Chapter 53: I Don't Accept Ads...... Mom, it's so fragrant
Many large companies in China that have a deep relationship with the entertainment industry, such as digital and beauty, are now very popular, and each generation of products has a new spokesperson.
But even if it is a short-term brand spokesperson, it is also an excellent resource for Su Han, who has just debuted.
What's more, the other party is Tiangong Company.
As for the fourth and last class, there are brand ambassadors.
This is also known as the image spokesperson, and the importance is much lower than that of the brand spokesperson, and the brand side often values the flow of the artist and the consumption power of fans.
In addition to these four grades, there are also some various spokesperson names in the circle, after all, there is no official standard for this thing, and each family has its own gimmick.
Such as brand friends, brand experience officers, brand promoters, and so on.
In fact, it is even worse than the fourth class.
However, Su Han learned from Jiang Luluo that such a complicated spokesperson title also has its own reasons.
One of the most important reasons is to avoid risks.
If there is negative press about a spokesperson, or even worse, it will only affect a certain product.
Therefore, the selection of high-level spokespersons such as global spokespersons and regional spokespersons is often very cautious, not only considering strength, traffic, and image, but also reviewing the artist's reputation and character......
Speaking of several levels, without Jiang Luluo's careful analysis, Su Han also had a general idea.
"So, most of the people Tiangong wants to talk to us about are brand ambassadors or brand spokespersons?"
After listening to Su Han's words, Jiang Luluo nodded, but shook her head again.
"Su Han, have you forgotten the product features of Tiangong?"
What's new?
Only then did Su Han realize that although he had inherited the memories of his predecessor not long ago, these memories were different from the memories of his previous life, and he needed to recall them by himself, and even separated by a veil compared to the memories of normal people.
So sometimes things that are very common sense to others, Su Han found that he might not be able to react to them.
The predecessor was a Tiangong mobile phone user, and when he thought of the mobile phone, more memories suddenly popped up in Su Han's mind.
The product characteristics of Tiangong are closely related to the history and culture of China.
Since many years ago, after the first generation of Tiangong's "Xia" series of mobile phones was produced, it has continued to create six series of "Shang", "Zhou", "Qin", "Han" and "Tang".
Not only mobile phones, but also computers, systems, chips, storage, cars, etc. have been updated synchronously.
In this order, the next generation of products should come to "Song".
And his "Blue and White Porcelain", which was probably explained in the final, was inspired by the superb Ru kiln porcelain of the Song Dynasty, rather than the mainstream blue and white porcelain after the Ming Dynasty.
In other words, Tiangong Company is likely to endorse the "Song" series this time because of "Blue and White Porcelain"!
Whether it's a mobile phone, a computer or a car, endorsing a series is at least a third-class brand spokesperson!
After all, according to Jiang Luluo, brand ambassadors often follow brand spokespersons, which seem to be similar, but more like supporting roles.
At the most basic, the amount of the spokesperson's contract is much worse.
The day after the finals, I received an invitation from Tiangong Company, and there is still more than half a month before Tiangong's annual new product launch conference, and there is no news from other spokespersons.
Coupled with this email sent to the studio, the tone and wording are also very polite, Su Han and Jiang Luluo can't see where they are, this is definitely not the treatment of fourth-class brand ambassadors!
If a spokesperson is added in a hurry before the press conference, it is most likely that the fourth-class brand ambassador has not run away.
But the new generation of products has not yet been announced, the spokesperson has not yet been determined, and the invitation came early in the morning the next day after the finals.
If he still can't figure this out, Su Han feels that he might as well go home and plant sweet potatoes.
Sure enough, although his own agent is also a newcomer, his business ability is still professional and strong, and he can see through the meaning of Tiangong Company at a glance.
However, just as Su Han was praising his agent in his heart, Jiang Luluo suddenly asked with some hesitation:
"Su Han, Tiangong Company's cooperation invitation, do you want to push this too?"
"Ahem, don't use this, people have a lot of sincerity......"
"But didn't you just say that you put off all the work except for the 'leisurely routine'......"
Su Han: ......
It's good that I didn't say my mental activity before, otherwise I would be the king of this world.
In the future, the law of true fragrance became the law of true fragrance, Su Han......
What's wrong with shooting commercials? Advertisement of Tiangong Company! It's embarrassing!
Boys really don't have resistance to high-tech companies.
Su Han said secretly, it was really fragrant.
……
……
There is still a period of time for the leisurely daily program recording, and Jiang Luluo is handed over in the name of Su Han's studio.
The other party didn't seem to expect Su Han to have such a high traffic at this time, and he was actually willing to take on such a variety show that seemed tepid, and he was suddenly a little flattered.
At the same time, he patted his chest to ensure that the creativity of this show was definitely highlighted, and he would discuss with several seniors when the time came, and give Su Han a little more shots.
Then Su Han was curious and asked who the other guests were, and the director suddenly weakened.
Yes, he was the first artist to agree.
Even the director may use his current traffic popularity as a bargaining chip to attract those artists who originally fancied to join the show.
Three regular guests, a number of guests per episode, this is the composition of the laid-back daily program.
Anyway, I went to the idea of recording a show by the way during the break, and Su Han didn't care.
More importantly, the focus of Su Han and Jiang Luluo's work at this time was on the propaganda department of Tiangong Company.
Tiangong's headquarters are in Shanghai, an entire science and technology industrial park, located in the suburbs, but more like a technology playground.
Even the economy near the headquarters of Tiangong Company has also improved a lot.
The most intuitive is the housing prices near the headquarters, which have risen in recent years, and the subway has also been repaired, and all kinds of living facilities are complete.
Coupled with the environment of the suburbs, it turned into a wealthy area in Shenghai as soon as it turned around.
Rows of villas, with mountains and water, and good feng shui.
In the same Shenghai, the other party's attitude was also very polite, and after contacting Su Han, he personally felt the studio in the afternoon.
Even if the other party has a big business, it still retains the sincerity of the party who proposed cooperation.
After some negotiations, Tiangong Company signed Su Han's one-year endorsement contract with an endorsement fee of 60 million.
The general brand spokesperson is only 20 million, and the reason why Su Han has tripled is because there are three kinds of endorsement products, which should benefit from Tiangong's historical series of products.
(1) Tiangong's new generation of mobile phones, self-developed chips, each generation of performance is silent.
(2) Tiangong's new generation of computers, which are also self-developed chips, have low heat and strong performance, and are stronger than many desktop processors in many aspects.
(3) Tiangong car, pure electric, super endurance, automatic driving ......
And among them, Tiangong's new mobile phone, which has not yet been released, has a "azure" color scheme, which is actually the legendary founder of Tiangong Company, the current chairman, who personally made the decision after listening to "Blue and White Porcelain".
Three product lines have been added with a color scheme, and now various factories are working overtime to produce.
Therefore, the propaganda department came to have a special politeness to Su Han, although the endorsement fee should be cut or cut, but the attitude is really good.
There are not many restrictions in the contract, only requiring Su Han not to endorse other mobile phones and computers within this year, and the car is not forced, but only a suggestion.
At the same time, in public places, such as recording programs, you cannot use other mobile phones and computers.
For this reason, the other party even sent two latest-generation mobile phones and a computer that have not yet been released directly, all of which are azure colors.
A car was parked just below.
As soon as he saw the mobile phone and notebook, Su Han's eyes lit up, and the more he touched it, the more comfortable it felt.
I bought a mid-range mobile phone in my pocket for a few years, and I was still admiring how smooth the system was, and the photos were all cow and beer, but now I suddenly felt stuck.
After agreeing on the shooting time, Tiangong and several people left satisfied.