The advertisement for the Little Fox series was shot by the Nissin Group's instant noodle brand "Donbei".

The most famous instant noodle brand is "きつねうどん", which literally translates to "fox udon", but in fact, "fox" here refers to fried tofu.

In the mythology of Sakurasu, there is a god Inari, who is in charge of abundant production, commerce, and wealth, and with the economic development, the number of Inari shrines in various parts of Sakurasu has gradually increased, and it has become the largest number of shrines.

In mythology, the messenger of the god Inari is the fox, and in the legend, the fox messenger loves to eat fried tofu, so while worshipping the god Inari in various places, he will also offer fried tofu as a sacrifice.

The three terms Inari God, Fox, and Fried Tofu are inseparable.

For example, the specialty Inari sushi sold near Fushimi Inari Taisha Shrine, where Mizumi Hayato visited, is actually fried tofu sushi.

This is believed by many to be a link between "fox" and "fried tofu", and it has gradually become the origin of the pronoun, and of course there are various other sayings, but either way, the concept of fox = fried tofu has taken root in people's hearts like common sense.

So when Mizuko Hayato proposed the concept of this little fox advertisement to the person in charge of Donbei, of course, the other party saw the subtlety at a glance.

One thing to say, even if the person in charge is already an uncle in his forties and fifties, when he thinks that he can see the beautiful fox fairy appear in front of him when he sees someone eating Donbei's fried tofu on TV, he will subconsciously fantasize about it.

Although he didn't go out to buy a bowl of Donbei right away, at least Donbei's concept of fried tofu had stayed in his mind.

Isn't the most important purpose of a product advertisement to be remembered by the audience who sees it?

So all he wanted was to sign up for this campaign.

But then again, with the appearance of Mizumi Hayato, playing a lonely man who can fantasize about a fox fairy when he eats instant noodles, it is really difficult for people to substitute.

It's not that Mizuyato has any opinions about the actor of the previous life of this advertisement, Gen Hoshino, the main thing is that his ordinary face and wearing black-framed glasses are too suitable for such a role.

Therefore, when designing the plot of this series of advertisements, Mizumi Hayato did not simply be a stitching monster porter as before, but made some adaptations according to his own situation.

He sets himself up as a cold man like Lan Ze, focused on his career and not too close to women.

The first shot is the scene where Riho Yoshioka first appears as a "don fox".

Mizumi Hayato changed into an ordinary shirt and trousers, and wore a tie around his neck, looking like he had just come home from work.

On the other side, Yoshioka Riho changed into a sleeveless white sweater, the fluffy texture seems to simulate the fur of a fox, and the lower body is a white silk long skirt, which does not have too many patterns as a whole, but looks playful and pure.

Seeing the water falcon come out, Yoshioka Rifan ran to him in a circle in a hurry, the skirt flew and fell again, she spread her hands and asked with a smile, "How is it?" ”

Yoshioka Riho combed her supple shoulder-hanging hair, her bangs just touched between her eyebrows, and the ends of her hair curled slightly inward, which matched her delicate face perfectly.

She smiled slightly, the big dimples on either side of her cheeks were not too deep, but they were quite cute.

"Well, it's cute." Mizumi Hayato said honestly.

"Hee-hee~" She laughed happily, holding her cheeks with both hands and muffled, "Really~"

"Hmm... If you ask that, it's not cute. Mizumi Hayato said deliberately.

As required by the advertisement, Yoshioka Riho played her acting skills in advance, her cheeks bulged, and her lower lip pursed, looking aggrieved.

"Excellent! Wait for the second paragraph to behave like this! Mizumi Hayato said, "Wait a minute, you don't have this kind of performance, the director is going to be angry." ”

As if the spell was interrupted, Riho Yoshioka suddenly froze.

missed the opportunity to shoot, but time waited for no one, and soon the director came over to announce the start of filming.

...

The Little Fox series of commercials is expected to be shot in many pieces, depending on the effect after release, but the length of each one has been set, with an average of about 30 seconds.

Such short ads won't give them much time to show the plot, so each one is very simple.

The first meeting of the first one,It was the water Hayato who came home from work.,Pick up the fried tofu in the instant noodles.,And then the food is steaming.,After that,Foggy in his sight.,A cute little fox sat in front of him.,They exchanged a few words.,The little fox introduced himself.,That's the whole summary of the plot.。

But even though the plot is simple, Mizumi Hayato still has the details full, such as the action he designed for himself to tear off his tie before he served the bubble noodles.

It's not that he added drama specifically for himself, the main thing is to use details to highlight the character, plus his fans just like this tone, everything is just for the audience's praise.

Mizumi Hayato started the show here, and Yoshioka Riho over there also entered the state.

The camera zooms in from this side to shoot the two people facing each other from the side.

"Who are you?" Mizumi Hayato asked.

"I'm a don fox." Riho Yoshioka innocently blinked his big eyes and clasped his knees with his hands.

"Huh?"

"It's the piece you have on your chopsticks."

The camera switched, she changed to a kneeling posture and bowed: "I'm going to disturb you for the time being from today." ”

"I don't know what you're talking about, if you have a crush on me, you can go and stuff love letters in my shoe closet." The water falcon is still so handsome when he plays facial paralysis: "The plot of your cos fox repaying your kindness will only make me want to call the police." ”

"Huh? No! Yoshioka Riho stretched out his hands anxiously, as if to stop him from actually taking out his phone to call the police.

"Cards! It's over! The director announced the end of the first paragraph, and the two of them breathed a sigh of relief at the same time.

"Yes, the first time was over." Mizumi Hayato said in surprise.

"Hehe~ That's our tacit understanding!" Yoshioka Riho said complacently.

"Then it's best to be good until the end~"

"Definitely!"

Seeing that Yoshioka Rifan was burning again, Mizumi Hayato was reluctant to pour cold water, but instead found the director and asked him to shoot a few more scenes while the iron was hot.

...

"I said, I'm really the fried tofu in the donbei." Yoshioka Riho explained seriously, his cheeks bulging and he looked a little angry.

Think about it later, after putting fox ears on her P, her appearance will definitely be able to capture a lot of fans.

"How could such a thing happen?" Mizumi Hayato said incredulously.

"Then you can try!" She was unconvinced.

"Oh." Mizumi Hayato nodded expressionlessly, picked up fried tofu, and opened his mouth...

Before he could bite it, he only heard Yoshioka Rifan holding his arm and screaming: "Ah! ”

"It's okay, keep going." Riho Yoshioka said.

"..."Mizumi Hayato looked at her and opened his mouth again...

"Ahh This time it's the feet.

"How do you eat this!"