Chapter 437: The pre-publicity of "Embroidered Spring Knife".
In Xu Zhen's fan base, everyone is gossiping about whether their idols will die in "Embroidered Spring Knife", but in fact, everyone doesn't care so much about this issue.
But as long as Xu Zhen's death can raise the score of "Embroidered Spring Knife" by 0.1 points, fans will definitely kneel and beg him to die a few more times.
Die as you like, you can die any way, and the more miserable you die, the better.
- Yes, Hazelnut is such a "simple people" justice organization.
Passers-by are concerned about the quality of the film, while Hazelnuts focus on the future of their idols.
After all, Xu Zhen is the undisputed member of the leading group in "Embroidered Spring Knife", and the results of this movie are directly related to his future development prospects in the film industry.
Although he has now successfully won the title of Emperor of Magnolia, that is only his position in the field of TV dramas.
As long as one of the TV series is popular, the actor can enjoy dividends for many years; And as long as one movie is pounced, it will be sluggish in the next few years.
Xu Zhen's current situation is okay, as "Yang Jiajiang", which was released last year, has basically recovered its cost and has a slight surplus, which is already a very good result for the theme of costume war.
and "October Siege" achieved the second best result at the annual box office, but Xu Zhen only starred in this movie, which cannot be regarded as his own merit.
As long as the box office of "Embroidered Spring Knife" can recover its cost and do not enter the ranks of the bad films of the year, Xu Zhen's opening results in the film industry will be qualified.
Hazelnuts don't care about what they say now, why my family Ah Zhen is just a newcomer in the film industry, not seeking results, just trying to make good dramas conscientiously, our purpose is to bring happiness to everyone.
But in fact, one by one, they chanted incense at home and begged their grandfathers to tell their grandmothers, bless "Embroidered Spring Knife" not to hit the streets.
There is also the CEO of a small company, who directly announced that the company will organize a team building activity on February 28: charter a venue to watch "Embroidered Spring Knife".
On the one hand, the employees of the company are happy to have a holiday, but on the other hand, they are a little apprehensive.
In other words, what was the team building activity organized by the leadership last year? It seems that everyone is arranged to watch "Yang Jiajiang" collectively......
Hiss......
Many employees subconsciously took out their mobile phones and trembled to check the plot synopsis of the movie "Embroidered Spring Knife".
What kind of movie is this? What are you talking about? Is it a tragedy or a comedy?
The dead are not afraid, it is too much for the whole family to die, don't have another arrow to pierce the heart......
Hey?
After checking and checking, someone suddenly found out in hindsight:
Since watching "Yang Jiajiang", my ability to bear the tragic ending of the movie seems to have become a lot higher??
……
At this moment, Xu Zhen, who is far away on Taiwan Island, is of course also very concerned about the results of "Embroidered Spring Knife", but it is far from the extent that he does not think about tea and dinner.
After all, the movie has been filmed, all the efforts that can be made have been done, and it is useless to rush into the fire now, so we can only wait for the public's review.
Moreover, this movie is not made by his own company, and no matter how much money he makes, it will not go into his pocket.
Therefore, Xu Zhen should eat, sleep, and film every day, but he pays attention to the latest status of "Embroidered Spring Knife" every day, and actively cooperates with the filmmaker to carry out online promotional activities.
And at this time, if anyone cares about the movie "Embroidered Spring Knife" the most, it must not be the leading actors, but the producer of this movie: Hu Weiguo, the boss of Huaying.
- The movie "Embroidered Spring Knife" can be said to have been contributed to by him.
Whether it was the initial decision to support the new director to invest 30 million, or the later invitation to Xu Zhen to participate in this movie, and the investment was increased to 80 million, it was Hu Weiguo's personal decision.
For the success or failure of this movie, he needs to pay more than 90 to blame.
I still remember that two years ago, Huaying's main TV series "Lovesick Tears" series was sunk on TV "Breaking through the Guandong", and was sunk by "One Kiss to Love" on the Internet, and lost all his money, causing Hu Weiguo to have a serious psychological shadow on Xu Zhen, an actor.
At that time, he consulted his first brother Chen Zhenghao if there was any means to stop loss, and got the advice of "if you can't beat it, pull it".
So, Hu Weiguo sent Xu Zhen eight drama contracts in one go, and asked him to pick whatever he wanted, and he vigorously pushed which one Xu Zhen picked, and Hu Weiguo still felt that he was a thief and witty at that time.
As a result, I never expected that Xu Zhen actually chose this "Embroidered Spring Knife", which seemed to be the most inconspicuous Hu Weiguo only planned to do angel investment.
Life, sometimes it's really a metaphysical proposition......
To tell the truth, Hu Weiguo does not regret investing in this movie, let alone cooperating with Xu Zhen, because this is indeed a good movie, and Xu Zhen is also a good actor.
But if you want to say what kind of results this movie can achieve, he really doesn't have any bottom in his heart.
Hu Weiguo has been making various preparations for "Embroidered Spring Knife" since the end of last year, he can't eat or sleep well every day, tossing and turning, and his mouth is even more blistered.
He personally presided over the publicity and distribution work every day, and went to the theater in person, wanting to strive for a higher scheduling rate for this movie.
But now, the theater chain has not given a final answer.
- Obviously, the theater chain is not optimistic about the movie "Embroidered Spring Knife" and refuses to give him more films.
Although after the media viewing meeting, many theaters expressed their recognition of the quality of the film, but it only stopped there and did not make any further statements.
This made Hu Weiguo worried.
No matter how good a movie is, if the theater chain doesn't give you a few more shows, it won't be able to get good box office results!
On February 11th, Huaying organized an annual work meeting to summarize the work of the previous year and look forward to the work of the next year.
Hu Weiguo listened listlessly to the reports of several managers under him on the work he was in charge of, and the whole person was absent-minded.
When the meeting was adjourned in the middle, he met his first brother Chen Zhenghao in the pantry, and couldn't help but lean up and asked, "Zhenghao, I saw that you also went to the viewing party of "Embroidered Spring Knife", right?" What do you think? ”
Chen Zhenghao thought for a while and said: "It's a good movie, and the performances of several leading actors are very good, but this movie is similar to many crews I have experienced before, and the reputation may be far better than the box office results." ”
Hu Weiguo said, sat next to Chen Zhenghao with a cup, and said with a sad face: "Indeed, I feel that this is also the case, and this movie can't find any particularly good publicity points." ”
"The situation of the theater schedule is not very ideal now, do you think there is any good way to turn the situation around at this time?"
When Chen Zhenghao heard this question, he asked with a little doubt: "Mr. Hu, I didn't participate in the project of "Embroidered Spring Knife", why do you ask me?" ”
Hu Weiguo's face froze, and he secretly complained in his heart: Didn't you suggest that I pull Xu Zhen over to cooperate! I don't look for you "after-sales" who to look for?
But he couldn't say that, so he just sneered: "However, you have more experience in this area, and I trust your judgment more." ”
Chen Zhenghao looked at him quietly and said, "My experience? ”
"My experience is that I always participate in this kind of movie that has a good reputation, but the box office and awards are not good?"
Hu Weiguo: "......"
Chen Zhenghao looked at the boss's constipated face, lowered his eyes slightly, and said: "Actually, I don't think Mr. Hu needs to worry too much, there is a high probability that "Embroidered Spring Knife" can recover the cost. ”
"I personally suggest that "Embroidered Spring Knife" can try to sign up for some awards."
"Like I said earlier, the quality of this movie is very high, but the commercial attributes are slightly worse, and it needs some other factors."
Hu Weiguo was slightly stunned when he heard this, and said: "I signed up for the Taiwan Island Film Thorn Award for "Embroidered Spring Knife", is it possible to get the nomination?" ”
Chen Zhenghao thought for a moment and said, "With my understanding, I think the possibility is very high. ”
"This movie is more in line with the way of the Thorn Award, the actor, the supporting actor, the director, the screenwriter and even the styling editing, I think it is possible to get the nomination."
"But ...... to win"
Chen Zhenghao paused for a moment and said, "I think the highest probability is that Xu Zhen is likely to win the Best Newcomer Award." ”
"If it matters, let's find out, this year's preliminary trial should have begun by now."
Hearing Chen Zhenghao give such a firm answer, Hu Weiguo suddenly felt half relieved.
Taiwan Island Film Thorn Award?
Having said that, Xu Zhen seems to be on Taiwan Island now, but I don't know if he understands this situation over there now......
……
At the same time, major theaters have also generated considerable controversy over Huaying's "Embroidered Spring Knife".
The film held a media viewing in early February, and a number of theaters sent representatives to participate in the screening, some expressed surprise at the quality of the film, and some were not optimistic about the market for the film.
For example, the largest cinema group in China: United Cinema Line, has a big disagreement about the scheduling of movies here.
The representative who participated in the "Embroidered Spring Knife" viewing meeting was named Guo Xiaojuan, and after she came back, she gave the film the highest S-level rating, and specially applied to the senior management, asking the company to increase the schedule for the first day of the release of "Embroidered Spring Knife", from the current 11 to 20.
And this decision was clearly met with strong opposition within the company.
"Appropriate improvements can be held in meetings to discuss, but 20 is absolutely impossible."
Manager Han, who was in charge of scheduling the film, directly rejected Guo Xiaojuan's proposal, saying: "The domestic market itself does not have such high expectations for costume movies, and the costume movie with the best results in recent years is last year's "Yang Jiajiang". ”
"And that movie mainly received the linkage influence of the TV series "Langya Bang" in the same period, and "Yang Jiajiang" does not have this dividend."
"In terms of actors, except for the actor Wu Zhen, the others have no ability to carry the box office, and if you rush to schedule films, you will face too low attendance."
Guo Xiaojuan flipped through the documents in her hand and frowned: "There are two movies that premiered on the 28th, one is "Embroidered Spring Knife", and the other is the modern love movie "Like Water". ”
"Even the film scheduling rate of "Like Water" is 18, and there is no reason for "Embroidered Spring Knife" to be lower than this drama."
Saying that, Guo Xiaojuan couldn't help but smile and said: "The starring role of "Like Water" is Zhou Ran, Manager Han, you should have seen the "Wang Cheng" he played before, right?" ”
"Don't you know what netizens say about him? The acting skills were turned into slag by Xu Zhen in seconds. ”
His face stiffened for a long time, and finally he reluctantly smiled: "You can't say that." ”
"In the film area, getting nominated is already an affirmation in itself, in fact, in the industry"
After a while, the meeting discussed the upcoming movie "Embroidered Spring Knife", Hu Weiguo looked at the documents in his hand, frowned and said: "Everyone basically knows the current situation of "Embroidered Spring Knife". ”
"There are a few things that need to be determined right now."
"First, should the publicity and distribution costs of the film be appropriately raised?"
"Second, for this movie, when discussing cooperation with theaters, can the conditions be appropriately relaxed, such as the proportion of account sharing?"
The rest of the people present heard the words and went their separate ways
In Xu Zhen's fan base, everyone is gossiping about whether their idols will die in "Embroidered Spring Knife", but in fact, everyone doesn't care so much about this issue.
But as long as Xu Zhen's death can raise the score of "Embroidered Spring Knife" by 0.1 points, fans will definitely kneel and beg him to die a few more times.
Die as you like, you can die any way, and the more miserable you die, the better.
- Yes, Hazelnut is such a "simple people" justice organization.
Passers-by are concerned about the quality of the film, while Hazelnuts focus on the future of their idols.
After all, Xu Zhen is the undisputed member of the leading group in "Embroidered Spring Knife", and the results of this movie are directly related to his future development prospects in the film industry.
Although he has now successfully won the title of Emperor of Magnolia, that is only his position in the field of TV dramas.
As long as one of the TV series is popular, the actor can enjoy dividends for many years; And as long as one movie is pounced, it will be sluggish in the next few years.
Xu Zhen's current situation is okay, as "Yang Jiajiang", which was released last year, has basically recovered its cost and has a slight surplus, which is already a very good result for the theme of costume war.
and "October Siege" achieved the second best result at the annual box office, but Xu Zhen only starred in this movie, which cannot be regarded as his own merit.
As long as the box office of "Embroidered Spring Knife" can recover its cost and do not enter the ranks of the bad films of the year, Xu Zhen's opening results in the film industry will be qualified.
Hazelnuts don't care about what they say now, why my family Ah Zhen is just a newcomer in the film industry, not seeking results, just trying to make good dramas conscientiously, our purpose is to bring happiness to everyone.
But in fact, one by one, they chanted incense at home and begged their grandfathers to tell their grandmothers, bless "Embroidered Spring Knife" not to hit the streets.
There is also the CEO of a small company, who directly announced that the company will organize a team building activity on February 28: charter a venue to watch "Embroidered Spring Knife".
On the one hand, the employees of the company are happy to have a holiday, but on the other hand, they are a little apprehensive.
In other words, what was the team building activity organized by the leadership last year? It seems that everyone is arranged to watch "Yang Jiajiang" collectively......
Hiss......
Many employees subconsciously took out their mobile phones and trembled to check the plot synopsis of the movie "Embroidered Spring Knife".
What kind of movie is this? What are you talking about? Is it a tragedy or a comedy?
The dead are not afraid, it is too much for the whole family to die, don't have another arrow to pierce the heart......