Chapter 442: The Jeweler's Counterattack
Mina's jewellery shop, which was on the verge of bankruptcy, has reappeared, and Karen has attended various events many times over the past few days, once again making Mina jewellery and Mason famous.
The sales of Mina jewelry store are also rising rapidly, judging from the sales volume alone, Mina jewelry store has reached the top three positions of jewelry manufacturers in the Kingdom of Jersey, Karen is holding the daily sales report every day, and his dream has finally come true again.
Among the crowd, the fame of Mina's jewelry store has gradually grown, and the customers have been divided into two different classes.
Some wealthy customers buy the pragmatism in the jewelry, that is, the magic buffs that come with the jewelry; And the mainstream public's choice is Mason's "minimalist style", because the price is there, just those dozens of gold coins, if you want to have a magical effect, the cost will be raised, and it is not that you will lose money if you do it, and you can't make money from it.
Rather, if low-end products are also done, where is the gap between them and high-end products? There is no difference and gap, how can those rich people who buy high-end products pay obediently?
It was also when Mina jewelry stores were crazy that the rest of the jewelry stores felt a sense of crisis.
They originally thought that Mina was making a comeback, and they just needed to keep their market share, and Mina jewelry stores were nothing more than grabbing market share from other small jewelry manufacturers, and they didn't have to be afraid of their own size.
However, the result was completely different from what they imagined.
……
"What's going on! How can the performance of our jewelry store be so bad in the past few weeks! ”
"Mina jewelry store is very popular right now, so customers are going there to buy ......"
"That's not going to be that bad!" The owner of the jewelry store angrily smashed the report in his hand at the subordinate, and shouted angrily: "What's the matter with the sixty or seventy percent reduction in sales!" It's not going to be so hot that we don't even have business! ”
The subordinate resigned, "This ...... I don't know. "He's also very aggrieved, this kind of thing is not something he can decide, if you kill him, he can't help it.
"If you don't know, go investigate! Check it out for me! ”
"Got it, boss."
“……”
Conversations like this have happened in almost every jewelry store in Mariehamn, and the sales of the jewellers in Mariehamn have dropped a lot, and some of them have lost more than 80% of their sales, which is something they have never thought about, let alone happened to themselves.
And when all the jewelers are facing losses, only Mina jewelers have made a lot of money.
So all the jewelers focused on the Mina jewelry store and began their own research, and several large jewelers also exchanged their own information, and finally studied the problem.
The problem is not Mason's minimalist style, which some people like and some don't, and the aggressiveness towards their store is actually not high, but the worst thing is the "pragmatism".
This concept is completely different from their idea of jewelry design, and it can even be said that they advocate that the more useless the jewelry, the better, while the "pragmatism" of the Mina Chamber of Commerce is against the useless.
After the concept of "pragmatism" became popular, their jewelry that contradicted its theory faced a crisis.
Under the trend of "pragmatism", those big customers began to tend to have practical jewelry, and the big customers represent the preferences of a class, up and down, those ordinary customers see that the aristocracy and the rich are inclined to Mina jewelry stores, naturally also think that fashion is here, so they also follow to buy, and their own useless jewelry is facing the risk of being eliminated.
At this time, the jewelers reacted, they thought at first that the Mina Chamber of Commerce had spent a lot of money in the newspapers to promote "pragmatism" in order to sell their goods, but now they look back and let themselves wait for others to die.
When this concept comes together, these "useless" concepts of themselves are completely suppressed, and the two cannot coexist, either they die or they die.
Realizing this, these jewelers also reacted quickly and began to recall the masters who cooperated with their jewelry stores, so that they no longer gave Mason's design concept a platform.
But the previous advertisements have already been played, and now the effect of withdrawing those masters is not much.
So after withdrawing the masters, the jewelers contacted various newspapers and began their own counterattack.
……
"Master Claire!" Karen trotted through several newspapers and found Claire in the break room of Mina's jewelry store's headquarters.
After seeing Claire, Karen hurriedly spread out the newspaper in his hand in front of Claire, and said eagerly: "It's a big deal, those jewelers have united to attack our Mina Chamber of Commerce." ”
It was through the press that Karen asked them to write news that was beneficial to them, spread their own ideas and thinking, and influenced the people to make their Mina Chamber of Commerce rise again. Therefore, I know very well about the power of public opinion and ideology, and I know how much loss and damage these news can bring to Mina jewelry stores.
"Huh?" Claire picked up the nearest newspaper and read it unhurriedly.
After reading it, Claire put the newspaper back with a smile and nodded, "The reaction is quite fast, I thought it would take a while for them to react." ”
Cullen looked surprised, "My lord, are you expecting this?" ”
"Sort of." Claire glanced at the other newspapers, which were identical.
It is the attack of some professionals on Mason, there are two points of attack, one is that Mason's design is not good-looking at all, and it is the Mina Chamber of Commerce that has spent money to buy other people, in fact, from a professional point of view, Mason's design does not match the title of master at all.
Under these reports, there are many professionals and masters who have come out on the platform, which makes this argument more credible.
The second is to attack Mason's character, obviously he has studied with Master Ona for so long and learned so many things, but when he came out, he framed Master Ona for attacking him, denied his design, and portrayed Master Ona as a bad person, which shows how bad his character is.
As the saying goes, if you want to attack someone, you can attack his character. This is his greatest influence, and he is not easy to clarify.
As for the key thing of "pragmatism", it is not much involved, because those jewelers are afraid that if they find out this thing, things will become more uncontrollable, and because it is not necessary.
Why is it not necessary? Because if you want to refute someone's point of view, you can start from his character or his own person, and deny his character as a person, then no matter how correct what he says, no one will believe it.
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