"Then don't go to earn this kind of food city, your direction is wrong again, what is group buying for? First of all, you have to know that this kind of food city you are talking about, close to office buildings, close to schools.

Whether it is mainly snacks, meat sandwich buns, cold skin and cold noodles, rice bowls, fried noodles, casserole rice noodles, these three food cities must focus on high cost performance.

In other words, the same meal must be lower than the surrounding one, in order to be competitive, and to take the initiative to let people eat.

What are the people who are going to eat? Figure is it delicious? No, it's cheap, are you tired of eating? I'm definitely tired of eating, I eat these every day, no one will not get tired of eating them.

You go to them to do group buying, first of all, the profit margin of these cost-effective snacks is not high, and the merchants must not be happy, and furthermore, people who see group purchase packages will not necessarily eat, and they will rarely go to group buying, why?

Because I'm tired of eating, I don't have any tricks, and I can't arouse the interest of diners.

Also, when it comes to group buying, the most wrong thing you can do is that you focus entirely on food.

I said, you write it down, come up with a plan, and prepare to give Tuanmei, don't let people wait in a hurry, come up with a plan first, and then sort it out, and then you will check and fill in the mistakes around the plan I gave, and make the content of the plan clear at a glance and supported by data. ”

Xu Xiao and Wang Yu hurriedly took out their laptops, and Qian Jinduo also took out his laptops, opened the file editing, and prepared to record what Zhao Mingyang said.

"First of all, make it clear what group buying is, it's cheap, but if you use a group, it's a group, and generally a bottle of Coke, will you join a group? It's rare to fight, what do you need to fight?

In the nineties of the last century, buying three major pieces, several people bought cheap together, that was a large piece, and earlier bought gold, silver and jade to buy other items, and it would be cheaper for more people to join a group, but now?

That is, the profit margin is large, and the price is generally high, and ordinary people only dare to think about the places and items that they dare not consume.

For example, five-star hotels, to see if they need to buy in groups, many people only dare to think about five-star hotels but dare not enter.

For so long, give it a clear price, such as the standard room with the original price of 699, only 399 for a limited time, whether it is 699 or 399, ordinary people see that they have a bottom in their hearts, it turns out that at this price, I can also consume it, so that it can drain the hotel and let Tuanmei have customers.

This is an example, instead of asking you to go to a hotel specifically, you can go to some mid-to-high-end business places and do a questionnaire to see if you are willing to do group buying.

For example, food, you must go to that kind of Western restaurant, Japanese restaurant, well-known time-honored Chinese restaurant, well-known and not low-priced, such as a roast duck 299, merchants do group buying and drainage 199 and do not lose one, don't write anything in the early stage, I have also communicated with Tuanmei.

Promote the merchant for free, no publicity fee is required, first use the price reduction discount to drain the group, and the registered users are collecting operating fees.

In an industry, as long as one of them does it, the others will definitely follow, and the business owner you go to try to find a younger one, because you can accept new things and have a higher tolerance, which is written in the copywriting and gives Tuanmei.

For example, medical beauty, high-end bathing + buffet, you can all do a survey and then record it.

Remember, group buying is always a mid-to-high-end business, so that most people can enjoy a mid-to-high-end service, which most people have never experienced.

As for the price, merchants can come up with a customized group purchase package to ensure profits, but also to ensure new customer flow, the most important thing is to put all the attention on food in other homes, so that Tuanmei can directly occupy the high-end consumer market.

All mid-to-high-end consumption in the market can be made at a nine-dollar experience price, and I will contact some merchants in the subsequent operation to let Tuanmei test the waters.

You must be clear about what Tuanmei and other platforms want, what you want is registered users, there are more users, and the kind of food city you mentioned before will take the initiative to find Tuanmei in order to attract traffic, you must first start from top to bottom, and do mid-to-high-end first.

Now, if you have anything to say, if you want to ask questions, just say it, just ask questions. ”

"I want to ask you a question, when is it useless to operate? It's just useless" Xu Xiao looked at Zhao Mingyang and asked, because he was shocked by what Zhao Mingyang said, and Zhao Mingyang broke through a lot of his previous confusion in one word.

He knows that operation can be used not only in business, but also in human nature, and how to make people take the initiative to consume, this is a science.

For example, market research, most people are blind in business and don't know what to do, but Zhao Mingyang told them that they have even reached the point of stepping on the residents of residential buildings at night, and let Xu Xiao know that it is not necessary to grasp a single operation area, customer needs, etc.

"Everything caused by non-human control is useless operation, such as the chain reaction caused by natural and man-made disasters, and the essence of the final return is a mouthful of food, at that time the competition is the most traditional, the strong is king, whose fist is hard, who says."

Xu Xiao nodded, indicating that he understood, that is, until the fish died and the net was broken, the operation could always be used, it was nothing more than how to survive the cold winter when the economy was bad, and it could still operate as usual.

"I also have something to say to Minister Zhao, you can take a look at this." Qian Jinduo turned the laptop screen to Zhao Mingyang.

Zhao Mingyang looked at it, it was a woman with glasses, about twenty-seven or eighteen years old, she looked polite, a little unsmiling, dressed in professional clothes, white shirt, black short skirt, black stockings, and a pair of black high heels.

The height can't be visually measured, but why did Qian Jinduo show himself this?

"What's wrong with this woman?" Zhao Mingyang asked.

"This woman is the strategic difficulty in the direction of the five-star hotel you said before, I have thought about being similar to you before, but I didn't think of medical beauty.

This woman is the secretary of the board of directors of a five-star hotel, and the operation of this hotel will basically go through her hands, and the board of directors has great trust in her. ”

Zhao Mingyang looked at Qian Jinduo, this kid is worthy of running his family's industry, and his way of thinking really can't be ignored because he is young, he can think of this step is very powerful.

"You get straight to the point." Zhao Mingyang said.

"I've been to a few five-star hotels, and they're very polite, but they just don't do it, and the unified caliber is that the hotel where this woman is located does it, and they do it." Qian Jinduo said.

"I understand, this woman must have rejected a lot of group buying networks before, and also rejected some people who operate the company, right, she must advocate that the hotel does not do group buying and does not operate, and other families are also waiting.

It can only be said that this woman has a prominent reputation in this circle, and she also has a certain status, everyone thinks she is a weather vane, right? Zhao Mingyang said.

"That's right, this woman's name is Ye Wenshu", she is very famous in the circle of the imperial capital, nicknamed the Iron Lady, Ye Wenshu once studied in the university of Ruishi, and studied hotel management, the best university for hotel management in the world, there are eight in Ruishi.

After she came back, she entered the hotel where she is now, and spent three years helping the hotel to become a five-star hotel with no name, and now it can be as famous as several large world-class hotel chains.

She is also the youngest secretary of the board of directors of this hotel, and even the youngest secretary of the board of directors in this circle, but she was not promoted later, and the group wanted to keep her.

handed over the hotel operation rights to her, and the group went to build a hotel in other places, although she is the secretary of the board of directors, but more people call her Boss Ye, and this hotel is actually her final say now. ”

Zhao Mingyang asked with interest: "No matter how you say it, it is impossible to let a migrant worker take power to this point, is it boring here?"

"Indeed, because the shareholding structure has changed, the previous largest shareholder, the Wang family, has been diluted to only 23% of the shares, and there is no absolute control.

Ye Wenshu has a three-percent stake, which was given to her by the remaining shareholders, but she is required to work here for 10 years, and she will be responsible for all work matters, including future hotel expansion, and she will also be responsible for operational management.

It is said that the boss wants to quit the management and invest in others, only taking dividends, and it is Ye Wenshu who takes over his work.

Ye Wenshu is not surprising, she is the next chairman, she is a very useful worker, and all shareholders trust her very much, this is what I understand. Qian Jinduo said.

Zhao Mingyang glanced at Ye Wenshu's photo again, and being able to be called an iron lady already shows how powerful she is.

With this achievement in his thirties, he can indeed be regarded as the best among people.

Ye Wenshu is the ceiling of a worker in the workplace, and his personal ability can make a company bigger and stronger, but this kind of person generally ends badly, because he has been regarded as a hero for a long time and thinks that he is the founder of the enterprise, and over time, he feels that this company is his own, but this is not their company, they are still a worker.

In fact, most of the endings of this kind of people are relatively miserable, as long as there is no performance, and they are found to be useless, they will be kicked out by the board of directors, and if they don't want to be kicked out, they must use all means to bring benefits to the company.

This kind of person is generally very good at being a part-time worker, and he is easily afraid to go out to start a business, and after going out to start a business, he is likely to fail repeatedly, because the risk of opening a company by himself and managing a company for others is two different things.

In addition, after becoming the helmsman, it is impossible to be criticized by the boss for two sentences, and many part-time workers often do not understand that the biggest difference between the boss and the part-time worker is the risk value and social responsibility.

If you don't bear the risk of risk value, you can't get through this hurdle, and you basically have no chance to start a business, because you start to be afraid, and you won't be so brilliant when you go back to work.