Zhao Mingyang went to Tuanmei with them, and by the way, he went to drive the car parked there.

After coming to the Tuanmei office building, Zhao Mingyang had a meeting with the core floor of Tuanmei.

This time it was about online placement, Zhao Mingyang stood in front of the projection screen and said: "Last year, all the advertisements of Tuanmei were placed on the PC port, and this year other companies were also placed on the PC port.

According to the data analysis, we look at the analysis report on the screen, this is the growth of smartphones, from 10 to 12 years of growth in three years, basically several times the growth every year, very terrifying, so the delivery plan given by our team is to cut most of the investment in the PC port, at most one-tenth of the previous delivery.

Throw all the money into the mobile port,Now the mobile port advertising charges are not high,We can first contact several major mobile phone brands,Push information,Software opening screen ads,And the mobile phone factory comes with Tuanmei software。

We contacted several software vendors through the channel of empty bottle media, and when the software was opened, it was all Tuanmei's advertisement, as long as you touched the page, it would jump to the download page, and the main page was a photo of the online spokesperson Liu Bingbing and the hamburger, and it would be written to buy a 41.9 yuan value-added package.

We can do a test, in the early stage, a download user gives the platform a five-yuan share, and the two sides share the data of the rear tire, and there is also a kind of contracted advertising time period, such as a month, a year, we give a suggestion that the group is a year, several times a week advertising pages, because the number of users growing on smart phones is too large, according to the number of downloads, it is not cost-effective for you.

We contacted the manufacturer for the price of this package,The package price is on the screen,You can take a look,If you have an annual subscription,Most of the prices are now five million yuan,This is a few large software platforms,You can consider it,This price,It's low,According to the growth of this smart phone,Annual advertising,This price is definitely cost-effective。

The main reason is that these software will also desperately smash advertisements to attract users, and you can also jump to the download interface to download directly in the background.

As for the manufacturer's own tuanmei, there is also the manufacturer's app store to recommend the tuanmei, this charge is also two modes, download and use shares, fifty percent of the user's consumption belongs to the mobile phone manufacturer, and one is a one-time payment, how much are you ready to pay, how long is the period, this is priced according to the sales volume of the mobile phone brand.

As for the marketing events, there are a few tentatively, you can take a look, and then you will choose internally.

Event 1: There is a bug in Tuanmei software, and each user only needs to pay one yuan to buy a group purchase worth 108 family buckets worth gnawing the old man.

Mr. Song just told me that the old man gave the biggest discount, which can attract new users at that time, or old users can change their mobile phone numbers to register and use, and use their family numbers to register and use multiple times, and each mobile phone is only limited to one purchase.

As long as the user has the habit and frequency of use, there will be stickiness, and the user will basically not easily change to other homes in the future.

To be precise, there may be no opponents in half a year, because most of the group buying networks are now throwing money at the PC port, mobile port, it is estimated that it will not be difficult to break through 200 million users in 13 years after the end of the year, this growth is indeed too great,

We checked,12 years to the present, the shipment of domestic smartphones is about to break through the 100 million mark,It's hard to say how much data is mixed with water,Some are in cooperation with the three major operators,Some are possible for companies to buy more than one mobile phone in a group,But anyway,This is just the growth of domestic smartphones。

The data may have to double next year, so Tuanmei needs to seize this opportunity and fully invest in the functional side.

Incident 2: The blind date guy used the group purchase software group purchase package, and was laughed at by the blind date, but the guy contacted the group in a fit of anger and paid 100 million out of his own pocket to invite the user to dinner, shocking the blind date, the guy refused the blind date's dinner invitation, and angrily got up and drove his Bugatti away.

Event 3: The Tuanmei system collapsed, all travel tickets were purchased for one yuan, or a movie package worth 98 yuan was purchased for one yuan, this is an activity for tourism and a group of fans, in fact, it can be regarded as a high degree of overlap with the first event, but if it is concentrated together, it needs to be subsidized at least one billion at one time, and the cost is indeed high.

Event 4: Tuanmei shocked foreigners, foreigners came to China for the first time, found Tuanmei, and ate, drank and lived with a mobile phone·····

There are several other regular small event copywriting, all on this, you can filter out, as for why you want to buy for one yuan, in addition to what Mr. Song said yesterday to find a bank to cooperate and earn bank advertising fees.

You can also see which user has a high frequency of use, and you can bypass these users by promoting some preferential activities in the later stage, they already have stickiness and don't need to subsidize them. ”

Empty Bottle Media's plan made Tuanmei feel for the first time what is called value for money, and the online and offline are clear.

Bidding farewell to Tuanmei, Zhao Mingyang ran to Liu Bingbing's side again, and there was a little situation there.

Liu Bingbing's photo cover caused Ma Chunzhen to have a dispute with the Tuanmei operation department, and Tuanmei wanted to highlight the food, text, and event content, but the hamburger blocked half of Liu Bingbing's face, revealing only a pair of eyes.

This is different from what I said before, Ma Qingzhen must be in a hurry, so let Zhao Mingyang go over and see how to deal with it.

Zhao Mingyang drove Qian Jinduo and them to Liu Bingbing's side, and Qian Jinduo and the three of them admired Zhao Mingyang now.

Mainly in the past few days, when I saw Zhao Mingyang's independent operation plan, I recognized his ability and wanted to learn from him.

Zhao Mingyang came to the filming place, and at first glance they were all old acquaintances, good guys, and Fang Shuo, the boss of Tuanmei's operation department, was also here.

"What's going on?" Zhao Mingyang asked as he entered the studio.

"Originally, we all filmed well, but after these people from the Tuanmei operation department came to see it, they had to adjust, saying that Bingbing's layout was too big, and it was necessary to highlight the content of Tuanmei's activities and let Bingbing eat hamburgers." Ma said innocently.

Zhao Mingyang looked at Liu Bingbing sitting aside without speaking, and then looked at the picture on the designer's computer screen, Liu Bingbing did have half of his face left.

Zhao Mingyang said to the designer after reading it: "The offline advertisement retains the whole face according to the previous one, and there is a Ken old man package below the neck, highlighting the words of one-yuan purchase, or reducing Liu Bingbing's face and upper body to the side, and leaving the large plate for the content copywriting."

The rest don't need to be changed, let's start shooting the promotional video, I'm in charge of the operation, you just do what I do, my fee is what I pay you, if you don't do what I do, I'll change people. ”

When the designer heard this, he quickly changed it according to what Zhao Mingyang said.

Fang Shuo's face turned blue when he heard this, "What do you mean?" Your money is also from our group, do you have something to do with this female star? So help her? ”