As soon as I entered the house, a smoky steam rushed to my face, and the latest coal stove in the house was burning brightly.

The coal burned is not ordinary coal, it is called water and charcoal, and now the coal is called coal, and water and charcoal can be burned with water. For example, in the palace, in addition to burning red basket charcoal, coal is also burned, but not the whole piece is burned, but the coal is pounded for the end, and the jujube pear juice is combined into a briquette, and then placed in the furnace. People can't afford to burn this kind of fragrant coal, but second-class water and charcoal are also good choices.

Shu Daizong put down the roll of newspaper, was busy looking for tea to drink, and after walking for such a long time, his mouth was already dry, and the sweat on his body was still confiscated, and he only felt uncomfortable all over.

When Mr. Ke saw this, he poured a cup of tea he had just brewed and handed it to him, "Let's drink this first." ”

"Okay, thank you," Shu Daizong said thank you, took the teacup, blew on the side of his mouth, drank it all again, and then poured it himself.

Mr. Ke handed over the tea and picked up a roll of newspaper he brought back, spread it out and glanced at it, and couldn't help but wonder: "Jiangnan Daily? When did it come out, why haven't you heard of it? ”

Shu Daizong drank the tea and felt that his mouth was not so dry, so he sat down and replied: "I only found out today, it may be a new newspaper that has only been published for a short time." ”

"Where did you get it?"

"Zhejiang Guild Hall is coming there, you can take a look at the article on it first, I think it's very interesting."

Mr. Ke first roughly flipped through the pages according to his words, and there was not much valuable content, only a few articles, and the rest were excerpts from the contents of the Imperial Court Newspaper.

"Say Wuxi Xu's family?" Mr. Ke was surprised when he saw the beginning.

He skimmed over one of the articles and found that it was actually related to Xu Xiangxue, the secretary of the Criminal Department who is now at home in Ding Wei. This piqued his interest, so he sat up straight, took out a round lens from his arms and put it on the bridge of his nose, ready to read it carefully.

The injuries he suffered before were somewhat related to this Xu Shangshu, the Xu family was exposed by the newspaper for buying land at a reduced price, so he was angry with the newspaper, and he was the one who was innocently implicated. But it can be regarded as a blessing in disguise, how can you hold a beauty without this disaster?

A slight smile tugged at the corner of Mr. Ke's mouth, but he quickly retracted his reverie and focused all his attention on the newspaper.

Looking at it, the expression on his face increased, sometimes frowning and loosening, sometimes he said something in his mouth, and sometimes he pursed his mouth.

Shu Daizong waited quietly for him to finish reading before asking him, "How is it, what do you think?" ”

Mr. Ke put down the newspaper after a long time, took off the lenses again, and the expression on his face could not tell whether it was complicated or shocked, "I think these articles should be written by one person...... It can only be said that the level of the writer is very high, far above you and me. ”

Shu Daizong smiled: "Indeed, not only is the article above you and me, but also proficient in the techniques of news reporting." ”

Mr. Ke turned his head to look at him, with a hint of surprise in his eyes: "Yes, it's a trick!" You really wake up a dreamer with a word. I thought it was weird just now, but I didn't expect that when you mentioned it, it really means that there is a way to write it. ”

"Na, I'll tell you," Shu Daizong didn't sell Guanzi anymore, leaned closer, picked up a tube of pen and pointed to the newspaper article and said: "These articles are actually talking about the Xu family in Wuxi, but the selection of materials is different, and then the expression is different, but they all have only one purpose, that is, to exonerate the Xu family, or the word that Xiaodong often says: whitewashing - washing black into ash, and gray into white." ”

"That's right, in fact, I think the author of the article deliberately focuses on the selection of news materials, in other words, he focuses on what he wants the people who read the newspaper to see, and he doesn't want the people to pay attention to it, so that we can't know the original face of the matter from the newspaper."

"Well said!" Shu Daizong smiled, "The selection of materials is emphasized, this is a technique. In addition, the attitude of the writer has played a crucial role, whether it is praise, derogatory, or holding the golden mean......"

"How?"

"Look at this, it says that the Xu family donated 500 acres of land and 1,000 taels of silver to fund the local county government to rebuild the Yifeng granary, which is also a good deed, but you see that the article is written, not to mention praise, but it is indeed praised. With such an obvious attitude of the writer, the reader is easily driven by this emotion, so that he has a good impression of the Xu family. ”

When Mr. Ke heard Shu Daizong speak, he was a little stunned, and after a long time, he said: "Old Shu, it is really possible to be said by you like this!" It is no wonder that Xiaodong often says that writing news should not be based on the likes and dislikes of the writer, and it is necessary to maintain impartiality, if it is really with an attitude, the public is easily misled. ”

"I think it's okay, how to understand the words of the little proprietor......"

"How?"

"Let's look at another article to make a comparison: this one is about the lawsuit of the Xu family, since Xu Xiangxue was impeached in the court, the lawsuits of the Xu family in Wuxi have been one after another, and they must have been anxious for a long time. The Xu family used their official status to not only wantonly annex land, but also force others to sell land at a low price, which is what the Xu family is doing. ”

"Yes, but I think this article is written impartially, and it doesn't mean to cover up the Xu family? Instead, the focus was on the lawsuit itself. ”

"It's true that there is no cover-up, and the news report is about seeking truth from facts, which is exactly in line with this. But it is precisely because of the impartiality of the writer that it is even more problematic. ”

"Hiss......" Mr. Ke was a little confused: "How do you say this?" ”

"Don't you think that being impartial means that he didn't say anything, didn't say anything? Just like you just said, the bad news about the Xu family was brought over in one sentence, if I am an ordinary person who doesn't know the truth, after reading such a news report, I forget it after an eye, because it has no attitude! ”

Even because of his so-called unbiased reporting, he appears to be fair, so that he can win the favor of readers, which is simply ...... Tsk, that is, he washed the Xu family, and earned word of mouth, killing two birds with one stone, such a technique, do you say he is smart? ”

Shu Daizong dissected this matter layer by layer, and Mr. Ke was shocked when he heard it, as if he had listened to a book from heaven, "I thought that writing news reports in the Spring and Autumn Period was already very powerful, but I didn't expect to be able to use such a technique!" ”

"Alas..."Shu Daizong also sighed: "So, together with the news and newspapers, there is really no end to learning...... I don't know who wrote these articles, but I would venture to guess that if this person had been in charge of the news media, he might have been a master at turning his hands into clouds and rain. ”

"Yes, it is enough to guide the bias of public opinion."

Shu Daizong and Mr. Ke glanced at each other, and couldn't help but be silent, they thought of a question in their hearts at the same time, if they really have this ability in their hands, then they can easily bring up public opinion, once public opinion is played with in the palm of their hands, it is like having some kind of power, and once they hold power, then ......

They saw the answer in each other's eyes, a hint of fear, and a hint of excitement after understanding......

"I now fully understand why the little proprietor is so diligent in the newspaper."

————

On the twenty-fourth day of the lunar month,

The folk call this day 'the year', and this day to do the ritual of sacrificing the stove, the market has to print the stove horse, the people buy the stove horse back to burn in front of the stove, this is to send the stove to the sky.

In addition to sending the stove to heaven, he also has to prepare food for him, which generally includes gum tooth dumplings, glutinous rice candy, bean flour balls and small sugar cakes. In addition, it is necessary to gather a family of old and young people to worship the stove king, and to say: sweet and spicy, the stove king is not silent.

In front of the house, there are also new peach charms, door gods, spring posts, Zhong Kui, Fulu, tiger heads, and Hehe Zhutu, from this day on, the sound of the neighborhood drums, sonorous endlessly.

In the small courtyard of the newspaper office, there was also a lot of laughter and laughter on this day. Although we come from different places, we have been working with each other for a long time, and our friendship has long been very comparable. Of course, after sacrificing the stove king, I also hope that the newspaper will still be prosperous in the future.

At noon, colleagues got together to eat a meal of mutton shabu, and just when everyone was drunk, strangers came to visit.

After a stick of incense, the stranger, Shu Daizong and Mr. Ke, appeared in a small courtyard in the northwest corner of the backyard, which was originally Mr. Ke's residence in the newspaper office.

Entering a small study, Mrs. Zheng soon served tea to the three of them, and after exiting, she closed the door so that the three of them could talk about things.

The stranger drank hot tea, and his body warmed up easily, so he considered how to speak.

It turned out that this person was the newspaper's 'whistleblower', and he earned the newspaper's 'hardship fee' by finding out news for the newspaper.

"Hasn't Mr. Ke always wanted to dig deeper into the Xu family......

"What, there's news?" Mr. Ke listened to his expression and became focused.

The whistleblower shook his head: "No ......"

"And what do you ask?" Mr. Ke suddenly unloaded again.

"But I overheard another shocking news!"

"Cut~, don't you sell Guanzi, okay," Shu Daizong was quite annoyed when he said that half of the problem was left half, "It's the end of the year, don't you want to earn some New Year's money?" ”

"Why, why don't you want to? If you don't want to, you won't come," the whistleblower smiled, looking quite confident, he stretched out a slap and continued: "But it's better to talk about the price first......

Shu Daizong raised his eyebrows, and said to him: "Yo, is this still big news for you?" ”

"It's definitely the big news you want!"

Shu Daizong looked at him, his eyes were sharp, as if judging the truth of his words, "Money is easy to say, no matter how high the price is, my newspaper can afford it, but it's ......."

"It's not that if you say it's big, it's big," Mr. Ke took over, "Why do you say that what you inquire about is Tianda news?" ”

The whistleblower pondered for a while, and then said: "It is related to Prince Fu and the Jesuits, is it a big deal?" ”

Hearing this, the two were shocked, looked at each other, and immediately understood what the other party wanted to do.

Shu Daizong raised his voice and said, "Okay! I can promise you to pay you the 'hard money' first, but we have to say ugly things first, if it's false, or informative, specious news, then I'm sorry, you won't get this money. ”

"Deal!"