This kind of operation method has been used by marketers before, such as a product, for example.

A towel, you put the portrait on the brand and say that it is the endorsement of Ergazi, but Ergazi did not sign an endorsement contract with you at all, what should I do?

Then Ergazi will tell you, similar to a lozenge back then, Da Luo came to China to play a friendly match, and the lozenge company said that I am your fan, I will take a photo with you, and I will give you money, which is a little bit of the fan's heart or something.

Da Luo Na Coke is broken, and he has money to take it, but after he went back, he finally learned that he endorsed a product, which was still a special lozenge, which was also the earliest cutout advertisement, just a picture.

Da Luo hurriedly asked people to sue, okay, you sue me, I delay, the advertisement is played as usual, generally this kind of thing takes six to eight months to pronounce the verdict, well, the first time the verdict was pronounced I lost the lawsuit, I am not convinced, I appeal, and it will drag on for a few months.

In the end, this throat lozenge sold really well, everyone decided that Da Luo was the spokesperson, so let's talk about it, you should be my spokesperson, but I don't have much price, give it to you, do you want it, if you don't want it, I'll drag it out, I lost the second judgment, I don't have money, I'm not afraid of becoming an old man, what about you? Would you like to drag it with me?

Don't want to? Then give you five million, if you want it, take it quickly, it may have been thirty or fifty million endorsement fees, but in the end three or five million was done, this is called cutting first and then playing, not only Da Luo is like this.

In the post-Internet era, especially in the mobile era, this kind of operation is rare, because the rumors are refuted too quickly, and everyone understands it at once.

How do you break that? The star has the same style, passers-by street photography, they don't have to bear advertising fees, after Zhao Mingyang used this trick, the star suffered a dumb loss, and soon, all the gifts sent by fans were collected by agents and assistants.

If you still want to appear in the same style as celebrities, okay, for example, the down of more than 10,000 people, at that time, celebrities wore it, and they were photographed on the street, so they gave a notice fee, you all wear it, help me publicize, celebrities don't dare to accept gifts easily, they are afraid of this.

Zhao Mingyang spread out propaganda on the whole network at this time, this doll, Zhao Mingyang is not going to sell 299 one, there is no forced qualification, 499 one, so that it seems to be forced, and ordinary people are reluctant to buy it.

That's right, ordinary people rarely spend five hundred to buy a small doll, and there is nothing special, to be precise, it's not that you can't afford it, it's reluctant to buy it, you don't think it's cost-effective, what kind of thing, it's so expensive to sell a broken doll?

Of course, there are also people who are not bad at money who will buy it, Zhao Mingyang directly connected to the online store and threw it up, the authentic YYDS unicorn.

Online stores can't use celebrity pictures, and it's easy to get into disputes, but as long as the title says the same as the star, it's nothing, and there is no specific star.

Ma Changchang is confused, he specially hired a group of online store customer service, this Nima, how did he make the listing price from 299 to 499? It's better to rob it, why don't you rob it.

Will anyone really buy it? Spend 500 yuan on this thing? This is a huge profit!

Soon, another news post appeared on the Internet, #Imperfect Unicorns that are popular all over the world, really make people love#. The photo sent by Meng Xiaoxian went up, and a group of foreigners were holding the doll.

The people who eat melons don't understand, thinking that this is some kind of high-end thing.

Unbelief? Did the warm baby you buy originally have Japanese on it? But R didn't warm the baby, why did you do this? It is to capture the hearts of some people who think that foreign things are good, and there are some products in Japanese language, and a Chinese label is attached to explain that you have to go to the truth, saying that R does not have this, and you will falsely publicize this.

Then you must still lose, and the manufacturer replied that it was sold to R himself, who lives in our place, so in Japanese, you see, this is a reasonable explanation.

Ma Changchang was completely shocked, and someone really placed an order, one, two, three······

There are so many, there are more than 100 orders, hold the grass! What kind of rhythm is this, there are more than a hundred orders so soon?

Zhao Mingyang's phone call was given to Ma Changchang, and Ma Changchang quickly answered: "This order will not exceed 10,000 orders at most, maybe about two or three thousand orders, did you send out the batch of goods I asked you to ship to Putian?" ”

"It's sent out, a warehouse is rented over there, and someone is hired to deliver the goods over there according to what you said, what should I do next?"

"When multiple stores hang up, they will write the original original one-to-one imitation YYDS unicorn, priced at 99 yuan, and support counter inspection." Zhao Mingyang said.

"Is that okay?" Ma Changchang's whole person is not good, what kind of rhythm is this, where did the counter come from, do you take this thing to your factory to inspect the goods?

In fact, Ma Chang doesn't understand, even if there is a counter, there is no way to inspect the goods, not in the area of the franchise store to buy goods, people do not give inspection, this is also the early online store routine, there are still online stores in use, because the counter does not support you buy online or even other areas to inspect the goods.

Or you would say, what about luxury? There is a special third party, and basically a luxury store, opened in a first-tier city in China, and the clerk does not inspect the goods, there will be a special after-sales inspection, and the moment you go, report your name and people can't find your information, so they don't bother to take care of you.

The second-hand recycling agency will give you an inspection, but you need to charge a service fee of about three to five thousand, and you will go to inspect the goods if you buy a high imitation of only a few hundred or thousands?

The end of this thing, especially the luxury goods that dare not sell fake on the Internet, or directly indicate the word Putian, telling you that I am a fake, is not the conscience of the merchant who found out, but the emergence of a group of professional counterfeiters who specialize in making a fortune by relying on this, so that the merchant was forced to change helplessly.

Why are merchants afraid of professional counterfeiters? It's very simple, this group of people is well-connected, they are all teams, some are responsible for the law, some are responsible for the media, the combination of these two can't kill you, if you don't give me money, I'll get you.

Zhao Mingyang knows that this 99 yuan can still sell 20,000 pieces, 99 and 499, the price difference is indeed very big, and Zhao Mingyang asked Ma Changchang to customize two kinds of packaging boxes, one costs ten yuan, one is one yuan, this still has to be done, after all, genuine customers need to get a little better.

To put it simply, why do some big brands tolerate the existence of Putian, just like the two major brands in the early days to China, allowing the existence of piracy, can they be killed? Yes!

Why can't you die? Because of the need for popularity and exposure, people on the street know this brand all of a sudden, and when the market matures, there will be a wave of counterfeiting, and those who do piracy, let them spit out some, I will not allow you to do it in the past two years, I want to make a profit, and when I release a new limited edition you are doing, I will turn a blind eye.

Zhao Mingyang asked Ma Changchang to hire the legal team, mainly for the real anti-piracy, Zhao Mingyang didn't plan to make this brand bigger at all, so don't give me piracy on the market, if you have it, I will sue you, do you want to be accused, okay, I will give you 49 wholesale, you sell 99, so it's okay.

When the brand became a little influential, Zhao Mingyang directly sold the brand, sold it for 18 million and left.

Ma Changchang was very happy at this time, there were thousands of pirated orders, and the income of this day was a huge amount of money.

If it goes on like this, it's really not difficult to get five million.

Zhao Mingyang knows very well that this will make a profit of tens of millions at most, and then sell the brand to other big factories, and can use this to continue to cut leeks with joint brands.

In the evening, Zhao Mingyang received an invitation from the landlady, and the landlady felt that she should thank Zhao Mingyang, after all, the mouth of eating people is short, and the next rent increase is not good.

Zhao Mingyang went to the appointment on time and saw the landlady waiting for him in a restaurant.

In the distance, the little cousin was holding her mobile phone, with her poor little nephew, who was about to lose her home.

Cousin Sou asked her to help take care of her little nephew at home, saying that she had something to go out to lie down, and her little cousin felt wrong, so she secretly followed.

When she saw Zhao Mingyang appear, okay! Today, I finally caught the evidence of the two of them!!