Compared with other short video apps, in addition to the big advantage of occupying a large part of the market first, as well as some of the publicity advantages of cooperating with the old dream media, the advantages in other aspects are actually not obvious.

The core of software like a certain sound is in the algorithm technology.

For some small and medium-sized companies, a certain sound may have a lot of advantages in algorithm technology.

But for Internet giants such as Ding Ding and Qiandu, which started with Internet technology, a certain sound has been developed by Zheng Bei and others for a year, and this perfect algorithm technology is only the same as their current algorithm technology.

As for inviting celebrities to do publicity.

As long as you are willing to spend money, are you afraid that you won't be able to invite celebrities?

The Shenzhou entertainment industry is not only a star of the old dream.

It must be known that the Shenzhou entertainment industry is now very popular, with thousands of artists and celebrities of all kinds, so the one or twenty stars of Dream Media are really nothing.

Therefore, it is really not easy for a certain sound to always maintain an advantage in the competition with these similar types of apps.

End of June.

The number of registered users of a certain sound has reached more than 300 million, and the rate of increase in new users will drop next year, and the daily increase will decrease by ten or a hundred times from the order of magnitude of 10,000.

This shows that the user market of a certain sound has entered a bottleneck.

Although China has a population of 1.4 billion, not everyone can play with touchscreen smartphones.

Not everyone will use a short video app like a certain sound.

Some people even have a disgust with this kind of ultra-short video.

However, this situation was expected by the operation department of a certain sound of Bauhinia, and no one panicked.

But then, another situation made the Bauhinia people a little anxious.

After the registered users of a certain sound reached a bottleneck, the daily active users of a certain sound actually decreased significantly!

When a certain sound was the most popular before, the daily active users could reach millions, or even close to 10 million!

But in the past few days, the daily activity of a certain sound has actually fallen at a speed that is visible to the naked eye. From nearly 10 million, it fell straight to two or three million before it stopped.

In this case, Bauhinia immediately convened a relevant seminar.

Yang Yueren did not come, but participated in the meeting via video.

Because Wang Zhi has experience as a director in Douhu, she and Chang Jia are currently in charge of the operation department of a certain sound.

At the beginning of the meeting, Wang Zhi spoke first: "According to our investigation and analysis, the first reason for the sudden decline in the daily activity of a certain sound in the past few days is that it has been diverted by similar short video apps such as Ding Ding Short Video, Weixin Small Video and Qiandu Aikan.

Those miscellaneous short video APPs are nothing, but Ding Ding and Qiandu are Internet giants, each with a huge user base, and the users at home and abroad are basically one billion together.

Even if the current functional section and content of a certain sound are better than their short video apps, there will still be many users who are separated by them under the use habits.

The second reason is that the current content of a certain sound is still less after all, mainly because there is not enough content that can attract people. ”

Speaking of this, Wang Zhi looked at the video camera.

Because in terms of content production, Yang Yue, an amazing entertainment genius, undoubtedly has the most right to speak.

Yang Yue said with a smile: "The content is easy to do, I think it can be solved horizontally and vertically at the same time."

Horizontally is to expand the types of short videos, as long as they do not violate the law, do not violate moral norms, and do not harm the interests of others, they can try to make interesting short videos.

Didn't we use cover singing and dancing content before?

Later, it can be expanded to food, preaching knowledge, hunting, jokes, news and other aspects.

As for the vertical one, it is to let a certain sound maintain its advantage in music and dance ahead of other short videos tomorrow.

As for how to do it, you have to study it.

On my side, I can also release a few good songs for the singers of the old dream recently, and then use a certain sound to promote it first and help a certain sound increase its popularity. ”

After Yang Yue finished speaking, Wang Zhi and the other backbones of the operation department of a certain sound were obviously inspired, and they showed excited expressions one by one.

At this time, Chang Jia proposed: "Mr. Yang, now that Ding Ding and Qiandu have come down, Wansheng's 'Torch' is about to be put on the shelves, plus other miscellaneous short video apps, our competitive pressure is actually not small."

I thought, isn't it time to use the second set of propaganda plans you came up with? ”

The so-called second set of propaganda plans is actually smashed with money.

Download and register as an APP user to receive cash rewards.

This kind of routine has already made people vomit in the time and space of the earth, but no one here has used it in software promotion yet.

Yang Yue smiled: "Yes." ”

Yang Yue is not worried about how much money it will cost.

Because in the final analysis, the user potential of a certain sound in China can already be seen, not to mention that there are other short video APP diversions.

Unless a certain sound completely sits on the hegemony of short video APP, and then rushes to the world, the scale of users may reach the order of one billion.

After the meeting, Yang Yue hung up the video.

Then he said to Ma Feifei: "Ask Zhao Yanyan, Yu Fei, Jing Li, and Phoenix Legend how their songs are prepared, and whether they can be released on time in July." ”

"Hmm."

Ma Feifei answered, and immediately began to call and inquire one by one.

Yang Yue has actually been contributing to the heat of a certain sound.

In late May, he released a new song "Storyteller", which was first released in a short video promotion of more than ten seconds on a certain sound.

In mid-June, "My General" sung by Han Xia and Yuan Yi was released, which was also promoted on a certain tone first.

And the two co-produced a short video of more than ten seconds - Han Xia played the general, Yuan Yi waited for the general's return, and used lily stalks to brush up on a wave of popularity.

July is the summer vacation, and the student group is an important user of short videos, so Yang Yue naturally wants to put a set of combos.

So he came up with three good songs, ready to let Zhao Yanyan and other masters go on the music list in July.

Wait until August, that is the time for the Condor to be broadcast, as long as the Dream Media authorizes some Internet celebrities and official accounts on a certain sound, you can use the preview of the Condor plot to continue to maintain popularity.

In the past May and June, the second season of "The Voice of China" also worked closely with a certain sound.

Otherwise, the new number of users and daily activity of a certain sound will not be so fierce.

In short, Yang Yue doesn't dare to guarantee other aspects, but in terms of content, he has a world of entertainment works in his mind, and he is really not afraid of capital giants such as Ding Ding, Qiandu, and Wansheng.

···

Nothing has always gone according to plan.

Because there is another word in this world called: accident.

On the last day of June, Wansheng's torch short video APP was finally put on the shelves.

Yang Yue took a look, and it was obvious that this APP had a lot of shadows of a certain sound.

After all, the torch dug up a group of technicians from Bauhinia.

But this is not an accident for Yang Yue.

The real surprise was that the torch used the new money-throwing propaganda plan he proposed before a certain sound.