Chapter 256: Forcible Seizure

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The analysis of the management mode of the early stage of the Tianhetan tourist attraction found that the model has not been able to adapt to the development of the tourist attraction under the background of new political and economic integration, so Tianhetan has reformed its system according to its actual situation, and the biggest achievement of the reform is the establishment of the Tianhetan Landscape Management Office. Before the establishment of the Tianhetan Landscape Management Office, the resource development, planning, operation, management and so on of the scenic spot are subordinate to the different departments of the government agencies management, there are often institutional reset, multi-head management or no management, management opinions conflict, etc., there is no authoritative special agency to manage, so the establishment of the Tianhetan Scenery Management Office, for the development of the Tianhetan Scenic Area has important significance.

Through the investigation of Tianhetan, it is understood that the functions of Tianhetan Management Office are mainly concentrated in the following aspects: (1) implement the relevant national laws, regulations, rules and policies; (2) Formulate the management system of Tianhetan Scenic Area, and implement unified protection and management of Tianhetan Scenic Area; (3) Organize and assist in the preparation of the overall plan and detailed planning of Tianhetan Scenic Area, and organize the implementation. Carry out planning review and management of construction projects in accordance with the law; (4) Work with relevant departments to do a good job in the comprehensive management of social security, traffic safety, business activities, etc.; (5) Responsible for environmental sanitation management; (6) Responsible for the environmental assessment, inspection and management of the implementation of various construction projects and services; (7) Organize or cooperate with relevant departments to do a good job in the construction of transportation, communications, electricity, water supply and reception services and other infrastructure in Tianhetan Scenic Area, improve tourism conditions, and improve tourism reception capacity and service levels; (8) Exercise other management functions and powers granted by the District People's Government or the Housing and Urban-Rural Development Bureau. This management mode breaks through the limited management scope of the government's direct management of scenic spots, which not only gives the authority of government management, but also gives the dominance of independent management of scenic spots.

The management system of the scenic spot is of great significance to the sustainable development of the scenic spot, so the scientific and reasonable management system is one of the problems that need to be solved urgently in the development of tourism. This paper expounds the management system of tourist attractions, analyzes the tourism management model, and analyzes the empirical analysis of Tianhetan tourist attractions, and illustrates the current situation of the management system of tourist attractions in China from the macro and micro levels, as well as the urgency of the reform of the management system of tourist attractions with the rapid development of tourism. According to different scenic spots, different times and different resource conditions, the system reform of scenic spots will be realized and the rapid development of scenic spots will be promoted. For example, the management model adopted by Tianhetan, this model breaks through the status quo of the direct management of scenic spots by the Ministry of Construction in the main body, but empowers the local government, and then appoints the establishment of the scenic management office (management committee) by the government for direct management, the government no longer directly guides the construction and operation, is responsible for supervision, and the enterprise has a larger power to plan and operate the scenic spot, which means that the ownership, property rights, and management rights are separated. In short, the proposal of this model has very important theoretical and practical significance for the development of scenic spots in the new era.

Establish and improve the relevant laws and regulations of the tourism industry. The main reason for the imperfect laws and regulations of China's tourism industry is that the development time of China's tourism industry is short and develops rapidly, and the improvement of rules and regulations still needs to have a long way to go, so the establishment and improvement of laws and regulations is by no means an overnight thing.

Secondly, the transformation of the role of the government, in China's tourism management functions are undertaken by the government, laws and regulations on the tourism industry is binding, in fact, play a management role, under this condition, in the improvement of laws and regulations at the same time, the government should be separated from the management function of the tourism industry, with a new role positioning to promote the development of tourism, which is also the most basic requirement of the reform of the tourism management system(2) Strip government functions, put the cultural production functions of administrative departments into other departments, establish an asset authorization structure in accordance with the requirements of the modern enterprise system, and operate cultural assets in the tourism industry, that is, separate government and enterprises.

At the moment when the development momentum of the tourism industry is good, some enterprises and individuals in China have seized the business opportunity and founded travel agencies and other units related to the tourism industry, but these enterprises do not belong to the same department, especially their property rights and personnel rights.

In this case, when the tourism industry is in the off-season or fatigue period, the enterprises and departments usually take a series of means to carry out market competition for the sake of interests, but due to the lack of unified management, inferior methods such as price competition will appear, which is easy to cause internal chaos, and then affect the entire market order. For example, when an enterprise registers a tourism project, the registration management does not belong to the scope of responsibility of the tourism management department, that is, the department does not have the right to hierarchical management, which affects the control and control of the management department, and makes it difficult to achieve coordination and balance in the development of the tourism market.

In view of the above-mentioned system reform problems, I put forward based on the perspective of industry supervision to optimize the reform of China's tourism management system, first of all, the coordinated development of culture and economy, mainly reflected in the following points: (1) play the leading role of the government, under the market economy system, although the economy is the main means of regulation and control, but still need the government's macroeconomic regulation and control to control, especially in the tourism industry, under the premise of following the market rules, the government should give full play to the guiding force, take effective measures to coordinate the interests of all parties in the tourism industry, play a good role as a guide, coordinate and standardize the market competition in the tourism industry, and do a good job as a supervisorto analyze the trends of the tourism industry to ensure that the market competition is orderly, (2) strengthen the construction of the tourism industry is to provide services for tourists, so in order to better meet the needs of tourists, promote the prosperity of the tourism industry, in the reform of the tourism management system must pay attention to the cultivation of the industry atmosphere, and vigorously advocate the integrity of tourism(3) improve the quality of service tourism is different from other activities, usually when planning to travel, tourists will have a detailed understanding of the destination, coupled with people's pursuit of novelty psychological characteristics, so that their quality of tourism services and personalized requirements are increasing.

First of all, the development of the tourism commodity industry needs to be improved. However, at present, China's tourism commodity industry is deficient in production and sales. For example, most of the tourist attractions in China lack unified management of the production and sales of tourism commodities, and are still in a state of spontaneous operation, and the product category lacks innovation, and the coherence from production to sales is insufficient.

Secondly, tourist traffic needs to be improved, in the choice of tourist destinations, traffic problems are a major factor affecting the choice of tourists. , tourism traffic in many areas are showing a tense situation, which to a large extent restricts the progress of China's tourism industry, as a component of the tourism industry structure, traffic problems can not be ignored in the reform of tourism management, in addition, traffic ports sometimes also appear traffic tension problems, this lag performance also affects the improvement of the tourism industry structure.

First of all, the hotel is an indispensable facility in the tourist area. In order to better meet the needs of the majority of tourists, the specifications of the hotel can be reasonably laid out according to the situation of the scenic spots, and it is recommended to focus on the low-end pattern, which is suitable for mass consumption as much as possible.