"Do you want to use the marketing method of exporting to domestic sales?" Gu Yan lit a cigarette and looked at Zhao Mingyang's computer screen and asked.

"That's right, export to domestic sales, to create a tease brand in the form of a story, what do you think of this party?" Zhao Mingyang said.

"Story form?" Gu Yan spat out the smoke ring and looked at Zhao Mingyang charmingly with her head down, but Zhao Mingyang was frightened, what's the matter, is it going to come again?

"Restrain your desires first, the story form is based on the theme of "Awesome My Ant Tease", and then the core is traditional culture that shocks the European and American fashion circles. Zhao Mingyang said.

"I'm not hitting you, do you know the consequences of your doing so? There are many ways to marketing, why choose this one, this marketing method, in fact, you need continuous content output, do you have enough content? Gu Yan received it seriously.

"Yes, it's already being done, so I want to ask you, this marketing party will take a look first, if there is a problem." Zhao Mingyang handed over the computer to Gu Yan.

"What are you wearing, where are you going?" Gu Yan seemed to have eyes behind her, and said while looking at the computer.

Zhao Mingyang was frightened, and said with an embarrassed face: "I'm afraid that Mu Tong will be bored, so I'm going to talk to him for a while." ”

"That's not needed, I just texted him, asking him to go back to the emperor first to see the location of the tease, and by the way, go and help us book a dinner." Gu Yan said.

Zhao Mingyang (⊙o⊙)...

At this moment, he appeared in the restaurant again, and paid the address Mu Tong for a while in his heart, the two of them thundered morning and evening, and they couldn't think of themselves when they were happy, and they thought of themselves about running errands and working overtime, a pair of husky men and women.

Zhao Mingyang also took it at this time, he directly lay down and went to sleep and rest, It's over, it's over, I may have to change my kidney, Gu Yan is giving herself all the loneliness of thirty years?

Sooner or later, Zhao Mingyang feels that he has to pay back at least a few billion this time, this thing is inexhaustible, right?

Gu Yan looked at Zhao Mingyang's Fang Yu, in fact, this Fang Yu is nothing new, it is the combination of IP and product operation.

To put it simply, this has appeared many times, such as the group of diamond dealers in Europe and the United States, that group of people found a lot of writers to write fairy tales, and then after writing the story, they arranged for people to arrange dramas, that is, the diamond was softly implanted into the story, such as the prince sent a diamond ring to the princess to propose, and the diamond symbolizes eternal love.

This set belonged to the beginning of the doll, these dramas have children's versions, drama performances are sponsored by diamond dealers for free, that is, let the children identify the value of diamonds from an early age, and even set up drama clubs in various schools, All drama scripts are basically fixed.

There has also been this kind of operation in China, that is, Haier, the president of Haier at that time did something in the early 90s that no one understood, and invested tens of millions of dollars to prepare for the Haier Brothers, a cartoon that accompanied many post-80s and post-90s childhood growth.

This is called preheating and foreshadowing IP in advance, foreshadowing in advance, and realizing in the later stage, of course, this is something that many people can't understand, which is why these cattle people are cattle, because they don't think about the present at all, but the future.

Haier was not very famous at the time, and the turnover was not much, but Mr. Zhang actually played this trick directly, many people thought he loved anime, and some people said that he was irrational, and he even gave money to some local stations to let people broadcast this cartoon on their stations.

As a result, this cartoon is broadcast on TV stations all over the country, and as long as you have a TV, you can see this cartoon.

After the broadcast of this cartoon and got a response, Haier opened up the market on a large scale, and after the children saw Haier's icon, they knew these two brothers, and the adults watched the children every day, and they also knew each other, so this has a market and brand recognition.

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Many people even think that this brand has plagiarized cartoons, but I have to say, this operation made Haier occupy the market in an instant, and many people grow up and buy Haier is really a feeling, this marketing has made Haier a leading enterprise in the field of home appliances.

There is also Mr. Zhang's second marketing, smashing the refrigerator, which was also eye-catching at that time, more than ten years earlier than Luo Awl smashed the refrigerator, but he smashed his own brand refrigerator, and the quality was unqualified, which made Haier's image stand up again.

Including Mr. Cai, another cattle man at the same time as Mr. Zhang, he is the absolute elder of this piece, it can be said that there is no other existence in China, Audi double diamond these four words are how many people's childhood, Mr. Cai plays this hand, throws animation and sells toys, and then holds competitions, such as four-wheel drive car competitions, yo-yo competitions, gyro competitions, etc., he even bought a TV station and founded his own TV station, before many specialized animation channels were basically invested and founded by him.

It is to give you the IP first, so that you are familiar with it, and then launch the product so that the market and consumers can quickly accept it.

Put in first, and then out of the product.

Zhao Mingyang's operation is also similar, first on the product, to hype the clothing series of the tease.

Zhao Mingyang found some foreign people similar to the media to help him write articles, and also used the invitation letter that Ye Chuan's family gave Liu Bingbing to Fashion Week before, and asked Liu Bingbing and Ma Qingzhen to help him get some samples and send them to foreigners.

As a result, the new forces of the national tide appeared at Bari Fashion Week, which shocked a group of fashion people, and many foreign websites have such articles and reports, Zhao Mingyang provides content and pictures, and the general account of the self-media can be sent out.

Then Zhao Mingyang is moving these self-media content to the domestic media platform as it is, as if this brand has become a household name abroad, and it is still a domestic brand, but there is no knowledge in China, which can be regarded as a long face for domestic products, which makes people inexplicably have a sense of pride, and will attract a group of people to consume impulsively.

There are Chinese characters on these clothes, such as a Taoist character, and there are national flags, landscape paintings, magic fonts, and a line of characters on a white shirt, such as the way of heaven rewards diligence.

There are also the two characters of Huaxia, and there are the names of various provinces, such as Su is a Su character.

Even the Yangtze River and the Yellow River in China are printed on clothes, and there are some food pictures.

In fact, it's a hodgepodge, let's do everything, let the audience choose which one they like, which one is hot, and which ones will be released when the time comes.

The core is that this brand is very popular abroad, sought after, and some people pay a high price to recycle.

In short, it is to stir up the heat first, and when the time comes, Qiu Shuhong, Meng Xiaoxian, Yan Shouren and others will wear these clothes, but they are not sold on the market at all, everyone goes to search, and finally the brand is launched.

In all kinds of crazy marketing in China, it is not a product, rent a store for decoration first, and take your time.

Now I have opened a few online stores online and desperately sell cheap clothes to rush sales, and when the time comes to replace the product, many people mistakenly think that this product is selling hot.

But Gu Yan still found the key point, she and Zhao Mingyang said: "It's best not to take the low-end route, it's easy to have no topic, if you want to have a topic for long-term marketing, it's best to go directly to the middle and high-end, and the price is directly the same price as the two brands of Anai."

The short-sleeved starting price is 299, and it is necessary to highlight the logo of the tease, so that people can see that this is expensive, to meet some people's desire to pretend to be forced, and there is a degree of topicality, many people will definitely spray why it is so expensive, and another group of people will come out and say why domestic products can't be sold so expensive, which has a steady stream of controversial points.

The best thing is to insist on an expensive word, expensive people are reluctant to buy, the flagship store decoration is noble, and must not only sell clothes, to form a product line, such as water cups, backpacks, slippers, basketball, football, these stores are sold, and the price is expensive, do not expect anyone to buy, but there must be.

The icon is an abstract ant, but I think this ant has a little drawback, that is, it is not good to hype an image IP, what do you think? ”

Zhao Mingyang nodded and said: "That's why I let you see, you look at the second page, the sub-brand of the ant teaser, the English abbreviation of FP Flying Pig, to create a pig out, I originally wanted to do this high-end brand route, the starting price of short sleeves is 599, do you think it's okay?" ”

Gu Yan looked at the screen and said, "Yes, but it's best for this brand to open a store with the Ant Teasing brand." ”

"Together?" Zhao Mingyang got up and looked at Gu Yan and asked.

"That's right, just put it together, so that customers don't have to choose, it's two expensive ones together, other brands are close, there is no market, and they can drive sales to each other, and the positioning of the two main brands must be the same, that is, fashion, let people think of FP when they see it, and think of it when they see FP.

This is the best, put the FP brand registration abroad, and then enter with a foreign brand, which is easier to sell at a high price, but I think you might as well go abroad to find a bankrupt brand to acquire the trademark and replace it with FP, and you can also blow a wave of history. ”

Zhao Mingyang really didn't choose the wrong Gu Yan, she could find a lot of blind spots.

Gu Yan closed the notebook and looked at Zhao Mingyang and said, "Brother come here, let's eat a sea cucumber again." ”