Chapter 788: Su Xin's Plea for Help

Zhao Mingyang quietly broke the ice in the relationship with Xu Tingting, from the previous feeling of first love, slowly moved towards the state of love, he is giving Xu Tingtian an adaptation period, and is also deepening Xu Tingting's dependence and habits on Zhao Mingyang.

The two of them are really like two people, but they haven't reached the last step.

Why not take the last step? Zhao Mingyang did it on purpose.

You know, what kind of love lasts the longest?

Platonic love lasts the longest, because there is a long-term spiritual love, the kind of love that you want but can't get, full of romantic love, generally couples die at a key point, that is, after living together, the probability of breaking up is very high.

Because there is no expectation or mystery anymore, it can even be said that it has broken the most beautiful state.

Only when there is no body together, that kind of spiritual entanglement will make people lovesick for a lifetime and worry about their stomachs.

There are only two kinds of human love that will tear the heart, one is the sweet period of love just together, the kind of you and I are each other's spiritual partners, and we will miss him every day, and there is the heart-rending pain that has passed half of my life and the other half has a disease or passed away, that is not love, but a kind of death of the closest person, a lover, a family member, and a confidant.

After being together for a long time, the other half is your family, your lover, and your best friend, because after getting married and having children, there are fewer and fewer friends, and the two of them are together every day.

Zhao Mingyang is not in a hurry to go further with Xu Tingtian now, mainly because Xu Tingtian leaves the best memory every time, the time has not come, when is the time to arrive? It is the Xu family's recognition of Zhao Mingyang.

At that time, the Xu family and Zhao Mingyang were relatives, and it was logical for Xu Tingtian to feel that it was a matter of course to be with Zhao Mingyang.

Zhao Mingyang took Xu Tingtian just right, I won't cross the thunder pool, make yourself uncomfortable, Xu Tingtian is uncomfortable Zhao Mingyang is not uncomfortable, because he still has Liu Bingbing, Gu Yan, Meng Xiaoxian, Qiu Shuhong, etc. to solve some needs for him.

So Zhao Mingyang is waiting, waiting for an opportunity for Xu Tiantian to take the initiative, at that time, Zhao Mingyang can tell Xu Tiantian for the rest of his life that you took the initiative, you have to be responsible for me, you treated me like this and that, I followed you, and you treated me like this?

Are you familiar with this technique? Zhao Mingyang finally wants to use a woman's set to make a woman speechless.

No, he leaned on Xu Tingting's shoulder to play cheap, and then Xu Tingtian hugged Zhao Mingyang and spoke, as if Zhao Mingyang was the little daughter-in-law, Xu Tingtian began to habitually protect Zhao Mingyang, which is the biggest pit that Xu Tingtian fell into.

She brought herself into the party in charge, her maternal love was stimulated by Zhao Mingyang, she became a little princess and became a queen, and began to protect Zhao Mingyang, which planted the seeds, if the Xu family bullied Zhao Mingyang, Xu Tiantian would lift the table, and it would be to protect the calf.

Xu Tingtian was pinched to death by Zhao Mingyang, unconsciously, no, Zhao Mingyang actually wanted Xu Tingtian to feed him food, which made Su Xin want to drive these two away directly.

"Alright! You guys are enough, do you have such a dog food, big brother, you are really good at talking and being cute, convinced, I have never seen a man like you, I have seen it today.

I asked you for help, because we have a winery, and now we want to expand the scale, but I am afraid that the money will be wasted, after all, we also know the wine here, in recent years, we have rushed to the high-end, not rushed out, our main liquor, but only high-end liquor can operate for a longer time to maintain high income, there are too many liquor in the low-end market, I want you to see how our liquor is marketed. Su Xin said.

Zhao Mingyang listened, sat up from Xu Tian's arms, this is really a problem, Sichuan Province can be described as Yunnan-Guizhou-Sichuan liquor look at Sichuan Province, in the nineties, the liquor in Sichuan Province is really powerful, especially Wuliangye was the top spot at that time, but after the millennium, the market has changed.

First of all, everyone only thinks of Moutai as a high-end liquor brand, and no second one can compare with it.

Moutai's marketing can be said to be textbook-style, in the past, the big brother of liquor was Wuliangye, but Moutai's final turnaround, everyone also knows that their original helmsman can be said to be the ceiling of the marketing industry.

After the turn of the millennium, several wines in Sichuan Province have been tepid, but they have been overtaken by other companies, and their marketing plans and methods can be described as bells and whistles, but they have also occupied the mid-to-high-end market.

Several large wineries in Sichuan Province later did a lot of marketing and publicity, most of them chose TV advertising, all of which wanted to occupy a place in the high-end market.

The most obvious is the three series of Mengtianhai of the Blue Winery in Suzhou Province that have been complained by many wine friends, directly starting from 15 to the price of 1,000 yuan wine, their wine was quickly accepted by the market, and many people complained that the taste of this wine is average, but for gifts and entertaining guests, basically except for Moutai and Wuliangye, everyone will consider using it.

This is the market situation, I have to say that it was complained about but sold well, and it directly impacted the mid-to-high-end market, this marketing method is different from other homes.

Because its marketing is a very clever method, it is not advertised on TV every day, only occasionally promoted, so how can it suddenly succeed?

This trick played by the blue distillery is also a textbook marketing method, first of all, the packaging box and wine bottle of the wine are different from other homes, just blue, all kinds of blue, to increase market recognition.

Then focus on supermarkets, directly occupy a row of shelves, start to sell at the price of one hundred and fifteen, and then more than three hundred, more than five hundred, more than one thousand, see it, sell three series of wine, starting with one hundred and fifteen, as I said before, the brand price positioning is very important, if the price is too low, it is difficult to do high-end, and the price of one hundred and fifteen, this price ordinary wine friends are reluctant to drink, it is a little expensive.

The cheapest one hundred and five, and then the second cheapest direct more than three hundred, which begins to position the market.

Immediately after the crackdown on anti-theft, do not let the market appear similar to Moutai town wine, Yibin Wuliangye wine such as wine, sell dozens of yuan also sell, the market can only see Mengtianhai three wines, starting from one hundred and fifteen.

It was not easy to sell at all in the early stage, but others knew that the lowest wine was not cheap, and many people would confuse the price with the grade, and the price was expensive, which was a good wine.

The supermarket is all displayed, the big supermarkets and small supermarkets are all placed, and the merchants are given display fees and various subsidies, so that the merchants can give them enough shelves and display areas.

And after that? This is where the brilliance of this winery comes in, go and talk to a slightly larger hotel, there are salesmen and business managers all over the country, and the offline delivery is very powerful.

How? Subsidize the hotel, and the liquor sold from the hotel, the winery subsidizes and takes a cut of the hotel, giving most of the profits to the hotel.

Then the customer in the hotel with the winery of the winery, cheaper than the supermarket to buy, than to go to the franchise store to buy cheaper, is the hotel to buy the cheapest, the price of 15 wine, the earliest winery to the hotel in the hotel to order wine customers price is only more than 80 more than 90, this price is the lowest price in the market, the hotel from the price of more than 80 more than 90 more than half of the profit.

This is not the highlight, the highlight is that the early operation of this winery is very smart, whether it is a birthday party or a wedding, you use the winery of this winery, this winery makes you a poster for free, just that kind of roll-up, and even helps you arrange balloons on the table, the stage is for you, and you are given a free host and so on.

Just this inconspicuous thing, so that the winery wine instantly occupies the hotel market, every year to hold wedding banquets, birthday banquets, college banquets, housewarming banquets, etc., guests will definitely can't help but choose the winery wine, a guest may participate in several wedding banquets with this winery wine.

Over time, everyone thinks that this wine is good, and generally uses this kind of wine with a heart, that is, they feel that they can pretend to succeed by spending a small amount of money if they make a cheap profit.

In fact, more than 100, more than 300 of this stall of wine, most people don't know what to choose, generally happy occasions with wine, many people are entangled in what kind of wine to use, smoke can be chosen, such as Xiaosu, Yuxi, Furong Wang, these, this is a grade of more than 20 yuan, in the upper layer of hard China soft China, the whole country.

But the price area of this wine is really not easy to choose, Feitian Moutai and the like, no one necessarily knows the specific price, let alone the wine of other wineries, there are too many, but the three wines of Mengtianhai are different, they are displayed in the supermarket every day, and there is a clear price.

Whether the man goes to the supermarket, or the wife and children at home go to the supermarket, they will see these three series of wine, and the prices are marked with large numbers, which deepens the impression of the people who see it.

This made the market positioned, and everyone found the wine for the wedding banquet, the price of more than 100 yuan is sea x blue, more than 300 is sky x blue, and the price of 500 is dream x blue.

Directly use the wine series to divide the level, you use sea x blue for the wedding banquet, everyone will think that your home is not bad, at least more than 100 liquor, with sky x blue, I feel that this house is a little rich, and the dream x blue is basically sure that the conditions at home are very good.

These wines, as mentioned earlier, are too stable, and most people are really reluctant to drink them, and everyone will want to taste them when you use the wedding banquet, and everyone will guess the price of other brands of wine, and will pay attention to your dishes and wedding scene to evaluate your wedding, as well as your family's economic conditions, and even consider whether the money is worth it, etc.

You see, this is divided in an instant, and it is generally used sea x blue, many people think that this wine is at least two bottles of three hundred, which is not bad, which is much better than the unknown liquor bought at five, six, seven or eighty.

And the wine in the hotel is used first and then paid, how much to drink, one is to solve the problem of some people to buy wine in cash, refund, and the other is that the price is cheaper than to buy it yourself, saving the waste of people to buy wine.

The hotel market is occupied, and there are franchise stores on the street, and the brand has divided the sales channels to the franchisees to ensure the franchisees' shipping channels, and the market has opened up in an instant.

This is a plan designed by a very professional marketing team, and no one would have thought that the wine in the supermarket is not for sale, but for people to see the price.

As for the later period of wine from the hotel, the price of the sea x blue has risen to about 12, but the supermarket still sells 15, the online price is still more than 150, and the dealer store is still at this price, the price is too stable, why do you know?

In order to be afraid that others will know that this wine is not good to give gifts, in case you buy wine for 100 yuan, and find that it is only a few dozen yuan for a search on the Internet, you say that you are embarrassed no, so the price is locked, and this wine has become a gift wine again, and the price is transparent, and you are not afraid of what price the wine is found out, just this price, the market is stable.

This kind of marketing plan is that when other companies are competing for the advertising market, they have won the most traditional market, that is, the supermarket.

Then they played the most traditional hotel entry part, but they made the price transparent and stable, while the other homes are often three or five hundred wine, and the wholesaler wholesale price is seventy or eighty, so that the dealer can release it at a low price, and the result is to lose the largest market, wedding banquets and gifts.

The great thing about Moutai is that the price of Feitian Moutai is stable, and Moutai's main product is a Feitian Moutai, but the price is slightly different depending on the year it is sold.

Su Xin's winery is not small, it is also a family business, and it has a history of many years, but in recent years, their wine sprint to the high-end has failed, and the mid-to-high-end market is not high.

She knew that Xu Tingtian had interned at Empty Bottle Media before, and he was doing marketing, and Xu Tingtian had mentioned many times how good Zhao Mingyang's marketing was, so she wanted to ask Zhao Mingyang for a favor.