Xingmei Group, regular meeting of R&D Department.

The theme of the conference was the research and development of high-end eye care products.

Tiansheng Cup Makeup Contest ended successfully, for the company, this has become a fixed publicity model, successfully held several sessions in a row, each session, will promote some new products, absorb some outstanding talents, not only for the company is a great publicity, but also expand the company's influence.

Just like this time, the Meiyuan brand launched was an instant hit and was very popular in the market.

However, Leng Feng knows that the company is obviously lacking in the research and development of new products, and now it is in urgent need of talents in this area.

Li Shijia first made an opening remark: "Today's meeting, the main topic is the research and development of high-end eye care products, Leng Feng, you will give you a brief explanation based on the recent research. ”

Leng Feng nodded, "Okay, Manager Li." As you all know, the mainstream eye care products on the market include eye creams, eye masks, and eye serums. According to the "Annual In-depth Market Research and Investment Strategy Suggestion Report on the Eye Care Industry" released by the New Ideas Industry Research Center, eye cream is a daily basic care product, and its sales growth rate is significantly higher than that of the other two products, and the repurchase rate is higher. Through recent market research and data collation, I found that the sales growth rate of high-end products is significantly higher than that of low-end eye care products, which is the main growth driver of the eye care market. Last year, the top 10 eye care products in terms of sales were basically high-end products, and they were all foreign brands. China's high-end eye care products are mainly monopolized by foreign companies, and local brands are mainly concentrated in the low-end field. However, the high-end of eye care products is the development trend of the market, and our local manufacturers need to improve their R&D and innovation capabilities and shape high-end brands to win the market. Of course, this is just my superficial opinion, and if there is something inappropriate, please criticize and correct the seniors. ”

Li Shijia said: "Thank you Leng Feng," and then he glanced at the participants and said, "What do you think about the research and development of high-end eye products?" You can speak your mind. ”

In the conference room, everyone began to whisper, Leng Feng and Li Shijia glanced at each other, it seems that there are still a lot of voices!

In recent years, the competition in the domestic and foreign markets has been fierce, and Xingmei Group is prosperous on the surface, but in fact, it can be said that it is surviving in the cracks, and the taste can be imagined.

"Let me say two words first," Zhang Chengxiang said, he has been in the R&D department for 15 years, and over the years, he has participated in the research and development of many projects, and has a certain say in the R&D department.

"Okay, Zhang Go

g, please. Li Shijia smiled.

"I completely agree with Leng Shao's idea, but," he said, "at this stage, I think we should be realistic. The level of economy affects the purchasing power of consumer eye care products to a certain extent, compared with those mature brands abroad, our local eye care market started too late, and there is no competitiveness at all, not to mention the personnel, funds, and time costs of high-end research and development, even if it is painstakingly developed, no one will necessarily buy it. ”

After Zhang Chengxiang finished speaking, someone immediately responded.

"That's right, I agree with Zhang Go

G's opinion, instead of developing high-end products, it is better to develop low-end products on a large scale, at least the price is cheap, and there are advantages! Lin Xiaoping said.

Lin Xiaoping is Zhang Chengxiang's apprentice, so he is naturally the only one who looks ahead.