"The name of the furniture city, I plan to call it the empty furniture city", according to my initial plan, how can it cover an area of tens of thousands of square meters... Well, it's a 5814. 4 square meters) size and must include a huge showroom and a large enough warehouse"

The flagship store of "Trapped Furniture City", that is, the main store, is best placed in the city, if it can be placed in the city, of course, it is better, and then cover it step by step, as far as possible to the counties and towns of the first level of Mintun, to ensure that each Tun has a branch, even if it is a branch in the village, the population is too small, and it is okay to hold a discount promotion of the 'furniture hypermarket' on the market day.

Gu Yi said energetically to the eyes of the shining Liang Ning: "In the future, all kinds of valuable goods will also be sold in the main store, and some sub-valuable goods can be appropriately placed in the Rongbao branch, and as for the first-level Mintun branch, a batch of non-sale, only for display samples." ”

"If there are local tyrants and big dogs, and they want to buy luxury-level household goods to go home to reflect their identity, let the clerk tell them that the valuable household goods are expensive and limited, and they need to pay in advance to make reservations, and they also have to wait for the delivery of the number, and adopt the hungry sales method, and only sell ten sets of Mintun branch stores every month, and only one hundred sets are sold in the main store of Shicheng."

"Of course, in order to deal with those dignitaries and nobles with great wealth, we can also launch a supreme membership gold card with free ranking privileges, which can be booked internally, as many as you want."

"But if you want to get the Supreme Gold Card, you have to upgrade from the Membership Bronze Card, the Membership Silver Card, the Membership Gold Card, and the Supreme Gold Card, all the way up, and if the consumption reaches 1,000 gold, you can give a bronze card, 10,000 gold to a silver card, 100,000 gold to a gold card, and millions of gold to be eligible to get the Supreme Gold Card..."

Ziyu was holding a stack of yellow leather paper, nervously burying his head in a book, while Zhen Ning interrupted Gu Yi's endless words like the flooding of the Yellow River from time to time, asking about those terms they didn't understand, such as what was "flagship store", what was "hunger sales method", and what was "supreme membership gold card".

"Shaoyi, although this is exquisite and kitky, as far as I know, it is not difficult to do, any carpenter in the camp, you can imitate it at a glance."

Zhen Ning was puzzled and said: "According to what you said, once our family is sold, those nobles who can't buy it won't go to the craftsman camp to make it by themselves, and even open such a 'furniture city' to make a profit?

"This is going to explain to you what is called 'brand effect, and' corporate culture."

After instilling the brand concept with a wicked smile to everyone, Gu Yi stretched out his hand and pointed at the owner of Xiaoyi: "For example, Xiaoyi master, you see a set of 'authentic, brand-name, dresses, and you also want to buy a set, but there are only ten sets of dresses with famous brands, logos, and numbers every month, which are only sold to noble ladies with status and status, you can't buy them, so you go home and ask the servants to make a set, and they look the same or similar dresses and go out..."

Zhen Ning and the small yi lord thought about it, and suddenly felt very awkward, but for a while, they didn't know how awkward it was.

Gu Yi looked at their strange expressions, and smiled: "What? You can't afford to lose that person, right? If someone sees that the dress you are wearing is imitated by yourself, guess what your noble sisters will secretly say: Oh, the lord of Xiaoyi can't afford to buy a trap card, a dress, and he imitates a set of clothes?

Everyone was cold, and the lord of Xiaoyi was suddenly angry: "How could I not buy it" With her family, if there is such a dress shop in Iron Furnace Castle, then the first set must be worn on her.

"Yes"

Gu Yi didn't pay attention to the indignation of the owner of Xiaoyi, and took out a piece of exquisite silver hollow metal GO in the shape of a crater with a very sci-fi style, pointed to the number on it, and said: "Think about it, what would happen if such a numbered name plate was inlaid in an inconspicuous but visible position on every piece of furniture?"

Ling Ning and Ziyu's eyes widened, Nanwan Haoshang has been engaged in the business of goods for generations, and it is needless to say that he is sensitive to business, but Gu Yi's marketing method has made them unheard of at the same time, and at the same time, they are suddenly opened

"I didn't expect Shaoyi to be so superb about this businessman's goods, and he was amazed and amazed."

After admiring for a while, Zhen Ning questioned again: "However, even if the valuable family can be controlled by this method called the 'brand effect', but the common people's house is not so particular, if someone also makes some family goods like ours and sells them cheaply, I'm afraid those ordinary people won't care about any 'brand, no' brand, right?"

"That's right"

It is not a loss to be a professional businessman, with a close mind and vicious eyes, and immediately grasped the key point of the problem, Gu Yi nodded and said: "This will involve several other 'corporate culture', which is the key point, that is: 'I have no people, I have new, and quality and quality determine the future,. ”

"If we say that our products are not only better in quality and quality than others, the price is not more expensive than others, the style and style are extremely unique, plus some skills that others cannot imitate, with a certain brand effect..."

Gu Yi smiled evilly and said: "Think about it, will anyone buy those imitations? We don't just plan to do expensive things, high, medium and low-end fields, we have to occupy all of them, not to mention the formation of industry monopoly, at least to form an oligopoly enterprise..."

“... Isn't there a so-called 'four grades and sixteen levels, and the distinction between grades and grades?? I plan to divide the precious household goods we produce into 'heavenly products, holy grades, earth products, virtuous grades, Xuan products, spiritual grades, and yellow products, a total of 16 grades, which can be regarded as a total of 16 grades, which can be regarded as covering all the classifications of mid-to-high-end and luxury levels.

After a slight pause, after thinking about it, Gu Yi said: "And it is classified into the low-end market within the scope of the 'Mortal Grade, and then divided into nine grades, the cheapest kind, we can even use bamboo, a cheap and damn material..."

Bamboo? Not to mention anywhere else, even if it is the long mountain range on the mountain around Bluestone Mountain, which is densely packed with mountains, and it is thought that it does not smoke when cut down and burned on fire? Will anyone want to buy that thing?

"The last thing is to talk about the key points to be able to do all this, aside from the above, the most important point of monopolizing the market"

"Suppose a set of five bamboo stools without backrests, I pack and sell a small gold, who do you think can be lower than my price? Of course, this kind of low-end goods, we don't need to inlay famous brands, just take the soldering iron and burn it red..."

Gu Yi said very confidently: "What is done well, not as fast as we do, not as fast as we do, not as good as we do or in other words, the cheap ones that are sold are not as good as our quality, and the ones that are of good quality are not as cheap as the ones we sell."

After listening to Gu Yi's explanation, Zhen Ning and Ziyu were dumbfounded, if you use a cheap material like bamboo, then the cost of materials can hardly be considered, what is sold is the craft money, there are about 500 carpenter craftsmen in a craftsman camp, even if they can each make a chair by hand a day, they can only sell one-fifth of a small gold cake, which is not enough for the food money they consume in a day.

And if it is more expensive, the market is flooded with a large number of high-quality and inexpensive "trapped" chairs of the same grade, and the ghost will come to buy you with poor quality and high price, which is the power of industrialized assembly line mass production

This is typical of wearing other people's shoes, going their own way, so that others have no way to go, but they are better than them... I love it

"As for the distribution of property rights... Well, it's the proportion of how we divide the money after making a profit, or as I said just now, we 丨Qingshi City丨 are responsible for production, and you丨Nanwan Commercial Bank丨 are responsible for sales, and the profit is fifty-fifty, but all kinds of raw materials required for production, in addition to what we can collect, need to be purchased from the outside."

Gu Yi reminded Zhen Ning: "But I personally suggest that one to two percent of our profits be taken out for commercial public relations..."Commercial public relations, you don't know what Lu Dao means?

Well, I have to say that Gu Yi thinks too much, he doesn't have any of these things, Zhenning only needs to deal with the local city order, Baozheng, and Tun Lord, with the network and power of Nanwan Commercial Bank under the name of Zhenning, there is almost no obstacle in this regard.

However, Gu Yi still insisted that Ling Ning find a target for each store to block guns, and this bonus is only for the position, not for the individual, whoever is in the position will pay dividends, and will not take it away

In Gu Yi's plan, when the time comes, there will be more than just one furniture store in a city, and he plans to form a huge sales group to form a sales network covering the whole city, and at the same time use interests to kidnap all the local elites.

If someone covets the huge profits, feels that they can't eat enough of the dividends, and intends to swallow the whole store, then they have to face the other powerful people in the whole profit network.

Once there is any problem, let all the powerful people who are tied to this huge network of interests compete with each other and contain each other, even if their brains are out of dogs' brains, it will not affect the operation of the store