Chapter 162: The Future Is Coming
After returning to the magic capital, Yang Tian did not rest, and came directly to the company.
In the good voice of the employee's boss, he came to Ma Ruixue's office.
At this time, Ma Ruixue was wearing a black OL uniform, with long black hair, sitting on the boss's chair, looking like a strong woman in the workplace.
Yang Tian was stunned for a moment, and suddenly remembered that when he first met Ma Ruixue, he and she also had an affair.
However, he didn't start because he was afraid of the treatment of the sign in his previous life, but after getting along for so long, he already knew that Ma Ruixue would not hurt him.
But at this time, he didn't want to do that anymore, not because he didn't like Ma Ruixue, men, as long as they were beautiful women, they would like it.
It's that Yang Tian doesn't want to hurt this woman, after all, she really does her best to herself, and if she goes to scum her again, it will be too inhuman.
It is impossible for him to give up the entire forest for one person, others can tease him, but Ma Ruixue is now his best friend.
If the relationship is not handled well, then he will have no friends, and Yang Tian cares more about this friend than the woman who can be flirted everywhere.
"Ah Tian, I'm back."
Hearing the movement of the door opening, Ma Ruixue frowned, these female employees are getting more and more excessive, and they don't knock when they open the door.
Even if the relationship is usually good, but there are rules in the workplace, if everyone is like this, then what else do you want to do?
And if someone comes to discuss cooperation in the future, wouldn't it mean that the people in their own studio don't follow the rules?
When he looked up and was about to open his mouth to educate, he found that it was Yang Tian.
A happy smile appeared on his face, but in an instant, he recovered.
Looking at Yang Tian, he said softly: "Xiaotian, you're back." ”
Yang Tian's determination just now was almost ruined because of this laugh.
Usually Ma Ruixue is more smiling, smiling in the workplace, but this kind of heartfelt smile, Yang Tianzhen is rare, and it is really charming.
Yang Tian almost didn't know Ma Ruixue.
After being stunned and recovering his mind, Yang Tian's expression management and mental quality were still very good, and he said with a smile:
"Well, Sister Ma Niu, there will be negotiations tomorrow, I have to understand the attitude over there."
After a pause, he said:
"You contacted Kuaishou, what did you say over there? Are there any requirements for us to take a stake? ”
"They are also struggling over there, so I want you to talk about it, but I guess the hope is quite big, after all, now Kuaishou needs to expand the market, and needs more money and publicity."
"Well, that's good."
Yang Tian nodded with satisfaction, after all, he not only has money on his side, but also has star resources, presumably Kuaishou still has great hopes.
After all, on the side of Byte Feiwu, the news of the creation of Douyin has spread all over the capital circle, and Kuaishou naturally knows it.
And Douyin is a wolf in their eyes, naturally more users are needed now, and celebrity endorsements and celebrities entering Kuaishou can bring a large number of people.
Moreover, if you want to attract new people, whether it is advertising or various channels, you need money, and Yang Tian also has money.
During this time, he counted his own money, and because he bought bitcoin and the reason, he now only has a deposit of 1.5 billion yuan.
Among them, music accounts for the majority, and the album's sales during this period have also sold a lot because of King, plus it sold 100 million before, and it is almost 200 million.
He also mortgaged the building he bought, and asked his father Yang Peng to mortgage the supermarket and his own house, and even his own total was only 200 million.
In desperation, Yang Tian mortgaged all the shares of the studio.
Although the traffic is very valuable, because this is a bank, it also got 200 million.
And Kuaishou's valuation in March next year is almost 18 billion.
But that's next year, because short videos are developing rapidly, and a year is a change.
The current Kuaishou, in the eyes of capital, is only worth less than 8 billion because the monetization channels are not too good and the live broadcast has just started.
But even so, Yang Tian felt that his money was not enough, only 400 million, even if he added his own resources, at most 10% of the shares, it may not be enough.
I can't help but have a little headache, it's too late to buy shares, if it was the previous year, Kuaishou at that time would be valued at two or three billion, and I could become a major shareholder.
But after thinking about it, I couldn't come up with 400 million at that time.
But only now can I buy shares, and when the capital reacts later, I will have no chance.
There was no way, Yang Tian had no choice but to use a trick, and many people might say that he was making money for a while, but there was no way.
He decided to take the advertisement, and after more than a year of debut, he has only received one advertisement for rice now.
And now Luha's advertising cost is 30 million in two years, and it will rise to 80 million in another two years.
I have to say that as soon as the capital enters the market, it is really rich, you must know that not to mention the 80 million in two years, even if it is 30 million in Luha now, many front-line dreams are not dreamed.
For example, the two Bingbing are red enough. The advertising cost for two years is only 15 million, and even Princess Longge is only more than 20 million.
However, now Yang Tian's advertising fee can be said to be the highest, and the market has offered him 50 million for two years, but Yang Tian has not taken it.
After all, he has always believed that the money he gives now is still too little, and when he finishes as a masked singer, or wait another year, Luha will be 280 million, and he will at least have 100 million, right?
Now it would be a loss to sign for two years.
But now there is no way, compared to waiting for a while, I need money to invest more now.
So Yang Tian told Ma Ruixue his plan, and Ma Ruixue agreed, after all, the places where you can get money now have already been obtained, but it is far from enough, so you can only accept endorsements.
Although I have to negotiate with Kuaishou tomorrow, even if the negotiation is over, the money will not be sent on the same day, so now sign a contract with the brand and let me hurry up to make money, and I can still catch up.
On the same day, Ma Ruixue and her employees turned into phone experts and called many brands who were interested in signing contracts before.
Although I was in a hurry, after all, a category can only cooperate with one brand, and Yang Tian's ability to bring goods is also believed by the brand, so they are all very cooperative.
In just one afternoon, more than a dozen brands have been negotiated, and they have also sent people over, just waiting for tomorrow morning to sign the contract.
The negotiation with Kuaishou is in the afternoon, anyway, Kuaishou's money, as long as it is negotiated within ten days.
The premise of working with the brand is that the money will be sent within a week, so the time is completely in time.
Although he received more than 20 endorsements in one go this time, fortunately, all of them are well-known brands, if it weren't for the fact that he couldn't accept the same type of thing, Yang Tian could pick him up thirty or fifty.
For the endorsement of the beverage category, Coca-Cola gave the price of 55 million for two years, which was higher than Pepsi's 51 million, so I took Coca-Cola.
The other endorsements are all 50 million two years, and the endorsements received are Armani, Xiaohongshu, Yadea Electric Vehicle, Tianjing Hyundai, Sony, Liepin.com, Colgate Toothpaste, Uni-President Instant Noodles, Hongxing Erke, Hanshu Mask, Yili Weikezi, Crest, L'Oreal, Louis Vuitton, Vantage, Crossfire, Happy Beer, Penguin Video, Depot, Bulgari, and Cobik.
It can be said that there are both high-end and low-end, and it has received a full twenty-four endorsements.
It is estimated that he will be scolded miserably at this time, after all, there are only a dozen little fresh meat that receives the most endorsements now.
And many heavenly kings are only about ten endorsements now.
The most important thing is that these endorsements also need to shoot advertisements or something, and it is conceivable that they will be busy again in the future.
However, this is also necessary, although it is possible that he will be exposed too much because of too many endorsements, but Yang Tian believes that the public can understand, maybe it can be understood?
But for the sake of Kuaishou, it is necessary to make a desperate bet, after all, it is just this opportunity, and the subsequent reinvestment is only to keep the shares, this time, you have to take more shares.
And these endorsements also won Yang Tian 1.25 billion endorsement fees.
Counting his previous money, he already has 1.65 billion yuan, which is almost enough.
The next morning, Yang Tian was eating breakfast at home.
It's still his favorite sweet tofu brain, and today he was nervous because he had to negotiate with Kuaishou, so he bought two bowls to eat.
At this time, the people from the brand side also came, and at a glance, there were forty or fifty people.
Because the people from the brand side also brought people over, when they came, they were a little stunned when they saw so many people present.
At this time, the person from the Han Shu brand spoke:
"Smecta, what's the situation? What are you here for? ”
"I was sent by Coca-Cola to sign a contract with Mr. Yang Tian, what are you doing?"
"Axi, I'm also here to sign the contract, we are from the Han Shu brand, are all the people present here coming to sign the contract?"
"I'm here to sign the contract, I'm from Cobik."
"Me too, I'm a Yadea electric car."
“”
This exchange, everyone was a little stunned, what is the situation? The dozens of people present were all signing contracts.
I just calculated, there are more than 20 brand endorsements, because industry rules can't ask for endorsement fees, if you follow your own standards, this is more than one billion, what do you want to do?
All of a sudden, many people couldn't help but go out and call their leaders, and the company leaders also had a bit of a headache when they heard about it.
Although there are so many contracts in one breath, Yang Tian did not sign two endorsements of the same type, but there are too many brands, and the effect is definitely not so good.
However, this amount of money is a small amount of money for these companies, and the boss agreed to it before, and now they are not the bosses, and they dare not say that they disagree, so they can only let them calm down for a while, and then prepare to go to the boss.
At this time, Yang Tian arrived.
As soon as he arrived, he directly began to arrange for Ma Ruixue and others to come in with the brand side to sign the contract, one after another, and soon, more than 20 contracts were signed.
At this time, these brand meetings have not been completed, even if they do not agree.
After all, the liquidated damages for both parties are more expensive than the advertising fee, so this is the only way.
However, many people have decided not to renew their contracts as soon as they expire.
After all, celebrities know how to make money from endorsements, so why they only accept more than a dozen is because they are afraid that the effect will not be good.
But now that Yang Tian has received so much, it is impossible to have a good effect, so he naturally feels that it is better not to cooperate.
Yang Tian naturally knew what they thought, but he believed that he would be two years later, let alone pick up more than twenty, even if he picked up thirty or fifty, it would be fine.
When the time comes, it depends on whether you want to pick it up.
After all, many of these companies are sold to the whole of Asia, and if they are well-known in Asia by then, it will naturally be different from now.
After all the contracts were signed, Yang Tian and Ma Ruixue glanced at each other, and suddenly laughed in unison.
Afternoon.
In a club with good privacy, Su Hua of Kuaishou was talking to Yang Tian.
Although Su Hua started from scratch, he has been founded Kuaishou for a few years, and he still looks a little temperamental.
He looked at Yang Tian with a serious face and asked:
"Actually, I'm curious, why do you want to invest in Kuaishou, but come to think of it, investing in Kuaishou is to be optimistic about Kuaishou, I really want to know, what can you bring us?"
Speaking of this, Su Hua remembered the chat he had with Chen Yixiao.
When Yang Tian said that he wanted to invest in Kuaishou, he didn't care at the time, although Yang Tian was different from ordinary stars, he also had a good impression.
But business is different from the music scene, even if he has a good impression of Yang Tian, it is impossible for anyone to invest casually.
However, Chen Yixiao, as one of the founders and think tanks of the company, only said this sentence at that time:
"Didn't he say that he could bring us a plan for the development of Kuaishou in the future? Listen to it. ”
So he's here, but he's mainly here for some personal matters, just over to talk.
When Yang Tian heard this, he naturally knew what they were thinking, and couldn't help but smile:
"I want to invest in Kuaishou because I am naturally optimistic about Kuaishou, and more importantly, the publicity channel."
After talking about Su Hua's curiosity, Yang Tian said again:
"As for the benefits I can bring to Kuaishou, naturally there must be, otherwise I wouldn't come, first, now Byte Feiwu is also going to enter the short video, you should know that their big data is very powerful, this is a strong rival, so Kuaishou needs money now!"
When Su Hua heard this, he glanced at Yang Tian strangely, but he didn't expect Yang Tian to see it very clearly, he came to the magic capital this time mainly for an investment, but the other party didn't take a fancy to Kuaishou and gave too little, so he was really a little puzzled now.
But he couldn't help laughing in his heart, he knew that Yang Tian was rich, but he definitely didn't know how much money it would cost to invest in Kuaishou, and now Kuaishou's valuation was eight billion, which was too little for him.
And although Yang Tian is very popular, he has only debuted for more than a year with full play, and he has one or two hundred million yuan in the sky, which is a drop in the bucket, and it is not much use at all.
However, he didn't interrupt Yang Tian's words and continued to listen.
"Second, I can endorse Kuaishou for free for five years, and I can use my favor to bring at least ten first-line stars to Kuaishou!
This must be able to bring at least 10 million downloads to Kuaishou, and if you use money, you need at least hundreds of millions, presumably Su Dong, you also understand! ”
Hearing this, Su Hua began to pay attention to Yang Tian, what he said was right, it is indeed very important to attract new people.
You must know that even if they spend money on channels and find software that specializes in pulling new users, a new user is 50 yuan, and at least more than 10 million people are pulled, which is a small billion.
And now the first-line stars don't settle in Kuaishou at all, and it won't wait until three or four years later that Kuaishou will take the money to add stars to it little by little, but Douyin has too many stars at that time.
Su Hua couldn't help but be moved, but although it is very important to attract new people, Yang Tian doesn't have much money, and he can't get many shares, so let him be a small shareholder.
I was just about to speak.
Yang Tian said again:
"I know how Kuaishou monetizes, but I need to take the shares to say this."
Hearing this, Su Hua was completely shocked, after all, although Kuaishou is very popular now, relying on live broadcasts, it is enough money to pay salaries, and advertising has to be invested, if there are other ways to monetize, the valuation can rise sharply, and you can continue to move forward.