Chapter 400: How did the big guy negotiate!
After laughing, Gu Yun took the opportunity to enter the topic and said, "So the funds are ......."
"Of course, we support the development of the coast." Xia Yingming affirmed first, and then changed his tone, "But now you also know the general environment, the risk control of major banks is very strict, I am optimistic about your ancient town, but I can't interfere with the risk control department, I can only say that I will try my best to help you coordinate." ”
Gu Yun thought to himself, wouldn't your conscience hurt if you talked about it, why didn't you even bring anyone from the risk control department with you for a special trip, making it clear that as long as you nodded, their opinions didn't matter at all.
Everyone knows what you two old foxes want to do, so it's better to order it directly.
So, Gu Laogou also said bluntly, "Actually, we don't want much, the initial credit of 500 million, I believe that with this money, we will develop and develop, and the follow-up loans will be easier to handle." In terms of interest rates, I also want to ask Governor Xia to raise his noble hand and discount the basic interest rate. ”
Cheng Xueqing glanced at Gu Yun in a little surprise, thinking that this guy really dared to say it.
I want more money, and I want to discount the interest...... With Guzhen's current qualifications, it is thankful that he can borrow two or three hundred million yuan, and borrow it at the basic interest rate.
But she was only a little surprised, after all, she also knew that since he had spoken, there was no reason why he couldn't talk about it.
Xia Yingming slapped his leg and laughed, "Mr. Gu, you are giving me a problem." Before I came, I asked the credit department, and they were only willing to give you 150 million, and the interest rate was not so good, so to put it mildly, ......"
After a pause, he said, "Speaking of which, it's because Dingchen gave up this project, and the risk control gang has no bottom in their hearts." I don't know if Mr. Gu has any other ways to make the risk control department's eyes shine? If so, I will absolutely support it, provided that it does not violate the principles. ”
Gu Laogou smiled, and the fox's tail was still exposed.
Don't you just want to get involved with your own beverage company?
Xia Yingming's meaning is obviously to let his beverage company come forward to guarantee, or make an equity mortgage.
The warm nest is now a profitable business for the blind, and the products are still in short supply, and the orders can be scheduled until next year, if it is allowed to come forward, of course there will be no problem with the loan.
However, Xia Yingming's purpose is not only this, after all, he is still sitting next to Zhou Jun of Shangda Group, the president of the China region of this international food giant, and he knows what purpose he is coming for.
Gu Laogou didn't want to talk in circles all the time, so he said according to his meaning, "Governor Xia's words are reasonable. In this way, I have a beverage company under my name, I don't know if using it as a guarantee can make your risk control shine? ”
As soon as his voice fell, Xia Yingming smiled slightly, and then stopped talking.
Zhou Jun saw that the topic finally fell on the beverage company, glanced at Xia Yingming gratefully, and then immediately said to Gu Yun, "Mr. Gu, let me interject, your beverage company is gaining momentum now, and it has just begun, so it's better not to get involved in this kind of tripartite debt." After all, it is not uncommon for a good company to be dragged down by debt. ”
Gu Yun smiled, "Mr. Zhou said that we are just children. ”
"Don't dare, we have always respected all opponents." Zhou Jun smiled and said, "Since Mr. Gu has financial needs, then I have a suggestion." ”
Gu Laogou knew that the key was coming, so he said, "Mr. Zhou, please speak." ”
"Warm Company is now limited in production capacity, and there is also a lack of distribution channels, so to be honest, it is difficult to expand quickly. A product has a life cycle, once you miss this cycle and fail to maximize the revenue, I think it's a big pity, I don't know what Mr. Gu thinks? ”
"Hehe, I agree."
"That's right. Let's just say that on our side of Shangda, these things are ready-made, so I don't know if Mr. Gu has ever thought about our strong cooperation? ”
"How do you work together?"
"We will provide equipment, management, and channels, and of course, we will also invest to make a capital that matches the value of the warm ten years, and make this cake bigger together."
Gu Laogou quietly took a sip of tea and asked, "What about the specifics?" ”
"There are many ways to do this, but the easiest is of course to buy shares."
"How much?"
"We hope it's ......," Zhou Jun paused and said, "51%, of course, the price is very negotiable." ”
"Isn't that going to be a controlling stake?" Gu Laogou looked at Zhou Jun meaningfully, "It turns out that Mr. Zhou came this time to hold back his big move." ”
Zhou Jun said without changing his face, "The preliminary valuation we gave to your company is 1.5 billion. ”
In Zhou Jun's eyes, the valuation of 1.5 billion is definitely very high, after all, the current shipment volume of the warm nest is about 200 million a year.
And this company is now a product, although it is very popular, but the growth of a single product company is always limited.
Although there are also cases of Coca-Cola, Red Bull, Wang Laoji and other giants in the market, but after all, they are only a few, and which of those companies does not come up with capital to intervene, otherwise how to invest so much advertising?
And Shangda is actually capital.
After controlling Warm Nest, Shangda is fully capable of selling this product to the national and even global markets.
It's also definitely an extremely good deal for this young man.
After all, first of all, he can get a large amount of cash, and secondly, he also has a large number of shares, and when the time comes, with the blessing of Shangda, these shares will be much more valuable than now, so why should he not sell them?
Zhou Jun knew that there were many competitors who were in a warm nest now, so he had to start first, and directly offered the price that he thought was very sincere, after all, this is not a question of how much money this drink makes, but it has already involved the brand's position in the Chinese market.
Just imagine, if Shangda gets such a super single product comparable to Red Bull, how much loyalty will the old dealers increase, and how many new dealers will come to take refuge?
It can be said that with a warm nest, their expansion work in the Chinese market will achieve a qualitative leap!
But his wishful thinking is clearly going to be in vain.
Gu Laogou smiled slightly and said, "I appreciate Mr. Zhou's kindness." However, there is no need for funds at the moment, and there is no need to sell shares. ”
Zhou Jun smiled again, "No need for funds does not mean that there is no need to bring in foreign aid. Mr. Gu, believe me, Shangda will achieve a qualitative leap for your company. And I promise that even if we own 51% of the shares, the personnel structure of Warm Nest will not change. Because we recognize the current stage of management, we just want them to become more professional and better. ”
Gu Laogou thought to himself, how many people have you deceived with this statement of foreign-funded companies, and in the end, which one was not eaten by you to the bone, I believe you are a ghost.
"What Mr. Zhou said is right, but I'm a person, I don't have any big ambitions, and I'm timid. I always feel that something is safe to hold in my own hands, so let it go in advance. ”
Zhou Jun heard that Gu Yun didn't want to cooperate, so he had to say, "It's right to seek stability, but Mr. Gu should know that drinks are easy to imitate, and as far as I know, there are already brands in the industry studying your formula." Of course, with Shangda's R&D capabilities, it can also be done at a lower cost. But we've always respected our opponents and haven't thought about it that way so far. ”
This is a very euphemistic remark, but it is obviously a threat, that is, if Gu Yun does not agree to cooperate, they will make imitations, and then replace the mother-in-law tea of Warm Company with a low price and a strong channel.
Although he was polite like an old friend in the last second, at this second, Zhou Jun's fangs as a capitalist were fiercely exposed.
Friend? There are no friends in the mall, only interests.
The atmosphere suddenly became tense.
Cheng Xueqing didn't dare to speak at this time, she knew very well what Shangda's status was in the food industry, in front of Shangda's elephant, the warm nest was indeed just a small ant, just a powerful ant.
If the other party wants to plagiarize, and then advertise all over the world and hit low prices, Cheng Xueqing believes that it is very likely to crush the warm company.
It should be said that Cheng Xueqing's judgment was correct, but what she didn't know was that the other dozens of soup recipes in Gu Yun's hands were already mature drink recipes.
After all, Gu Lao Dog has often relied on them to eat in tens of thousands of lifetimes.
Therefore, Gu Yun smiled when he heard this.
The problem is that now the mother-in-law tea has initially formed a brand effect, and the Internet is overwhelmingly playing with it, and then Chen Feier's advertising film will come out soon, and then he will take out 100 million to smash the advertisement, and soon consumers will only think that the products produced by the warm company are authentic.
How many Red Bull markets can you hit with a nine-image drink, just like a latecomer Lehu?
Besides, even if you hit it, you still have dozens of secret recipes in your hands, and if you change one of them, you can still sell it, and the continuous explosive products come out, is it still a question who the dealer wants to go with?
If you want a copycat, you can follow the copycat, and the copycat will reach a certain level, and everyone knows that you are specialized in plagiarism, how far can this brand go?
When the time comes, the warm nest, I will have a lawsuit with you if I have nothing to do, and the local brand against the plagiarism of foreign brands is a good event marketing in itself, who benefits and who suffers?
The more Shang Da copied, the closer he was to a full-scale collapse, so if you don't believe it, you can try it.
Zhou Jun looked at Gu Yun, who was laughing, and couldn't help frowning, his face was displeased, he felt that he had been provoked.
"Mr. Gu, do you think what I said is wrong?"
"No, you're quite right." Gu Laogou stopped laughing, and then said calmly, "The problem is, I don't like this cooperation method very much, I don't like it very much. If Shangda is interested in making imitations, I personally don't mind, everyone can make money. ”
The meaning of Gu Laogou's words is also very clear, why don't you come to this set, if you don't accept it, you will try it!
Zhou Jun's eyes narrowed slightly, and he finally remembered that Cheng Dalei had given him a cigarette, so he silently lit it.
The atmosphere was dreary.
Cheng Xueqing was already frowning slightly, she always felt that it was not a good choice for Gu Yun to offend Shang Da so bluntly, if she came to operate, she would use the procrastination trick, drag and drag, and wait for the warm nest brand awareness to come out, and the family background is thicker, and then refuse.
Cheng Dalei had a different opinion, he felt that Gu Yun was very angry when he refused, after all, people were clearly threatening, what kind of face did they give him?
If it weren't for the old lady who didn't let him speak, he would have to go up and say a few words at this time.
After being silent for a while, Zhou Jun asked, "So Mr. Gu, is there a way you like to cooperate?" ”
Gu Laogou nodded, pointed at Xia Yingming and said, "Yes, but the original partner was not you, but I think President Xia intends to be this matchmaker, and I can't refute President Xia's face, so I might as well talk about it and see if you are interested." ”
Xia Yingming laughed, "Then I have a big face today." For the sake of Mr. Gu's face, let's say okay first, you must be able to negotiate today, and I will have a treat in the evening. ”
Xia Yingming is a good person, of course, he will not be stupid enough to choose a side, he brought Zhou Jun here just because Shang Da is their big customer, and he will definitely not offend any party.
When Zhou Jun heard this, he became a little interested again, and asked, "Oh? Then I'm going to have to listen to it. ”
Gu Laogou said, "Since Mr. Zhou is so optimistic about this drink, why bother to develop it himself?" Wouldn't it be better if I just gave you the exclusive global agency? Wouldn't it be nice for you to run the operation, and I just produce and collect money? ”
After hearing this, Zhou Jun thought about it for a while, and suddenly smiled again.
Isn't it just for this product to buy this company yourself, as long as you can get the sole agency of the product, you can also make money while suppressing competitors.
So he immediately said, "Mr. Gu's idea is not unfeasible. I just don't know, how to do it? ”
"It's simple." Gu Laogou showed a special smile for the wool brand, and then said, "The agency fee is 1000000000000000000000000000000000000000000000000000000000000000000000000000000000000 ”
As soon as these words came out, everyone's eyes widened.
Cheng Xueqing looked even more incredible.
One year ...... 1 billion agency fees? He's crazy, isn't he?
In Zhou Jun's eyes, he directly removed the word "bar", and he thought that Gu Yun must be crazy.
Originally, he estimated 1.5 billion yuan and wanted to buy 51% of the shares of Warm Company, but it was only seven or eight billion.
Good guy, as soon as this kid speaks, the agency fee alone is 10 billion a year, is this a money grab?
At this time, Xia Yingming also began to light a cigarette.
This Mr. Gu doesn't seem to want to talk about it at all!
Zhou Jun said, "Mr. Gu, you're joking with me, right?" ”
Gu Laogou smiled, "I'm sorry, I don't seem to have said everything, what if I say that I agree to take no less than 500 million of the 800 million to build a new factory?" ”
In the end, he is an old bird who has been deeply involved in the food industry for 20 years, Zhou Jun calmed down, and after careful calculation, his face changed again.
At present, the annual production capacity of the warm company is 200 million to 250 million bottles, and it is only put on ten major cities in the country, which is already in short supply.
So, if they have the money and continue to expand their production capacity, with Shangda's distribution system, it is basically a blink of an eye to open the national market, and the sales volume is ...... The most conservative estimate is that it can reach at least 1 billion bottles.
No, it's still too conservative.
At present, this drink, aside from the fact that it was speculated at a sky-high price in the night market, just take its normal terminal price, which is only sold for 3.5 yuan, so 1 billion bottles will be 3.5 billion a year.
You must know that Wang Laoji at his peak, a single product can sell 20 billion sales in a year.
So if he continues to expand his production capacity, with the almost bizarre popularity of this drink, not to mention more, it will be no problem to sell 10 billion a year in three years.
At that time, the agency fee of 1 billion is likely to bring more than 10 billion sales, and according to the gross profit of 25%, how can there be a profit of 2.5 billion......
No, as a global general agent, you can also sell your products to other places, such as Southeast Asia, which is close to the taste of Chinese......
In this way, as long as he can produce money, he will not lose.
Thinking of this, Zhou Jun's face was much better, but he still held back his excitement and said, "Mr. Gu's suggestion has a certain degree of feasibility......
Gu Laogou said unhurriedly, "It should be feasible, after all, we have already contacted other partners, and the conversation is not bad." ”
As soon as Zhou Jun heard this, he knew that he could no longer be reserved.
If this agency is taken away by other opponents, then Shangda will be very passive in the future, because dealers always go to profitable places, and it is impossible for them not to be lured by their opponents.
Conversely, as long as you can get the right to proximate, then you can effectively oppress your competitors.
In this way, this is not only a profitable business, but also a transaction related to strategic layout.
Who let such a product come out for decades?!
As soon as he thought of this, Zhou Jun's eyes began to glow.
After thinking about it, he said, "Mr. Gu, if you say so, then I still have a request." ”
Gu Yun smiled slightly, "You say." ”
"In addition to the 100000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
"Oh...... There are no other conditions attached to these 200 million, right? Gu Yun asked with a smile.
"No, absolutely not! It's all about supporting our partners, we don't have any other strings attached! Zhou Jun said categorically.
As long as you can expand production as agreed, you can talk about anything!
Sunda has such a strong sales network, you can sell as much as you want!
Now for Shangda, the biggest risk of this deal is that the warm company will not be able to provide enough goods for them to sell, and only this will cause the deal to lose money.
When the two said this, Cheng Xueqing and Cheng Dalei were stunned again.
Is that okay?
That's what negotiations?
Negotiated the attempt of others to take 700 million to ask for a controlling stake to 12 billion and only need agency?
Cheng Xueqing and Cheng Dalei's surprise, of course, there are ingredients that they don't understand the beverage industry, but in any case, Gu Laogou's operation is too terrifying, and it is normal for them to be dumbfounded.
Gu Laogou just nodded slightly, thinking that it was an old bird after all, and with a little wake-up, he would be able to figure out the account.
However, the old bird was still a little tender in front of him.
It's true that the account is so calculated, but he doesn't know that as long as he spends a lot of money on the warm company, he will be equivalent to getting on a thief ship, and it will be difficult to get down in the future.
The reason is very simple, Zhou Jun would never have thought that Gu Yun would be able to make dozens of such drinks.
When the time comes, his factory expands to a certain scale, and he begins to produce the second and third drinks, and the launch of new drinks that are equally delicious will inevitably impact the sales of the old ones, which is the law of nature.
And in order to stabilize his position, should Shangda eat the agency one by one when the time comes?
I'm sorry, but the agency fee for the next paragraph is going to rise.
If you grit your teeth and take the agent, you will come out with a third model, and at this time, the sales of the second model have not yet gone up, do you want the third model?
Don't, I'll give it to others, others will use this to impact your market, one is not enough impact, I will give people two or three together, is it enough to impact you?
You said yes, I'll turn around and develop the fourth paragraph, and at this time you haven't paid back the third paragraph......
When you react, the agency is about to expire, and as soon as it expires, I'm sorry, I won't renew the contract, and I'll be out.
Gu Laogou didn't mean to pit Shangda, he just couldn't get used to the consistent tricks of these multinational companies, threatening local companies first and then acquiring them, and finally eating you up.
Gu Laogou wanted to teach them a lesson this time, so that when they did this kind of thing again in the future, they felt a little shadowy in their hearts.
Of course, the lesson is one thing, and so is the money.
He really needs money now to expand production capacity, and as soon as the 1.2 billion comes, the new factory will be built immediately.
In addition, Lao Gu has also promised to open a villa for a long time, and he is waiting for the "investors" to be in place.
But how can there be an investor, the person brought by Huangdu last time, after finally calculating the cost, decisively quit.
There's no way, Lao Tzu has to be happy, and he, who is a son, can't sit idly by, so he can only work hard and get a few hundred million for him to play with first.