The word-of-mouth of a movie and the box office sometimes don't have that much to do with it.

Good reputations such as "Mr. Tree" and "Ocean Paradise" have a big reputation, but they all failed at the box office.

On the contrary, some films with unknown meanings can always make a lot of money.

This matter is related to publicity, and the most important thing is the issue of film scheduling.

A lot of good films can't get much at all.

Just like the same day that "American Team 3" was released with more than 50% of the scheduled films, "Hundred Birds and Phoenix" also appeared in theaters at the same time, but it could only get 1% of the scheduled films, and the box office in the first week only won 3.64 million, which was not even a fraction of the first day of the American team. The producer knelt down and pleaded to bring the film back to life.

It's the same now this year, and the number of films in theaters is following the publicity.

After all, no one can get along with money, and now the streets and alleys are discussing "Wuji", and the fantasy world outlined by director Kai Ge has been taking root in more than a year of publicity.

In the face of such a cast lineup, almost all theaters have given Wuji more than 50% of the film schedule.

Under this kind of arrangement, Wuji's popularity is predictable.

On the first day of December 15, it broke the first-day box office record of 18 million for "Titanic" and 17 million for "Kung Fu" with 21.15 million.

However, it was still not enough, because there were too many audiences for "Wu Ji", Yanjing's cinema persuaded hundreds of audiences to quit and lost a large part of the box office. Because of the large number of people in the hall, many audiences even stood to watch the movie, and the theater had to add more than 300 seats.

Those scalpers who haven't been haunted for a long time have fried a ticket from 80 yuan to 300 yuan, and there is still an endless stream of people who buy it.

According to this trend, Wuji will break the single-day box office record of 22 million set by "Kung Fu" with 25 million in a single day on December 17.

swept the New Year's stalls with a devastating momentum.

"Why aren't you in a hurry?"

Yu Min was anxious to shake the ground, and a lot of his hair fell out.

"Our propaganda is also in place, what's the use of being in a hurry." Ji Yun took a sip of tea, "If you are in a hurry, go and urge the boss of the Wang family and let him hurry up." ”

"I urged, and she said it wasn't time yet."

"Then it's not the right time." Ji Yun browsed the computer, "I feel sorry for those people who bought scalper tickets for 300 yuan now." ”

"Do you still have the heart to feel sorry for others? If this continues, the number of films will be ninety. ”

"Don't worry, it won't arrive."

Ji Yun stared at the website, and the first wave of movie reviews had surfaced.

Summed up in four words, I don't know what to do.

"The reason for such a big scene is because of a steamed bun?"

"It's hilarious that a group of big names get together to do a sketch."

"I said a long time ago, Brother Chen Kai is not suitable for storytelling, this plot is a mess."

"To be honest, I read it once, and I didn't seem to understand anything."

......

Bad reviews on the Internet are floating sporadically, and they need to add more fire.

Generally, in order to create a good box office atmosphere, films will be released on weekends with better box office, but "Wu Ji", which has no taboos, was released on Thursdays on ordinary weekdays.

Yu Min was very cautious, chose a rest day, missed two days and waited to see how Wuji broke the spell of the working day.

Unexpectedly, even so, Wuji also won 21.15 million!

When it's time for a day off, the box office can't hit the sky?

Wuji was praised by industry insiders for breaking the curse of the "black days" of film screenings.

Now it's finally his turn to numb his claws, he doesn't know how much water there is in the 21.15 million, but even if it is wrung out, it will be sealed in the vacuum packaging bag, which is also an unattainable number for most movies.

Just as he was hesitating, his phone suddenly rang.

Yu Min hurriedly took out his mobile phone, and when he saw the call, his face immediately bloomed with joy.

"Hey, Mr. Wang!"

The voice on the other end of the phone was still calm, "I took a few people to contribute some box office to Wuji, to be honest, the picture is not bad." ”

Wang Zhongjun sighed, "I know their routine, relying on the picture to make the pirated version one step behind, and staying in the theater for a few more days can make more money." ”

Yu Min snorted, and suddenly felt that it was urgent.

"It's okay, I'll do it."

Putting down the phone, Wang Zhongjun looked at the small steel cannon sitting opposite, took a deep breath, and asked, "How much box office do you estimate Wuji can get?" ”

Xiao Gang Cannon thought for a while, "If we don't do anything, 150 million will be easy." ”

He also admired a little that this kind of blockbuster with gorgeous special effects can really hit the audience's pain points in the simplest way, that is, the unprecedented special effects can fool a large group of people until they are willing to pay the box office.

"That's a real deal this time." Wang Zhongjun sighed. "It's time to catch up."

The box office of Kung Fu is 173 million, but the quality of Wuji's works is not comparable to Kung Fu.

The difference between cloud and mud.

"It's really heavy enough, I guess those who go to the cinema are very sad." Little Steel Cannon gloated.

Sensei said that the audience was in a fog, and he was confused.

"He's exchanging word of mouth for money."

Xiao Gang Cannon sneered, "Aren't all directors working hard for money, talking about dreams is nonsense, and only those who can make money are successful." He has a reputation is his ability, and some people exchange word of mouth for money, and the audience is not happy. ”

Xiao Gangcang is a director who is purely for business, and those art film directors are hypocrites in his eyes.

You say I'm only going to please the audience, and I'm scolding you for only pleasing the judges.

"Then we'll have to add to the fire."

"Gotta Tim!" The little steel cannon nodded heavily.

As soon as Wuji was released, no blockbuster in the entire 05 years dared to compete with him on the same stage, and the small steel cannon simply touched this imaginary enemy to the sky.

Wait for the release to see, that's it?

He can't wait to save up a piece to fight with Wuji in the past two days, and this opportunity to earn word of mouth can still be taken by Yu Min's old boy?

Bah!

I'm also going to exchange word of mouth for the box office!

......

On Friday, Wuji's popularity rose again, and it has faintly reached the 22 million mark.

This is a single-day box office record set by Kung Fu.

However, with the hot movie-watching tide, it is also hot that are all bad reviews.

The headline on the front page of the entertainment newspaper was Xiao Gangcang's blunt story that he couldn't understand at all.

"Yesterday, I went to see Wuji directed by Kai Ge, the scene is very grand, the set is spectacular, it can be seen that it is a sincere work in terms of investment. But I should chisel my elm head, I don't understand this story at all. ”

As soon as this article came out, it immediately aroused a strong response.

Before that, all the entertainment circles were boastful, and they simply blew Wuji to the sky, and there was nothing on the ground.

The audience immediately stood in line.

"How can a layman who shoots a sketch understand such a masterpiece? Sorry, I'm also a layman. ”

"This movie is indeed heaven and earth, because it is not for mortals at all."

......

Yu Min browsed the forum, and the corners of his mouth bloomed.

Ji Yun took a closer look, why did there be a yin and yang person in this year.

A public opinion offensive suddenly occupied all propaganda channels.

The Internet, newspapers, and even the message link on the radio are still mixed with complaints about the plot of Wuji from time to time.

With this public opinion offensive, "Embroidered Spring Knife" finally appeared on the screen.