Chapter 205 Celebrity Endorsement Advertising Launched
Lu Yuan hung up the phone, lowered his head to continue to be busy, suddenly noticed something abnormal, and when he looked up, he saw Gu Qingshi standing at the door, "I was just about to knock on the door and found that you were on the phone." ”
"Did you hear that? It was a call from the Lu family. Lu Yuan smiled, rubbed the corners of his eyes and stood up, "Look at your happy face, is there anything good?" ”
"It's a good thing." Gu Qingshi came in and shared with Lu Yuan, "Luo Qiu's TV series has started to play, and the response is very good, strike while the iron is hot, tonight the TV station will broadcast Gu's advertisement." ”
Luo Qiu's previous TV series was broadcast as scheduled five days ago according to the previous plan, with two episodes a day, and now it is getting better, many people are chasing after it, it is very popular, and there are people on the street discussing the plot.
And this drama happens to be the first time Luo Qiu plays the leading role, and it has also been discussed with Gu Qingshi before, shoot a good advertisement first, and wait for the TV station to broadcast the TV series, and then broadcast the advertisement, and the effect will be doubled.
Now that the TV series has good ratings and high praise, it is time for Gu Qingshi to do it.
"That's good, the ad will definitely work, you have to be ready for the next step." Lu Yuan has also been paying attention.
"I've prepared in advance."
The ultimate purpose of advertising is to sell, and Gu Qingshi invests such a large amount of publicity expenses in order to make more money.
Therefore, we have consciously increased the production and supply and inventory since a long time ago, so as not to effectively advertise and exceed demand.
The factories in the county have not been expanded, and the personnel have also expanded, and many qualified people in the county have been recruited, along with the surrounding towns and other counties.
Gu Qingshi recruits people for a long time, so it is stricter, and there are also requirements for academic qualifications, at least primary school education, junior high school is preferred, high Chinese is more delicious, but there are not many high Chinese in the county.
There is no doubt that the academic qualification limit has raised the threshold of the signboard, but Gu Qingshi has adhered to this principle of employing people, and has formulated a clear rule early that if she can't do it, she will be fired, she doesn't pay attention to any acquaintances and relatives, who does a good job and gets more.
The earliest patriarch Lu Xiaozhu has grown up after this period of training, she has a high Chinese credential, and she just didn't like to talk before, but she can do things with confidence.
Gu Qingshi Bai Xue was not there, basically she was in charge of Mingchang County's affairs, and her performance did not disappoint Gu Qingshi.
However, Gu Qingshi wants to increase publicity, and the output of the representative must also be raised, so Bai Xue went back to preside over the overall situation before, and he should continue to recruit people.
Now Gu's small kitchen Gu's factory has become the object of everyone's discussion, everyone is proud to be able to go to work in the factory, and the whole county seems to be changing and full of hope.
Everything was ready, and before and after the TV series was broadcast that night, the three-second advertisement of Gu's whitening cream was officially launched.
The advertising design and advertising slogan are very simple, it is two girls, and after meeting, they ask, "Wow, why are you white after not seeing you for a few days?" ”
Luo Qiu replied, "Because I used Gu's whitening cream, Gu's whitening cream makes you beautiful and white." ”
Luo Qiu smiled, the iconic dimples were revealed, and in the end, it was the appearance of Gu's whitening cream, and the advertisement was over.
Although the time is very short, it is very memorable.
In this era when TV is not yet popular, and having a TV is a rich man, everyone is full of curiosity about the content on TV, and they can watch advertisements with relish.
Everyone liked it when they saw the new advertisement, and when they looked at Luo Qiu again, they were shocked one by one.
"Hey, isn't this Lu Xiaoying?"
"That's right, it's Lu Xiaoying!"
The TV series starring Luo Qiu is a martial arts TV series, in which she plays the chivalrous heroine Lu Xiaoying, with a distinct personality, plus her amazing appearance, many people like her, and remember the name of the character she plays.
Luo Qiu looks bright and glamorous, and she used to be a little dark, but after using Gu's whitening cream, her whole temperament has been greatly improved, which is why she is willing to try to shoot advertisements first.
When filming, Luo Qiu did not wear Luo Xiaoying's costume, but Lu Xiaoying is a heroine, so her dress is not complicated.
This hairstyle is similar to Lu Xiaoying's hairstyle, so everyone can see it at a glance, which is also the purpose of Gu Qingshi and Luo Qiu, to let everyone know that it is her, if the character and the advertisement are too different to be recognized, it will not be good.
Before the TV started, the people who recognized Luo Qiu discussed it one after another, and they also remembered Gu's whitening cream.
The advertisement was put on twice a night, because the TV Luo Qiu was popular, and even the advertisement became popular.
Soon, there were children on the street who learned Luo Qiu's advertising words, and the children studied for fun, and adults, especially those who also wanted to whiten, began to pay attention to Gu's whitening cream.
Soon, the staff of Gu's store skyrocketed, and Bei Bei and her cousin's franchisees also asked for goods, and sales skyrocketed.
Gu Qingshi seized the opportunity and became the first person to eat the crab, and tasted the sweetness for the first time, and many people came to inquire about the purchase for a while.
Although after the broadcast, some people couldn't accept that actors and commodities were linked, and they felt that how could a woman like Lu Xiaoying be so greedy for money, it was really unreasonable.
People in the TV industry don't understand her, and think that she should film well, and the newspapers will follow suit.
Because the TV series is being played, the impact is quite big, because some reporters' fierce rhetoric has attracted a lot of suspicion and anger, and some people directly found Luo Qiu and asked her if she was poor and crazy.
This incident has caused a great turmoil and has been reported a lot, and Gu's whitening cream has really entered everyone's field of vision, although there is a lot of criticism, but it is only a part of the people, and everyone accepts it overall.
Many people who like Luo Qiu's role are all following the purchase, buying, buying, and advertising words follow Gu's, and in everyone's disturbing discussions, Luo Qiu and the story whitening cream have become household names.
And although Luo Qiu has received a lot of criticism, I have to say that this time more people have also known her, not only knowing the role she plays, but also knowing her as a person.
Gu Qingshi typed the famous movie star Luo Qiu, the spokesperson of the Gu family, on the advertising screen, so that many people remembered the name Luo Qiu, and the improvement of the national degree can be regarded as a mutual achievement.
The celebrity endorsement wind blew first because of Gu Qingshi, and Gu's also took the first step to make a profit and opened the market, the quality is there, after this period of word-of-mouth fermentation, it is just the time to accumulate steadily.
In an instant, there were more inquiries from all over the province and even from the whole country, and in just three days, Gu's officially went out of the province, and there were franchisee stores outside the province.
Gu Qingshi took advantage of the situation to push it, and Gu's settled in department stores and other shopping malls, and officially put them together with those old brands.