After the torch was launched at the end of June, it adopted a new money-throwing promotion plan to download and bring in new users to receive cash.

In addition, the torch has strong support from 10,000 liters-based capital, and it is also very effective in other aspects of publicity and promotion.

Even though it has only been on the shelves for more than a week, it has quickly attracted more than 10 million registered users.

As a newly launched short video platform, it is somewhat similar to a certain sound, and the daily active users of the torch in the golden time period of eight or nine o'clock in the evening can basically reach hundreds of thousands, and yesterday it broke through to the million level.

Jin Chao, as the operation director specially hired by Wansheng to the torch, also won the praise of You Fucheng, the boss of Wansheng, because the torch exceeded 10 million yesterday this morning.

Unexpectedly, by tonight, there would only be a pitiful 100,000 left in the torch day!

This is not only a slap in the face, but also a slap in the face of You Fucheng.

Jin Chao could foresee how angry You Fucheng would be after learning the news.

Although the torch is only a "small project" for the current Wansheng, it is something that You Fucheng attaches great importance to.

It is also an important capital outlet prepared by Wansheng.

If because Jin Chao didn't run the torch well, the "small project" of Wansheng broke down, and his fate would never be good.

Thinking of this, in the face of the sudden decline in daily activity, Jin Chao was not only angry, but panicked.

"Check it out for me! Why the hell is the daily activity plummeting so much?! ”

Jin Chao roared at the subordinates of the operation department again.

A male employee raised his hand and said weakly: "Mr. Jin, it should be caused by a song." ”

"A song?" Jin Chao was puzzled when he heard this.

The male employee said: "To be precise, it is a short promotional video of a song, the song is called "Sigh", which is sung by Zhao Yanyan.

This song sounds very magical, and it became popular all over the Internet a few hours after the release of a certain sound, even with Ding Ding short video, Qiandu Love Watch and our torch, many people are covering that song.

About a lot of users are interested in the original song, so they go to a certain sound to watch the original version of the short video. ”

When Jin Chao heard this, he immediately returned to the office and took out his other mobile phone.

In fact, he also downloaded a certain sound and was one of the users of a certain sound.

It's just that in order to deal with the leaders above and subordinate employees, they didn't install a certain sound on the mobile phone they used for work, but installed a torch.

But usually, in order to "spy on the enemy", he still occasionally secretly brushes a short video.

Unexpectedly, I was just a little busy today, and I didn't watch a certain short video, and such a big thing happened.

opened a certain sound, and Jin Chao found that a certain sound directly recommended Zhao Yanyan's short video to him.

This time, Jin Chao was also fascinated, and he watched it dozens of times before he came back to his senses.

Then he sighed with a complicated expression: "Absolutely, really amazing, singing, singing!" ”

Immediately, Jin Chao returned to the operation department and convened a meeting of the middle-level staff of the operation department below.

"Today, the situation of the sudden decline in our torch daily activity is very clear, that is, a short singing video that is popular on the whole network has robbed users.

This has happened and there is no way to fix it. But we must beware of this kind of situation in the future, otherwise no matter how much money is spent on publicity, it will only be a wedding dress for a certain sound in the end. ”

Hearing this, a heroine in her early thirties said: "Mr. Jin, our torch is actually in the content framework formulated early in the morning, and there is also content to cooperate with celebrities."

And at present, some singers have released short videos on our torch, and some actors have released short videos of daily life and filming on our side.

But the weight of these stars is still not enough, and the content created is relatively low-quality compared to a certain sound.

Therefore, we may need to increase investment in this area and invite stars with larger coffee seats and stronger creative ability to settle in.

Only in this way can we compete with a certain sound in terms of content. ”

"Yes." Jin Chao nodded, "When you go back, you will make a new plan and submit it to me, and after approval, the relevant funds will be allocated." ”

One of the main reasons why Jin Chao is willing to be the director of the torch operation department is that it is backed by 10,000 liters and is not short of money.

Otherwise, he would not have the confidence to compete with Mouyin, a pioneer of short videos, and the two Internet giants of Ding Ding and Qiandu.

Immediately, another man in his thirties spoke.

"Mr. Jin, I think we should not only work celebrities, but also on ordinary creators.

We can start an award, as long as the creator can reach a certain number of short video views, they can get our reward themselves.

This kind of activity, which allows short videos to directly generate income, can better stimulate ordinary creators.

Although most ordinary creators are mediocre, the number of them is very large, and I believe that there will definitely be some excellent short video creators. ”

Jin Chao nodded again and smiled, "Your proposal is not bad, let's make a plan and hand it in." ”

"Okay!"

Seeing that the proposals of the first two were approved by Jin Chao, the other staff members also became very active, and they used their brains to put forward their own suggestions.

Although not everyone's suggestions are useful, after all, Jin Chao has many more plans to improve the quality of short video content on the torch platform.

At the same time, it also dissipated a lot of panic in his heart.

The most important thing is that if the above asks about today's sudden drop in daily activity, he can also come up with a set of countermeasures as a rhetoric.

After all, it's not easy to fool around with thousands of sails and thousands of liters.

···

In the face of the explosion of daily activity of a certain sound because of a short promotional video of Zhao Yanyan's "Sigh", Ding Ding short video, Qiandu Love Watch and some other short video platforms with a little strength have also responded.

The main thing is to increase capital investment in short video content.

For example, directly set up awards to support outstanding short video creators.

Another example is to invite celebrities to settle in.

In the past few years, many celebrities have settled on the live broadcast platform under the influence of Yang Yue.

Some celebrities have not fully adapted to this change, but I didn't expect that a large number of celebrities have been invited to enter the short video platform.

This time, those excellent agents and entertainment companies reacted much faster than when they let stars settle on the live broadcast platform.

It must be known that the companies that reacted quickly to the entry of celebrities into the live broadcast platform back then did not say how prosperous they had developed in recent years, but at least they were good in terms of profitability.

On the contrary, those who are slow to respond, or even stick to the traditional path and are unwilling to change, are ruthlessly eliminated under the tide of the times.

So this time everyone reacted very quickly.

It's a pity that a certain sound, as the leader of short videos, has long been in the lead.

One step at a time, one step at a time.

If other short video platforms want to catch up, I am afraid it will be quite difficult, and it will take a while.

Just when other short video platforms were trying to improve the competitiveness of their own short videos, a certain sound threw out a short video of song promotion that became popular all over the Internet in mid-July...