Chapter 41: Daily Revenue Soars
Celestial Games.
Su Chen is checking the performance of "Life Reopening Simulator" on various platforms.
Although he had a psychological expectation that the game would become popular sooner or later, he still didn't expect it to come so quickly.
Apple Store, No. 2 on the free game list, with a score of 4.2 points, No. 3 on the Qiandu Assistant List, plus the web version of the company's official website, the current total revenue is 720,000, the net income is 500,000, and the total downloads of various platforms are 680,000.
As for why the game's results improved by leaps and bounds overnight, Su Chen already knew the reason.
The promotion of the big star Yang Mi is really powerful, one sentence can bring such a lot of traffic.
I remember that she especially loves to play "Glory of Kings", the highest rank of the king is 69 stars, and she should be the most hardcore player in the entertainment industry.
If you don't find her to endorse the game, Su Chen remembered the celebrity endorsement fee of millions and tens of millions, but he still dispelled this idea.
It didn't take long.
Su Chen found that Yang Mi posted another Weibo, this time claiming that the account was stolen and clarifying that he had not played any reverse propaganda of "Life Reopening Simulator".
"Yang Mi's account was stolen" ranked 16th on the list of hot topics on Weibo.
Refresh the game rankings again, and the rankings of the Apple Store and Qiandu Assistant have begun to decline to varying degrees.
Surprised? Not surprised?
Don't play with me, big sister!
After a while, he also figured out that the lost part of the players is likely to be Yang Mi's fans or melon-eating masses, this kind of person, that is, downloading the game to try it out and join in the fun, is not the main paying player of the game, and the revenue still has to rely on the hardcore players who rush to the rankings.
Anyway, on the list of hot topics on Weibo, "Life Reopening Simulator" occupies two places, which is equivalent to making a free advertisement, and I still have to thank Yang Mi, a big star.
This opportunity cannot be wasted.
There are 4 days left, until October 1st, and at 0:00 on the same day, the results of the September ranking will be settled.
Su Chen instructed Wang Qian to discount the price of the paid game version by 50%, with a time limit of 4 days, and players who have purchased it will give a certain amount of gold coins.
Whether it can become a hit game or not, the rest can only be tested by the market.
During this time, he did not stop the development of the "Six Gods" game engine, and there was still a little work left, and he could complete the picture and audio playback functions, but in the future, 3D models, special effects, collision detection, motion capture, thermal updates, artificial intelligence and other technologies could not be completed overnight, requiring a lot of funds and talents.
He decided to start working on his next game in October, after attending the 18th International Forum on Game Technology, testing the engine's graphics and audio capabilities.
At the time of opening, 1 million was transferred to the company's account, 100,000 was collected for interviews, and 1.1 million was still in the card, according to the current revenue, the profit from donations this month is at least 1 million, plus the advertising fee of "2048" in September, it is expected that when I go to Yanjing to participate in the forum, there should be 2.5 million.
2.5 million, in the forum underground trade fair, you really can't buy anything, any well-known game IP, it costs tens of millions of licensing fees, it's really not good, and you can only sell it with some technology when the time comes.
Hey, there's still too little money.
......
Apple, Huaxia Division.
On Li Jun's computer screen, the free game leaderboard is refreshed in real time, and the current screen shows the top 10 players, and behind each game, there is a hidden indicator used by Apple internally, the popularity value.
The current No. 1 "Angry Birds" has a popularity value of 96, and "Life Reopening Simulator" has dropped to fourth place with a popularity value of 85.
Li Jun began to doubt his own vision.
Yang Mi clarified that she hadn't played the Weibo of "Life Reopening Simulator", and it was only an hour after it was released, and it had already fallen to the 4th place, it seems that it is the same as Wang Kai said, and it is really a fan effect to rush to the 2nd place yesterday.
"Life Reopening Simulator", one hour later, fell to 7th place, three hours later, fell to 12th place, and six hours later, fell to 18th place.
After 18th, the ranking did not continue to fall, and remained stable between 15th and 20th, and the popularity value remained around 65.
Li Jun stared at the free game rankings for a whole day, he was still hopeful at the beginning, and after a slight drop in the rankings, it would climb quickly, he shook his head with a wry smile, and was very reluctant to admit that Wang Kai's judgment was right.
Yes, a word-only game, relying on its own game content, how can it maintain such a high ranking, a star can make you rise to the second place with a word, and it can also make you fall to the 18th place with a sentence.
How can I conclude that the game will become a hit based on just one payment rate, if the minimum recharge is 1 cent, the payment rate will be higher, Wang Kai is right.
Shall I ask him to cancel the recommended slot of "Life Restart Simulator"?
If you get on the recommended position at that time, the performance is too bad, and your face will be swollen, so it's better to find a reason for yourself, so that he doesn't put the game on the recommended position first, although this is also ugly, but it is much better than being slapped in the face.
Yesterday was too ill-conceived, to look at the data, but also to look at the daily revenue.
The daily revenue of "Life Reopening Simulator" is not very outstanding, it was 60,000 yesterday and 30,000 before yesterday, and it is only in the top 50 on the best-selling list.
In this way, the potential is not very large.
By the way, what is the daily revenue of this game today?
The ranking has dropped so badly, and the number of downloads has returned to the state before this turmoil, and the daily revenue must be ugly.
Li Jun was still very curious to click on the revenue data of "Life Reopening Simulator".
Well?
Am I reading it wrong?
Li Jun rubbed his eyes, leaned closer to the screen, and confirmed again.
Estimated daily revenue of 170,000! Payment rate 13%!!
Although the ranking has dropped to 18th and the popularity value is only 65, the payment rate is still rising, and the daily revenue has tripled!
Lose your marbles!
It's really crazy!!
I've been the leader of the technical team for so many years, and I've never seen such a strange thing.
What's going on?
He calmed down, checked the new downloads of "Life Reopening Simulator", the data was very poor, opened the game, and the mall was running a promotion.
Li Jun immediately understood.
The free game rankings, the most weighted data is the number of new downloads, the popularity of "Life Reopen Simulator" is only 65, it must be dragged down by the number of new downloads, so the ranking has dropped so much, and the promotions in the game have made the stock players have a strong willingness to pay.
Therefore, it will cause such a deformed situation of low ranking and high revenue.
Generally, the number of downloads of games is directly proportional to revenue, and the amount of revenue can be predicted according to the number of downloads, and the situation of "Life Reopening Simulator" can only illustrate one problem, the loyalty and payment of existing players are unexpectedly high, even if the game download channel is closed, it will not affect its revenue at all.
Li Jun was taken aback by his own idea, because the Apple Store is a kind of download channel.
The daily revenue of "Life Reopening Simulator" yesterday was 60,000, and today it is expected to be less than 30,000, let alone surpass "Angry Birds"