"My father used to be the treasurer of the palace, and he had some connections with the palace." Shane replied.

"That's going to be easy." Claire took out a box of salt from the spatial ring, opened it and pushed it over.

"It's freshly crafted salt, fine as sand, white as snow...... Claire explains.

Shane dipped a little of his finger into his mouth, tasted it, and asked, "Is this any different from the previous iodized salt?" ”

"It's no different, it's just that there is an extra process, and the fine salt is milled finer and more beautiful." Claire knocked on the table, "Find your relationship in the palace and supply this batch of salt to the palace, the money is not important, it is okay to supply it for free." ”

Shane put down the salt in his hand and pleaded, "You elaborate." ”

"Make this batch of salt "royal only" and sell it for a thousand gold coins in the shop. ”

Sean frowned and said, "Isn't a thousand gold coins too expensive?" ”

Claire snorted, "This salt is not for sale, if anyone wants to buy it, sell it to him, hahahaha!" ”

Like those luxury brands in the previous life, every year there will be a luxury product that is particularly expensive but very impractical and does not conform to the aesthetics of ordinary people, and do you really think that this kind of product is used to sell? It's just a comparison, you go to see that a bag sells for tens of thousands of yuan and feels very expensive, but when you turn your head and see that a plastic bag actually sells for hundreds of thousands, you look back at the bag and it doesn't seem to be expensive.

In the same way, everyone thinks that iodized salt for seventy or eighty gold coins is expensive, but once there is a comparison, the iodized salt specially provided by the royal family is actually sold for a thousand gold coins, so that the heart will be balanced a lot, and they feel that seventy or eighty gold coins are quite reasonable.

"First of all, make our goods into the exclusive commodities of the royal family, and pull up the style of the goods, so that they are not the same level as those iodized salt outside, and the nobles like to pursue something different, so as to show that they are different from ordinary people, if our iodized salt can even be afforded by people of lower status than them, then they will no longer pursue our goods, and feel that this commodity does not match their status."

"And the royal family's exclusive name just enough to satisfy their vanity, in order to distinguish themselves from the difference between the small and medium-sized nobles and commoners, they will definitely not buy those iodized salt that can be bought with a little money sold outside, and the only iodized salt that can be selected is our store, and the iodized salt of a thousand gold coins is not sold, but compared, compared to the iodized salt sold for a thousand gold coins, the iodized salt of seventy or eighty gold coins is very reasonable, and they are not short of this little money."

"Then we designed two low-price iodized salts for the small and medium-sized aristocracy and the merchants and petty bourgeois middle class in the royal capital. The small and medium-sized nobles may feel distressed if they let them spend money on iodized salt of seventy or eighty gold coins, but if they make them feel that they can afford to buy a brand that the big nobles can afford, they will definitely be willing to pay for it, and the same is true for iodized salt with a price of five or six gold coins at the bottom, and the customers are businessmen and petty bourgeoisie who want to emulate the life of the aristocracy. ”

Don't think that such a routine will not work, there are many recruits in the previous life, but Claire has never let those capitalists succeed.

Shane nodded as he listened, admiring Claire more and more in his heart.

"Of course, that's not enough, you pay for an advertisement."

"What advertisement?"

Claire knocked on the table, "The iodized salt from Nafu City has the best ratio of iodine, and the iodine content in iodized salt is more in line with the iodine elements required by the human body." ”

Shane's eyes lit up, and he said excitedly: "This is also to tell them on the side that the iodized salt sold outside is not the best ratio, and it does not meet the iodine required by the human body, right?" ”

"That's right, you can't just rely on the price to distinguish it from the iodized salt outside, you have to have something different to distinguish it from them."

This is the same as the advertising of Claire's air conditioning brand in her previous life, Gree has mastered the core technology, and this advertising slogan is a big hit of the brand's air conditioner, where do ordinary people understand what the core technology is? But I will subconsciously feel that this brand of air conditioner is better than other brands.

In the same way, these aristocrats will not study what the best ratio of iodized salt is, as long as they are given the idea that the iodized salt from the rich city is better than the outside, so that they will willingly pay for these iodized salt, which can not only show their aristocratic status, but also do not feel that they are paying IQ taxes.

"The wooden box with iodized salt also needs to be changed."

"The salt in it doesn't change?"

"No need to change, the appearance and packaging are different, I will ask the carpenter below to make two more boxes with a design that is not as gorgeous as the previous wooden box, but you have to find someone to make the box for the royal family, and the current conditions of Nafu City do not allow it for the time being."

"Clear." Shane licked his tongue, "I'll just find a goldsmith to create this exclusive box!" ”

Shane didn't expect the "royal only" box to sell much, but the cards had to be given enough.

After listening to Claire's words, Shane's heart was full of blood, and I have to say that every time he talks to Claire, he has a new harvest, which is one of the reasons why he admires Claire.

"By the way, there's a new item to sell in the store."

Shane became interested, "What commodity?" ”

Claire asked Yuna to put her shredded squid on the plate and brought it over, and the shredded squid below had not been picked up much, so she could only be wronged.

"What is this?" Shane wondered.

"A seaside snack, try it." Claire invited.

"Then you're welcome." Shane picked one up, put it in his mouth and chewed it, savoring the taste of shredded squid.

Seeing that the other party had almost eaten, Claire asked, "How does it taste?" ”

Shane travels from south to north, and he must not be able to eat the food of many places, and he has a certain right to speak.

"It tastes good, it should be able to be sold." Shane commented objectively.

"How much do you think it should be sold for?" Claire asked.

Xia Entuo thought for a while, "A dozen copper coins a catty, and other snacks in the royal capital are about the same price." ”

Claire shook her head, "No, sell five silver coins for a pound." ”

"That's an exaggeration." Shane exclaimed.

"It's not an exaggeration, it's just right." Claire whispered, "Have you forgotten who our customers are?" ”

For example, when you are shopping in the supermarket, you see an ice cream selling for more than 30 yuan, even if it looks good, you are not willing to spend this unjust money.

But if you're dining at a fancy restaurant and you see ice cream for the same price, you don't mind paying more than 30 yuan to buy one and try it.

Isn't the value of these thirty dollars different between them? That's not it, thirty dollars is thirty dollars, it's the same everywhere.

It's just that there is a comparison, since those people are willing to spend dozens of gold coins to buy iodized salt, it means that they don't care about spending five more silver coins to buy a squid shreds to taste, anyway, compared to those dozens of gold coins, five silver coins of squid shreds can only be regarded as a small amount of money.

But if you take the shredded squid and put it outside to compete with those snacks, everyone sells a dozen copper coins, so why can you sell five silver coins? It's strange that someone buys it!

Sean was smart enough to understand what Claire meant.

"It's a little selfish on my part." Claire said, this was indeed done to help the people below Nafu City increase their income, which was not profitable for Shane's business at all.

"No problem, I'm worried that the goods in the store are too monotonous." Shane also smiled, "By the way, this is not the only thing that came back to you this time. ”