Chapter 794: Buy a brand hype
"Highly count wine, the younger generation doesn't like to drink, the old one can't drink, when they are older, the three highs come, the doctor first advises them not to drink, or drink, here do not drink and drink is not to drink high number of wine, they don't drink red wine at all. And after drinking alcohol all my life, it's uncomfortable not to drink, you see, isn't low-alcohol sake like an e-cigarette? It's an alternative product, and both the older and younger generations can drink two glasses. Sake! Now in R this market is not so big,R entered the era of home culture twenty years ago,Most office workers are basically home from work,In addition to playing games, they read comics,Their comics are equivalent to our online texts,But it started early。 This group of people is under pressure, so they go to the roadside beer house to drink a craft beer and go home, and the dinner party is becoming less and less. Everyone hates meaningless socializing, then, R's sake brand is the way our liquor is about to go, but we can operate it in a different way, the previous group of people hyped red wine and made a wave, and there will be more and more Japanese restaurants in the future, just like the previous Western restaurants. We can't make money before this wave, because at present, there is no Western restaurant chain brand in China that is doing very well, and the same is true in the world. Of course, if you think that Pizza Hut kind of fast food restaurant counts, then it may be like that, but there are many Japanese restaurants, and a group of people are bound to come into contact with sake, so we can sell sake and hype sake, I went to R Ben a few times, and found that there are a lot of sake on the shelves of R Ben supermarket. The price is converted, ranging from a few yuan Huaxia coins to more than 900 Huaxia coins, the more expensive ones are the otter sacrifices, and the retail price of a better supermarket is about 200 Huaxia coins, and the most important thing is that it has a grade classification, just like our Moutai series is divided into several grades, which is easy to operate, and a few more levels of sellers are different. This wine is 720 ml in the R supermarket, some supermarkets sell 18 Huaxia yuan a bottle, some sell 19 such things, if we wholesale on a large scale, it is estimated that about 781 bottles will be taken, or even lower, to win the agency right in other countries, or directly buy out the right to use in China. The country is completely self-operated by your winery. When the time comes, we will build a branch factory in China, and we will use your distillery to process it, and the 720 ml of Dasai is divided into several qualities, and the bottle of Huaxia coins I said before is more than 180 Huaxia coins, which is considered to be of good quality, and the retail price is 780 Huaxia coins a bottle. Seventy or eighty Huaxia dollars retail price, it is estimated that we will win the agent, at most thirty or forty yuan a bottle, or even lower, when the time comes, we will sell more than three hundred a bottle, good quality, we sell six or seven hundred and one bottles, two or three thousand a bottle, you calculate, how much profit in the middle? Isn't it faster to get into the market than if you were to make a brand on your own, and there are no competitors? At the same time, take down all the other sake brand agents in R Ben, and then all of them will be processed and sold in your brewery. Directly pay agency fees or buyout fees, and do not give the other party a sales commission, these brands can only watch us make money. Wine, your family wants to make a taste similar to the original estimate is not a big problem, you can even buy 10,000 bottles from the other party, you yourself are producing 100,000 bottles, you are an agent, who would have thought that you would make your own high imitation? The operation plan is that Huaxia has Moutai, R Ben has a reed sacrifice, and directly operate this sake into the national liquor of R Ben, and operate it into the best sake in R Ben, which must be tied to Moutai, otherwise it will definitely not be easy to sell, whether it is a gift or a dinner, as long as you have money and want to drink sake, you must drink this to have face. Moreover, the price we set to start at about 300, which is to make some people feel that Feitian Moutai can't afford to drink, so let's drink the otter sacrifice and try it, our wine, the main Internet, because many people may think that the Japanese restaurant is too expensive, don't eat, more because they don't want to have a meal, but every New Year's festival or something, they will feel worried about what wine to buy. It's too expensive, you can't afford it, and it's not too cheap to be forced, but what if you tell them that this wine has more than 300 bottles, known as R domestic liquor, and Moutai's status in the country? When the time comes, we will buy out the agency and process it ourselves, the cost will be more than 300, and it may be reduced to more than 10 or 20 yuan, which is not better than your own to make a new high-end brand. Other high-end R sake on the market are our agents, then there is no opponent, we can also put it to the Japanese restaurant, the special edition of the Japanese restaurant, we give them the price is not too high, several agent brands are given to them, let them sell, we want them to help us raise the price, let people know that this wine is expensive. This is not the most important thing, the most important thing is that after your family acts as an agent for these wines, you can directly use this channel to do others, obtain the information of channel providers, and if there are other wines in the future, you can use these channels to promote and open up the channels, understand. Su Xin instantly understood what Zhao Mingyang meant, won the brand agent, or bought out the right to use it, directly processed it himself, and bought a ready-made high-end wine brand, but this high-end wine is actually not so valuable in R, but buy it back to the domestic hype, and then package it as a high-end wine to sell, at least make money for ten years and eight years.
Zhao Mingyang is right, access to channels is the most important thing, if it is your own high-end liquor, it is difficult to be accepted by channel dealers, because there are too many liquors in the market, but what if the best sake, or all the high-end brands of sake, are in their own hands?
Then these channel providers will not have a choice, and when the time comes, it will be easy to sell other wines in bundles.
Low-end liquor and cocktails, at most, go to the supermarket, and can't enter the wine channel business, that group of people only pursue high profits, but this group of people is really rich, who they sell, the wine will be sold, most of the people who give gifts around the country, basically will take the goods from the local channel business, they have regular customers.
"Then I'll contact R Ben." Su Xin said.
"Do you have anything to do with it?" Zhao Mingyang asked.
"You can contact some people you know and ask for relationships, such as finding some international students or Chinese people who have settled there." Su Xin said.
"That's still not much to do, I'll help you get in touch, I know a few big conglomerates over there, it's better than you to run 10,000 times, let them help me operate." Zhao Mingyang said.
"Brother Mingyang, thank you so much, you can't be busy in vain, how many shares do you want, or you need our family's help, just ask." Su Xin said.
Zhao Mingyang didn't speak, he really needed Su Xin to do him a favor, but not now, but this favor, Zhao Mingyang is not for nothing, Zhao Mingyang must have some benefits.