In 1979, the number of moviegoers in China reached 20 billion, which is an unattainable peak now.

It was not that there was a strong resistance to piracy, but that there was no room for piracy at that time.

At that time, even TV was not popular, and you didn't have a place to put it out of piracy.

There were not as many entertainment activities as they are now, and you really couldn't find any other pastime than going to the cinema to watch a movie.

However, with the popularity of home television, this number has also shown a cliff-like decline.

From 20 billion in 79 years, it plummeted to more than 4 billion in 93 years.

By the turn of the century, DVDs were popular, and the annual box office did not reach 1 billion.

Piracy is really uncontrollable, you can just take it and use it when you distribute the copy.

You use the digital key, and other pirates take the money and smash it.

No matter how strict the management is, it can't stand people from going to the cinema directly with the equipment to record.

Some of the gun versions that were sensational and mixed with the laughter of the audience were bought.

This is also the reason why the movie values the box office in the first week.

The results of the first week basically determined the success or failure of the film, and it was a time difference before piracy.

After two weeks, I was basically on my way.

After the peak period of National Day movie-watching, the attendance rate of the steel piano is decreasing day by day.

But it's also one of the most capable movies released at the same time.

The painting skin has been squeezed and has no living space at all, and it will be released two days earlier than the original time and space.

In the last two days, the steel piano returned to the light, contributing 13 million to the box office in two days.

As of the end, Gang's piano won 290 million in the mainland, including overseas, Hong Kong and Taiwan, a total of 336 million yuan, and announced in advance that it would dominate the year.

Ji Yun's name has no appeal in Wanwan and overseas, and the last time he became famous in Wanwan was a few years ago.

As for Xiangjiang's market share, most of it is contributed to "Painted Skin".

Universe Dan, who had fewer scenes, was forcibly pushed on, and also relied on his own strength to attract a blockbuster box office.

finally didn't let Brother Xun be wronged in vain.

The painted skin took advantage of the first release to accumulate popularity, and the piano of steel is not a way, although the overall number of films has declined, but in some provinces that love martial arts fantasy themes, it still won a lot of box office.

In the end, he won 205 million, although it was less than the original time and space, but it was also a lot of money.

Ji Yun slept at home for two days, and finally made up for the physical strength he had consumed before.

Gently lifted the quilt and left a breakfast for Wan Qian, who had just recovered from a serious illness, Ji Yun rushed to the studio.

"What about people?"

When I arrived at the office, it was very deserted.

Ji Yun was stunned for a moment and was relieved, he got such good results yesterday, and it was understandable that Wen Dong gave them a holiday today.

I was busy all over the world, the backstage staff didn't rest, and the online publicity and online interaction also worked overtime for two weeks, so it was time to take a break.

Just give them a paid day off.

But the attendance award should be deducted!

Ji Yun shook his head gently, alas, I am so merciful.

Pacing into the corridor, Ji Yun was still about to make a phone call with Neon.

The film was sent abroad to participate in the awards, and received replies from the Sydney Film Festival and the Tokyo Film Festival.

He was nominated for the Special Jury Mention Award at the Sydney Film Festival and Best Actor at the Tokyo Film Festival.

Two days ago, I was calling to ask if Ji Yun could attend, and at that time he was busy running a roadshow, so he missed it, and now that he is free, he still has to give an answer in person.

The cost of cross-border long-distance calls is a bit expensive, but it is more appropriate to use a company phone to call.

Ji Yun was whistling and walking in the corridor.

As I was walking, I suddenly heard "Bang! There was a thud on the ground, as if a gas tank had exploded.

Before he could react, a large number of people rushed out of the bathroom.

All kinds of hand-twisted salutes rang out, and suddenly Ji Yun was covered with salutes.

"Congratulations to the boss for a big box office hit!"

When Ji Yun was at a loss, Qiao Shan Wendong and the two pushed out a three-layer cake from the bathroom.

On top of the cake, draw the word 3.36 with cream.

Ji Yun was stunned for a moment, and then a trace of warmth rose.

It's very warm, and all the people have been squatting in the toilet for so long, just to surprise themselves.

The kind of final gain after exhaustion and the heart-warming surprise of the employees made Ji Yun feel a ripple in his heart at the moment.

A group of people stopped cheering, put away the salute, and looked at Ji Yun quietly, waiting for him to sigh.

"Uh..."Ji Yunhuan looked at the stares around him and touched his nose, "This cake doesn't smell like a toilet, right?" ”

"Nope!"

The smile on Wen Dong's face collapsed in an instant, this grandson was too good at disappointing his fun.

"First of all, thank you to all the behind-the-scenes staff of the steel piano crew, with your unremitting efforts, we can achieve this result."

Ji Yun showed a little sigh in his heart, this movie only had a box office of four million in his previous life.

Now it has won a box office of nearly 340 million, which cannot but be called a miracle.

"Thank you Wen Dong for finding the cooperation of the promoter and the outsourcing team."

In the previous life, two important reasons for the low box office of this movie were publicity and posters.

There is no publicity at all, only a million funds, which is not a fraction of Far Cry. Zhang Meng still pulled out the money from between his teeth, and after the release, it all depends on word of mouth.

But word-of-mouth is something that will only ferment after the audience enters the cinema.

The problem is that the posters that are the face of the door are all a mess.

It's like the cover of a book, it's done without any features.

It can't be said to be featureless, it can be said to be particularly ugly.

At that time, when it was released, the owner of the theater chain bluntly said: "No one watched this movie when it was scheduled for 100 years, and I didn't have any desire to watch the movie when I looked at the two bitter gourd faces on the poster." ”

It can be seen from this sentence that this boss has never seen this movie at all.

The owner of a theater is not interested in watching it, can the audience still buy it?

Besides, there are really no actors in this movie who can carry the box office.

There are no marketing gimmicks, the actors are not big enough, the story is not fashionable enough, and the publicity expenses are not enough, so it is difficult to stand out.

In addition, the opponents of PK in the same period are "Far Cry", "The Legend of the White Snake" and "Painted Wall", and the three bundled together in terms of quality can't catch up with this movie, but people have enough publicity.

With so much money thrown in, even the big bad movie Far Cry can win 90 million at the box office.

Wen Dong found an outsourcing team responsible for a series of layout and poster output, the release of the renderings with multiple exposures, the main picture is Ji Yunxue playing the piano at night, the outline is smoking and contemplation, in terms of presentation alone, it is much stronger than the original film's yellow art style.

"Thank you to all the employees for their overtime efforts during this time, and I will not treat everyone badly if it succeeds this time."

Ji Yun snorted, and the holy light shrouded him again, "All employees, double the salary!" ”

"Good!"

"The owner was fantastic!"

"The best boss in the world."

...

Looking at the cheering and joyful appearance of this group of people, Ji Yun silently swallowed the sentence of 1.2 times into his stomach.

"Boss, blow out a candle."

"Why is this cake still a troublesome part of blowing out candles?"

Ji Yun expressed dissatisfaction on his lips, but his expression was still very happy.

Seeing that he had finished blowing out the candles, Qiao Shan came to his side in arrears.

"Boss, brother, I'm sorry!"

"What are you going to do?"

Qiao stood up on the mountainside, and said stiffly: "Do the right thing for the sky!" ”

"Poof!"

Ji Yun's face was pressed into the cake by Qiao Shan.

"I'm going to deduct your salary!"