Two days before the National Day, on the 30th day of the eighth month of the lunar calendar, Wuchen Day, the sunset time in the capital is 6:01, and it is suitable to travel and make alliances.

In addition to traveling in a good way, he promised Comrade Xia Qin to go back before the National Day, and Meng Shi also used Liangzai Ah Gong's finger to calculate the Tiangan Ji, and only then bought the ticket today.

Catching up with the rush hour, when the two arrived at the station, it was already dark, and the lights of Sijiu City were on.

Qin Qingxue parked the car and said, "Let's smoke another cigarette, this trip lasts for more than ten hours, smoking is prohibited at the station, and smoking is not allowed on the train." ”

Meng Shi took out a cigarette.

Qin Qingxue complained again: "How long have you quit?" ”

Meng Shi put away the cigarette.

Qin Qingxue waved her hand and said irritably: "Smoke, smoke, smoke, anyway, I can't control you, just smoke to death." ”

Meng Shi lit a cigarette and said with a smile: "I can manage it, why can't I manage it, you see how obedient I am." ”

Qin Qingxue glanced at him, "Be obedient, don't fiddle with your broken studio, go make a movie." ”

Since this week, Meng Shi found two people who did post-editing to stuff the company's office and made a studio that she thought was bullshit and unprofessional, and she was anxious that the 20 million that she should have invested in Ye Shangmo could not be spent.

Meng Shi said: "It's not a studio, and I don't have to worry about it." ”

Qin Qingxue said: "MCN, yes, I have understood, but people don't play like this." ”

In recent years, with the development of self-media, MCNs have sprung up.

The original meaning of these three letters is no longer important, and it can be simply understood as an "Internet celebrity brokerage company" in China, mainly to help UP owners and all kinds of Internet celebrity self-media realize a series of operations such as traffic realization, content planning, and so on.

But Meng Shilong's "studio" that doesn't even have a name is different from almost all "MCN" on the market today.

It didn't offer anything, so it found two post-editors and worked on the footage for several other members of the "studio".

The more Qin Qingxue thought about it, the more irritable she became, "What the hell do you want to do?" ”

Meng Shi said: "I hope that people who join the studio can make their own favorite content, and then be fed back by fans to form self-promotion, so as to focus more on content creation, attract more people, and achieve a complete virtuous circle." ”

"Isn't this how self-media operated in the first place? Take a picture of yourself and upload it to the website. Qin Qingxue frowned.

Meng Shi shook his head and said: "That's not the case, there are roughly three modes of creators on major video websites.

UGC, user-generated content, that is, you say one shot and one pass is done,

PCG, specializing in the production of content, such as Storm Man, Wanhe Tianyi, a large team of docking platforms, starting from a small point, Moon Thief Society, Muyu Mercury, this kind of professional team for specialized fields, also includes a small team of individuals,

Then there is the MCN in recent years, with the strong support of capital, to ensure the continuous output of content, so as to finally achieve stable commercial realization.

It's just that the concept of MCN has spread to China, and it has changed its taste, and most of the institutions are really difficult to explain, less down-to-earth, and more speculative......"

Qin Qingxue said: "So you want to do PCG? Then your studio is too unprofessional, where is the two post-production enough, not to mention, at least there must be a professional choreographer in charge of the planning plan, formulate video themes, ideas, scripts, etc., right? ”

"What I want is somewhere in between, without interfering with the creative freedom of creators, and the studio supporting the post-production of the video, so that the personal video can reach the level of professional production, and finally achieve the virtuous circle I want to see," Meng said. ”

Qin Qingxue said: "Then we still have to go back to the original question, how to achieve early promotion, investment and later profitability? ”

Meng Shi said: "Promotion, to put it bluntly, this so-called studio is the most primitive appearance of MCN, multi-channel alliance and mutual benefit."

Take Old Man Lu as an example, Li Ji learned to cook at his place, and he happened to be a photographer, so he took pictures of the daily life of teaching cooking, the daily life of the tavern, and chatting with his old guys in the alley.

And Lu Jia herself is the same type of UP, turning her grandfather's video, the audience is willing to pay, and the people who love to watch it will naturally stay, and the cross-users of the two are not in conflict, and with the increase of Old Man Lu's fans, it will inevitably feed back some new viewers to Lu Jia.

This is a good thing for their grandparents, whether online or offline.

As for the upfront investment and profitability, you think carefully about who the current studio is, and then look at this problem. ”

Who is currently in the studio?

Qin Qingxue began to recall who were the members of Meng Shi's studio.

Leave Lu Jiajia out first.

Li Zhijie, with a car and a house, no wife and no children, the owner of a petty bourgeois craft brewing bar.

Old man Lu Yishan, not to mention Lu Duancun and Lu Chengkang, ordinary people in the courtyard can't earn it for a few lifetimes, so he opened a small restaurant to pass the time.

Li Jiangshan, Lou San's girlfriend, everyone in the underground rock circle wants her to give three points of face, and she also opens a Michelin-level private restaurant.

There are also Guan Bin, Chen You, plus three girl group girls.

In the end, it was Meng Shi who connected these people in series and didn't know what cards he was holding in his hand.

Who of these people needs to make a profit by shooting short videos? Who can't afford to pay the monthly salary of 20,000 yuan for two employees in the studio?

Meng Shi looked at her speechlessness and said with a smile: "Brother Li is lonely, Old Man Lu hopes to have a common topic with her granddaughter, Li Jiangshan knows that Li Ji is learning Lu cuisine from Old Man Lu, so he simply doesn't come back and prepares to travel around, we people are just idle and have nothing to play, so don't worry." ”

"Which of you guys gets my worries!"

"That's not right! You have nothing to do! Make a movie for me! As soon as she said the first sentence, she immediately came back to her senses, leaned over with her left hand and grabbed Meng Shi's hair, and pressed his head to her waist with her right hand.

Meng Shi and Qin Qingxue had two "first meetings".

The first time was on a rainy night, he was thinking about the future blankly, after being hit by a car, lying on the ground, and vaguely saw Qin Qingxue, who got out of the car in a hurry and was drenched in heavy rain like a female ghost.

At that time, Qin Qingxue sat on the ground in a panic, hugged his head, and said, don't you die!

The second time was at Li Zhijie's bar, the day before leaving Sijiu City and returning to Yaoshan.

Meng Shi is no longer the same Meng Shi, he said, he originally wanted to pretend to like a woman older than himself, and fall in love with you, a rich woman who runs an entertainment company......

Then, as she is now, she is pressed against her head, and can only lean sideways against her.

The memories of the two "first meetings" coincided, Meng Shi was stunned, and said: "You let me go, I have already asked Guan Bin to leave the schedule for half a year!" ”

That day, Qin Qingxue was a few hundred meters away from the Zhongying Complex, less than a five-minute drive from her printing the company's name on the big screen, and received Meng Shi's "Danger, return quickly!" ".

In the end, she gave up on Ye Shangmo and chose to turn back.

Qin Qingxue let go of her hand with satisfaction when she got the answer she wanted, and said, "Get out, I still have to prepare for Zhang Renpei's interview tomorrow, but I can't let him underestimate Qingxue Media!" ”

"If he is arrogant, you will beat him, and I will send him away again."

"Get out, get out, say hello to Auntie."

Meng Shi got off the train and went to the back seat to get a backpack on his back and walked to the station.

He also came with a guitar on his back.

Now that guitar has shattered on the biggest stage, the highest height it can reach.