Chapter 260: Creating a Personal IP [Asking for Subscription]

"Second?" Wang Sibo looked at Zhao Mingyang and asked.

"The second is to leave a way out for yourself, leave a way out for your family, as mentioned earlier, there is a serious problem with your family's strategic investment, which may lead to the rupture of the capital chain in the later stage, and all businesses face a total collapse.

Your company's money is not yours, but shareholders and shareholders, what are you afraid of? Afraid of accidents, so you use the simplest method, high luminosity, to protect you and your family.

When all eyes are staring at you, you are the safest, similar to the operation of Datang Guo Ziyi who opens the door and does not avoid customers, reporters follow you all day long, no one dares to do anything to you, it is estimated that your father will also be topped by reporters, you have to use this safe time to create a buffer time for your family, maybe you will get through it?

And your family also knows very well that if you don't have absolute universality, all your previous plans will fail, and this move was originally chosen by yourself to try, and your family probably thought you were playing around at that time.

However, you have successfully tasted the sweetness, and your family knows that your path is right, your identity is very vague, and you directly jumped into the entertainment industry, but you are not a star, but you have earned the dividend of traffic realization, and your company has earned the dividend of traffic realization.

You know, how much can you achieve the effect of your previous operation by investing in advertising operations? Three hundred million? Five hundred million? Is it enough? Can this be achieved? I can't reach it.

Because the more well-known you are now, your company's business is equivalent to advertising for free every day, hot search online, and your personal IP can be infinitely expanded, which will revitalize your family's previous dead chess and provide your family with multiple choices.

You can test various industries as an individual, such as entertainment, such as games, such as more unknown areas, as long as you have a successful one, then your business can transform to.

Your current direction is entertainment, in order to revitalize your home cinema, you have seen it in the past few years, you played this move correctly, that is, movies, in the past, only a small number of people may go to the cinema to watch movies, or couples go on a date, now a movie can sell more than a billion box office, millions of people go into the theater to watch, this market is too big.

Watching movies is now the same as going out to eat Malatang, which has become a habit for many people, but the problem is back to the original point, your cinema is now low-vised, and your shopping mall is still low-vised.

Why? Because I looked at the data, in 10 to 11 years you had a period of popularity, but soon disappeared, in 12 years you have no popularity, so you are in a hurry, you want to quickly find someone to help you build a personal IP, the main thing is that other real estate companies are also building cinemas into the mall to drive the flow of shopping malls, am I right? ”

Wang Sibo looked at Zhao Mingyang and said, "Amazing! I really didn't see the wrong person, did I think about going out and doing it alone? I'll give you start-up capital, and you only help me run it, and the annual salary won't be less than seven figures. ”

"I come out to do it alone, you will not achieve the expected effect, empty bottle media earns the company's more than ten years to build the relationship network money, whether it is traditional media, or online, including local stations around the country, as well as all kinds of intricate relationship networks, such as we put some advertising, can appear in many places on the bus stop for the first time, this is the strength of empty bottle media, more than ten years to build the network is worth money, I am not worthy, without me, there are other people who can help you operate, but if there is no empty bottle media such a platform, I'm not going to touch you either, right? Zhao Mingyang skillfully resolved Wang Sibo's temptation.

This kind of temptation makes Wang Sibo very happy, Zhao Mingyang is a person who sees through the essence, so he is more willing to cooperate with Zhao Mingyang.

"Let's talk about it, how should I expand my IP next, meet for the first time, give you a small gift, it's worthless, it won't let you violate the rules, a membership card of our company is a discount card." Wang Sibo handed Zhao Mingyang a black card.

Zhao Mingyang knows that Zhao Mingyang's information has been bound to this card, how can you say this? Discount card, how much discount? This may be a common card for all industries of their company, if all are 50% off, then they also need to pay, but they have a discount, and they can indeed accept it, but the value of this card is indeed quite large.

At least Zhao Mingyang can be a scalper to resell movie tickets······

"Then thank you, Mr. Wang, I'm welcome." Zhao Mingyang picked up the card on the table.

This card is actually a side ball, you can give away, you have to go to his shopping mall if you go to buy something, if it is the lowest discount in the whole field, then it will be exciting, all stores give the cost price of a product, the shopping mall will subsidize the store to subsidize, will not just each merchant lose money, in fact, this is to let the person with this card, can shop at the lowest price, but it is also the customer's own money, so this can not define anything.

"Wenqing's road is actually impassable, what age are most of the people who like Wenqing? The post-60s, post-70s and post-80s, the oldest post-60s are now 52, the older ones are now 42, the younger ones are in their thirties, and the youngest post-80s are also 23 years old.

To be precise, the current market is from the post-85 to the post-95, we must first understand the market, in the precise promotion, the group of people before the 85, what do you have in common? Zhao Mingyang asked.

"Don't use you, we're almost a few years old, you can afford me to call me a brother, I'll also call you Mingyang, no outsiders, we can talk freely, can you talk about this in detail?" Wang Sibo asked with a serious face, because he also understands marketing, but he knows that professional people must know more than him, so he will listen and learn carefully.

Zhao Mingyang opened the computer version he brought, took out a laptop, then opened a website, pointed to a set of data on the screen and said: "You see, during this period, this is the data of some hot-selling products in the market before 98, the sales of TVs, refrigerators, washing machines, and tape recorders. The sales of music cassettes and so on, if you look at this again, the sales of books and newspapers are much higher than the above, the three major items are still the largest consumption, and the sales of TV sets are really not much.

This is just a microcosm of the comparison, entertainment, simply put, until the millennium, our entertainment method is still relatively simple, most people mostly read to pass the time, or watch some fixed film and television dramas and listen to some fixed songs.

So this is what happened, why in the early days of the Internet, everyone liked Douwen, and they all felt that they had a little ink in their stomachs, and everyone was competing for literary talents, and they were competing for the amount of knowledge reserves, because only this could show everyone's gap.

Most of these things have a common upbringing, so everyone's hobbies are basically the same.

Outstanding literary talent, will get a lot of people's favor, your initial Weibo was also a small poem or prose written by yourself, in fact, you are also a category of this big data, so am I, most of our original entertainment methods were reading, and the film and television dramas at that time were also outstanding talents and beauties.

If you look at this data, this is some of the product sales after '98, and you're going to find something out of it. ”