Chapter 216: The Dream Manager, the Program Advertiser

Yang Yue took the tablet and quickly browsed the above information, and found that the three general managers found by the headhunter for him were two women and one man, all over 30 years old, and their resumes were also very good.

Out of a man's instinct, Yang Yue subconsciously excluded the male manager who was in the second priority of the headhunting company first.

Looking at the other party in his forties, although he has been working in the entertainment industry, he has had the experience of changing jobs seven times, and he is even less interested in this person.

So it was decisively ruled out.

After a careful analysis of the two female career executives ranked first and third, I finally felt more interested in the first ranking.

This person's name is Cai Qian.

Homophonic rookie, a little weird.

But Yang Yue knows that it is a perennial herb with good quality.

It grows on alkaline grassy flats where most plants struggle to survive, and its rhizomes can be used in medicine, called "baiji" in traditional Chinese medicine, and its stems and leaves are the raw materials for paper and rayon.

Whether this name was chosen by Cai Qian's parents or she later changed it, it shows that this person is well-educated and has high expectations for herself.

Let's look at the resume.

Cai Qian is 33 years old.

After graduating from Shenzhou Shuimu University with a bachelor's and master's degree, he went to Germany for further study and returned to China after obtaining a doctorate degree from a prestigious university in Germany.

He first joined a large media company as an administrative manager, then as a human resources director, and then was delegated to one of its subsidiaries as vice president.

After being promoted to general manager of the subsidiary, he was transferred back to the head office as assistant to the president.

Looking at the promotion route was a bit strange, Yang Yue suspected that other factors might be involved.

For example, the company's involution, or Cai Qian's own relationship in this company, and it may be that she is favored by the company's big boss.

Why did Yang Yue think so?

Of course, it's because of the photo of Cai Qian on the data.

Although it is only a bust, it still shows her gorgeous appearance, but her temperament is quite cold.

There is also a series of deeds or merits of Cai Qian in the company.

It can be seen that this is indeed a capable woman.

After returning the tablet to Liang Xiaoya, Yang Yue said, "Let the headhunter help me contact this Cai Qian first." ”

Yang Yue is now looking for the general manager of the future "Old Dream Media", so he must have met with this person to determine whether to use it.

After the interview, if he feels that it is not possible, he will meet with the third person again, or ask the headhunter to continue looking for other candidates.

When Liang Xiaoya returned to her desk, Ma Feifei came over and asked, "Brother Shen, do you want to go upstairs and sleep for a while, you still have a live broadcast tonight." ”

Yang Yue smiled, "I have been sleeping on the plane and in the car, and I don't feel very tired." But you, after staying up with me in Yanjing for two or three days, you should be very tired, right?

It's only five o'clock, so you can go back and rest first, and come over before eight o'clock. ”

Ma Feifei was indeed a little tired from staying up with Yang Yue for the past two days, and her physical fitness was not as good as Yang Yue's, so she was indeed a little tired at this time.

She didn't want to have any problems during the live broadcast at night because of her bad spirits, so she nodded and went home to rest.

Yang Yue made a cup of tea by himself, and sat on the sofa in the office area to surf the Internet.

It's not entertainment, it's work.

The first is to understand the progress of the "The Voice" project in the two days he went to Yanjing.

The second is to communicate with Han Qiuyue and other people from Quenxing Media on the Internet.

From the 25th, he used Weibo to promote the official website of "The Voice of China", and today, that is, on the 31st, nearly a week has passed.

In addition, from 9 a.m. on the 26th, when Zhu Qisheng was announced as the first mentor, the official website announced a mentor candidate every other day.

The day before yesterday was announced, the second candidate Xiao Yu.

Yesterday was announced as the third mentor candidate, Liu Yuansheng.

Every time a mentor is announced, the mentor will also cooperate with the use of their Weibo to promote the official website and "The Voice".

Because the three mentors that have been announced are all top stars with more than 50 million fans of Weibo, and they have all won awards from kings or queens, their influence is still quite large.

Even if they just cooperated with the promotion on Weibo, now the popularity of "The Voice of China" has also been stirred.

So far, more than 100,000 registration audios have been uploaded on the official website!

Although most of them may be KTV singers, it can also show that netizens pay attention to "The Voice of China".

In this case, An Shaoquan finally made a breakthrough in finding advertisers.

Coincidentally, it is also an herbal tea brand.

Hong Nanji, a brand that does not exist on the earth, is the third best-selling herbal tea in China in this time and space, and it is said that it takes the name of the inventor of herbal tea.

The other party is not buying exclusive sponsorship, naming rights and the like, in fact, Quxing Media will not sell it at this time.

Similarly, the other party did not engage in any gambling agreement, saying that it was for the sake of Yang Yue and the three mentors who had been announced, and invested 1 million in advertising in the first episode of the program, which was regarded as a special sponsorship.

He also said that if Quxing Media can negotiate cooperation with TV-level TV stations, Hong Nanji is willing to increase advertising investment, and it is not impossible to become an exclusive sponsor and title advertiser.

One million issues of advertising investment is not a lot.

As far as Yang Yue knows, in his previous life, Jia Duobao's 2012 "The Voice of China" bought the naming rights for the next whole season was only 60 million.

There are as many as 14 episodes of The Voice in the first season, and the average advertising fee for naming rights in each issue is only a few million.

Yang Yue is not responsible for the sponsorship, not to mention that he is more assured that "Hong Nanji", an herbal tea brand whose sales can rank third in China, did not have any opinions on this matter.

However, if more advertisers join in the future, he could consider being more flexible with these ads.

It can not only make the advertisement have a better effect, but also not make the audience disgusted with the advertisement.

There's no reason not to do something that kills two birds with one stone.

···

After dinner, Yang Yue tended to his flowers and plants on the roof, and walked on the treadmill in the gym on the second floor for nearly an hour.

The live broadcast time has been notified on the web.

Wait until 8 o'clock, Yang Yue started the broadcast on time.

In terms of it, this was his first live broadcast in January – after 29 days of pigeons.

If it is an ordinary anchor, the popularity will definitely fall, and the broadcast will not be as hot as before.

But Yang Yue is different.

As soon as the live broadcast room opened, the popularity immediately rushed online like a rocket, but it broke one million in a minute or two, and it continues to climb.

The big and small gifts are also non-stop.

The barrage has also been swiping the screen.

"It's been a month, and I've finally waited for my brother Shen to start broadcasting again (Ĭ^Ĭ)"

"Are you finally willing to start broadcasting? Hum! ”

"I heard that the broadcast was going to start tonight, so I waited after dinner."

"I said that I haven't released a new song every month, right? "Bugs Fly" doesn't count, right? It must not count! ”

"Looking at Weibo's notice, it was said that it was to talk about "The Voice of China". I've signed up and have a few questions I'd like to ask. ”

"Look at the fourth mentor character box on the official website, who is it? It can't be Brother Shen, right? ”

"Here comes my brother, I've been singing for so long, I have to sing a few songs to compensate everyone."

"Hey, I actually showed my face, surprise!"

“···”

After opening the hue head, Yang Yue greeted the sailors seriously.

"Long time no see, good evening, everyone."

The barrage suddenly burst into "good evening".

Yang Yue smiled, and continued: "Tonight's live broadcast is mainly to talk to you about "The Voice of China", and there are also a few other news to say.

Of course, everyone is looking forward to a new song every month. ”