"Your thinking is solidified, what is an artist? It's a personal IP, and the ultimate value of an artist is nothing more than IP realization, so the definition of IP is not an artist, and an artist is just one of the IP classifications, do you understand what I mean?

Why does Luo Fatzi have fans? What is his main selling point? It's his dream, it's the core of his hard work for his dream, Many people give up their dreams halfway, and Luo Fatzi is insisting, as long as he keeps insisting, there will definitely be fans who will pay, this group of people just regards Luo Fatzi as their epitome, and wants to see what it looks like to continue to stick to their dreams.

Does Luo Fatzi's team know? That's definitely right, and what are we going to do? Create N Luo fat people out.

There's finance, literature, sports, and so on, and it's all about IP, not people.

Why Hire Teachers? First of all, there are many types of teachers, such as history teachers, foreign language teachers, economics, etc., which first have professional advantages, and the salary is 30,000 a month, which will attract many people to sign up for the job.

Another point is the innate advantage of the teacher, that is, the speech control and adaptability, which is not something that ordinary people can learn and master in a short period of time, for example, a teacher with five years of teaching experience, you give him a manuscript for him to speak, he can quickly understand and understand the content, and then quickly memorize it.

That's not the point, the big thing is that he can perfectly interpret a speech that is not embarrassing, you know, the speech is difficult, it is even more difficult to resonate and make people feel that you are not talking nonsense, many people go to participate in speech training, why do they still give a mess of speeches.

Because of the adaptability, as well as the ability to control the whole field, including the ability to control the field, the teacher's innate advantage is that at the moment of the speech, he only needs to bring himself into the identity of the teacher, and the people sitting below are all students, he is the king in this class, and he has the final say in everything.

You can see this from Jack Ma, Teacher Yu, Luo Fatzi, etc., they all have teaching experience, interaction, empathy, and strain, which are all accumulated from class to class, and batch after batch of students have accumulated experience for them, which can also be understood as a lot of instinct.

The group of people who are trained in professional speech may only have a few opportunities to speak a month, but the teacher is different, a few hours a day, a year, two years or even ten years, which are all piled up by time.

Therefore, when recruiting, priority is given to those with more than three years of teacher experience, with a minimum salary of 10,000 yuan, but the actual one starts at least 20,000 yuan, including food and accommodation, centralized training, and recruiting a large number of text creators to write manuscripts for them, and write according to the characteristics of each of them, we want to mass produce IP.

Mr. Ning, the opportunity is here, I can tell you that the value of an IP may be five or six billion, and Daotian Entertainment is your Ning Dongsheng's, not my Zhao Mingyang's, I am just a shareholder, but I don't want to manage him, I don't want to control it, you are the head of Daotian Entertainment.

There is also a contract here, which is a share contract, the previous contract has changed, I will give you five percent of the shares, at this moment, I will hand over to you.

Daotian Entertainment is a company with a market value of 100 billion yuan in the future, and you Ning Dongsheng will be the protagonist standing in the spotlight. ”

Ning Dongsheng's blood boiled when he heard it, Zhao Mingyang was going to tie Ning Dongsheng up, in the past few months, he found that Ning Dongsheng's ability was indeed outstanding, and Zhao Mingyang didn't want to become the head of Daotian Entertainment at all, how tired he was, he just wanted to collect money.

The next step is to hand it over to Ning Dongsheng to do it, just like Ye Chuan's bean clothing, Zhao Mingyang will help them polish the plan in the early stage, and hand it over to them to do it themselves in the later stage, Zhao Mingyang is still at ease as a worker, these things are just the insurance that Zhao Mingyang bought for himself.

These things are rolled out, Zhao Mingyang is at ease, these are all a guarantee, you don't need to get up so quickly, but you can do it first, Zhao Mingyang knows that he can't guarantee which of these things can get up at all, so he will make so many investments, it feels a little messy.

To put it bluntly, Zhao Mingyang does not guarantee that any project he does will be absolutely successful and profitable, he can only do a few more, and if there is a project that can be profitable in the future, he will be able to make his wealth free.

The concept of wealth freedom actually varies from person to person, and if you have a house, a car, and a deposit of four or five hundred thousand yuan in a third-tier city, this is wealth freedom.

In a second-tier city, there is a school district house with a market value of about 5 million, a car worth 300,000 yuan, a deposit of about 1 million, and the wealth is free.

In first-tier cities, there is a school district house worth 15 million, an ordinary scooter is enough, the deposit must be 30 million, and the wealth is free.

The gap is very large, because the quality of life requirements and various cost requirements in the later stage are large, for example, in first-tier cities, if you have a family that cannot guarantee that the whole family can travel abroad for ten days and half a month every year, and the child cannot afford to go to kindergarten for more than 100,000 a year, then it is difficult for you to be free of wealth, because the competition is big and the temptation is great, so the required deposit is more.

Zhao Mingyang now has no financial freedom, only a mountain of father's debts, and when he has a child, he can only let the child feel his father's debt.

Because he doesn't have any security, Zhao Mingyang has such a crazy layout, which may make many people not understand, east and west, to put it bluntly, because an ordinary person wants to get up and take it step by step, because once he falls, he may never get up again.

If you want to keep hanging up, then the premise is that you have to have the backing to carry the hard stubble on the road, if not, you will be beaten to pieces.

On the other hand, the director of the 271 Mid-Autumn Festival Gala has become two people, and the later director is the last to come, and he performs to his heart's content, such as breaking all the false words of the previous director and starting over, everything is in accordance with the requirements of 271.

Meng Xiaoxian and some popular guests voted by netizens occupy the dominant position, and at this moment, all satellite TV stations are snatching the XQ group, after all, this group is the most popular in this period, and the four returned sons are in it, although many young people don't know what they are, but when they see others shouting, they follow the shouting.

The era of traffic has announced the real arrival, the previous Korean Wave has strength on the premise of good looks, and the arrival of the era of XQ has been telling everyone that traffic is king, business level is put aside, and rapid realization is king.

No, when Zhao Mingyang came home at night, Xu Tiantian was there to revise the document with his notebook.

Zhao Mingyang poured a glass of juice for Xu Tilt and asked, "Have a list?" ”

"Yes, that Hallyu group, you know, there are a lot of lists now, you see, I don't know how to give a plan now, have you heard their songs? It's just confusing. Xu Tiantian handed the laptop to Zhao Mingyang to see.

Zhao Mingyang clicked on it and took a look, seriously, the main focus of the Korean group is the stage effect, as well as singing and dancing, but this kind of Korean wave, there are very few people who can really understand it, you don't know what you sing without reading the subtitles, but it is because you don't understand it that you can make some fans with low cognition like it, and they feel mysterious, cool, and don't understand it, plus the men's and women's groups are all high-standard appearances.

There are tough guys, sweet guys, melancholy types, cold types, etc., the benefits of these groups, there are many people, many types, and many choices for fans.

Now the problem is that this brokerage company has placed hundreds of millions of orders, and all marketing companies have basically gotten them, but they are all deposits.

The brokerage company in Kimchi Country is very willing to operate at a cost, and one or two hundred million operating expenses can be given up, because as long as it is operated, one person in the group can IP worth hundreds of millions of dollars, and the endorsement fee is basically tens of millions of dollars, because it has a huge fan base.

Imagine that a star with not so much traffic can evade hundreds of millions of taxes a year, not to mention that a big anchor can evade billions of taxes with goods, the money in the entertainment industry and the fan effect are beyond the comprehension of normal people.

And Kimchi Country is very powerful for the mass production of stars, especially in the entertainment sector, they can quickly create stars with different IP positioning, and even variety show stars can be worth hundreds of millions of dollars.

Use these IPs to make money in Asia, the only Asian star who can make money in the world is a handful, almost zero in music, in recent years, only Uncle Bird's song has broken the circle, most of them are bought in Europe and the United States, the director has many successful breakthroughs, and only Uncle Long is a real global superstar for so many years.

It is very difficult for global superstars, whether it is sports or entertainment, it is as difficult as climbing to the sky, like Asia, which breaks the circle in the literary world, and Da Liu's three-body problem is a real breakthrough, which is why so many Hollywood companies and some foreign political leaders and celebrities will talk to Da Liu about cooperation.

This is a once-in-a-century appearance, most of the film and television stars we thought were very famous, sports stars, literary writers, in fact, they have not been able to break the circle, it is too difficult to break the circle of globalization, and it is too difficult to break the circle in Asia in terms of sports, Yao and Brother Xiang are at the top of the pyramid, you must know that many sports are not necessarily liked and paid attention to by the world, although many trolls spray Brother Xiang, but Brother Xiang is indeed one of the few globally well-known in Asia.

How to make a celebrity or a celebrity mistake people in the region for a global star, this is what marketing companies should do.

The order in front of you is like this, obviously not too many people even know about the boy group in Kimchi Country, operating as if they are already world-renowned, if you don't chase them and don't like them, you are outdated, you just don't understand fashion trends, you are derailed from the world.

Xu Tiantian's current confusion is that he doesn't know how to run this group, because he can't blow it, he can't blow it, he can't run it.

Stuck here, there is no way to continue the war work, Zhao Mingyang took the computer and said: "Your thinking is wrong, so now most operating companies are stuck here like you, I don't know how to carry out the next step, what does Party A require?" Popularity, exposure.

Then you have to reverse market at this time, because you know that your overwhelming operation may not be paid attention to, because no one will care too much about a traffic boy group and no works, because this XQ is no different from the previous Korean Wave, whether it is the music style, or the shape or something, they are basically the same.

It is a product of mass production, and it is a product under a template, and it is difficult for you to make the market quickly accept it, and everyone will be visually fatigued and aesthetically fatigued.

But you have to be clear, children under the age of 20 have not experienced the previous Hallyu, which is also the smart thing about Hallyu, six or seven years, or even ten years, will launch a group of groups to make money in China, that is, to fight the time difference to ensure that new young potential fans grow up.

So how do new fans follow this group? Or what do young people like to do the most? Do you know? ”

Xu Tiantian thought for a while and said: "Playing games, watching movies, are you wasted?" ”

Zhao Mingyang→_→

"How did you end up like this?" Zhao Mingyang looked at Xu Tiantian and said.

"Because I've been with you for a long time." Xu Tiantian said with a serious face.

Zhao Mingyang······