The hot spring hotel booked by Zhao Mingyang was about an hour away, and when he arrived at a high-speed service station, Zhao Mingyang got off the bus and changed to Xu Tilt to drive.

Xu Tingtian briefly described some things to Zhao Mingyang while driving, and the two girls in the back row listened a little confused, and Zhao Mingyang and Xu Tingtian obviously entered the working state.

Zhao Mingyang took out a notebook from the trunk and was reading the materials, and they basically had to carry a notebook and the like every day in their industry.

Zhao Mingyang remembered this project in his previous life, but he didn't follow up, and he couldn't get in touch with these projects in his previous life.

Mainly in his previous life, he didn't pay attention to these at all, he was out to pull business and go on business trips, belonging to the lowest level of wage earners, and if he wanted to make a name for himself in a company, he was either talented or accumulated.

After Zhao Mingyang was reborn, he completely ate experience, but his age and experience did not match, so that he could emerge and gain attention, and anyone who has worked in the professional field for ten years can emerge when he is reborn and is young, there is no doubt about it.

After all, we know the direction and experience of this field in the future, and there are results.

It was almost 11:15 a.m. when I arrived at the hotel, and everyone got out of the car to get their room cards.

One room for the management and one room for the rest.

Everyone went to the restaurant to eat, and Zhao Mingyang took Xu Tiantian to a quiet rest area and discussed with Xu Tiantian with a notebook, in fact, he was teaching her.

"Tell me, what do you think?" Zhao Mingyang said.

"This advertisement is soft implantation, the copywriting is very good, the shooting technique is good, and with the blessing of superstars, it can be said that it is seamless, and the advertising company that this car company is looking for is also doing emergency public relations, there have been similar texts on the Internet before, and some people have posted similar texts on the Internet in the early years, and the poems quoted by the blogger who claims to be the original author also have a source.

I think this matter should pass soon, and this blogger obviously came out during this period, and there must be a suspicion of gaining popularity, but I don't understand, why does this car company attach so much importance to it?

It stands to reason that this can go directly to the self-proclaimed original author's public relations first, and then just say an oolong.

But this car company seems to have tacitly agreed that they are plagiarizing, why do they do this? Xu fell into deep thought.

Zhao Mingyang pointed to the computer screen and said, "Do you know why this car company is in such a hurry? And why is that advertising agency in a hurry to confuse the public? Because this is not only a matter of plagiarism, it is likely to involve the problem of internal corruption.

First of all, let's not look at the current advertising copy, because the focus is wrong, we have to look at the previous works of the director of this advertising copy, because the advertising companies that such large companies look for do not consider money, and will not find a small company in order to save money.

Unfortunately, I just found out that this director had also advertised for another world-renowned company before, and the content of that advertisement was suspected of plagiarizing a foreign advertisement, which can basically be said to be exactly the same.

You understand, this person has a criminal record, and the previous advertisement was removed from the shelves by other car companies, such a person, and now the old A car company is still looking for him to shoot, where does the problem lie?

The senior management of the enterprise may not know about this at all, but can directly go to the department and the relevant person in charge of the implementation of the problem, deceive the superiors and the subordinates, and it is likely to have eaten some kickbacks, and what is this advertising company playing?

It is layer by layer outsourcing, they may not know that the copywriting is plagiarized, if it is a 4A advertising company, it is basically impossible to have this kind of problem, and they have to screen layer by layer to see if there is any infringement, because this is a matter of smashing the signboard.

For example, this advertising company collected 10 million advertising fees from the old A car company, gave 3 million to the people of the old A car company, and then spent 2 million to outsource, and finally made 5 million for nothing.

This is why the old A car companies are so anxious, first, people will feel that they are not a qualified enterprise, and the advertising companies they are looking for are not regular advertising companies, you must know that this money is not from the company, but the money of shareholders, which is suspected of embezzlement of public funds to cash out.

Second, it makes people feel that they do not respect intellectual property rights, and they do not care about the company's affairs, but are only responsible for collecting money.

Third, it will affect the global reputation and cause the stock market to fluctuate, which is the most important thing.

This problem is not just about copycopywriting, and the company is expected to be reviewed this time.

You have to know that the old A car company has more than one regional sales, and will also make a fuss about competitors.

Therefore, it is necessary to publicly admit the mistake at the first time, but to put all the blame on the advertising agency.

And this advertising company is still playing with the concept of stealing and confusing the public, I watched their public relations operation, searched the vocabulary of that season on the whole network, layer by layer, and found the text that has the same as the original content that the blogger said. It can be said that the blogger also plagiarized.

Now this rhythm has been brought up, the fans of the superstar will attack the blogger as soon as they see it, after all, according to the strict steps related to endorsement, generally Party A's company finds the advertising company, and the advertising company gives the copy, Party A will definitely review it, and if the problem is not found, the docking personnel will be criticized by the company, but the biggest responsibility is Party B.

Then Party A took this to the spokesperson, and the spokesperson also has a brokerage company, and it has to be reviewed, because after all, the star effect, just like many celebrities, you see that they endorse some messy things, and if something happens, why should they be held accountable?

Because there is a review mechanism, you have to know that there is a problem and go to endorse, then there is also joint and several liability, after all, you take the money, just like if a celebrity has a problem and affects the brand, he must also compensate.

But most entertainment companies have one point, that is, the culture is relatively low, including agents, this kind of thing is not surprising, they may really not see anything wrong, and they have not asked a third-party agency to review it

However, the responsibility of the star here can basically be ignored, because the biggest responsibility is still Party B, and Party A's review is not rigorous.

But the star must be controversial, some people like it, some people are black, some black fans will make a fuss about the plagiarism of this old A car company, and at this time, the copywriting of this blogger suddenly appeared is also plagiarized, so fans who like this star will desperately help the star wash and attack this blogger.

Who is the most effective at this time? The advertising company, the contradiction wants to be transferred, and the person who took the kickback from the old A car company is relieved, but the old A company is so big that it can't find this problem?

For example, the Mid-Autumn Festival, this is a festival, everyone can use the Mid-Autumn Festival to make a proposition composition, you can quote when the bright moon will ask the blue sky, you can use the bright moonlight in front of the bed, etc.

This is not plagiarism at all, this is called quoting classics, it is allowed in composition and literature, this advertising company wants to use this to confuse the public, plus a group of star chasers with a low level of general knowledge will believe it.

But the old company A is not a fool, there are only a few sentences after this quote, everyone can use it, it's just who goes online first, for example, you are the first to post some classic poems on the Internet, it doesn't mean that you are original.

That advertising video is a few minutes long content, thousands of words of content, you have to say twenty or thirty words or even forty or fifty words to quote the classics is plagiarism, that is to make people see a joke, because that blogger has thousands of words in many original things, such as quoting poems, only one sentence is used, and the remaining three sentences are original by others.

There are still a few hundred words that are original, this is a proposition essay, and the advertising company used thousands of words in this essay, this is plagiarism,

What is borrowing? Borrowing is for example, changing part of the text of the original text, and then adding some words, which is more difficult to trace, or millions of words, tens of thousands of words are a sentence in various literary works, and a small plot is nothing.

But this copy is 100% plagiarized, because it is basically borrowed as it is, why is it intact? Because it can't be modified, this blogger's copywriting is so good that it will change the flavor at will.

Another point, behind the master's house is Yenching University, do you want to fool the past like this? The alumni association doesn't look for you to do anything? The key is that Yan University is famous for its many pens, and many writers and literature-related are from this school, so people won't define whether it is plagiarism?

The old company A saw through this, so it asked us to do crisis public relations, wanting to see our opinions, we have taken on many such cases, and this can't be washed.

First of all, the old company A must publicly apologize, apologize to the original creator, throw the pot to the advertising company, and apologize to the star, even if it is not the fault of the old company A, but the fans want an outlet, an explanation, then the old company A must take the initiative to apologize.

I just sent it to Mr. Gu, apologized as soon as possible, recognized the original creator, held the advertising company responsible, expressed support for original intellectual property rights and took the initiative to compensate.

This blogger can't continue to rub the heat a second time, and whether this blogger has rubbed the heat, the original starting point is not necessarily because I read him before to condemn those who plagiarized his copy, but when I saw this heat, it is inevitable that I will rub it, but it is definitely not the first thought of rubbing, but anger.

The things he wrote were put on hundreds of millions of traffic on the whole network, and he didn't tell him that his atmosphere point must not be the star, he knew that it was an advertisement, and the star was filmed according to the content.

He must be in the mood of the old company A, but it is impossible for the old company A to make such a low-level mistake, so the old company A now has to review this link.

And that advertising company can connect to the advertisements of these big car companies, which can only show one point, the relationship is very hard, and it is a professional master, there is no technology at all, this will not be the last time, this company will continue to take orders by changing its name at most.

This kind of advertising company, in fact, is also a headache, we have also encountered, that is, a pure relationship household, if you don't cooperate with him, it may make you stumbling, so we all choose to give them a sum of money directly, can't let them do it, they don't understand it at all, it's layer by layer outsourcing. ”

Xu Tian listened and understood, in the future, when she takes over the family property, she must pay attention to this, and this review must be cautious.

"I don't understand, why is the plagiarism of advertisements and film and television dramas so serious now?" Xu Tiantian asked.

Zhao Mingyang closed the computer and said: "It's very simple, times have changed, do you know who used to be a group of people who did operations?" A lot of them are liberal arts bigwigs, C9 League.

At that time, literature was realized quickly, but later because of several global financial crises, everyone saw through it, this was unstable, and these people went to take the public and career exams again, and the liberal arts and sciences were finally talented, and the market value of science students was big in the past few years, and everyone went to big companies to make a lot of money by eating with their skills.

On the contrary, liberal arts students are not very profitable, and they prefer stability within the system.

But the operation of this part, the core is the content, that is, to write it out first, the current marketing and advertising companies, there is a fault in the copywriting, can be written by the major enterprises poached full-time responsible for the operation of the enterprise, the price given is high and stable.

Either write things on the Internet and do self-media, so now many advertising companies and some media are not unable to write good things, but faults. ”