There are generally three ways to warm up a movie.

Preview screenings, on-demand screenings and premieres.

The test screening will generally be relatively early, which is equivalent to the internal testing stage, where the finished film will be thrown first, and then the plot will be deleted and reshot and edited according to the feedback of the audience, so as to obtain the expected effect when it is officially released.

Before the screening, a small number of audiences, some celebrities and three groups of people from the theater were invited to watch, and the target group was expanded from the audience to the theater side.

The premiere is the most important way of publicity, which generally requires inviting a lot of stars to help build momentum, mainly to attract the media and get the public's attention, and is the final warm-up before the release.

Because of the focus on publicity, some premieres don't even have a movie-watching session.

The screening is mainly for the theater side, so it doesn't have much effect to invite celebrities to help, the star is not stable in China, and there are many friends, but there are only a few people who really intersect.

Feng Cannon was holding back his strength to fight with him, and he definitely didn't want to come at this time.

Since he couldn't invite him, Xing Ye didn't bother to do anything, and simply brought the main creative team and some actors to attend.

Although Ji Yun was dressed simply when he came, he still changed into a rather solemn dress when he went on stage.

He has been practicing for more than half a month, and his figure is much stronger, and his body is like a clothes rack.

Harm! Handsome again.

A group of main creative actors took turns on stage, and the audience burst into warm applause.

The most popular is of course Xing Ye, as an idol of these post-80s and 90s, he enjoys three minutes of enthusiastic cheers.

followed by Ji Yun, the school is his home field, and most of his fan group is made up of these young people.

Wan Qian is also the first time to see Ji Yun wearing this kind of formal suit, not to mention, it is really good-looking.

Most of the crew members are members of Xiangjiang, although they all look familiar, but few people can be called.

The host cued the two of them, led the two to talk, whetted the audience's appetite, and even asked Huang Shengyi a few words, and finally gave up the stage in the audience's impatient urging.

Xing Ye held the microphone, and the smile on his face was also very subtle: "I'll be annoyed if I say it again, let's watch the film first." ”

The audience burst into warm applause.

Pairs of eyes were fixed on the curtain.

Airplanes!

Music plays in the background.

A butterfly passes through a valley, and the words of Zhou Xingchi's work appear on the screen.

"This mountain looks a bit out of harmony."

A little boy in the audience muttered.

The camera zooms in as the valley progresses, eventually becoming a bird's-eye view.

The sunlight stretches the shadows of the valley and eventually turns into the word "Kung Fu".

"This is? Special effect? ”

"it!"

There was an uproar in the audience, they really didn't expect that Zhou Xingchi would use such a big stroke!

It's so sassy at the beginning, and the feature film doesn't have to take off!

The initial shock made the audience's sense of expectation rise again, and they held their breath to welcome the feature film one by one.

Unlike the traditional beginning of a comedy, the story of kung fu unfolds in the fire.

The opening is a long shot that lasts for a minute.

In the police station, the wails came from far and near.

As the camera advances, the sluggish faces in the painting continue to push the tense atmosphere to a climax.

They tilt their heads and the camera follows the trajectory of their gaze.

During the dispute, a figure fell from the second floor and smashed into the ground.

As soon as the picture turned, the perpetrator turned out to be Feng Cannon.

He paced forward with a cold face, his shoes and the wooden floor making a crisp clash.

However, his face is really a little inconsistent, and the appearance of the sharp-beaked monkey cheeks is completely devoid of the style of a big man.

He opened his mouth, "Who else!" ”

The audience immediately burst into laughter, this is the taste of Zhou Xingchi.

"Such a beautiful woman was caught here by you just because she spat on the ground."

He poked his head out and faced the camera, as if he were facing everyone watching the movie.

"Is there still a royal law? Is there still a law? ”

"Hahaha!"

In the first two minutes, the audience was already laughing back and forth.

The crocodile gang boss played by Feng Dacang is showing off his expression, constantly stirring the audience's laughter.

This person is very three-dimensional, not only relying on the reasonableness of the role, but also the excellence of the casting.

Feng Dacang's indescribable physiognomy has its own three-point joke, and it is described in one sentence: Wearing a dragon robe does not look like a prince.

However, his slightly mean performance made him still ruthless.

"Look at what! Haven't seen such a handsome boss? ”

As Feng Cannon walked out of the police station in the picture, Ji Yun's body also straightened up.

Then it was his turn.

The heavy drumbeat grew more and more intensive, as if to announce the coming danger.

The bandits in the suit seemed to form a black river, and in the middle of this river, Ji Yun walked in front of the people.

"Handsome!"

"This formation!"

Brother Chen, played by Ji Yun, is dressed in a suit, wearing a white top hat, and carrying his hands behind his back, like a gentleman.

Brother Chen, who was calm and calm, faced the panicked crocodile gang boss, and forced Ge to pull up at once.

The contrast between the two is like a play of warm wine and Huaxiong, although it is old-fashioned, but it is better to use it.

As soon as he appeared on the stage, he heard the exclamations of the audience, and secretly felt that his performance had stabilized.

Immediately relaxed.

......

After 90 minutes of film, the laughter from the audience did not stop.

Every line seems to be full of magic, and it keeps drilling into the audience's ears.

So much so that when the movie ended, the audience still felt unfinished, and they were still chanting classic lines from the movie.

"Who else!"

"It's called professionalism!"

"I just want to kill two, or be killed by two."

After the film was played, the host walked to the stage with applause, "Is the movie so good?" ”

"Looks good—"

"Then let's invite a few leading actors to come on stage to talk about it."

There was thunderous applause from the audience.

As soon as everyone came to the stage, the host asked Zhou Xingchi, "We seem to use a lot of special effects when we watch this movie, is this a bit out of the standard of traditional kung fu movies?" ”

His question is very ingenious, although it is a little sharp, but the purpose is to let Xing Ye refute, and then moderately throw out the selling point of the movie, and reverse the pressure of public opinion that may occur.

However, most of the usual star masters don't have any humor, he raised the microphone and muttered for a while, "No." ”

The host was a little embarrassed and coughed twice, "What Xing Ye means is that we don't look at this kind of film with a traditional vision, but use breakthrough and innovative thinking to face kung fu movies, right?" ”

The old reading comprehension.

Xing Ye was stunned, and he didn't expect his two words to have this deep meaning, "Yes!" ”

The host breathed a sigh of relief, it was too difficult to interview Xingye.

Hurriedly turned the target to Ji Yun beside Xing Ye, "Ji Yun, I just saw that your performance in the movie is very good, but your image is a little deliberately ugly, do you take the initiative to damage your image or obey Xing Ye's arrangement and design?" ”

Ji Yun took the microphone, "There is no question of active or passive, the main thing is what kind of image the movie wants me to present." ”

The audience burst into applause.

The host exhaled, and this actor was very good.

"So may I ask, as one of the main characters, how much do you think the final box office of this film will be?"

Ji Yun pursed his lips and said confidently: "Three hundred million!" ”