Section 629 Acquisition of Changyu Group
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Section 629 Acquisition of Changyu Group
Turpan Basin, Xinjiang.
In the past, Xinjiang may have been famous for raisins and cantaloupe, but today the wheat of the energy group has overwhelmed the other two Xinjiang specialties, and since the beginning of the production of energy wheat, it has become the most important food base in the country and even the world, and it is definitely not a joke to show wheat in the desert.
At present, the agricultural base has 300 million acres, with an annual output of 600 million tons, almost all continents in the world have the figure of energy wheat, and the flour production industry of the energy group has also gone out of the country and to more than a dozen countries, but today Li Cong's arrival has nothing to do with wheat, Li Cong wants to establish the grape production base of the energy group here, and Li Cong wants to add a new product to the wine varieties of the energy group, that is, red wine.
There is such a saying in the world, that is, the price of dozens of bottles of liquor does not seem to be able to catch up with the price of a bottle of red wine, of course, this sentence can only be produced before the production of Tibetan Immortals, with the production of Tibetan Immortals of the energy group, hundreds of thousands of bottles of liquor also abound, but these are not enough, although Zangxian has become the world's largest liquor producer, but there are no other varieties except liquor, which is imperfect for a comprehensive exhibition of the company, so Li Cong wants to start his own pace here, that is, he has his own place in the world red wine market。
When choosing the production base, Li Cong chose the place of Xinjiang, and if you want to make red wine, you must do it better than others, so there is no way to rely on cheating to complete it, otherwise you want to compete with those centuries-old wineries in France with a newly opened factory, do you have the ability?
Tektronix is an additive to Li Cong, this kind of thing can be diluted with water and poured on the roots of grapes, then this grape must be a lot of water, the raw materials of this additive can be found on the earth, are some very common things, and when the red wine is brewed, it needs this additive, the specific effect is similar to that of Tibetan immortals, this wine is not only harmless to the body, but also beneficial, as for the taste, it is definitely much better than the hundreds of thousands of bottles of red wine, such a bottle of red wine is only sold for thousands of yuan a bottle, so it can not occupy the high-end market?
After about ten days of investigation, Li Cong finally demarcated a piece of land as the primary production base of grapes, as for the winery naturally cannot be established in this place, and it is a very stupid thing to start from scratch, there are still two months before the Washington summit, Li Cong's time is very precious every moment, and these things must be made into a fait accompli.
After a certain screening, the strongest domestic wine enterprise, Yantai Changyu Group, entered Li Cong's field of vision, this wine group established by the famous patriotic businessman Mr. Zhang Bishi for three million taels of silver.
After more than 100 years of exhibition, Changyu has become the largest wine production and operation enterprise in China and even Asia. In 1997 and 2OOO, Changyu's B shares and A shares were successfully listed, and in July 202, Changyu was rated as "one of the 16 national brands with the most international competitiveness and marching to the world's famous brands" by the China Federation of Industrial Economics. In the 2oo4 annual enterprise competitiveness monitoring jointly conducted by the Chinese Academy of Social Sciences and other authoritative institutions, Changyu ranked eighth in the food and wine industry of China's listed companies in the comprehensive competitiveness index, becoming the only wine company in the top 10.
Changyu Group has developed from a single wine production and operation enterprise into a large-scale comprehensive enterprise group focusing on wine brewing, integrating the development of health wine and Chinese patent medicine, grain liquor and alcohol processing, import and export trade, packaging and decoration, mechanical processing, transportation, glass bottle making, and mineral water production, with a holding listed company, a holding subsidiary, four wholly-owned subsidiaries and a branch. It has more than 4ooo employees, total assets of 2.1 billion yuan and net assets of 1.48 billion yuan.
The current president of Changyu Group is Zhang Jingqi, the fifth-generation descendant of the Zhang family, at this moment he is sitting a little uneasy in a five-star hotel belonging to the energy group in Yantai, Changyu Group's assets of more than 2 billion yuan of their Zhang family have 40 percent of the assets, and 20 percent of the outstanding shares, the other 40 percent in the hands of more than a dozen small shareholders, these years in the business field also know some things, as long as the president of the energy group talks to you about things, it must be something that he likes you, and he can only fancy his own winery in his hands。
Li Cong did not let this future subordinate wait for him for a long time, although he has wine technology, but his own group can be said to be blind to the operation of red wine, such a thing naturally has to be handled by the descendants of Zhang Shizi in front of him.
Changyu Group can be said to be the history of a Zhang family, Li Cong feels that he needs to make the necessary concessions, no matter what kind of enterprise Li Cong will never allow others to hold shares, money, I can give you, and can give you a lot, so much that you can't think of it, but want to have shares, that is absolutely unachievable, but for the sake of the fast march, for the little time left, Li Cong absolutely made certain concessions.
On the side of the market, Li Cong has already ordered his financial department to go all out to buy the tradable shares in the market, and the dozen or so independent shareholders have found out that whether they are enterprises or individuals, they all buy them at five times the price, and Changyu has only risen by 20 percent since it was listed in the past few years, and it can be said that it ranks behind in the listed companies, and someone immediately buys it at a price five times higher, so what are you waiting for?
Li Cong planned to leave 10 percent of the shares to the Zhang family, the total capital of the original Changyu Group was only more than 2 billion yuan, and Li Cong planned to pay about 4 billion yuan to buy 90 percent of the shares, and the remaining 10 percent would be reserved for the Zhang family, and the 30 percent of the shares sold by the Zhang family were purchased at 10 times the price, and Zhang Jingqi was offered an annual salary of 300 million yuan for him to continue to remain as the CEO of the Changyu Group.
Zhang Jingqi was also a little confused when he saw such a contract, although he was very satisfied with this contract, but this was equivalent to selling his ancestral property, but Li Cong's words also made him dispel this idea, " Mr. Zhang, when your ancestors founded Zhangyu back then, it was to let the world know that Chinese also have their own wine, but what is your current situation, you can only say that you are the boss of the country, you only have low-grade wine, as for the high-grade aspect, the difference is too far, give Zhangyu to me, I promise to fulfill the wish of your ancestors, and never change the name of Zhangyu. ”
This is already the biggest concession that Li Congneng can give, and the Zhang family is not unaware that every time the energy group acquires a company, he will change his name and hang the brand of the energy group, but for Changyu Li never did that, Li Cong thought a lot, such a century-old signboard should not be destroyed in his own hands, he can only let it go further, so that it can stand in this world with some brands such as Bordeaux and Lafite in France, and maybe beat them.