However, the competition between online music platforms has not yet reached its peak, mainly because the network economy has not been completely paved, and although the user group of the Internet is vast, after all, it has not completely entered thousands of families.

Of course, no matter how fierce the competition between online music platforms is, it basically does not have much impact on the Star Dream Alliance.

The only thing that needs to be considered is the feedback of online music platforms to artists.

Yes.

For their artists, fame, or to use popular words, the so-called fan economy, the so-called fan traffic, and how to monetize the traffic, that is something that needs to be considered.

Generally speaking, celebrity artists have a very mature system for monetizing their fame and traffic - after all, even Hong Kong Island has been successfully operating for thirty or forty years, and as for foreign countries, even those that are a little longer have been seventy or eighty years.

TV series, movies, song records, product endorsements, cave performances...

Basically, the ways to realize the fame of celebrities are nothing more than these.

Participating in TV and movie performances, the higher the fame and traffic, the more remuneration and franchise fees you can have.

As for singers, the release of song records is their main source of income.

Because of this, the so-called platinum records and diamond records in the past are the most dazzling glory of a singer.

However, due to the small mainland area of Hong Kong Island, there is no such thing as a so-called diamond record.

More than 50,000 sales, even if it is a platinum record, 100,000 is double platinum.

With the development of the Internet era, the sales of physical records have also been impacted, as mentioned before, therefore, two sales markets were born: online and offline.

It can be said that the emergence of the Internet has broken the inherent model of the traditional industry that I don't know how much, and in the future, I don't know how many traditions will continue to be broken.

However, the emergence of the Internet has also made the monetization methods of celebrities more diverse.

Of course, there are also many people who have been affected and are not as profitable as before.

Due to the particularity of the Internet, the online music platform is no longer simply an online record sales platform for singers, but a new type of platform that can bring exposure to singers.

Therefore, what kind of platform to choose is the key consideration point.

"I'm casual, anyway, this matter has more to do with Brother Chao and Sisi."

Zhou Hongcheng pursed his lips, although he couldn't get used to the old man, but when it came to this kind of commercialization, he still didn't judge it by his own preferences.

When the boss Zhou Hongchao heard this, he shook his head and said: "Kumi Music is not one of the three major platforms, why choose him?" ”

"Brother Chao, it's not one of the three, but the price and resources they give are very good." Zhou Hongxue explained, "I don't know if you have paid attention to these three songs, but they have been played millions of times in just a few days since they were launched." ”

"Yes, the number of payments is more than a million!"

Zhou Youran also nodded, talking, and leaned over to the bag far away, wanting to get the phone out.

"Have you paid more than a million?"

Zhou Hongsi helped Ran Ran reach out, took the bag over, watched the little girl take out her mobile phone and skillfully opened the Kumi music software.

Although today is Monday, a few days have passed since the release of Zhou Qinghui's song, but the advertisement on the opening page of the software is still Zhou Qinghui's poster.

Looking at the two figures in the poster, one old and one strong, Zhou Hongsi couldn't help but feel a little fluctuating in her heart - not to mention, she couldn't remember how long ago she saw the old guy in such a confident state.

Zhou Hongsi came back to her senses again, Ran Ran, the girl, had already turned out Zhou Qinghui's exclusive page, and saw that there were three songs on the list, and you can clearly see the number of audition playbacks, paid purchases, and the most important number of likes (similar to likes) of the three songs.

Looking at the almost five or six million auditions of each song above, Zhou Hongsi, Zhou Hongchao, and Zhou Hongcheng were all stunned.

Of course, stunned is stunned, but in fact, the three of them don't have much idea about this number, and they usually don't pay much attention to this information at all.

But Zhou Hongxue is different from them, she understands very well what this data can represent, which means that her old man may be popular again...

However, at this time, in the face of her brothers and sisters, Zhou Hongxue did not mention this matter, but continued the topic just now: "The number of broadcasts and payments are not bad, but this is also because the old man's popularity has not gone down in the past few days, and he basically has a relationship with Toutiao every day." ”

"Hmph, isn't this a good thing, isn't it enough to be ashamed?"

Zhou Hongchao and Zhou Hongcheng snorted coldly almost at the same time, not thinking that this was a good thing.

It's true, it's really thanks to the old guy, so that the nine brothers also wore a lot of black material labels.

Zhou Hongxue coughed lightly, stopped Zhou Hongcheng's complaints, and continued: "Moreover, the old man can obtain so much high data, which is also related to the publicity resources given by Kumi Music. ”

"You can also see,Kumi Music has set up jump advertising on the opening screen of the software, as well as on the home page、Carousel, etc.,So many factors add up,This has created the considerable amount of data of the old man。

After listening to her, Zhou Hongchao mocked: "So, just change a pig and go up, you can almost get this data, right?" ”

"Brother Chao!" Zhou Hongxue's face was pale, and she took out the posture of the boss, "Now we are discussing the company's affairs, can you not mix personal emotions." ”

"Okay, what's your opinion?"

Zhou Hongchao waved his hand, put away his casual, and asked very formally.

"I think we can consider it, anyway, the industry is basically signed every three years, we can try to see how the effect is, if we can, continue, if the effect is not ideal, then we can change the three major platforms to sign the contract."

Zhou Hongxue said her judgment.

After finishing speaking, Zhou Hongxue glanced around and stayed on the faces of the others for a moment, waiting for their feedback.

"I just said it, I'm free, since you've made a decision, so be it."

Zhou Hongcheng was the first to speak, and he did not explicitly object, anyway, as he said, this matter has little to do with him, just feel free.

Zhou Hongsi was the second to agree, "It's not bad what you said, anyway, it's signed every three years, and then you can change it." ”

Then, Zhou Hongxue looked at Zhou Hongchao, who nodded helplessly and agreed.