Chapter 251: Marketing Strategy
"It is said that women are the ones who please themselves, and we are happy to see it ourselves, this thing is hard to find outside, you better put it away quickly, don't let some people see it." Princess Muyang urged her to receive the things, but Concubine Zhao hesitated, but still asked Mama to put the things away.
The sun is gradually rising, Lin Wan'er went out with Yining and the goods she had just prepared, and came to the new store, there were a few people behind, for no other reason, just because the goods she wanted to buy were gone, and the batch she just made a few days ago was sold out again.
"Boss, you're finally here." The shopkeeper stood at the counter and looked at the account book, his mood was very conflicted, he didn't know whether to laugh or cry, the business was really good, but their products were not available.
"Shopkeeper, why do you have this expression. Lin Wan'er looked at him and felt a little funny, this expression of not crying was very funny.
"There are too many appointments in our store, you look at the ...... of the products," the shopkeeper sighed, the supply exceeds the demand.
Lin Wan'er understood, took out the things she made and asked him to put them on first, this time there were not many of them, and the set couldn't make a few.
The shopkeeper's hands and feet quickly got it right, and as soon as it was put on, a guest came in.
"Boss, your family has finally replenished the stock, I've been waiting for days." It's a girl's business, Lin Wan'er turned her head, and the person who came was dressed gorgeously and her head was tinkling, if nothing else, she should be a young lady from a big family.
"Yes, Miss has been waiting for a long time." The shopkeeper's smile.
"I don't need anything else, just put it up for me." The young lady opened her mouth arrogantly, and bought more than half of the new goods at once.
The shopkeeper's mouth opened wide: "Miss, have you bought so much and used it up?" "This thing is not something to be taken back and hoarded.
"I'm here to give it away, but if you continue to run out of stock like this, maybe I'll really buy a lot of it and stock it up." The young lady is also a straightforward temper, and a little irritable, and told the shopkeeper to quickly wrap up all the things she wanted, and then there were people one after another, and in less than a stick of incense, the new goods that had just been made up were all snatched up.
Then as soon as she turned her head, she saw Lin Wan'er, knowing that she was the real boss here, and leaned over and said, "I said Boss Lin, the business is so good, you don't hurry up and replenish the stock, we have been guarding this point for several days before buying." ”
Lin Wan'er smiled a little helplessly: "Now there are not enough people, I'm a little too busy, but there are also useful things sold in the old store of the Makeup Pavilion, but the process will be a little slower." ”
The young lady pursed her lips, shook her head and lowered her voice: "Boss Lin, look at these people, they are all either rich or expensive, and they spend a lot of thought on their faces every day, so they won't use that kind of slow effect, why don't you buy good ones if you have money." ”
Lin Wan'er frowned slightly, this is indeed the case, she nodded and said, "I'm really embarrassed, I'll expedite the production after I go back, and try not to run out of stock again." ”
In fact, it is still difficult for her to support such a large store by herself, and Yining and Cui Ying can only help with other things, so they still have to put the matter of running a factory on the agenda.
Yin Ning was watching the excitement on the side, seeing that the goods just delivered were sold out in less than a quarter of an hour, her eyes were full of shock, she knew that Lin Wan'er's shop was doing very well, she didn't expect it to be so popular, she looked at it and felt a burst of envy in her heart, pursed her lips and said: "This is too powerful, I will open such a store in the future." ”
After saying that, she lowered her head and sighed, not knowing if this idea could be realized, because of her identity, she felt that it would be difficult.
Lin Wan'er listened to it on the side, shook her head with a smile, and said to her after explaining a few more words to the shopkeeper: "Let's go, let's go to another store to have a look." ”
There is Zhao Muan watching over there, and the supply from Ye Xiangxiang's side has been very stable, so there shouldn't be any big problems.
After coming over, Lin Wan'er found that the business here was even better than before, and the crowded appearance reminded her of when it first opened, and there were not bad ladies and ladies with distinguished status.
Zhao Mu'an watched from the side, with a smile on his face, and wrote and drew on the paper from time to time.
"Business here is also very good." Yining opened his mouth wide, he didn't expect that both shops were very popular.
The business here has become so good all of a sudden, it must have been Zhao Mu'an who has made some changes, Lin Wan'er looked at her excitedly, obviously very satisfied with the current situation, so she took Yin Ning in, put her elbow on the counter and asked, "An An, what are you doing?" ”
Zhao Mu'an was a little surprised when he saw the two, and directly handed Lin Wan'er the account book: "Mother, Sister Yining." ”
Lin Wan'er took a look, the business has been very good in the past few days, and the sales have been rising steadily, she frowned slightly and asked, "An An, have you done any activities again?" How can there be so many people? ”
Zhao Mu'an nodded and said, "Because the business of my mother's new store is so good, I borrowed a little bit of my mother's east wind." ”
"Oh, what kind of east wind it is, tell me about it." Lin Wan'er put down the account book and raised her eyebrows and looked at Zhao Mu'an.
Zhao Mulle pulled her to the counter, pointed to the paper next to him and said: "Now the things in the store are mainly Yuyan cream, and there are also water lotions, but relatively few people buy them, and then I thought of a way to add a new product to these products, just say that it is in the mother's store, if the customer's expenses in the store reach a certain amount, you can participate in the lottery, and the prize is the new product in the mother's store, as soon as the news is sent, many people will participate, so there will be so many people in the store." ”
This is a good marketing method, most of the people who come to the old store to buy things can't afford to buy things from the new store, but they want to use the products of the new store, Zhao Mu'an made this lottery does not cost much money, it is within the range that everyone can afford, not only to buy useful things, but also to have the opportunity to get the new products of the Silk Pavilion for free, many people want to try.
There was no cheating in this lottery, but no one had this luck for several days, Zhao Mu'an in order to show that there were really new signs in it, and poured out all the draws in front of everyone, and chose a special prize among fifty lots, all by luck.
And the prizes of this lottery are not only the new products of the Makeup Pavilion, but also some other products, which will be given away for free when they are drawn, in short, they will not make everyone feel lost.
"That's a good idea." Lin Wan'er nodded after listening, sure enough, Zhao Mu'an is very suitable for business, as long as she plucks her mind a little, she can broaden her mind.
"yes, hehe." Zhao Mu'an was praised by Lin Wan'er, and her expression became happy.