Chapter 501: My heart is moved

"This, I have also thought about it carefully, I think you should have no problem, after all, you have been learning computers for almost three months, for some cash register systems should not be difficult to learn, a lot of computer-operated forms, when you are learning, the manufacturer will also have someone to communicate with you remotely.

There is a key point here, that is, there is no good thing in the world, the other party's investment is according to the amount of one million stores, and the total investment is expected to be 10 million, of course, only 3 million will be invested in the early stage, and three stores will be opened to try, but you must at least ensure that the net income of each store is 500,000 per year.

If it is less than 500,000 net income, you also have to find a way to make up for the income of 500,000 yuan, more than 500,000, people don't want it, it's all yours, this kind of advantage of taking 2% is that you have more authority, dividends may be higher, and the disadvantage is that the risk is also greater than the first one.

In addition, in the first year, they will provide 100,000 raw materials per store as a subsidy, but they will not provide it after that, everything needs to be purchased at your own expense, including the rent of the second year, you have to pay by yourself, of course, after five years, your store brand can be owned by you in this area, and you don't need to continue to give them dividends. ”

When Zhao's father and Zhao's mother heard this, their heart trembled, their pastry shop, a day turnover is only seven or eight hundred, in addition to the cost of rent, it will earn four or five hundred, now it is hired three people, basically no money, I have no income, because two pastry chefs have to pay four thousand and five a month, cashier two thousand a month, the salary of this period is generally low, but the salary of the pastry master can not be too low, too low no one to do, this belongs to the technical work, so Zhao Dad and Zhao Ma are in a hurry, there is no money to make.

The couple did it themselves, and they earned more than their part-time jobs, but they just got up early and didn't rest at night, and they had no money to rest.

Now my son said that a store's net income should be taken out of 500,000 yuan a year, and he can't make up for it himself, what kind of concept is this? Zhao's father and Zhao's mother didn't dare to think about it, they were already scared.

"Son, this is too risky, it's really too big, my mother and I have been doing this for some years, we know that you must know more than us in school, but you don't necessarily have us to understand this line, this year's net profit of 500,000 yuan is too high, it can't be done, it's really, it's very difficult, and there is a high probability of losing money." Zhao Mingyang's father said.

Zhao Mingyang's mother also nodded in agreement, this is a loss-making business.

"Mom and Dad, you know what I do, right? Do planning and operation, and I can do it in this industry, otherwise the boss will not give me a promotion and a raise, I dared to talk to people about this, and I have calculated the risk cost, I know that the pastries you make must be 10,000 times stronger than what I do, because you do this every day,

But the pastry shop I'm talking about is not the kind you have now, you mainly make cakes, bread and chicken cakes and the like, and the rest is gone.

The pastry room I am talking about, first of all, requires that the area of the house is very large, starting with 100 square meters, and the interior decoration is the high-end route.

There are also many shelves, and the refrigerated cabinet should basically place cakes and fruits on the entire counter.

The second point is that the cake you make is different from the mold you make now, there will be some cartoons, such as Spider-Man, and there will be some customized, of course, the price is different, the six-inch cake you make now is only forty or fifty-one, right, but people want to sell one hundred and fifteen to start, don't refute me first, is anyone buying it if it is so expensive? You will understand when you listen to me, there must be someone who buys it, and there are quite a few of them.

The third point is the category, not only cakes, pastries, I'll just tell you, parents, do you know macarons? Do you know tiramisu? You make the same old bread, egg rolls, chicken cakes, and so on, and the cake is a single bread and cream.

And what people want to do is a variety of categories, such as sandwiches, egg tarts, hamburgers, sushi, mille-feuille cakes of various flavors, etc., as well as gift box pastries, such as some Suzhou-style pastries, Cantonese pastries.

Including drinks, freshly squeezed juices, fruit tea, milk tea, double skin milk, coffee, etc., this is not a pastry shop, this is a fast food restaurant, for breakfast, afternoon tea, supper, do you see that our city has this kind of food? Many pastry shops are mainly engaged in cakes, with some toast and bread to sell, and the shops are similar to our family, thirty or fifty square meters, and some are even only ten square meters.

Gu Jing

Let's talk about the most critical point, do you have a member recharge in the store you opened? I asked you to do it before, and you can do it, but members can only come to your store, what if it is common to ten stores?

It can be used in both urban and county towns, but what if this recharge card is a prize or gift issued by the unit to employees? What if the card could be used as a gift? Anonymous, this is the same as the essence of the supermarket card, which belongs to the fixed place commodity consumption card.

And who doesn't have a birthday? Even if it's not a birthday, you can buy some pastries for breakfast, lunch, and dinner, and the marketing model is different.

You think you're selling pastries, but you're not selling pastries, but now you probably understand, it's completely different from what you're doing now, it's not the same thing.

Another point, you may not have paid attention, but we have data, that is, like some fast food restaurants, such as our McDonald's KFC, the business may be more profitable than the first- and second-tier stores, why?

There is no choice in the market, in this fourth-tier city, everyone thinks that this is high-end, taking children to eat is happiness, that is, there is a face, you can take a photo and send it to the circle of friends,

In the first and second tier cities, most people take pictures in some high-end private clubs, private restaurants, high-end Western restaurants, etc., you see that McDonald's near our home has been open for almost fifteen years.

The more this kind of place, you come to a high-end store, such as this pastry shop, there will definitely be people to consume, for example, boys buy milk tea coffee here with some pastries to give to girls is to have face, birthday to buy cakes in our place is to have face, why? The cakes we make here are completely different from other homes in the city.

So on the whole, I think you can do it, and in the short term, there will not be such stores in the city, because the investment is too large, and there are many investments at one time.

When you open ten stores, there will be no room for others to survive, and some of them will have to downgrade and sell a lot of money than your stores, but the category and quality cannot be the same as your stores.

You belong to the only part of this market, then it belongs to the regional monopoly, the most important thing, we have cheap rent here, only rent a store that agrees not to increase the price for five years or the price increase is small, I took a look, a lot of 100 square meters of stores have a rent of only 90,000 a year, which is actually not high.

At that time, it is not difficult to achieve five or six thousand stores per day, and it is very possible to exceed 10,000, there are nearly 900,000 people in urban areas, and there are several county seats, each county also has a population of hundreds of thousands, and the market space is still very large. ”

Zhao Mingyang's words made Zhao Mingyang's parents fall into deep thought, they were still afraid, and Zhao Mingyang didn't tell his parents that he didn't expect them to make money at all, but wanted to try to seal their expansion period.

"Think again." Zhao Mingyang's father was a little moved, but he was still scared because he had no confidence.

Zhao Mingyang's mother was also a little moved, but she was also afraid of losing money, Zhao Mingyang knew that they lacked an affirmation and decision.

"It's so decided, don't hesitate, I'll pay it back if it fails, I believe in you, let's eat first, and you go to inspect the store first." Zhao Mingyang said.