Even if the organizers try their best to expand the highlights of Lao Xu's life, his identity, his status, and his old age are destined to definitely not have too much commercial value in the future like other young chess players.

This also led to the fact that the game was not a success from a commercial point of view.

But in Yang Zheng's eyes, he felt that this competition was very successful.

At the very least, this game also gave many ordinary chess players hope and the meaning of perseverance and the drama that chess can always have.

After repeated discussions, Yang Zheng and his eldest brother's chess software was finally named "Happy Chess", although the name is cheesy, but it can be easily remembered.

This software was also launched as scheduled, and the number of registered users exceeded 100,000 on the first day of the launch, and with the operation of the eldest brother and those partners throwing money, in less than a week, Happy Chess ushered in 300,000 registered users.

Of course, from the background point of view, these 30 users must have a lot of water, and even the peak of daily active users barely exceeded 50,000, but this is a great achievement after all.

As the number of users grew, Big Brother began to join the marketing experience he had learned over decades.

And this marketing experience also opened the eyes of Yang Zheng, a small salesman.

The complex questions about how to retain users, how to open up the market, how to quickly seize the market, and how to turn users into their "loyal customers" may not seem related, but in fact, the answers to these questions are relevant and unique.

The answer to these questions is simple: build user habits.

Maybe many people don't know that 30 years ago, there were many companies specializing in the delivery of takeaways in China, they had many riders, fast delivery, and a lot of management talents in the company, but most of the delivery companies have not escaped the fate of bankruptcy in just a few years because of the scarcity of users.

After all, in that era, people's impression of takeout was not good, and not only that, but the high delivery fee also became a problem for delivery at that time.

Nowadays, takeaway seems to have become a "necessity" for young people in China, and high delivery fees have also become a "necessary" expenditure in the eyes of young people.

In just ten years, takeout has become a part of life, and the main reason why takeout has become a necessary part of modern people's lives is that takeout has become a habit of today's users.

The seemingly low price starts, the rewards obtained by long-term sign-in, and the overwhelming exaggerated publicity, and finally the moral blessing of love and family.

Many marketing methods finally allow users to develop the habit of consumption, no, life, and unconsciously derive takeaway as a part of life.

Not only food delivery, online car-hailing, too many large companies are forcing users to develop the "habit" of using their software in order to retain users.

And these habits have good and bad, pros and cons, in short, too many things, so quietly integrated into the daily life of young people.

Perhaps because of this, the elderly, the young people who can't get used to being regarded as "boring", are also unconsciously portrayed as "incomprehensible", "backward" and even "worthless" wasters.

Big Brother is a veteran of this kind of marketing methods, and the simple daily check-in plus the fixed game cash reward has set off a lot of waves in the circle of Chinese chess friends in a short period of time.

Registered and active users are also slowly approaching this software in his big money.

After all, investors are not fools, they have spent so much money to invest, and what they naturally want is a large return that is higher than expected.

But the traditional advertising sharing and live broadcast mode are not suitable for their happy chess.

First, most professional chess players and the vast majority of chess Internet celebrities still believe in chess every day. In addition, many professional chess players are born with good professional ethics because of their profession, which also leads to the fact that they will never easily break the contract, even if the signing amount is five times higher, most professional chess players still choose to continue to stay in Chess every day.

Second, although advertisers feel that Happy Chess has great potential in the future, Happy Chess now lacks core competitiveness because there are too few professional chess players. Of course, there is also an extremely important reason, that is, chess, as a traditional chess game, has not attracted the attention of young people as much as new sports such as e-sports.

This is not only a problem that Yang Zheng must face, but also a problem that every day chess and other chess software in China and even the world have to face.

Traditional chess is too difficult to be expressive.

This is the view of one of the partners, Brother Wang.

Brother Wang is 45 years old this year, is a top design student who graduated from a famous foreign school, and was also a "screw" of a well-known domestic clothing brand when he was young.

Although he is not very good at chess, he can only say that he can play chess, but his vision and market acumen are far beyond others, coupled with his energetic energy beyond his years and the design experience accumulated over many years of work.

He hit the nail on the head and analyzed most of the common problems of traditional culture, that is, most of them lack exaggerated expressiveness.

Whether it is chess or Go, in the eyes of people who don't know chess, it is a fight between chess pieces, or even a boring, round chess piece fight.

Throughout the past few decades, Go and chess-themed animated films and film and television dramas have rarely entangled the skills of chess players, and most of them have added various popular elements.

This also leads to the fact that Happy Chess has to make changes if it wants to get high returns.

How to change it has become a difficult problem to solve.

In the new round of meetings, five partners, including Yang Zheng, all said their own solutions to this problem, and the eldest brother's idea is very simple, that is, to combine chess with popular live streaming, and change from a simple chess platform to a life-type platform.

But this idea is difficult to implement, firstly because of the age base of users, and secondly, because every day chess has also tried to use this operating model to maintain the balance of payments, of course, his final result is obvious, the failure is quite complete.

And the big failure of this operation also dealt a heavy blow to the proud rich second generation, and even made him think more than once that he wanted to sell the "money-losing goods" of chess at a low price.

But under his father's strong resistance, he still did not sell it, barely making ends meet.