is very strange today, most of the customers have happily settled all the accounts, and even the warranty money has been refunded to us. I didn't see it right, so I called and asked a few, and the results all said that they would not cooperate with us in the future! ”

Lin Yuncheng stood up immediately, "How many are there?" ”

"I didn't ask all of them, but I hit five big customers, and all five of them said they didn't cooperate!"

Lin Yuncheng's face turned white with a brush, and he hurriedly picked up his mobile phone and called the purchasing manager of a major customer.

"Mr. Zhao, what's the matter, I heard that you are going to change suppliers? Where is there something offended by my brother, can you mention it? ”

saw that he sighed first, and then said with deep sympathy, "Mr. Lin, I'm also embarrassed about this matter." But my brother can't help himself, and if he doesn't do this, he can't explain to the boss. ”

"What the hell is going on?"

"Now that mother-in-law tea, you also know how popular it is at night. In our company's five bars, the boss gave a death order to get at least 100 boxes a day. But now only Zhanpeng Company has goods in the whole Sun Zone, do you think I can not cooperate with him? ”

Lin Yuncheng glared and said, "But, but even if you cooperate with him, you don't have to completely break off with me, right?" We ...... relationship."

"I can't help it! Zhanpeng Company said that the supply of drinks is limited, so it is only sold to large customers, to put it bluntly, if you want to get this drink from him, other drinks must also come in from him, otherwise people will not sell it! ”

Lin Yuncheng's eyelids jumped suddenly, and after a pause, he asked again, "Don't believe him!" There is only a supply of 50,000 bottles a day in the whole of Kyoto, how much can he get as an agent in the sun zone? ”

The purchasing manager said, "Don't say it, Zhanpeng seems to have a rough road this time." He said he is now the number one distributor of the Warmth Company, and he can get 150,000 bottles a day! ”

……

After Lin Yuncheng hung up the phone, his head was buzzing, and his body was cold.

He hurriedly asked the purchasing director to count how many of the top 20 largest customers announced that they would terminate their cooperation.

The results came out quickly, eighteen!

Lin Yuncheng was completely depressed, and sat down on the chair weakly.

The top 20 largest customers account for more than 70% of his annual sales!

If this continues, the company will soon be able to declare bankruptcy.

This is the only company that is still profitable, and if it goes bankrupt, it can go bankrupt with it.

In other words, how many people don't owe money to the bank in business these days?

In the past two years, the foreign trade situation has not been good, Lin Yuncheng demolished the east wall to make up the west wall, owed almost 150 million yuan to the bank and loan company, and relied on the profits of the food company to maintain the turnover.

The resulting chain reaction was unimaginable.

Those loans were all guaranteed by him, and if he couldn't pay them back, the bank would soon ask the court to seize his house and car and then submit it to the court for auction.

In the end, the loan will almost be repaid, but there will be nothing left.

The more Lin Yuncheng thought about it, the more frightened he became, and a deep sense of fear rose in his heart.

But there was one thing he didn't understand.

The production capacity of the warm company is so tight, why do you want to use nearly one-third of the production capacity to support the small Zhanpeng company?

Why do you always feel that people are coming for you?

But I didn't offend the warm company?

The next day, Lin Yuncheng, who was anxious, flew directly to Binhai to ask to see Huang Du, the president of Warm Company.

……

On Thursday night, Ye Fan specially delivered Gu a bottle of drink that was claimed to be a "super Internet celebrity", which he couldn't buy with money, and he finally got it thanks to his connections.

This drink is called Mother-in-law Tea, a warm nest brand.

As soon as the drink came out of his hand, Lu Yiming, Lu Ruisong, and Ye Jinbo all surrounded him.

Any curiosity is foreshadowing, and about this tea, Gu Laogou had already begun to foreshadow it a week ago.

A week after the Po Po tea was released in ten major cities, not only the taste was recognized, but also the phenomenon of starvation marketing was caused by the scarcity of supply.

At first, some ordinary customers complained on social media about a drink they had inadvertently drunk, but when they wanted to buy it again, they found that they couldn't buy it, and asked anyone who knew where it was sold.

Immediately afterwards, they found that these ordinary daily status sharing were inexplicably transferred and shared by the big V.

All sorts of likes, comments, and the same complaints as him followed.

Later, they were surprised to find that some celebrities were also discussing the drink on Shake Y and Weibo.

Li Yuncheng: I heard that this drink is now priceless, and it happened that a friend sent me two cases the day before yesterday, I wondered if I could retire?

Zhou Ran: It's a very refreshing drink, it goes well with my new song, I heard that it's a limited collection?

Yi Sheng: There is only one bottle left, and the assistant said that I want to hide it and not show my wealth, what the hell??

Ye Ying: I have mother-in-law tea, who wants it?

Chen Fei'er: @李云城, is your friend the same as me, why did he only give me one box? I feel like the friendship has gone sour???

Cheng Weiyun: Super delicious drink, I plan to take it with me!

……

Driven by these celebrities and various big Vs, many netizens who have drunk mother-in-law's tea have been aroused by strong resonance, so they began follow-up creation, or complaining.

"Without showing off, my cousin used to drink this drink, and he said that when I was 30 years old, he would definitely invite me to drink it."

"In the morning, I got up from my 50,000-square-meter bed and rinsed my mouth with my mother-in-law's tea......"

An online carnival began.

The main tone is that whoever can afford to drink a bottle of mother-in-law tea is a local tyrant.

Soon, more and more people who have never drunk this tea began to wonder, is this really that good?

Although many people have guessed that this may be merchant marketing, but ask people who have drunk it around, and almost all of them will get a positive answer - it is really delicious, and it just can't be bought!

So, with the support of facts, this curiosity is even stronger.

In this atmosphere, it is not surprising that her mother-in-law has become completely popular on the Internet and is called a "super Internet celebrity drink" by Ye Fan.

But Ye Fan only got two bottles, one for him to drink, and one for Gu Yun.

This sparked an outcry from Lu Ruisong and others, who took out their teacups and demanded a share.

"Brother Gu, this drink is really delicious, you can taste it." Ye Fan said to Gu Yun very seriously, "I also took a lot of effort to get it!" ”

Looking at Ye Fan's sincere eyes, Gu Laogou was so moved that he didn't know what to say.

At the same time, Su Xiao's bedroom had already exploded.

On the floor where she was, almost half of the girls had come to their dorm room to "visit".

Because they had just received ten boxes of mother-in-law tea.

......