Chapter Seventy-Two: Reversal of the Situation
The price of salt in the city has been rising in recent days, from ten silver coins to sixteen, and people are afraid that they will not be able to buy salt, so there are long queues in front of every shop.
At this time, the tavern was also full of people, all discussing the sudden rise in salt prices.
"Now that the prices are so high, we can't afford to eat salt, when will it end!"
"My wife went to the store every day to queue up, and brought a lot of money, saying that she wanted to buy more money to buy it all, and all the money we saved was spent on buying salt. ”
While they were talking, a man suddenly approached them and said, "You don't know why the price of salt has gone up?"
When they heard this, they quickly shook their heads, but their eyes kept on him, trying to know why.
Then the man continued: "Over the years, the price of salt has not risen much, and there have been many rumors recently, all of which have been deliberately released by those salt merchants, in order to make the price of salt rise, so as to make more money, don't you see that everyone who buys salt can buy it?
Hearing this, everyone in the tavern was also in an atmosphere, and then one of them directly smashed the wine glass on the ground, made a bang, and then said: "This group of profiteers, we can't even afford to eat salt, they know to bully us, no, we have to go to him to settle accounts." ”
As soon as the words fell, someone immediately chimed in: "That's it, how can we live like this, we must let them give us an explanation." ”
"Let's go find them now. ”
With that, a group of people walked outside, looking menacing.
Seeing this, the others immediately followed, and they didn't think it was too big to make a fuss anyway.
At the same time, this scene is also happening in other taverns in the city, and more and more people gather together to set off towards the salt shop.
Jereve was calculating his earnings for the past few days, and a slight smile appeared on his face as he looked at the gold coins in the box.
Soon, the subordinate counted the income of the past few days, and then reported to him: "My lord, I have recently earned a total of 24,000 gold coins, which is more than we have in the past few months. ”
"Okay, now that the price of salt is about to double, you go and ask the people below not to raise the price again, and after a while, we can lower the price again. Jereve commanded to the men below.
But as soon as his words fell, a person outside ran in panting, shouting loudly as he ran: "No, no, my lord, there is a disturbance in the shop outside." ”
Hearing this, Jereff's face sank, and he hurriedly asked, "What happened?"
"A large crowd of people outside gathered around our shop, saying that we deliberately raised the price of salt to make money, you should go and take a look!" the subordinate immediately replied.
"What? Looks like I'm underestimating that man. ”
With that, he headed outside, and the most important thing now was to get the situation under control first.
When he arrived, he saw thousands of people gathered around the door of the salt shop, arguing with the clerks, asking them why they were raising the price of salt, while the rest of the people stood by and watched the excitement.
Seeing this, Geriff knew that these people must have come to make trouble, and he also knew the person who was the leader, and he was a well-known man in the city.
Then he walked over to Led and said, "It's you, didn't you take anyone's money and come here to make trouble." ”
Led also laughed playfully when he heard this, then stared at him and replied, "Although I also know that I have a bad reputation, but this time I am here for everyone, and I want to ask for an explanation for you." ”
At this time, the people behind him also echoed: "Now the price of salt has been rising, but you are making money from it and defeating unscrupulous profiteers." ”
"Down with the unscrupulous profiteers, beat the unscrupulous profiteers. ”
With the roar of the man, everyone also began to shout, the price of salt has been rising during this time, and they all have a breath in their hearts, no one took the lead before, and no one wanted to take the lead, but now someone finally stood up, and the resentment in their hearts also had a chance to vent.
Jeff was also very nervous at this time, for fear that they would mess up, and the situation would be out of control, although he had never seen so many people come together to make trouble, but years of experience in the mall made him not mess up.
Then he stretched out his hand to signal everyone to be quiet, and then stood in front of the crowd and said: "Don't worry, I am here to assure you that this price increase is definitely not manipulated by us, it is really because the production of this Yuan Yi salt has decreased, so the price will be increased this year." ”
As soon as his words fell, he immediately opened his mouth and asked, "Then since it is so scarce, why can everyone buy it, and it is easy to buy a lot?"
"This is because we want more people to buy it, but we miscalculated people's desire to buy, so many people may not be able to buy it in the future. Jeff instantly found a reason to prevaricate.
"Since there will be less and less salt in the future, will the price continue to rise?"
Hearing this, Jereve hurriedly promised: "Don't worry, everyone, I want you to guarantee that the price will never go up again, and we will lower the price."
But before he could finish speaking, Led immediately interrupted: "If you reduce the price so that more people can buy salt, does it mean that there is no shortage of salt at all, and you are still manipulating all this?"
"This"
When Jerev heard this, he knew that he had been fooled, and the other party deliberately made himself say that he was short of salt now, and even if the price was reduced, he could not sell it on a large scale, so it was the most reasonable choice for them to keep the current price.
At this time, after receiving his assurance that the price would not rise, everyone left satisfied, if the price of salt below fell, it must be that these salt merchants are manipulating behind it.
After Jereve returned home, he didn't say a word, the person behind him was really smart, the situation was originally in his favor, as long as he lowered the price, the other party would have no advantage even if he sold the salt in his hand, and he was not afraid to fight a price war with him when the time came.
While he was deep in thought, the salt merchants below also walked in, and then they were all waiting for his orders.
Glancing at everyone, Jereve also sighed helplessly: "This time we lost, you go down to reduce the sales of salt, and the price should not continue to rise, just keep the current price." ”
"President, seeing that the other party wants to oppose us like this, and will definitely become our opponent in the future, what should we do next?" someone asked, without any hesitation about Jerryph's order.
"When the man starts selling salt, he will either sell it at the current price or lower the price, and only when he lowers the price first, will we be able to reduce the price at that time. "Jereve has already told the rest of the plan.
Then someone said with a gloomy face: "When the time comes, let's use the old method to open a few more stores around that person's shop, so that he can't continue to operate, so that we can vent the resentment in my heart." ”
Jeff also had no objection to this idea, a few decades ago, the city of Hotto was also full of salt merchants, and it was he who used the strength of his family and strong funds to unify all the salt merchants, and it was this trick that was used to open a store and fight a price war, so that there could be the current salt merchant guild.
At this time, Su Lin was eating roast chicken and drinking wine with Debi and others, and they were very happy.
Gordon said vaguely while eating: "Lord Duke, you have used this trick well, so that those salt merchants do not dare to reduce the price rashly. ”
"All this is the will of the people, the will of the people cannot be violated!" Su Lin sighed with a smile, for the businessman only, his root lies in the citizens, so he does not dare to disobey the opinions of the people.
"Then what should I do next, won't the other party think of any more solutions?" Debi still had a trace of worry on her face.
In this regard, Su Lin also shook the wine glass in his hand, smiled slightly at the corner of his mouth, and then said: "Now that the situation is under our control, they will not dare to reduce the price without authorization, but once we reduce the price, then they will also find an excuse to start reducing the price." ”
At this moment, Prang also proposed: "In this case, then we can also sell at the current price, and we can make more money when the time comes." ”
"yes, or a little lower price, it's going to sell out. Gordon chimed in.
However, Su Lin waved his hand and denied the idea: "We sell sea salt, whether it is quality or taste, it cannot be compared with mineral salt, why don't people buy better at the same price, so our price must be very low, the key thing is that we must sell all the salt within one day, otherwise those salt merchants will fight a price war with us, and then we will have no advantage at all, and even a grain of salt will not be sold." ”
Hearing this, everyone couldn't stop nodding, when the time comes, we will reduce the price, and the other party will also reduce the price, but the quality of the salt on our side is definitely inferior to the other party, and at the same price, the public will naturally not choose these sea salts.
Su Lin saw that their faces were gloomy again at this time, and he also said with a smile: "Okay, don't cry and make a sad face, I have already calculated, although many people have already bought salt, and when the time comes, we will sell it at a very low price, and people will not miss this opportunity, and now I regret not bringing more." ”
"Haha. ”
Hearing this, everyone couldn't help laughing.
At this time, Debbie also asked the most critical question: "Then how much should we set the right price?"
When Su Lin heard this, he also stretched out five fingers, and then shook them in front of everyone.
"Nine silver coins, that's a very low price, but it's not much lower?"
"You have to see what you compare it to, compared to the previous ten silver coins, it is not much lower, but compared to the current twenty silver coins, it is much lower. ”
Originally, Su Lin's original price was five silver coins, but suddenly an idea came to his mind, so he raised the price even more.