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Section 120 Exhibition

It's easy to be a small business, but it's not easy to make a business bigger. Many businesses die in the process of becoming bigger.

After the meeting, Li Cong was pondering these two sentences, his own company is now very popular, and now this year's list has predicted that his company can enter China's top 500 by the end of the year, and he has firmly sat on the rich in China, and even the first person in China's big 6 regions to enter the world's top ten richest people, he is only 25 years old this year, and he is also the youngest richest person in the world, and everyone believes that he can drive Buffett (American stock god) off the throne of the world's richest before the age of 30.

But how should his own business be extended, although Li Cong has already wanted to show it comprehensively, but in other aspects he is a layman, strictly speaking, he used to be just a small staff of a small company, and he was a layman for everything, if it wasn't for luck, I'm afraid he would have been a ghost in the Hades Palace now.

The company now has two energy production bases, a chain of hundreds of cooperative gas stations, hundreds of Samsung appliance stores, and a city park under construction, in which NOC has a 15% stake. There is a company in Jinan and Qingdao, with tens of thousands of employees, and an ocean-going fleet and tens of thousands of employees will be added immediately.

Looking at the report on the table, Li Cong really didn't know that he was already the boss of so many people, and every decision he made could already affect the jobs of tens of thousands of people, and his scale would increase in the future, and when he had hundreds of thousands of employees, the government would still be able to dictate to him? You are forcing me, I just quit, I don't believe that you can watch these millions of people lose their jobs.

"Jenny, come in. Li Cong felt that his blind thinking was fruitless, and it was better to ask professionals, because people knew the exhibition history of some large enterprises, and they would give themselves a better idea.

"Gianni, you can take a look at these first, and then tell me how to invest, how to make my company continue to develop, a comprehensive exhibition, no longer limited to one aspect. Gianni was very surprised when he took the text handed over by Li Cong, this is the company's top secret information, I didn't expect Li Cong to believe in himself as a newcomer so much, which is unimaginable in the company she has experienced before.

It took about half an hour for Gianni to read it carefully, he only knew that his company was strong, but he really didn't expect it to be so strong, a few months ago he still owed tens of billions of dollars to the country, and after a few months he had paid off all the money, and there were tens of billions of working capital, and there were more than one billion yuan of income every day.

"President, first of all, I have to congratulate you on your success, it is very gratifying to have such a large scale of our company without any debt, and there is such a rich cash flow, and I am even more glad that you are so enterprising and not satisfied with the status quo. "In any case, the director of this think tank is very good at sycophancy, and it is worth it just by relying on this. "If you want to make your business bigger, there are generally three ways: horizontal merger, vertical merger, and cross-industry merger. Horizontal merger is a merger between enterprises of the same product, that is, to increase the output of a product to achieve economies of scale and reduce costs. In many industries, technical efficiencies and costs can only be achieved when the scale is sufficient, which requires increasing production and enterprise size. This expansion can be achieved through the fact that enterprises invest their profits in production, or through the merger of other enterprises. However, the former approach is too slow to achieve economies of scale, so the latter approach is commonly used. This kind of horizontal merger can be the unification of several enterprises through the shareholding system, or it can be the merger of large enterprises with small enterprises. For our company, we can invest in the construction of an energy base in 6 regions in China, but at the moment this road is basically not allowed, we do not have so much energy to complete, and there are no companies similar to us to merge. Li Cong also feels that it will be impossible to establish a base within another year, and the government will not help.

"Don't say anything about merging, what I want is a comprehensive exhibition across industries. "It's impossible to merge, so let's skip it.

"Good president, cross-industry merger, also known as diversification, is also the exhibition strategy of many multinational enterprises in the world. There are many benefits to businesses from merging across industries. First, resources can be more fully utilized. The resources of an enterprise can be divided into special resources and general resources, and diversification can make full use of general resources. Secondly, the risks caused by the deterioration of market demand for individual products can be avoided. Finally, diversification is also conducive to the adjustment of the product structure of enterprises. When the original leading product loses the market, it can be transferred to the product or industry that is already in operation more smoothly. These benefits of diversification are known as economies of scope. "Basically, it's an economics class, and sure enough, he has both a professional culture and a practical operation, and Li Cong feels more and more that the person he hired is very worthwhile.

"President, I have to remind you that theoretically, the three paths to making a business bigger are clear, but in reality, each road is full of traps and landmines, and if you are not careful, the road to success can turn into a road of death. "I know this, but what's the point of living without challenging people.

"I have a few ideas, I don't know if I can do it, help me analyze, since we have decided to cross the industry to become bigger and stronger, first I want to enter the sales of home appliances based on the company's 300 Samsung stores. ”

"President, you have to know that there is no profit in this industry at all, and I prefer to do more ocean shipping. ”

"We are already in the exhibition, but the sales of home appliances is a huge impact on the industry, take China Shipbuilding Industry as an example, its assets are twice as many as Gome, but I dare to guarantee that I know that Gome must be more than twice as much as knowing China Shipbuilding Heavy Industry, what I want is the popularity of the enterprise, so I think you can help me develop an exhibition plan, the total investment should not exceed 30 billion yuan, and we will build a third base next year." Janny reluctantly shrugged his shoulders with Li Cong, he is the boss, and his opinion can only be a building, and he never thought that his words could determine the direction of a large company.

Li Cong's consideration is also correct, after all, the energy group is through PetroChina and Sinopec to contact the end customers, and he urgently let the public know his strength and let his social image rise.