Chapter 657: Brand Positioning [Asking for a Monthly Pass]
What Zhao Mingyang gave to his little cousin was a bunch of blue stars, the blue stars symbolized that he had been silently guarding, waiting for true love to come, and was willing to be a green leaf, and the flower language of the stars was: I gave you with the stars, I still feel that the stars are not as good as you, I am willing to be a supporting role, and I want to secretly love you from everyone, there is no vigorous confession, no oath of the sea is dry, only silently waiting.
This is what the little cousin found, of course, subdivided, the flower language of the white starry sky is: pure, romantic.
The purple flower language is: missing, missing.
The blue flower language is: guardianship and gentle love.
The pink flower language is: willing to be a supporting role.
The red flower language is: True love, I love you with the stars.
But no one will be so subdivided, the stars are defined as humble love, that is, they like to play with crush licking dogs, roses are very straightforward, just to tell you that I like you, don't play crush.
The two-way love is the ultimate beauty, the little cousin has already determined that Zhao Mingyang likes her at this time, but Zhao Mingyang can't open his mouth and doesn't dare to confess.
If he doesn't have a little heart for himself, he should send sunflowers, it means friendship, he must like me, we like each other, we have a crush on each other.
Zhang Zifeng was holding his mobile phone and thinking, should he take the initiative first?
In this complex emotion, she actually fell asleep directly, because she couldn't stay up late, basically the time to study, and she was sleepy at the point, and at this time it was already more than the usual point of sleep.
Zhao Mingyang returned to the house he rented with Xu Tilting, and when he returned home, he saw that Xu Tilting had cleaned up his home.
When I returned to the room, I took out the card reader, opened the pendant and took out the memory card, and updated the PTT of Guo Yuting and my little cousin.
The next step is to start preparing for resource integration, first integrate the resources of that group of people into your own side, that is, to turn their money into your own.
Zhao Mingyang now has money in his hand, but this money is false, if Jifeng Automobile is found to be tired, Qiu Shuhong may have a big problem.
You have to spend all your money quickly, and then buy something back.
There is also a tease of clothing at this time after the opening, is expanding rapidly, young people are buying this brand to advertise their youth, especially Zhao Mingyang asked Ye Chuan to let out a sentence, if you are over thirty years old, don't buy tease, not suitable, not recommended, because you don't understand.
This sentence successfully caused a topic and pulled hatred, Zhao Mingyang This is the positioning, positioning this brand to be under the age of 30, because people over the age of 30 are generally rational in consumption and pursue cost performance.
Ants now sell four or five hundred pieces of short-sleeved shirts, which is more expensive than those big brands, except for young people who do not consider cost performance for impulsive consumption, they can't make money in the age group of over 30 years old at all.
And it's not suitable for people over thirty years old, mainly with bells and whistles.
But as soon as this topic comes out, it will become a topic of debate, a group of people will scold the brand for teasing the brand, but young people will come out and say that the elderly don't understand fashion and don't understand the young people.
This kind of conflict is actually the conflict between young people and middle-aged people, the elderly, every generation has ideological conflicts, no one is convinced by anyone, Zhao Mingyang is to magnify this conflict point, only then can there be room for the survival of ants.
If a brand has no personality and no culture, it is difficult to do it, just like Guanxi's brand can earn tens of millions of dollars a year, can you believe it?
His brand is seven or eight hundred short-sleeved, and there are basically no specialty stores, but it still sells very well, but a small number of people recognize it, and it is enough to be willing to consume.
Celebrities love to make trendy brand clothing, but this profit is really big, and the realization is fast, they all sell out the sample, and they are scheduled to sell as much as they want, and they don't pressure the goods.
The main energy is to operate brand culture, and Guanxi's brand focuses on street culture, so Zhao Mingyang's main focus is on young culture.
And Zhao Mingyang's next operation plan is that young people who wear ants can get a birthday gift as long as they go to any store on their thirtieth birthday with a shopping voucher.
The birthday gift is a certificate of completion, a farewell to the brand of completion, and a box of tea and a box of coffee.
This tea and coffee is also a brand that Zhao Mingyang wants to operate, targeting people over 30 years old, especially the profit of tea is as famous as liquor, coffee is also the mainstream consumer goods in the future, the more pressure the crowd, the more times they consume coffee.
Brand culture is the foundation of a brand, such as Rebus's mobile phone brand, born for fever, the main body is a group of people who pay attention to cost performance, enthusiasts, nothing more than to say that they really know what to do.
And the slogan of Joe's help to build a fruit mobile phone is to change the world, for dreams.
Everyone is pursuing brand culture and building brand culture, but this is difficult to build, just like the new car brand that started with B later, why use those three English letters? Many people were confused, and the founder gave an answer, because other names were registered at that time, so they were casually named, which also created a vague and difficult positioning of the brand culture in the later period.
Therefore, it is necessary to spin it out, come up with models with each Chinese character as the head, redo the culture, do the national culture, and name it after the dynastic culture.
This thing is not done well in the early stage, and it needs to be invested more in the later stage, which is the early positioning, does your brand have a story?
Brand positioning, such as Wuling positioning is the basic scooter, Audi positioning technology sense, BMW positioning handling, Mercedes-Benz positioning ride comfort, the early stage of this positioning is good, everything revolves around this.
Zhao Mingyang closed his laptop, adjusted his mobile phone to seven o'clock, and went to the empty bottle media agency tomorrow morning to help Gu Yan handle a business.
Nothing was said all night.
Early the next morning, Zhao Mingyang got up to wash up, tidy up everything and go out.
On the way on foot, I actually saw Bu Endeavour.
"Brother Endeavour, why didn't you drive to work?" Zhao Mingyang looked at Bu Fenjin who came out of the subway and asked first, the province said behind his back that Zhao Mingyang had made a fortune and didn't recognize people, the distance between the two was very close, and the probability of seeing each other was basically 100%, so it was better to say hello in advance.
"Hey~ Doesn't this mean that I don't want to drive, I want to take the subway to rest, and I am in a panic when I drive every day." Bu Fenjin smiled.
Zhao Mingyang saw Bu Endeavour's sad face, in fact, from the moment Bu Endeavor left, this time and space for Zhao Mingyang is no longer the memory of his previous life, and it has changed.
The two walked into the company building side by side, Bu Endeavor was silent, he was becoming more and more silent, and the exhaustion on his body could be seen visibly.
When he arrived at Empty Bottle Media, Zhao Mingyang also entered, and Bu Jinjin was stunned.
After looking at the original Zhao Mingyang, he said: "Mr. Gu is on a business trip. ”
"I know, she asked me to come over to help her deal with one thing, and it just so happened that you organized it, and we had a meeting."
"Oh." Bu Endeavor responded.
Zhao Mingyang came to the conference room, and people came in one after another, and Zhao Mingyang was familiar with everyone.
He took out a USB flash drive, connected the projection device, and a picture and text appeared on the screen.
"You see, this time we are looking for the operation of the express company, the momentum of the Fengshun express company in recent years, I think many people have also used his home, his business is with the postal service and the four links coincide, there are too many express delivery, customers want to be different from other homes.
In the mobile era, with the rise of the mobile terminal of the Internet, the growth rate of online shopping this year is more than several times that of the past, and the turnover of this year's Double 11 is also several times that of the past.
In the PC era, there are still few people who shop online, the main reason is that it is inconvenient, cumbersome to operate, and can not shop anytime and anywhere, most of them need to return to a fixed place and browse in front of the computer.
And on the way home, you may have bought what you want, and with smartphones, many people like to take their mobile phones to go shopping, look at the prices in stores and online, and the fact that there is no rent online can definitely bring down the price, so the online shopping rate has increased.
What is the direct impact of the increase in online shopping? It is the express delivery industry, each is competing for the market, if it is said that the logistics competition, then the postal service must have the greatest advantage, as well as the dog east, followed by other homes.
Fengshun has also increased logistics investment in recent years, but it is still not enough, and it must be increased, because logistics investment is the number of its own trucks, and the postal service is the most, after all, it has been based for decades, followed by Goudong has built this piece from before.
In terms of service, Fengshun is improving, but now it is not directly different from other homes, so they are looking for us to make a difference, what do you think? ”