Of course, of all marketing, the most difficult ones are hunger marketing and love x marketing.

The difficulty coefficient of these two kinds of marketing is very, very large, so big that it may not be recovered, and it can also bring the enterprise back to life, the most commonly used is hunger marketing, which requires a lot of time, energy, financial and material resources.

It takes a cycle to pave the way, as short as three or five months, or as long as a few years, and it is necessary to continuously use all kinds of copywriting to sustain this popularity, and finally achieve a very large rate of return.

This kind of project is hundreds of millions, tens of millions of dollars, and there is no need to use it at all, but this marketing can be applied to very small physical stores, such as catering.

However, the rate of return is not the same, as for the copywriting of products such as love x marketing, it has been turned into a routine by many copywriting companies, and it is completely a template, and there is no technology at all, because this kind of copywriting does not require too much technology, just a core point.

"You started work so early, huh?" Xu Tian carried a paper bag, opened it and took out a cup of coffee for Zhao Mingyang.

"Jiyou's Qiu Shuhong Qiu always called early in the morning and said that Jiyou should be in a hurry to push the financial APP, and he should hurry up to issue a copy, and the other party can give part of the arrears of the final payment, so don't you hurry up and do it."

Xu Tiantian sat next to Zhao Mingyang and said: "I can steal the teacher again, I heard Brother Xiao say that we are in this business, the older we get, the more popular we are, true or false?" ”

"Really, the older you are, the more valuable it is, because there are many goods in the stomach, there are many spare things, this industry, don't think about becoming famous, even if you have, you have to have enough follow-up inventory, to put it bluntly, it completely depends on the upper limit of your personal ability, you make a hundred copywriting, it is better for others to make one, because that one copywriting can accurately capture the attention of users, this is the experience.

Knowing exactly what users in the market will pay attention to, the most difficult thing for newcomers to control is this, you don't think that all events are accidental, there were accidental events in the early days of the Internet, this period, basically zero, there must be operation, accidental events must be pushed by someone, do a good job, take a photo. ”

"Take pictures? Shoot me? Xu asked puzzled.

"Yes, look at you today, black suit and white shirt, little black dress, black silk, black leather shoes, is it a standard white-collar dress, don't worry about shooting you below the neck, sitting on the office chair, don't move, I'll take a few photos."

Xu Tiantian is not calm, what is this guy going to do?

And Zhao Mingyang also used the company's camera to shoot, and after a few clicks, Zhao Mingyang imported the photos in the camera into the computer after shooting.

Xu Tingtian looked at the photos taken by Zhao Mingyang, he really looked good no matter how he took them, Zhao Mingyang looked at Xu Tingtian and said: "This kind of picture is nothing more than to attract attention, as a cover for people to click in and see."

No, this stocking doesn't work, I'll find a new picture. ”

Xu Tilt ??? So what are you going to do with the picture you just took of me?

Zhao Mingyang found a picture of a girl sitting on an office chair on the Internet, dressed similarly to Xu Tingting, Xu Tingtian found that there was not much difference between this thing, the only difference was that the length of the skirt was different, and the skirt in this picture was shorter.

Zhao Mingyang looked at Xu Tiantian and said, "I've learned well, I'll give you something real today."

First of all, the customer has given us the product, for example, I am now receiving the product of Jiyou Finance, which needs us to market, so let's start to make an event plan first, and we will first think about what form to make this product pay attention to.

If you promote directly, then people will go to TV stations and newspapers to broadcast products directly, but customers don't need this way, because the effect is not as good as before, customers know that it is an advertisement for financial products, and will not take the initiative to pay attention to the product, so more customers choose us, and they need an event to let the product be paid attention to.

I chose the workplace, male and female colleagues, these key points, because most of the people targeted by this software are in the workplace, and the content I chose is "Wonderful Female Colleagues, Do You Borrow the Salary of Male Colleagues Your Husband Makes".

Isn't this title eye-catching, a female colleague borrows money from a male colleague, does her husband know? A lot of people are already thinking about it.

We want to make up a character who broke the news that one of his female colleagues borrowed hundreds of thousands of yuan from 24 male colleagues for investment and financial management on the day when the company paid her salary, and she enjoyed a strange event of tens of thousands of yuan per month.

The story line came out, this woman borrowed money from a male colleague in the company to do investment and financial management, borrowed 100,000 yuan, 100,000 yuan to invest, and she could get a return of 10,000 yuan per month.

At this time, you can indicate that you can take 100,000 yuan to invest in the APP of Jiyou Finance, and get a return of 100,000 yuan per month, is this a big rate of return? Aren't many people tempted, they will download and use it. ”

Xu Tiantian asked curiously: "Does Jiyou really give such a high rate of return?" ”

"It's impossible to think about it, it's nothing more than letting customers invest 100,000, and you may be given 10,000 returns in the first month, but then you must have all kinds of routines so that you can't withdraw money, this 10,000 is yours, and the remaining 90,000 are used, and the investment is risky, and there is no financial product in this world that is 100% loss-free.

In the end, there are only two choices, Jiyou's side of the people went to the building to run away, and there is another one, which is to return the principal, use your 100,000 yuan in one year and two years, and use this money to do other things, this phenomenon is not only Jiyou's family, it should be said that it is universal, so there is a sentence that you need to be cautious when investing.

Now that the event is planned, what do we need next? That is the choice of media, which platform to put this copy, Weibo, Tieba, WeChat or other platforms?

After determining the media, what we need to do is to detonate the incident, through a suitable media, an influential manuscript, to detonate the incident.

The appropriate medium is nothing more than some marketing accounts with breaking news as the core, and our company has a lot of them, all of which are accounts with millions of fans, and this account is used to detonate this incident.

We can expose this matter in the way that fans contribute to bloggers, which is more credible, more concerned, and more topical.

With the above steps done, we need to apply the event to the propagation, which can be used by our other accounts and some cooperative news media accounts to retweet the post and define it as an event, and this event needs a definition word, tentative 'payroll'.

Combining the word salary and the word will make a strong impression, and the event will come out and basically take shape. ”

Xu Tiantian nodded frequently, but she was more afraid, what she was afraid of was the news she saw now, which one was true, not artificially made? Media, marketing, it's really horrible.

If it weren't for Zhao Mingyang teaching her by hand, she wouldn't know that she could still do this, to be honest, she was more afraid, it turns out that what you see and hear may not be true.

"Then, no one is going to investigate this?" Xu Tiantian asked, this kind of thing, no one investigates?